•    Blogs
•    MicroBlogs
•    Social Networks
•    Video Sharing
•    Photo Sharing
•    RSS
•    Wikis
•    Online Chat...
9.9 million Australians are on social media

         40% interact with brands

86% are looking for recommendations from
 ...
*The Cluetrain Manifesto
Millions of conversations are happening "
              online everyday
By building a community
Listen
     Learn




      Engage
Quantitative
            Qualitative

                     # of Posts"
  Activity
                                   Comme...
FREE
                 PAID


Google Alerts"          Radian6"
Social Mention"      Buzz Numbers"
Twitter Search"          ...
Social Media Questionnaire
1.  What is your reason for being in social
    media?
2.  Who is your audience?
3.  How will y...
Mal Chia"

   Twitter: @malchia"
Email: mal@malchia.com"
Blog: www.malchia.com
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
Putting social media to work
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Putting social media to work

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Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.

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Putting social media to work

  1. 1. •  Blogs •  MicroBlogs •  Social Networks •  Video Sharing •  Photo Sharing •  RSS •  Wikis •  Online Chat •  Social Bookmarks •  Podcasts •  Virtual Worlds
  2. 2. 9.9 million Australians are on social media 40% interact with brands 86% are looking for recommendations from their peers* *Nielsen 2010 Internet & Technology Report
  3. 3. *The Cluetrain Manifesto
  4. 4. Millions of conversations are happening " online everyday
  5. 5. By building a community
  6. 6. Listen Learn Engage
  7. 7. Quantitative Qualitative # of Posts" Activity Comments Update frequency # of Comments" Customer sentiment" # of Fans / Followers" Interactivity Learnings" Amount of user Buzz content # Leads" Success stories" Returns # Sales" Learnings" # Issues resolved Customer sentiment
  8. 8. FREE PAID Google Alerts" Radian6" Social Mention" Buzz Numbers" Twitter Search" Dialogix" Board Reader" Nielsen Buzz Metrics" Booshaka Alterian SM2
  9. 9. Social Media Questionnaire 1.  What is your reason for being in social media? 2.  Who is your audience? 3.  How will you get them there? 4.  What content are you going to share? 5.  Who is going to do it?
  10. 10. Mal Chia" Twitter: @malchia" Email: mal@malchia.com" Blog: www.malchia.com
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