GOOGLE ANALYTICS
#SOCADL Presentation
These are a few of my
favourite things
8 ways to make your analytics
(more) awesome
Analyse user behaviour not hits
Turn data into actionable insights
We use less than 1%* of Google
Analytics
* Totally made up stat
Keyword data apocalypse
Data collection and filters
Event tracking
These can all be tracked!
Uses for event tracking
•
•
•
•
•

Clicks and downloads
Outbound links
Video engagement
Form errors
Article consumption / ...
Example
_trackEvent(category, action, opt_label,
opt_value, opt_noninteraction)
To track a play of Video called How to App...
Campaign tracking
Google URL Builder

Google URL Builder
http://www.somebrand.com/?utm_source=ad
elaidenow&utm_medium=display&utm_cam
paign=summer-campaign
utm_source* = where the...
Advanced Segments
All data in aggregate
is

crap

- Avinash Kaushik
What’s more meaningful?
A. We had 10,000 visits last month, which
was 10% up on last month. Our website
rocks!

B. Visits ...
What should you segment?

Whatever’s most important for your
organisation.
Enable site search
Real time reporting
Goal tracking
What do you want visitors to do?
Analytics is about storytelling
Stories tell us of what
we already knew and
forgot, and remind us of
what we haven’t yet
imagined.
- Anne L. Watson
What do your dashboards say?
Beginning (Visits)

Middle (Behaviours)

Beginning (Outcomes)
Questions?
Mal Chia
Digital Strategist
0414 319 088
mal@malchia.com
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
8 Ways To Make Your Google Analytics Awesome
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8 Ways To Make Your Google Analytics Awesome

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Google Analytics presentation for #socadl, 1 Oct 2013 at The Astor

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8 Ways To Make Your Google Analytics Awesome

  1. 1. GOOGLE ANALYTICS #SOCADL Presentation
  2. 2. These are a few of my favourite things
  3. 3. 8 ways to make your analytics (more) awesome
  4. 4. Analyse user behaviour not hits
  5. 5. Turn data into actionable insights
  6. 6. We use less than 1%* of Google Analytics * Totally made up stat
  7. 7. Keyword data apocalypse
  8. 8. Data collection and filters
  9. 9. Event tracking
  10. 10. These can all be tracked!
  11. 11. Uses for event tracking • • • • • Clicks and downloads Outbound links Video engagement Form errors Article consumption / scroll reach
  12. 12. Example _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) To track a play of Video called How to Apply, use: _trackEvent(‘video’, ‘play’, ‘How to Apply’, 10, true)
  13. 13. Campaign tracking
  14. 14. Google URL Builder Google URL Builder
  15. 15. http://www.somebrand.com/?utm_source=ad elaidenow&utm_medium=display&utm_cam paign=summer-campaign utm_source* = where the link is coming from utm_medium* = what the medium is utm_term = keywords utm_content = differentiate between different ads utm_campaign* = identify the campaign name
  16. 16. Advanced Segments
  17. 17. All data in aggregate is crap - Avinash Kaushik
  18. 18. What’s more meaningful? A. We had 10,000 visits last month, which was 10% up on last month. Our website rocks! B. Visits were up 10% on last month which was due to mobile traffic which was up 2,000 visits on last month. We need to make the mobile experience awesome!
  19. 19. What should you segment? Whatever’s most important for your organisation.
  20. 20. Enable site search
  21. 21. Real time reporting
  22. 22. Goal tracking
  23. 23. What do you want visitors to do?
  24. 24. Analytics is about storytelling
  25. 25. Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined. - Anne L. Watson
  26. 26. What do your dashboards say? Beginning (Visits) Middle (Behaviours) Beginning (Outcomes)
  27. 27. Questions?
  28. 28. Mal Chia Digital Strategist 0414 319 088 mal@malchia.com
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