Introduction to Business Model Canvas

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Introduction to Business Model Canvas

  1. 1. All Rights Reserved - IEA 2013www.iranea.comIntroduc)on  to  Business  Model  Canvas  (BMC)Thursday, May 2, 13
  2. 2. All Rights Reserved - IEA 2013Introduc)on  toBusiness  ModelCanvas  (BMC)Powered  by:Thursday, May 2, 13
  3. 3. All Rights Reserved - IEA 2013What  is  a  Company?Thursday, May 2, 13
  4. 4. All Rights Reserved - IEA 2013What  is  a  Company?Thursday, May 2, 13
  5. 5. All Rights Reserved - IEA 2013What  is  a  Company?A  business  organiza3on  which  sells  a  product  or  service  in  exchange  for  revenue  +  profit!  We  eliminate  non-­‐profits  here  !Thursday, May 2, 13
  6. 6. All Rights Reserved - IEA 2013What  is  a  Startup?Thursday, May 2, 13
  7. 7. All Rights Reserved - IEA 2013What  is  a  Startup?Thursday, May 2, 13
  8. 8. All Rights Reserved - IEA 2013What  is  a  Startup?A  temporary  organiza3on  designed  to  search  for  a  repeatable  and  scalable  business  modelSteve  BlankThursday, May 2, 13
  9. 9. All Rights Reserved - IEA 2013What  is  a  Business  Model?Thursday, May 2, 13
  10. 10. All Rights Reserved - IEA 2013What  is  a  Business  Model?How  a  company  create  value  for  itself  while  delivering  product  or  service  to  customers.Thursday, May 2, 13
  11. 11. All Rights Reserved - IEA 2013Value  Proposi)onThursday, May 2, 13
  12. 12. All Rights Reserved - IEA 2013Value  Proposi)onThursday, May 2, 13
  13. 13. All Rights Reserved - IEA 2013Value  Proposi)onIt  is  not  about  your  idea  or  product!Thursday, May 2, 13
  14. 14. All Rights Reserved - IEA 2013Value  Proposi)onIt  is  not  about  your  idea  or  product!It  is  about  solving  a  NEED  or  PROBLEMIt  is  about  SATISFYING  a  customer  needand  WHO  are  your  customerThursday, May 2, 13
  15. 15. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMThursday, May 2, 13
  16. 16. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMProblem NeedThursday, May 2, 13
  17. 17. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMAccoun3ngWord  ProcessingProblem NeedThursday, May 2, 13
  18. 18. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMAccoun3ngWord  ProcessingProblem NeedEntertainmentCommunica3onThursday, May 2, 13
  19. 19. All Rights Reserved - IEA 2013Customer  SegmentThursday, May 2, 13
  20. 20. All Rights Reserved - IEA 2013Customer  SegmentThursday, May 2, 13
  21. 21. All Rights Reserved - IEA 2013Customer  SegmentWHO  are  they?WHY  would  they  buy?Thursday, May 2, 13
  22. 22. All Rights Reserved - IEA 2013Customer  SegmentWHO  are  they?WHY  would  they  buy?Customer  ArchetypeGeographicSocialDemographicThursday, May 2, 13
  23. 23. All Rights Reserved - IEA 2013ChannelsThursday, May 2, 13
  24. 24. All Rights Reserved - IEA 2013ChannelsThursday, May 2, 13
  25. 25. All Rights Reserved - IEA 2013ChannelsPHYSICAL  ChannelThursday, May 2, 13
  26. 26. All Rights Reserved - IEA 2013ChannelsPHYSICAL  ChannelWEB/MOBILE  ChannelThursday, May 2, 13
  27. 27. All Rights Reserved - IEA 2013Customer  Rela)onshipThursday, May 2, 13
  28. 28. All Rights Reserved - IEA 2013Customer  Rela)onshipThursday, May 2, 13
  29. 29. All Rights Reserved - IEA 2013How  do  you  GET,  KEEP,  GROW  your  customers?Customer  Rela)onshipThursday, May 2, 13
  30. 30. All Rights Reserved - IEA 2013How  do  you  GET,  KEEP,  GROW  your  customers?Customer  Rela)onshipThursday, May 2, 13
  31. 31. All Rights Reserved - IEA 2013Revenue  ResourcesThursday, May 2, 13
  32. 32. All Rights Reserved - IEA 2013Revenue  ResourcesThursday, May 2, 13
  33. 33. All Rights Reserved - IEA 2013Revenue  ResourcesHow  do  you  make  money  from  each  Customer  SegmentThursday, May 2, 13
  34. 34. All Rights Reserved - IEA 2013Revenue  ResourcesHow  do  you  make  money  from  each  Customer  SegmentWhat  value  is  customer  Paying  for?Revenue  Models  are  the  strategyPricing  is  the  tac3csThursday, May 2, 13
  35. 35. All Rights Reserved - IEA 2013ResourcesThursday, May 2, 13
  36. 36. All Rights Reserved - IEA 2013ResourcesThursday, May 2, 13
  37. 37. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  38. 38. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  39. 39. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  40. 40. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  41. 41. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  42. 42. All Rights Reserved - IEA 2013PartnersThursday, May 2, 13
  43. 43. All Rights Reserved - IEA 2013PartnersThursday, May 2, 13
  44. 44. All Rights Reserved - IEA 2013Who  are  the  Key  Partners  and  Suppliers  needed  to  make  the  business  model  WORK?PartnersThursday, May 2, 13
  45. 45. All Rights Reserved - IEA 2013Who  are  the  Key  Partners  and  Suppliers  needed  to  make  the  business  model  WORK?What  KEY  RESOURCES  are  we  acquiring  from  them?What  KEY  ACTIVITIES  do  they  perform?PartnersThursday, May 2, 13
  46. 46. All Rights Reserved - IEA 2013Key  Ac)vi)esThursday, May 2, 13
  47. 47. All Rights Reserved - IEA 2013Key  Ac)vi)esThursday, May 2, 13
  48. 48. All Rights Reserved - IEA 2013What  are  the  most  important  things  you  should  DO  to  make  the  business  model  WORK  Key  Ac)vi)esThursday, May 2, 13
  49. 49. All Rights Reserved - IEA 2013What  are  the  most  important  things  you  should  DO  to  make  the  business  model  WORK  Produc3on?Problem  Solving?Supply  Chain  ManagementKey  Ac)vi)esThursday, May 2, 13
  50. 50. All Rights Reserved - IEA 2013CostsThursday, May 2, 13
  51. 51. All Rights Reserved - IEA 2013CostsThursday, May 2, 13
  52. 52. All Rights Reserved - IEA 2013What  are  the  costs  to  operate  business  modelCostsThursday, May 2, 13
  53. 53. All Rights Reserved - IEA 2013What  are  the  costs  to  operate  business  modelWhat  are  the  most  important  costs?What  are  the  most  expensive  costs?What  key  ac3vi3es  are  the  most  expensive?Fixe  costs  /  Variable  CostsCostsThursday, May 2, 13

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