A pitch presentation created by me for Provogue


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This presentation was created by me & was presented to Provogue. Unfortunately due to monetary hassles the pitch wasn't successful.

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A pitch presentation created by me for Provogue

  2. 2. What are they currently doing? The Provogue page on FB needs to be more interactive and engaging. The Twitter handle of Provogue currently lacks engagement and focus. There are no conversations taking place, no hash tags and the tweets are not organized.
  3. 3. Website
  4. 4. Some suggested changes for the Website <ul><li>A couple of boxes with images and teaser titles can be put up front on the home page (RHS) to highlight and provide links for sections like Latest News/Events and Latest Collection. </li></ul><ul><li>Downloadable PDF catalogues can be provided for all the collections. </li></ul><ul><li>CSR activities could be highlighted on the home page through images. </li></ul><ul><li>Prozone link can be a main link instead of being under &quot;Links&quot; </li></ul>
  5. 5. ORM <ul><li>Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions. </li></ul><ul><li>The goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. </li></ul>
  6. 6. Negative Comments
  7. 7. Adjust Listen Marketing strategies Target Audience Content Tools Implement Track and Measure Social Media Plan
  8. 8. 1 Convert eyeballs to footfalls 2 Monitoring online conversations about the brand 3 Engaging TG with the brand 4 Promote the ‘Live Mad’ campaign 360 degrees across social space 5 Create a positive impression about the brand online AIM
  9. 9. Implementation
  10. 10. Social Media Campaigns
  11. 11. #MadMondays <ul><li>It’s a complete Twitter campaign where users can post funny tweets about corporate life. </li></ul><ul><li>The first 50 people who retweet will be messaged a Provogue Discount Coupon </li></ul>
  12. 12. Creative's
  13. 13. Kill Monotony, Live Mad <ul><li>Booths will be installed in every Provogue outlet across the city. </li></ul><ul><li>The booths will be equipped with a laptop and a webcam. </li></ul><ul><li>Customers can click pictures of themselves with Provogue merchandise and upload it on their Facebook page. </li></ul><ul><li>The photo that receives the maximum number of likes will get a free voucher of the same price </li></ul><ul><li>This campaign will run for a period of 2 weeks </li></ul>
  14. 14. Implementation on Twitter <ul><li>On Twitter we will use a #KillMonotony. </li></ul><ul><li>The hash tag will be used to promote the campaign, conduct conversations and also to post pictures. </li></ul><ul><li>The most number of retweets of #KillMonotony tag will receive gift vouchers from Provogue. </li></ul>
  15. 15. The Crazy Shoppers <ul><li>A youth centric campaign focusing on how mad about shopping you are. </li></ul><ul><li>The campaign will run during Diwali for a period of 10 days </li></ul><ul><li>The campaign will include </li></ul><ul><ul><li>Shopping Crazy </li></ul></ul><ul><ul><ul><li>Shop at Provogue and when you submit a bill of the highest amount you get 100% cashback. </li></ul></ul></ul><ul><ul><ul><li>- Quizzes </li></ul></ul></ul>
  16. 16. Quiz: Your SQ (Shopping Quotient) <ul><li>The Quiz will include 10 questions about fashion, apparel, Provogue, Diwali etc. </li></ul><ul><li>Sample Questions </li></ul><ul><ul><li>Which of the following best describes how you shop online?    </li></ul></ul><ul><ul><ul><li>I shop online but only when the store is offering free shipping. </li></ul></ul></ul><ul><ul><ul><li>I use the internet to keep me updated about discounts and then drive to the store with the lowest prices. </li></ul></ul></ul><ul><ul><ul><li>I shop online all the time; no tax or free shipping is an added bonus. </li></ul></ul></ul><ul><ul><ul><li>I never shop online, mostly because I find better deals in the stores. </li></ul></ul></ul>
