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Introduction to Business Model Canvas Presentation Transcript

  • 1. All Rights Reserved - IEA 2013www.iranea.comIntroduc)on  to  Business  Model  Canvas  (BMC)Thursday, May 2, 13
  • 2. All Rights Reserved - IEA 2013Introduc)on  toBusiness  ModelCanvas  (BMC)Powered  by:Thursday, May 2, 13
  • 3. All Rights Reserved - IEA 2013What  is  a  Company?Thursday, May 2, 13
  • 4. All Rights Reserved - IEA 2013What  is  a  Company?Thursday, May 2, 13
  • 5. All Rights Reserved - IEA 2013What  is  a  Company?A  business  organiza3on  which  sells  a  product  or  service  in  exchange  for  revenue  +  profit!  We  eliminate  non-­‐profits  here  !Thursday, May 2, 13
  • 6. All Rights Reserved - IEA 2013What  is  a  Startup?Thursday, May 2, 13
  • 7. All Rights Reserved - IEA 2013What  is  a  Startup?Thursday, May 2, 13
  • 8. All Rights Reserved - IEA 2013What  is  a  Startup?A  temporary  organiza3on  designed  to  search  for  a  repeatable  and  scalable  business  modelSteve  BlankThursday, May 2, 13
  • 9. All Rights Reserved - IEA 2013What  is  a  Business  Model?Thursday, May 2, 13
  • 10. All Rights Reserved - IEA 2013What  is  a  Business  Model?How  a  company  create  value  for  itself  while  delivering  product  or  service  to  customers.Thursday, May 2, 13
  • 11. All Rights Reserved - IEA 2013Value  Proposi)onThursday, May 2, 13
  • 12. All Rights Reserved - IEA 2013Value  Proposi)onThursday, May 2, 13
  • 13. All Rights Reserved - IEA 2013Value  Proposi)onIt  is  not  about  your  idea  or  product!Thursday, May 2, 13
  • 14. All Rights Reserved - IEA 2013Value  Proposi)onIt  is  not  about  your  idea  or  product!It  is  about  solving  a  NEED  or  PROBLEMIt  is  about  SATISFYING  a  customer  needand  WHO  are  your  customerThursday, May 2, 13
  • 15. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMThursday, May 2, 13
  • 16. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMProblem NeedThursday, May 2, 13
  • 17. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMAccoun3ngWord  ProcessingProblem NeedThursday, May 2, 13
  • 18. All Rights Reserved - IEA 2013NEED  -­‐  PROBLEMAccoun3ngWord  ProcessingProblem NeedEntertainmentCommunica3onThursday, May 2, 13
  • 19. All Rights Reserved - IEA 2013Customer  SegmentThursday, May 2, 13
  • 20. All Rights Reserved - IEA 2013Customer  SegmentThursday, May 2, 13
  • 21. All Rights Reserved - IEA 2013Customer  SegmentWHO  are  they?WHY  would  they  buy?Thursday, May 2, 13
  • 22. All Rights Reserved - IEA 2013Customer  SegmentWHO  are  they?WHY  would  they  buy?Customer  ArchetypeGeographicSocialDemographicThursday, May 2, 13
  • 23. All Rights Reserved - IEA 2013ChannelsThursday, May 2, 13
  • 24. All Rights Reserved - IEA 2013ChannelsThursday, May 2, 13
  • 25. All Rights Reserved - IEA 2013ChannelsPHYSICAL  ChannelThursday, May 2, 13
  • 26. All Rights Reserved - IEA 2013ChannelsPHYSICAL  ChannelWEB/MOBILE  ChannelThursday, May 2, 13
  • 27. All Rights Reserved - IEA 2013Customer  Rela)onshipThursday, May 2, 13
  • 28. All Rights Reserved - IEA 2013Customer  Rela)onshipThursday, May 2, 13
  • 29. All Rights Reserved - IEA 2013How  do  you  GET,  KEEP,  GROW  your  customers?Customer  Rela)onshipThursday, May 2, 13
  • 30. All Rights Reserved - IEA 2013How  do  you  GET,  KEEP,  GROW  your  customers?Customer  Rela)onshipThursday, May 2, 13
  • 31. All Rights Reserved - IEA 2013Revenue  ResourcesThursday, May 2, 13
  • 32. All Rights Reserved - IEA 2013Revenue  ResourcesThursday, May 2, 13
  • 33. All Rights Reserved - IEA 2013Revenue  ResourcesHow  do  you  make  money  from  each  Customer  SegmentThursday, May 2, 13
  • 34. All Rights Reserved - IEA 2013Revenue  ResourcesHow  do  you  make  money  from  each  Customer  SegmentWhat  value  is  customer  Paying  for?Revenue  Models  are  the  strategyPricing  is  the  tac3csThursday, May 2, 13
  • 35. All Rights Reserved - IEA 2013ResourcesThursday, May 2, 13
  • 36. All Rights Reserved - IEA 2013ResourcesThursday, May 2, 13
  • 37. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  • 38. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  • 39. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  • 40. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  • 41. All Rights Reserved - IEA 2013What  are  the  most  important  assets  required  to  make  the  business  model  WORKResourcesThursday, May 2, 13
  • 42. All Rights Reserved - IEA 2013PartnersThursday, May 2, 13
  • 43. All Rights Reserved - IEA 2013PartnersThursday, May 2, 13
  • 44. All Rights Reserved - IEA 2013Who  are  the  Key  Partners  and  Suppliers  needed  to  make  the  business  model  WORK?PartnersThursday, May 2, 13
  • 45. All Rights Reserved - IEA 2013Who  are  the  Key  Partners  and  Suppliers  needed  to  make  the  business  model  WORK?What  KEY  RESOURCES  are  we  acquiring  from  them?What  KEY  ACTIVITIES  do  they  perform?PartnersThursday, May 2, 13
  • 46. All Rights Reserved - IEA 2013Key  Ac)vi)esThursday, May 2, 13
  • 47. All Rights Reserved - IEA 2013Key  Ac)vi)esThursday, May 2, 13
  • 48. All Rights Reserved - IEA 2013What  are  the  most  important  things  you  should  DO  to  make  the  business  model  WORK  Key  Ac)vi)esThursday, May 2, 13
  • 49. All Rights Reserved - IEA 2013What  are  the  most  important  things  you  should  DO  to  make  the  business  model  WORK  Produc3on?Problem  Solving?Supply  Chain  ManagementKey  Ac)vi)esThursday, May 2, 13
  • 50. All Rights Reserved - IEA 2013CostsThursday, May 2, 13
  • 51. All Rights Reserved - IEA 2013CostsThursday, May 2, 13
  • 52. All Rights Reserved - IEA 2013What  are  the  costs  to  operate  business  modelCostsThursday, May 2, 13
  • 53. All Rights Reserved - IEA 2013What  are  the  costs  to  operate  business  modelWhat  are  the  most  important  costs?What  are  the  most  expensive  costs?What  key  ac3vi3es  are  the  most  expensive?Fixe  costs  /  Variable  CostsCostsThursday, May 2, 13