Mumbai’s
Dabbawala Service
Mumbai’s Annadatas
» President- Mr. Raghunath Dhondiba Medge
» Secretary- Mr. Gangaram Laksman Talekar
» Director(IT)- Mr. Manish Tripathi
We...
WHAT IS NMTBSA????
N

-Nutan

M

-Mumbai

T

-Tiffin

B

-Box

S

-Suppliers

A

-Association
HISTORY
• Started in 1890
• Mahadeo Havaji Bacche
(Mahadeo), a migrant from
North Maharashtra, started the
lunch delivery ...
PRESIDENT
VICE PRESIDENT

13 Members
GENERAL SECRETARY

TREASURES
DIRECTORS(9)
MUKADAM

MEMBERS(5000)
PORTERS FIVE FORCE THEORY
•
•

•

•

•

Competition: Its difficult to replicate their
supply chain network
New entrants: F...
SWOT Analysis
• Strengths:
•
•
•
•
•

Simplicity in organization with Innovative service
Coordination, team spirit, & time...
•

Opportunities

•
•
•

Wide range publicity
Operational cost is low
Catering

•

Threats

•

Indirect competition is bei...
HOW THE DABBA IS DELIVERED
The entire system depends on TEAMWORK
and meticulous timing. Tiffins are
Collected from homes &...
The Color Coding of Dabbas
The color coded on Dabbas can be
Read in following pattern:
CODING OF DABBAS
1-11
12
13
15
16
17
18

CHURCHGATE
MARINE LINES
GRANT ROAD, BOMBAY
CENTRAL
LOWER PAREL
DADAR (WEST)
DADAR...
Royal wedding was heavenly, say dabbawalas

Invited for marriage of Hon. Prince Charles of
England on 9th April, 2005
Their Achievements

Documentaries made by :
•

BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18...
Others:
 World record in Best Time
Management with Six Sigma rating.
 Name in “GUINESS BOOK of World
Records”.
 Registe...
THANKS FOR
ALL

COOPERATION
Upcoming SlideShare
Loading in …5
×

Study on dabba wala

464 views
215 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
464
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Study on dabba wala

  1. 1. Mumbai’s Dabbawala Service Mumbai’s Annadatas
  2. 2. » President- Mr. Raghunath Dhondiba Medge » Secretary- Mr. Gangaram Laksman Talekar » Director(IT)- Mr. Manish Tripathi Website: www.mydabbawala.com E- Mail : info@mydabbawala.com
  3. 3. WHAT IS NMTBSA???? N -Nutan M -Mumbai T -Tiffin B -Box S -Suppliers A -Association
  4. 4. HISTORY • Started in 1890 • Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service. • Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work • Service started with about 100 Dabbawalas
  5. 5. PRESIDENT VICE PRESIDENT 13 Members GENERAL SECRETARY TREASURES DIRECTORS(9) MUKADAM MEMBERS(5000)
  6. 6. PORTERS FIVE FORCE THEORY • • • • • Competition: Its difficult to replicate their supply chain network New entrants: Fast food joints as well as office canteens. However, since neither of these serve home food, the dabbawallas' core offering remains unchallenged. Bargaining power of buyers: Delivery rates are so nominal (about Rs 300 per month) that one simply wouldn't bargain any further. Bargaining power of sellers: minimum infrastructure and practically no technology is used, hence they are not dependent on suppliers. Threat of a new substitute product or service: No substitutes to home cooked food in Indian scenario, hence threat to the dabbawalla service is not an issue at least in the foreseeable future.
  7. 7. SWOT Analysis • Strengths: • • • • • Simplicity in organization with Innovative service Coordination, team spirit, & time management Low operation cost Customer satisfaction Low Attrition Rate • Weaknesses: • High dependability on local trains Funds for the association Limited Access to Education • •
  8. 8. • Opportunities • • • Wide range publicity Operational cost is low Catering • Threats • Indirect competition is being faced from caterers like maharaja community Indirect threats from fast foods and hotels Change in timings Company transport Ticket restaurant • • • •
  9. 9. HOW THE DABBA IS DELIVERED The entire system depends on TEAMWORK and meticulous timing. Tiffins are Collected from homes & taken to nearest Railway Station. Then they are sorted out for area-wise distributiuon, so that a single tiffin could change hands 3 to 4 Times in the course of its daily journey.
  10. 10. The Color Coding of Dabbas The color coded on Dabbas can be Read in following pattern:
  11. 11. CODING OF DABBAS 1-11 12 13 15 16 17 18 CHURCHGATE MARINE LINES GRANT ROAD, BOMBAY CENTRAL LOWER PAREL DADAR (WEST) DADAR (EAST) ANDHERI (EAST, WEST)
  12. 12. Royal wedding was heavenly, say dabbawalas Invited for marriage of Hon. Prince Charles of England on 9th April, 2005
  13. 13. Their Achievements Documentaries made by : • BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV. CASE STUDY made by : • • • ICFAI Press Hyderabad & Bangalore Richard Ivey School of Business – Canada Also, Included in a subject in Graduate School of Journalism University of California, Berkeley Invitations from : • CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai Radio: • German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City
  14. 14. Others:  World record in Best Time Management with Six Sigma rating.  Name in “GUINESS BOOK of World Records”.  Registered with Ripley's “ believe it or not”.  Participated in “Deal Ya No Deal Contest” by Sony Entertainment Television
  15. 15. THANKS FOR ALL COOPERATION

×