  17. 17. CSR : CLOTHES FOR A CAUSE <ul><li>CSR activity “Clothes for a Cause” </li></ul><ul><ul><li>This campaign would be an integration of Online and Offline elements . People can donate their old clothes to the needy. </li></ul></ul><ul><ul><li>Our fans will be able to pledge their support for this mission when they register. They can then drop in their old clothes at Provogue stores around the city. </li></ul></ul><ul><ul><li>We can tie up with an NGO “Goonj” for collection of the used clothes. </li></ul></ul><ul><ul><li>Everyone who pledges will get a Provogue T-shirt and an online badge. </li></ul></ul><ul><ul><li>The campaign will run through Christmas to celebrate the spirit of charity for a period of 20 days. </li></ul></ul><ul><ul><li>The activity will also be cross promoted on Twitter through the mentioned period. </li></ul></ul>
  18. 18. Days Of Madness <ul><li>These are offers we will run on special days which will be promoted online. </li></ul><ul><li>It will be promoted majorly through Twitter with the hash tag #DoM </li></ul><ul><li>These offers will run everyday and the first half of January. </li></ul><ul><li>Some examples: </li></ul><ul><ul><li>Anyone who shops at the Provogue store with a cowboy hat gets 20% discount. </li></ul></ul><ul><ul><li>Anyone whose names start with the letter ‘Y’ get a 40% off </li></ul></ul>
  19. 19. The Mad Hatter <ul><li>The campaign encourages customers to get creative and wild. It will run for a period of 15 days in January. </li></ul><ul><li>Contestants have to register on the FB page and will then be given a virtual T-shirt to design. </li></ul><ul><li>The best entries will have their design featured in Provogue stores for a limited amount of time. </li></ul><ul><li>The contest will be implemented on FB with a landing tab. All submissions will be displayed on this page. </li></ul>
  20. 20. Foursquare <ul><li>We will use FQ to drive footfalls to the store. </li></ul><ul><li>We can register Provogue stores on FQ and once we receive ownership, we can run specific events. </li></ul><ul><li>We can either hold specials like discounts, freebies to the first customer who checks in to the store 5 times. </li></ul><ul><li>People who become the mayor can win special prizes. </li></ul><ul><li>FQ can run throughout the 6 months. </li></ul>
  21. 21. Sample Four Square Page
  22. 22. QR codes <ul><li>We can attach QR codes to print campaign </li></ul><ul><li>The QR codes can redirect to the FB or Twitter where we are running our campaigns. </li></ul>
  23. 23. QR Codes: Treasure Hunt <ul><li>QR codes will reveal secret clues which once solved will lead the customers to a Provogue store to win gift hampers. </li></ul><ul><li>We will run this campaign in March. </li></ul><ul><li>The first person to gather all the clues and visit the store gets a 100 % discount on the second item that he buys under the condition that the first item is more expensive than the second item. </li></ul><ul><li>Accordingly, the second winner will get a discount of 40 % and so on. </li></ul>
  24. 24. 3 minutes of Madness <ul><li>Each person will get 3 minutes to wear as many second hand items of clothing as possible. </li></ul><ul><li>People will attempt to beat other participants record and the one who wears the most items of clothing will get a discount from Provogue. </li></ul><ul><li>Example: he wears 5 articles of particular clothing he will get a 5% discount. </li></ul><ul><li>Videos will be taken of the participants through the store’s CCTV and will be posted online on YouTube. </li></ul><ul><li>The promotion will take place on FB and Twitter </li></ul>
  25. 25. Short Film Contest <ul><li>We will run a short film contest on Facebook which will also be cross promoted on Twitter. </li></ul><ul><li>The theme of the short film will be Fashion. </li></ul><ul><li>Contestants will have to register on the FB page and will be given 2 weeks to create a short film which will be uploaded on FB. </li></ul><ul><li>The best entries will be adjudged in an offline event featuring the industries best. </li></ul><ul><li>The best film will be screened live at the NDTV film festival. </li></ul>
