6. We use less than 1%* of Google
* Totally made up stat
7. Keyword data apocalypse
8. Data collection and filters
9. Event tracking
10. These can all be tracked!
11. Uses for event tracking
Clicks and downloads
Article consumption / scroll reach
_trackEvent(category, action, opt_label,
To track a play of Video called How to Apply,
_trackEvent(‘video’, ‘play’, ‘How to Apply’,
13. Campaign tracking
14. Google URL Builder
Google URL Builder
utm_source* = where the link is coming from
utm_medium* = what the medium is
utm_term = keywords
utm_content = differentiate between different ads
utm_campaign* = identify the campaign name
16. Advanced Segments
17. All data in aggregate
- Avinash Kaushik
18. What’s more meaningful?
A. We had 10,000 visits last month, which
was 10% up on last month. Our website
B. Visits were up 10% on last month which
was due to mobile traffic which was up 2,000
visits on last month. We need to make the
mobile experience awesome!
19. What should you segment?
Whatever’s most important for your
20. Enable site search
21. Real time reporting
22. Goal tracking
23. What do you want visitors to do?
24. Analytics is about storytelling
25. Stories tell us of what
we already knew and
forgot, and remind us of
what we haven’t yet
- Anne L. Watson
26. What do your dashboards say?
28. Mal Chia
0414 319 088