How to Sell Yourself Online

How to Sell Yourself Online
ECU Golden Key International
Malcolm Gordon
ECU Online Marketing Manager
Wed, Sep 28th, 6-8pm

Strategy

Build the relationship first then sell second

The interview should be a formality. If you do this right they will know you already

Glimpses of your intellect and capabilities
- Expert

Add value on a regular basis– talk with your prospects regularly

Different approaches and effort required for different industries

How To Create an Online Presence

Implementation – Points of Presence
BLOG/HUB

First Impressions Count

Assume that anyone can see everything you’ve ever done online

Google yourself

Do’s & Don’ts

Do’s & Don’ts
Do
Get a professional email address
mal@malgordon.com
malgordon@iinet.net.au
About.me
mal.gordon@me.com

Do’s & Don’ts
Don’t
Use an email address like:
sxegirl@hotmail.com
iliketoparty47@gmail.com
Domains are cheap

Do’s & Don’ts

Do’s & Don’ts
Does your work experience match up?
Pictures of you drinking, vomiting, scantily clad
Type of pages you have liked/groups you belonged to
Is your profile open/closed?
Generally for fun/socialising, don’t reach out to prospective employers here
Might be changing because of new subscription feature and push to categorise contacts into lists

Do’s & Don’ts

Complete your Profile
Aim for 100%
Insert a profile pic – 7 times more likely to be viewed
Keep it up to date – 12 times more likely to be viewed
List skills & certifications
Volunteering counts
Join groups and contribute to discussions – demonstrate your skills
Do’s & Don’ts

Try visualize.me

Do’s & Don’ts
Use the recommendations feature
Connect with the leaders in your industry and those you want to learn from/influence
You will be surprised at who is on these networks and how willing they are to connect with you

Do’s & Don’ts
Don’t
Use unprofessional profile images
Be lazy when it comes to updating/contributing/requests for connection (use a personal message)
Do what everyone else does

Don’t forget industry forums

Really Get Noticed

Points of Presence
Second most searched site on the web
Hard to do well
Points for originality
Stand out from the crowd
http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be

Implementation – Points of Presence
Googlepleasehire.me

Please Remember
Keep networking offline
Have you got a card?

Contact:
mal@malgordon.com
Questions?

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How to Sell Yourself Online

by Malcolm Gordon on Sep 29, 2011

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How to Sell Yourself Online — Presentation Transcript