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Mktg 406 group presentation
 

Mktg 406 group presentation

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    Mktg 406 group presentation Mktg 406 group presentation Presentation Transcript

    • MKTG 406 - 2M Rachel Kennedy Daniel Testa Justine Yap Malcolm Gray
    •  
    • What is an IPO? - Initial Public Offering. -First sale of stock by a private company to the public.
      • http://www.youtube.com/watch?v=qwKWwvRBiGk
    • Facebook’s IPO -Filed with Securities and Exchange Commission on Feb. 1st. -IPO estimated at $5 billion. -Does not include price and quantity of shares. -Available for purchase May 2012.
    • Disadvantages -Users are not loyal - Product failures (ex. Facebook mobile app) - Lack of positive feedback from the users to change - Clutter 
    •  
    • Advantages -Facebook is social media - Different apps are providing more information for marketers  - Gives a number of businesses the ability to access the users information
    • References Facebook Apps: Highlights of the 60 New Integrated Applications http://mashable.com/2012/01/22/facebook-apps/ http://techcrunch .com/2012/01/18/facebooks-new-timeline-app-pl atform-introduces-new-verbs-like-bought-want-a nd-love/ ComScore: Facebook’s Share of Display Ads Reaches 28% http://mashable.com/2012/01/31/comscore-facebooks-sha re-ads/ http://ca.finance.yahoo.com/news/disruptions-facebook-users-ask-wheres-172802619.html http://www.investopedia .com/terms/i/ipo.asp#axzz1ldTdNB9y http://www.youtub e .com/watch?v=-9tcC3d6608 http://www.youtube.com/watch?v=_I-Aq8XVpU8&feature=endscreen&NR=1 http://www.jenfongspeaks.com/facebooks-bias-against-3rd-party-apps/ http://mashable.com/2012/02/03/facebook-ipo-complete-guide/ http://mashable.com/2012/02/01/facebook -here-are-the-35-things-that-could-kill-ou r-company/#461878-Poor-Content-Prioritizati on http://www.youtube.com/watch?v=NVY_ZDbUvnw http://www.youtube. com/watch?v=qwKWwvRBiGk http://mashable.com/2012/02/02/facebook-ipo -online-advertising/ Pinterest Link: http://pinterest.com/rachieann ek/facebook-ipo/ Twitter List Link: https://twitter.com/#!/rachieann ek/facebook-ipo-3