10 Step Marketing Plan<br />Laquindanum, Cristal Ann<br />MD MBA 070040<br />ASMPH<br />
Print Ad:<br />Centuria Medical Makati<br />Medium: <br />The Philippine Star (English-based local broadsheet)<br />ASMPH<...
Where are we?<br />5 STEPS for Part 1(Primary Target Market and Positioning)<br />Centuria Medical Makati’s primary target...
5 STEPS for Part 2(Marketing Mix and Strategy)<br />6<br />9<br />Centuria Medical Makati is the newest destination for he...
10 Step Marketing Plan<br />Centuria Medical Makati<br />Where are we?<br />Positioning to the Primary Target Market<br />...
PRIMARY TARGET MARKET<br />For themodern doctor<br /><ul><li>Practicing doctors </li></ul>(30 to 55 years old) <br /><ul><...
both male and female
single or married</li></ul>PTM<br />ASMPH<br />Laquindanum<br />
PRIMARY TARGET MARKET<br />For themodern doctor<br />Secondary Target Market: <br />Patients of all ages<br />ASMPH<br />L...
PRIMARY TARGET MARKET<br />For themodern doctor<br /><ul><li>Lifestyle:doctors with private practice; doctors with a clien...
Behavior:promotes health and wellness; promotes medical tourism</li></ul>ASMPH<br />Laquindanum<br />
NEEDS, WANTS, EXPECTATIONS<br />This is what YOU deserve!<br />ASMPH<br />Laquindanum<br />
NEEDS, WANTS, EXPECTATIONS<br />More than the <br />average doctor<br />Doctor who is part of the medical tourism industry...
MAIN COMPETITORS<br />Meet your Foes<br /><ul><li>Direct: Makati Medical Center, St. Lukes’ Medical Center Global, The Med...
Indirect: healthy lifestyle,other tertiary hospitals with basic health services, health spas
Variables: age, price, packages, availability, brand</li></ul>ASMPH<br />Laquindanum<br />
COMPETITIVE POSITION  MAP<br />Where are we in the Field?<br />Brand Recall vs Health Service Technology<br />The Medical ...
UNIQUE  SELLING PROPOSITION<br />Your practice made perfect.<br />ASMPH<br />
UNIQUE  SELLING PROPOSITION<br />Your practice made perfect<br />For Doctors: <br /><ul><li>Clinic ownership
Modern medical/diagnostic equipment through partnership with GE Healthcare
Operational efficiency with optional Electronic Medical Records System and Picture Archiving Communications System
Local and international marketing and branding program
Property and lease management for clinic space owners
IT systems </li></ul>ASMPH<br />Laquindanum<br />
UNIQUE  SELLING PROPOSITION<br />Your practice made perfect<br />For Patients: <br /><ul><li>One stop shop outpatient medi...
Speed, savings, and convenience
Unique healing environment with warm and welcoming interiors
Recovery suites
Ample parking slots
State-of-the-art and modern facilities</li></ul>ASMPH<br />Laquindanum<br />
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Centuria Medical Makati (10 Step Marketing Plan)

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This is a marketing plan for Centuria Medical Makati intended for academic purposes only

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  • Now let me present to you our plan to market our product, RESTOR-F
  • Now let me present to you our plan to market our product, RESTOR-F
  • The secondary market includes future primary buyers, those buying at a high rate within a small segment and people who influence primary buyers. Their characteristics and buying behaviors usually differ from those of the primary market.Read more: Primary Vs. Secondary Target Market | eHow.com http://www.ehow.com/facts_5551909_primary-vs-secondary-target-market.html#ixzz1AhR7NS50
  • The secondary market includes future primary buyers, those buying at a high rate within a small segment and people who influence primary buyers. Their characteristics and buying behaviors usually differ from those of the primary market.
  • The secondary market includes future primary buyers, those buying at a high rate within a small segment and people who influence primary buyers. Their characteristics and buying behaviors usually differ from those of the primary market.