  26. 26. Linked In Strategy <ul><li>Keeping the long term goals of Provogue in mind, LinkedIn will be ideal for to generate a favourable image for the firm in a professional space. </li></ul><ul><li>To create an image of thought leader in the textile and clothing space through the content and communication on this platform. </li></ul><ul><li>Placement of clickable banner ads </li></ul>
  27. 27. Sample Linked In Page <ul><li>Update the official Page on LinkedIn </li></ul><ul><li>Display a series of products </li></ul>Clickable Product and service landing tab that directs you to the home page of the website
  28. 28. Wikipedia Article <ul><li>Setting up detailed Wikipedia article which highlights all the milestones of Provogue . And shed some light on the products of the company and it’s achievements and history </li></ul>
  29. 29. Sample Wikipedia Article
  30. 30. Timeline Campaign Timeline Foursquare 1 st Oct – 1 st March #MadMonday’s 1 st Oct – 2 nd Oct Kill Monotony, Live Mad 3 rd Oct – 15 th Oct The Crazy Shoppers 20 th Oct – 30 th Oct Treasure Hunt 7 th Nov – 13 th Nov Days Of Madness 21 st Nov – 2 nd Jan CSR: Clothes for a Cause 15 th Dec – 2 nd Jan The Mad Hatter 16 th Jan – 3 rd Feb 3 minutes of Madness 13 th Feb – 19 th Feb Short Film Contest 19 th Feb - 4 th March
  31. 31. SEO Audit Report
  32. 32. Current Website Statistics General domain statistics Factor Value Domain Age 8 year(s), 1 month(s) Domain IP / US Domain Google PageRank Page Rank - 3 Alexa Rank 453178 DMOZ Listing No Yahoo! Dir Listing Yes Pages indexed in Google 108 Pages indexed in Yahoo! 55 Pages indexed in Bing 12 Domain Google Popularity 11
  33. 33. Presence in Social Media Domain popularity in social media Social/bookmarking site Mentions/views Digg 0 mentions Diigo 0 mentions Social Mention 0 mentions
  34. 34. Presence in Search Engines Indexes # of pages indexed by major SEs Search engine # of indexed pages Google 108 Yahoo! 55 Bing 12
  35. 35. Website Link Structure Analysis Link destinations Link destination statistics for all website's links Link destination type ▲ # of links Ratio in percent Internal links (pointing to pages on your domain) 2797 94%     External links (pointing to pages on external domains) 178 6%    
  36. 36. Most linked-to pages (internal links) Top 10 linked-to pages Page URL ▲ # of links to this page Ratio in percent http://www.provogue.net/ss11_catalogue.html  40 2.7% http://www.provogue.net/ss11_catalogue.html  40 2.7% http://www.provogue.net/stores_west.html  39 2.6%   http://www.provogue.net/stores_south.html  39 2.6%   http://www.provogue.net/stores_north.html  39 2.6%   http://www.provogue.net/stores_east.html  39 2.6%   http://www.provogue.net/stores_east.html  39 2.6%   http://www.provogue.net/stores_east.html  39 2.6%   http://www.provogue.net/stores_east.html  39 2.6%   http://www.provogue.net/provoguetieswithpunewarriors.html  39 2.6%   All other pages  1102 73.8%  
  37. 37. Most linked-to pages (internal links) Top 10 most linked-from pages Page URL ▲ # of links on this page Ratio in percent http://www.provogue.net/investors.html  118 4%   http://www.provogue.net/forwomen.html  98 3.3%     http://www.provogue.net/provoguedummaarodumshow.html  91 3.1%     http://www.provogue.net/hrithiksonakshiunveilingofcatalogue.html  86 2.9%     http://www.provogue.net/hrithiksonakshiunveilingofcatalogue.html  82 2.8% http://www.provogue.net/mobile.html  82 2.8%     http://www.provogue.net/mobile.html  82 2.8%     http://www.provogue.net/wineandcheese.html  82 2.8%     http://www.provogue.net/wallpapers.html  82 2.8%     http://www.provogue.net/makingofcatalogue2011.html  80 2.7% All other pages  2092 70.3%    
  38. 38. Content Analysis Title Analysis 10 most frequently used duplicated titles Title # of pages :: Provogue India :: 41 Empty Title on Page 0
  39. 39. Meta description analysis 10 most frequently used duplicated Meta tag # of pages No (or empty) Meta description 43 No meta keywords found NA
  40. 40. Conclusion 1 Increase in Footfalls 2 Increase engagement with the brand 3 Increase traction on the social media platforms Better Search Results 4
  41. 41. CONCEPT DIGITAL Disclaimer: All content and campaign ideas are property of Concept Digital. Any copyright infringement of the same is strictly prohibited. Thank you!