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Comarch Loyalty Management


Comarch Loyalty Management enables managing loyalty programs created for both individual and business customers. It enables defining and administering loyalty programs and provides intuitive …

Comarch Loyalty Management enables managing loyalty programs created for both individual and business customers. It enables defining and administering loyalty programs and provides intuitive servicing of client accounts, contacts, rewards, promotions, and other components. The system supports loyalty program operations in a broad spectrum, from customer profile development, communication with participants, logistics and award management, creation of business rules, analysis of data, cooperation with partners, to integration with external systems.

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  • 1. Comprehensive management of a loyalty program COMARCH LOYALTY MANAGEMENT One of the most significant elements of the marketing strategy in any company is shaping long-term relationships with clients. The correct execution of this strategy is supported by the implementation of a unique and effective loyalty program. Awarding specific activities of customers, applying various types of motivational stimuli and personalized dialogue with the client may bring about measurable benefits, both financial - maximizing profits, and marketing-related - promotion of the brand of the products or services offered. This contributes to the development of a complete information base about the behavior and habits of clients, which may then be used in order to adjust an offer to their needs.Comarch Loyalty Management is a loyalty system which supports cooperation with partners, to integration with external systems. Theprograms of varied scales, both multi-partner and stand-alone, application enables creation of expanded programs functioningwhich may be matched to the specific requirements of the program internationally in various industries, such as: retail, fuel networks,operators. The system supports loyalty program operation in a broad banking and finance and telecommunications. Comarch Loyaltyspectrum, from communication with participants, to logistics and Management has a full set of tools which enable development ofaward management, creation of business rules, analysis of data, both an effective and unique loyalty program in the market.COMARCH LOYALTY MANAGEMENT – LOYALTY SUPPORTED WITH TECHNOLOGY: Automatic initiation of Analysis of client data Increased sales – promotions – the key to developing increased frequency Online access and proper offers of client transactions employment of the latest Personalized and the value of their Operational performance technologies communication purchase basket Multi-channel Client satisfaction communication Adjusting the offer, time Increased value of the Higher profits Access to comprehensive and presentation method brand information about a client Segmentation of Concentration on and their preferences customers and special activities of the most Flexible business rules offers valuable clients (20% -> Notices to users Multiple redemption 80%) Automatic fraud detection channels Possible inclusion of Valuable awards partners in the program Complete insight into the Up-selling and cross- history of operations selling actions Knowledge on preferences of clients
  • 2. KEY SYSTEM FUNCTIONALITIES: Multi-aspect segmentation of customers Direct support for various channels of communication: email, Comprehensive award management SMS, POS, Call Center, Customer Portal Online reporting and analyses Promotion templates and advanced definition of business rules Possible integration with many systems and partners Monitoring of key indexes of program operation Full support for lotteries and couponsTHREE VERSIONS OF THE SYSTEM FOR DIFFERENT BUSINESS NEEDS:Each version of Comarch Loyalty Management enables the creation of more and more complex loyalty programs and includes the mostoften used functionalities:Express - for fast loyalty program deploymentStandard - comprehesive set of funcionalities for stand-alone loyalty schemePremium - perfect solution for multi-partner programs with advanced CRM functionalities EXPRESS STANDARD PREMIUM EXPRESS STANDARD included included BUSINESS ADMINISTRATION BUSINESS ADMINISTRATION BUSINESS ADMINISTRATION Account management Discount rules Gift logistics Promotion management Gift redemption rules Coupons Gift management Customer insight Vouchers Basic reports Dynamic Dashboard Recognition levels Customer communication CONTACT CENTER Lotteries Customer segments Account management Additional reports Localization configuration Claim management INTEGRATION Fraud detection Tasks Multi-program User-defined counters CC reports ON-SITE APPLICATION INTEGRATION CC administration Stock management POS integration WEB PORTAL Local reports Product database integration Special offers Customer servicing File import/export Surveys CONTACT CENTER WEB PORTAL Shop locator Customer assistance Gift catalogue WEB PORTAL Enrollment CMS based Web Portal Account modification B2B MODULE Co-branding partner integration multipartner functionality OPTIONS CRS/IVRCOMPETITIVE ADVANTAGE OF THE COMARCH LOYALTY EXPERIENCE IN MANY INDUSTRIES AND COALITIONMANAGEMENT SYSTEM: PROGRAMS: Innovativeness and flexibility in operation Flexible sales conditions and terms of cooperation Comarch Loyalty Management is already in use in many companies Short implementation time from a wide range of industries, such as: fuel: BP Global, Statoil, Modularity of architecture OKKO, Lotos Paliwa, retail chains: Perekrestok, Alma Market, Leroy The shortest times for introducing new marketing strategies with Merlin, breweries: Grupa Żywiec, telecommunications: Telefonia promotional rules Dialog, finance: Lukas Bank, Pemco Technologies, pharmaceutical: Over 10 years of experience in Polish and international markets Polska Grupa Farmaceutyczna, commercial multi-partner programs: in the field of loyalty programs Premium Club in Poland and Malina in Russia.Comarch SA www.marketingmanagement.comarch.com www.services.comarch.comAl. Jana Pawła II 39 a www.comarch.com www.comarch.fr www.comarch.de www.comarch.ru www.comarch.pl31-864 KrakówPoland Comarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków- Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS 000057567. The share capital amounts to 8.051.637,00 zł.phone: +48 12 64 61 000 The share capital was fully paid. NIP 677-00-65-406fax: +48 12 64 61 100 Copyright © Comarch 2011. All Rights Reserved.e-mail: services@comarch.com EN-2011.06