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Urban profile arch-market 1


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  • 1. Marketing Management Consultancy (MMC) | Project Management Consultancy (PMC) | Sales and Credit Control(SCC) | Architectural Design (AD) | Urban planning Consultancy (UPC) | Interior Design (ID)
  • 2. Company ProfileUrban catalyst was formed in 2008 from a humble Architectural andInterior Design Consultant, Project management consultant and nowextending to provide onestop quality service to Property Developer.Our success is rooted in our experience team of property sales,marketing and management personnel, mainly property and buildingprofessional with a corporate working background inMalaysia, Singapore, and London, we networked and associated withour strategic partners to provide exceptional levels of services and toensure the success of the communities that we manage.We offer service and solution that cultured with in depth marketingknowledge and combined with hands on experience, and is a visionaryand pragmatic method that will meets our client¡¦s investmentobjective and their needs.We aspire to service the bottom line and increase asset value of aproperty development by Product Design (Architecture),Placing & Pricing (Acquisition& Feasibility Study) andPromotion (Sales Management), and to ensure our client’s investmenta truly success.We provide solution forMarketing Management Consultation (MMC)Project Management Consultancy (PMC)Sales and Credit Control (SCC)Architectural Design (AD)Urban planning Consultation (UPC)Interior Design (ID)
  • 3. Our 3 Key Personnel ( not including sales personnel, research personnel & others etc.)Mr. Jean Lee, Architect (London Graduate)13 years experiences inArchitecture, Project Management, Construction Expert and ,Mr. James Lee, Architect / Real Estate Realtor (Australia Graduated)10 years experience inReal Estate Negotiation and MarketingCEHA certified realtor, S’pore Institute of Estate AgentCREN certified negotiator, M’sia Institute of Estate AgentMr. Salleh, Property Marketing Guru (Malaysia Graduated)since 1997 ,has led many successful projects launchedincluding the well known“ Scott Garden” @ OKR“Kiara Residece” @ Bkt JalilOur success is rooted in our teamwork and our combined experienceof sales, marketing andmanagement personnel.
  • 4. Year Project Location Developer Project Size (unit) Project GDV (RM)2008 Kuchai Exchange Kuchai Kueen Lai Properties Sdn Bhd 25 90mil2008 Scott Garden OKR Aston Villa Sdn Bhd 67 120mil2009 Zen Residence Puchong Sentral City (M) Sdn Bhd 286 100mil2010 EmbassyView JalanAmpangBrunsfield Properties Sdn Bhd 283 560mil2011 Scott Soho OKR Aston Villa Sdn Bhd 1080 450mil2011 The Regina USJ 1 SubangJayaRegina Development Sdn Bhd 600 365mil2011 Kiara Residence 1 Bkt Jalil Kiara Resource S/B 360 130mil2012 Kiara Residence 2 Bkt Jalil Kiara Resource S/B 720 300milOur Team Was The Same Team and The Same Marketing Consultant of the following
  • 5. Our Strategic PartnerArchitect Ar.C H NgCivil and StructuralEngineerJurutera Perunding Awam YS Sdn BhdMechanical andElectrical EngineerEast Orient Consult Sdn BhdOS engineering & associates S/BQuantity Surveyor KPK Quantity Surveyors Sdn BhdQMI group enterpriseLand Surveyor Jurukur PintarStudioukur Geomatic S/BReal Estate Agency Leaders Real EstateAdvocates andSolicitorHen Li Moi & CoAdvertising MediaCommunicationSA One Sdn. Bhd.“ We networked and associated with ourstrategic partners to provide exceptionallevels of services and to ensure thesuccess of the communities that wemanage.”
