8 Ways To Make Your Google Analytics Awesome

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Google Analytics presentation for #socadl, 1 Oct 2013 at The Astor

Google Analytics presentation for #socadl, 1 Oct 2013 at The Astor

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  • 1. GOOGLE ANALYTICS #SOCADL Presentation
  • 2. These are a few of my favourite things
  • 3. 8 ways to make your analytics (more) awesome
  • 4. Analyse user behaviour not hits
  • 5. Turn data into actionable insights
  • 6. We use less than 1%* of Google Analytics * Totally made up stat
  • 7. Keyword data apocalypse
  • 8. Data collection and filters
  • 9. Event tracking
  • 10. These can all be tracked!
  • 11. Uses for event tracking • • • • • Clicks and downloads Outbound links Video engagement Form errors Article consumption / scroll reach
  • 12. Example _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) To track a play of Video called How to Apply, use: _trackEvent(‘video’, ‘play’, ‘How to Apply’, 10, true)
  • 13. Campaign tracking
  • 14. Google URL Builder Google URL Builder
  • 15. http://www.somebrand.com/?utm_source=ad elaidenow&utm_medium=display&utm_cam paign=summer-campaign utm_source* = where the link is coming from utm_medium* = what the medium is utm_term = keywords utm_content = differentiate between different ads utm_campaign* = identify the campaign name
  • 16. Advanced Segments
  • 17. All data in aggregate is crap - Avinash Kaushik
  • 18. What’s more meaningful? A. We had 10,000 visits last month, which was 10% up on last month. Our website rocks! B. Visits were up 10% on last month which was due to mobile traffic which was up 2,000 visits on last month. We need to make the mobile experience awesome!
  • 19. What should you segment? Whatever’s most important for your organisation.
  • 20. Enable site search
  • 21. Real time reporting
  • 22. Goal tracking
  • 23. What do you want visitors to do?
  • 24. Analytics is about storytelling
  • 25. Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined. - Anne L. Watson
  • 26. What do your dashboards say? Beginning (Visits) Middle (Behaviours) Beginning (Outcomes)
  • 27. Questions?
  • 28. Mal Chia Digital Strategist 0414 319 088 mal@malchia.com