  • “restoring life to the fullest”
  • Scale,restor-F and other competitors
  • Now let me present to you our plan to market our product, RESTOR-F
  • Transcript of "Centuria Medical Makati (10 Step Marketing Plan)"

    1. 1. 10 Step Marketing Plan<br />Laquindanum, Cristal Ann<br />MD MBA 070040<br />ASMPH<br />
    2. 2. Print Ad:<br />Centuria Medical Makati<br />Medium: <br />The Philippine Star (English-based local broadsheet)<br />ASMPH<br />Laquindanum, Cristal Ann<br />
    3. 3. Where are we?<br />5 STEPS for Part 1(Primary Target Market and Positioning)<br />Centuria Medical Makati’s primary target market are the modern-day doctors<br />Gap is the newest and most modern medical technology<br />The Medical Tourism industry is worth $ 2 Billion<br />Who has a clientele that belongs to the upper socio-economic status<br />Can choose among other hospitals who offer health and wellness centers<br />ASMPH<br />Laquindanum<br />
    4. 4. 5 STEPS for Part 2(Marketing Mix and Strategy)<br />6<br />9<br />Centuria Medical Makati is the newest destination for health and wellness in the country!<br />Is located in Modern Makati<br />7<br />What’s the catch?<br />10<br />Uses the winning strategy, “Your practice made perfect”<br />With price not set on stone<br />8<br />Uses showroom visits, telephone inquiries, print ad, and website advertisements<br />ASMPH<br />Laquindanum<br />
    5. 5. 10 Step Marketing Plan<br />Centuria Medical Makati<br />Where are we?<br />Positioning to the Primary Target Market<br />Part 1: Steps 1 to 5<br />ASMPH<br />Laquindanum<br />
    6. 6. PRIMARY TARGET MARKET<br />For themodern doctor<br /><ul><li>Practicing doctors </li></ul>(30 to 55 years old) <br /><ul><li>social class AB
    7. 7. both male and female
    8. 8. single or married</li></ul>PTM<br />ASMPH<br />Laquindanum<br />
    9. 9. PRIMARY TARGET MARKET<br />For themodern doctor<br />Secondary Target Market: <br />Patients of all ages<br />ASMPH<br />Laquindanum<br />
    10. 10. PRIMARY TARGET MARKET<br />For themodern doctor<br /><ul><li>Lifestyle:doctors with private practice; doctors with a clientele in the Metro Manila; maybe living in Makati or anywhere in Metro Manila; tech-savvy doctor
    11. 11. Behavior:promotes health and wellness; promotes medical tourism</li></ul>ASMPH<br />Laquindanum<br />
    12. 12. NEEDS, WANTS, EXPECTATIONS<br />This is what YOU deserve!<br />ASMPH<br />Laquindanum<br />
    13. 13. NEEDS, WANTS, EXPECTATIONS<br />More than the <br />average doctor<br />Doctor who is part of the medical tourism industry<br />Doctor with an upper socio-economic class clientele <br />ASMPH<br />Laquindanum<br />
    14. 14. MAIN COMPETITORS<br />Meet your Foes<br /><ul><li>Direct: Makati Medical Center, St. Lukes’ Medical Center Global, The Medical City, Asian Hospital
    15. 15. Indirect: healthy lifestyle,other tertiary hospitals with basic health services, health spas
    16. 16. Variables: age, price, packages, availability, brand</li></ul>ASMPH<br />Laquindanum<br />
    17. 17. COMPETITIVE POSITION MAP<br />Where are we in the Field?<br />Brand Recall vs Health Service Technology<br />The Medical City<br />St. Lukes Global<br />Centuria Medical Makati<br />Asian Hospital<br />ASMPH<br />Laquindanum<br />
    18. 18. UNIQUE SELLING PROPOSITION<br />Your practice made perfect.<br />ASMPH<br />
    19. 19. UNIQUE SELLING PROPOSITION<br />Your practice made perfect<br />For Doctors: <br /><ul><li>Clinic ownership
    20. 20. Modern medical/diagnostic equipment through partnership with GE Healthcare
    21. 21. Operational efficiency with optional Electronic Medical Records System and Picture Archiving Communications System
    22. 22. Local and international marketing and branding program
    23. 23. Property and lease management for clinic space owners
    24. 24. IT systems </li></ul>ASMPH<br />Laquindanum<br />
    25. 25. UNIQUE SELLING PROPOSITION<br />Your practice made perfect<br />For Patients: <br /><ul><li>One stop shop outpatient medical center