  • 6. Our OfficeAddress 8-12a-1 Jalan Jalil Perkasa 15 Aked Esplanad Bukit Jalil57000 Kuala LumpurTel 03 8993 9005fax 03 8993 9400
  • 7. The Project Gallery
  • 8. + MarketingConsultantCommercial Shop LotKueen Lai Properties S/BKuchai Lama
  • 9. + MarketingConsultantScott GardenAston Villa Sdn BhdOld Kland Road
  • 10. + MarketingConsultantAmbassy ViewBurnsfield Properties S/BJalan Ampang
  • 11. + MarketingConsultantThe Regina USJ 1Regina Development S/BUSJ
  • 12. + MarketingConsultantZen ResidenceSentral City (M) S/BPuchong
  • 13. + MarketingConsultantKiara Residence 1Kiara Resource S/BBkt Jalil
  • 14. + MarketingConsultantKiara Residence 2Kiara Resource S/BBkt Jalil
  • 15. + ARCHITECTURE/PLANNINGMix developmentErima MIXKookaburraPapua New GuineaCommercial with plaza Superlink Semi-detach
  • 16. + ARCHITECTUREcondominiumBatu 9 cherasThe peak Residency
  • 17. + ARCHITECTURESOHO commercial Kuala LumpurPARCEL V SOHO
  • 18. + ARCHITECTUREProject residentialSemi-D & BungalowBukit Serdangkuala lumpur
  • 19. + ARCHITECTURETerrace residenceAman putriSungai buluh
  • 20. @Bukit SerdangTropika Cintatown villa+ ARCHITECTUREtower villa residency
  • 21. + ARCHITECTUREBungalow villa residencyTaman DesaThe villa Residency
  • 22. DATO MAZLAN HouseIjok, Selangor+ ARCHITECTUREsingle unit residential
  • 23. + ARCHITECTUREsingle unit residentialS-Box HouseBentong, Pahang
  • 24. + INTERIOR DESIGNresidential showroomCendana ShowunitSection 9, Kajang
  • 25. MCT service apartmentLake front-type AWangsa walk mall+ INTERIOR DESIGNresidential showroom
  • 26. + INTERIOR DESIGNWangsa walk mallMCT service apartmentLake front-type Bresidential showroom
  • 27. TROPICANA GOLFDato Jeffery Bungalow+ INTERIOR DESIGNBungalow Interior
  • 28. The Scope Of Work
  • 29. Marketing Management Consultation (MMC) &Sales and Credit Control (SCC)1.0 GENERAL OBJECTIVESTo provide professional sale and marketing services to ensure that the Client will reap maximumprofit from their project investment.2.0 SCOPE OF WORKS2.1 Pre-Sale Launcha. To conduct market research on the current related property market and its demand and toformulate an effective marketing strategy for marketing implementation.b. To conduct an awareness campaign with focus in enhancing the reputation of the Client anddevelopment. All marketing efforts will be directed to ensure that the project will be the talk ofthe town and be a model development for others to emulate.c. To advise the Client, based on the market study, the marketing and pricing strategy of product.d. To propose and recommend the marketing budget required for the entire development.e. To recommend appointment of professional teams such as Solicitors, Advertisers, end-financier, etc.f. To ensure all authorities’ requirement are adhered to prior to sale launch.2.2 Sale Launcha. To extend invitations to all VIP’s and concerned parties, organize marketing event, Newspaperadvertisement, leaflet distribution, road shows & etc.b. To exercise high professionalism in home buyer management and conclusion of sales.c. To ensure all home buyer’s needs are attended to in the best possible way.2.3 Post-Sale Launcha. Maintain good rapport and relationship with the home buyers and other related parties.b. To follow up on all related legal matters with the appointed solicitors.c. To liaise with end-financiers for disbursements.d. To follow up on monies collection from purchasers.e. To manage monies received diligently.f. To organize periodical promotions to sell unsold units, if necessary.g. To organize gatherings for all purchasers targeting at providing updates on the progressof works as well as maintaining lasting relationship and rapport hence beef up the Client’sreputation.h. Ensure smooth handing over of vacant possession to the purchasers and attend to theirneeds on rectification of defects, if any.2.4 Credit ControlTo provide a system/set of procedures to strengthen the Credit Control Department toprotect the cashflow position of a company, the main objectives are as follow:a. To check the credit worthiness of purchasers before a sale is made;b. To ensure prompt collection of receivable from purchasers and /or their financiers withina stipulated grace period;c. Close monitoring and follow-up of outstanding accounts e.g.; throughletters, reminders, monthly statements and interest invoices and tele-conversation;d. To ensure credit / loan documentation be completed earliest possible by monitoring theflow of the documentation closely with the relevant parties e.g.; financiers and solicitors.e. Pre-qualifications of financiers and solicitors with a good control of the above, it shallminimise management time spent on administering bad accounts and thus, reflect anaccurate receivable account of the company.
