8 Ways To Make Your Google Analytics Awesome
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8 Ways To Make Your Google Analytics Awesome

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Google Analytics presentation for #socadl, 1 Oct 2013 at The Astor

Google Analytics presentation for #socadl, 1 Oct 2013 at The Astor

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8 Ways To Make Your Google Analytics Awesome 8 Ways To Make Your Google Analytics Awesome Presentation Transcript

  • GOOGLE ANALYTICS #SOCADL Presentation
  • These are a few of my favourite things
  • 8 ways to make your analytics (more) awesome
  • Analyse user behaviour not hits
  • Turn data into actionable insights
  • We use less than 1%* of Google Analytics * Totally made up stat
  • Keyword data apocalypse
  • Data collection and filters
  • Event tracking
  • These can all be tracked!
  • Uses for event tracking • • • • • Clicks and downloads Outbound links Video engagement Form errors Article consumption / scroll reach
  • Example _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) To track a play of Video called How to Apply, use: _trackEvent(‘video’, ‘play’, ‘How to Apply’, 10, true)
  • Campaign tracking
  • Google URL Builder Google URL Builder
  • http://www.somebrand.com/?utm_source=ad elaidenow&utm_medium=display&utm_cam paign=summer-campaign utm_source* = where the link is coming from utm_medium* = what the medium is utm_term = keywords utm_content = differentiate between different ads utm_campaign* = identify the campaign name
  • Advanced Segments
  • All data in aggregate is crap - Avinash Kaushik
  • What’s more meaningful? A. We had 10,000 visits last month, which was 10% up on last month. Our website rocks! B. Visits were up 10% on last month which was due to mobile traffic which was up 2,000 visits on last month. We need to make the mobile experience awesome!
  • What should you segment? Whatever’s most important for your organisation.
  • Enable site search
  • Real time reporting
  • Goal tracking
  • What do you want visitors to do?
  • Analytics is about storytelling
  • Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined. - Anne L. Watson
  • What do your dashboards say? Beginning (Visits) Middle (Behaviours) Beginning (Outcomes)
  • Questions?
  • Mal Chia Digital Strategist 0414 319 088 mal@malchia.com