    26. 26. Speed, savings, and convenience
    27. 27. Unique healing environment with warm and welcoming interiors
    28. 28. Recovery suites
    29. 29. Ample parking slots
    30. 30. State-of-the-art and modern facilities</li></ul>ASMPH<br />Laquindanum<br />
    31. 31. MARKET SIZE<br />Are you ready to be part of a BIG thing?<br />Be part of the <br />$ 2 BILLION Medical Tourism Industry<br />ASMPH<br />Laquindanum<br />
    32. 32. 10 Step Marketing Plan<br />Centuria Medical Makati<br />The Marketing Mix Strategy<br />Part 2: Steps 6 to 10<br />ASMPH<br />Laquindanum<br />
    33. 33. PRODUCT AND THE COMPETITORS<br />6<br />Facing the Fight<br />ASMPH<br />Laquindanum<br />
    34. 34. PRODUCT DESCRIPTION<br />6<br />Modern doctor in Modern Makati<br />Centuria Medical Makati is the newest destination for health and wellness in the Philippines. Located within the sprawling residential, office, and retail masterplan of exciting Century City, right in the heart of Modern Makati<br />ASMPH<br />Laquindanum<br />
    35. 35. PRICE<br />7<br />6<br />The price is right!<br />Price not indicated in the ad<br />The only thing indicated is the “changes without prior notice” in the features, amenities, prices, and terms<br />ASMPH<br />Laquindanum<br />
    36. 36. PROMOTIONS<br />8<br />7<br />6<br />Seize the opportunity! Be the first!<br />Technology driven promotions:<br />+ Visit the showroom<br />+ (632) 8189041<br />+ (632) 917 5555 274 (CPI)<br />+ www.centuriamedical.com.ph<br />ASMPH<br />Laquindanum<br />
    37. 37. COMPETITOR PROMOS<br />8<br />7<br />6<br />Strategies From other competitors<br />ASMPH<br />Laquindanum<br />
    38. 38. COMPETITOR PROMOS<br />8<br />7<br />6<br />Strategies From other competitors<br />“Taking charge of one’s health”<br />ASMPH<br />Laquindanum<br />
    39. 39. COMPETITOR PROMOS<br />8<br />7<br />6<br />Strategies From other competitors<br />Dina Bonnevie, actress, as the new image model for TMC Wellness and Aesthetics Center<br />ASMPH<br />Laquindanum<br />
    40. 40. PLACE<br />8<br />9<br />7<br />6<br />Unbeatable location! <br />Location map plus the showroom’s address are indicated below the print ad<br />ASMPH<br />Laquindanum<br />
    41. 41. GENERIC WINNING STRATEGY<br />8<br />9<br />7<br />6<br />10<br />Be part of<br />Your practice made perfect. <br /><ul><li>Centuria Medical Makati’s main strategy is to be the new destination for health and wellness
    42. 42. It offers modern medical and information technology
    43. 43. It’s located in the very up and about Modern Makati
    44. 44. Seize the opportunity and be a clinic owner!
    45. 45. Uses the winning strategy, “Your practice made perfect.”</li></ul>ASMPH<br />Laquindanum<br />
    46. 46. 10 Step Marketing Plan<br />Centuria Medical Makati<br />In Summary…<br />ASMPH<br />Laquindanum<br />
    47. 47. Where are we?<br />5 STEPS for Part 1(Primary Target Market and Positioning)<br />Centuria Medical Makati’s primary target market are the modern-day doctors<br />Gap is the newest and most modern medical technology<br />The Medical Tourism industry is worth $ 2 Billion<br />Who has a clientele that belongs to the upper socio-economic status<br />Can choose among other hospitals who offer health and wellness centers<br />ASMPH<br />Laquindanum<br />
    48. 48. 5 STEPS for Part 2(Marketing Mix and Strategy)<br />6<br />9<br />Centuria Medical Makati is the newest destination for health and wellness in the country!<br />Is located in Modern Makati<br />7<br />What’s the catch?<br />10<br />Uses the winning strategy, “Your practice made perfect”<br />With price not set on stone<br />8<br />Uses showroom visits, telephone inquiries, print ad, and website advertisements<br />ASMPH<br />Laquindanum<br />
    49. 49. 10 Step Marketing Plan<br />Laquindanum, Cristal Ann<br />MD MBA 070040<br />ASMPH<br />

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