  • 30. 3.0 REPORTINGa. Monthly progress report on sale status and other related matters will be forwarded to theClient at the end of every month.b. Monthly sale and marketing meeting will be held at an appropriate time.PROJECT MANAGEMENT CONSULTANCY (PMC)1.0 GENERAL OBJECTIVEActing as the Client’s representative, within the contractual terms applicable, to direct, co-ordinate and supervise the project in association with the Project Team.The project manager will ensure that the Client’s brief, all designs, specifications, and relevantinformation/data are made available to, and are executed as specified with due regard tocost, by the Design Team,Consultants and Contractors, (i.e. the Project Team), so that the Client’s objective are fullymet.2.0 SCOPE OF SERVICESThe services provided by a Project Management Team varies according to the Project and theClient’s specific requirements, but may include, but are not necessarily limited to, thefollowing responsibilities and duties which are not listed in order of priority or sequencewhich are as follows:-2.1 Initial Stages with Clientsa. Project Manager’s BriefSet out the terms of engagement and basis of reimbursement of the Project Manager andestablish the full extent of his authority and responsibility in unambiguous terms.b. Client InvolvementDefine the degree of involvement required from the Client and define clearly a modus ofoperandi between the Client and the Project Manager.Set out clearly the approvals required by the Client, indicating time constraints on approvals.c. Viability of ProjectAssess the financial and technical viability of the project from the initial information providedby the Client.d. FundingEstablish what funding arrangements exist for the project. If necessary, assist the Client inobtaining finance and making adequate financial arrangement for the project.e. Communication and ReportingSet out lines of communication and extent and frequency of meetings to be held betweenClient and Project Manager. Establish the reporting required by the Client and report on aregular basis on such subjects as:i. Expenditure against budget and estimated cost of completion;ii. Regularly update schedules and budgets;iii. Design changes2.2 Feasibility Stagea. Develop BriefExamine the Client’s basic proposals for the project, collect and examine all available existingData. Develop in conjunction with the Client a firm clear brief for the project in qualitative andQuantitative terms. Such a brief should clearly set out all management and technical functionsand establish their boundaries. Develop the brief as necessary, including such means as flowcharts and establish their boundaries. Develop the brief as necessary, including such means asflow charts and establish the best requirement for the Client with regards to the project.b. Project FeasibilityAs the brief is defined, establish that the Client has available proposition and thatdevelopment is both technically and financially feasible.c. ProgrammePrepare a programme for the total project and establish a total time scale in conjunction withthe Client’s requirement.
  • 31. d. Design TeamAdvise the Client on the selection of the design team and its terms of appointment andterms of reference. Select the team and recommend its appointment to the Client.e. Government ApprovalAssist the Client in obtaining basic approvals necessary from government and localgovernment.f. Site InvestigationArrange for such site investigation including but not limited to topographicalsurveys, soil investigation and other geotechnical tests as necessary for the satisfactorydesign and construction of the project.g. Preliminary DrawingsEnsure that conceptual engineering drawings are prepared for the purpose of planningapproval and establishment of budgets.h. BudgetSee that a budget is prepared with investment proposals including cash flowprojections.i. Outline Planning ApprovalInvestigate and resolve any problems regarding rights of way or easements. Ensure thatthe statutory authorities can provide the basics service required.j. Feasibility ReportPrepare a feasibility report outlining all aspects of the project for the Client’s approval.2.3 Pre-Construction Stagea. Contractor SelectionEstablish with the Client the general, procedures for selection and appointment ofcontractors, including the form of contract, terms of payment, degree of sub-contracting required and labour relation policy.b. Management StructureSet up a management structure for the project with clear procedures for communication to allparticipating parties and clear definition of interfaces between contributing members. Definethe responsibilities of all parties and manage them to carry out their task efficiently.c. Communication Set up procedures for clearly defining responsibilities of the team in respectof administration , accounting, purchasing, approvals, reports and meetings and indicatedocumentation circulation.Hold such progress meeting as and when necessary for satisfactory co-ordination of theworks.d. Programme Produce a master programme for the design and construction phases andcommunicate to all parties.e. Design Proposals following approval of the feasibility study, obtain from design consultants’firm proposals regarding conceptual design. Check at all times that the design producedcomplies with the overall cost budget. Ensure that the design consultants producespecifications for all aspects of the works and in preparation consider such items as costefficiency in operation and maintenance.Ensure that the Client is aware of developing design and specifications and that is approvalsare obtained at the agreed stages of design and specifications developments. Ensure at alltimes that allElements of design are properly co-ordinated and integrated within the master programsrequirements and the design fully complies with Codes of Practices and as per MHA’srequirements.f. Design AuditTo provide audit on design of engineering and design consultant’s work in respect to theproject.g. Monitor BudgetFollowing completion of the initial conceptual design and master programme, re-examine andrevise the preliminary project budget to produce a definitive budget for cost control purposes.
