Pursuing Growth - Examples from Hulu Plus

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Pursuing Growth - Examples from Hulu Plus

  1. 1. PURSUING GROWTH Andrei Marinescu Tokyo, JP | February 6, 2014
  2. 2. AREAS OF EXPERTISE SEO | analytics | usability testing | email marketing conversion rate optimization | A/B testing | branding paid marketing (SEM, display, facebook, affiliate)
  3. 3. WHAT’S GROWTH HACKING? Multidisciplinary Holistic Scalable Formulaic Hacked-together
  4. 4. MULTIDISCIPLINARY Product Design Engineering Marketing Analytics
  5. 5. HOLISTIC Engagement Retention Acquisition
  6. 6. SCALABLE Repeatable ROI-driven Iterative: Build → Test → Learn
  7. 7. GROWTH METHODOLOGY Formulate hypotheses Validate with MVP Pursue traction Obtain product/market (P/M) fit Scale
  8. 8. KEY GROWTH TACTICS Create a great product Clearly articulate the offering Understand your users Define key metrics Focus on engagement/retention
  9. 9. THANK YOU Andrei Marinescu @malaparte andrei.marinescu@gmail.com

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