utm_source* = where the link is coming from
utm_medium* = what the medium is
utm_term = keywords
utm_content = differentiate between different ads
utm_campaign* = identify the campaign name
All data in aggregate
- Avinash Kaushik
What’s more meaningful?
A. We had 10,000 visits last month, which
was 10% up on last month. Our website
B. Visits were up 10% on last month which
was due to mobile traffic which was up 2,000
visits on last month. We need to make the
mobile experience awesome!
What should you segment?
Whatever’s most important for your