  • 32. h. CostingEstablish costing systems to continuously monitor the budget in accordance with thefeedback costs required by the Client. Produce and update cash flow requirements.i. AccountingEstablish accounting procedures and cost controls to cover the various stages of the projecti.e. Project Management, planning and design, purchasing, construction costs, inspection andco- ordinate contributions from all participants. At all times monitor the project’s viability onthe Client’s behalf.j. Contract DocumentsCompile all the contract documents for the construction phase in accordance with the agreedpolicy regarding tendering and selection of contractors. Ensure that all quality control andtesting requirements are clearly defined. Establish the Client’s requirements on such mattersas liquidated damages, insurance requirements, performance or other bonds.k. Contractor Pre-QualificationIf contractors are to pre-qualify, obtain pre-qualification information from selectedcontractors well in advance of tender dates.l. SelectionProduce a recommended list of contractors who will be invited to tender for the Client’sapproval and send out tender documents to approved contractors.m. Tender EvaluationEvaluate tenders received and make recommendations to the Client regarding theappointment of contracts. See that the contract documents are properly executed beforework starts on site. Ensure the contractor has compiled with insurance and bondingrequirements.n. Site InspectionEnsure that adequate staffs are available for the site inspection and quality control checkingand for monitoring the progress of works during the constructions phase.2.4 Construction Phasea. Monitor ProgressAdvise the contractor of programmed procedures and requirements. Arrange for all necessaryfeedback required and set out reporting regarding progress. Ensure that potential delays arefully reported. Monitor design information flow and Client approval and ensure thatprogrammedRequirements are being achieved. Responsible for the overall project schedule controlincluding appropriate and proactive counter measures to maintain master project schedule aswell as the detail schedule of each works.b. Hoarding and Existing Site ConditionsEnsure that the contractor erects hoarding and protection to other areas as specified andrecord with the contractor the condition of adjacent buildings and surroundings, includingpavings and roads.c. MeetingsSet up regular progress meetings with designers, contractors, sub-contractors and suppliersattend and chair such meetings as necessary.d. Inspect WorksCo-ordinate, direct and inspect all construction work.e. Certify PaymentArrange for the work to be measured, valued and certified regularly and the payments aremade on behalf of the Client to the contractor in accordance with contract requirements.f. Safety & HealthEnsure that site security, safety and health standards are maintained at all times.
  • 33. g. Quality Control and TestingEnsure that construction works are carried out in accordance with the specification andcontract drawings and that quality control procedures, testing and other performance criteriaare maintained,as set out in the contract documents. In order to select appropriate suppliers, technicalclarifications and evaluation of proposals submitted by potential vendors/sub-contractors willbe performed. Assist in monitoring the quality of all equipment, building and facilities. Alldrawings and other technical documents submitted by vendors/sub-contractors will bereviewed. Review and evaluate change requests and recommend counter measures tominimize impact on cost, schedule and quality.h. AnticipateIdentify with the contractor problems, anticipate problems and take such measures as arenecessary to resolve these to the best advantage of the Client.i. Monitor Budget and Variation OrdersEnsure that design information is produced in accordance with the master programmerequirements and that variations are kept to a minimum. Establish procedures regarding theissuing of variations and their costing and reflect them into the overall cost budget positionand produce costs-to-completion information on a regular basis and ensure that the Client isfully informed.j. CertifyIssue on the Client’s behalf all certificates required under the conditions of contract.k. Statutory UndertakersWhere not the contractor’s responsibility, place order on behalf of the Client and ensure thatall statutory, undertakers carry out their works in accordance with master programsrequirements.2.5 Completionsa. As Built DrawingsTo co-ordinate and check with the consultant who will prepare ¡§As Built¡¨ Drawings for theproject future references.b. Final AccountEnsure that all final accounts are dealt with in accordance with the contract conditions andthat any claims are settled.c. ManualsSee that all necessary operating manuals, drawings, planning and lease conditions andinstructions are supplied to the Client.d. Defects Liability PeriodMonitor the works during the defects liability period and inspect at the expiration of thistime. Release retentions on completion of any remedial works and issue all necessarycertificates in accordance with conditions of contract.e. FeedbackAdvise the Client of the final project costs for grant and tax purposes and assist in obtaininggrants in accordance with the original brief.Supply final cost feedback information as required by the Client.2.6 Maintenancea. Routine MaintenanceAssist and advice the client in planning the maintenance of the project.b. Period MaintenanceAssist and advice the Client for the periodic maintenance to ensure adequate level ofserviceability.c. Special RepairsAssist and advise the Client for repairs during emergency periods such as flood damage etc.FEE STRUCTURE AND OPTIONSOption 1: Agreed fee for each type of service, i.e. MMC, SCC, PMC, etc. carried through tocompletion within specified periodOption 2: Working on specific project from start to completion with fee based on % of totalcost of project