Media in the Lives of 8- to 18-Year-Olds KFF 2010
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Media in the Lives of 8- to 18-Year-Olds KFF 2010

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Study released by the Kaiser Family Foundation on January 20, 2010 regarding the media habits of teens.

Study released by the Kaiser Family Foundation on January 20, 2010 regarding the media habits of teens.

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Media in the Lives of 8- to 18-Year-Olds KFF 2010 Presentation Transcript

  • 1. Methodology Fieldwork: Harris Interactive Dana Markow, Robyn Bell Analysis: Kaiser Family Foundation Staff Liz Hamel, Sarah Cho Mollyann Brodie Ulla Foehr Donald Roberts Melissa Saphir Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 2. Methodology • 3rd in a series of studies • 1999, 2004, 2009 • Separate sample of respondents • October 2008 – May 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 3. Methodology • 2,002 respondents • Ages 8-18 • Written questionnaire in the classroom • Media use diaries: 702 participants • Recreational media use only Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 4. CHART 1 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 6 10:45 4:29 Total media exposure 4 2:31 2 1:29 1:13 :38 :25 0 TV content Music/audio Computers Video games Print Movies Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 5. CHART 2 Media Exposure, Over Time Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time: HOURS 12 Increase of 2:12 10:45 10 Increase of 1:04 8:33 8 7:29 6 4 2 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 6. CHART 3 Total Media Exposure and Use Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time: HOURS 12 10:45 10 29% Media 8 multitasking 7:38 6 4 2 0 Total media exposure Total media use Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 7. CHART 4 Media Multitasking, By Genre Among 7th to 12th graders, percent who multitask “most of the time” they are using each medium: Listening to music 43% Using a computer 40% Watching TV 39% Reading 27% Playing video games 22% 0% 20% 40% 60% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 8. CHART 5 Mobile Media, Over Time Among all 8- to 18-year-olds, percent who own each item: 2004 2009 18% iPod/MP3 player 76% 39% Cell phone 66% 12% Laptop 29% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 9. CHART 6 Mobile Media Activities Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day: HOURS 1 :49 :17 Music :33 :17 Games :15 TV 0 Talking on a cell phone Consuming media on a cell phone Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 10. CHART 7 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 6 4:29 4 2:31 2 1:29 1:13 :38 :25 0 TV content Music/audio Computers Video games Print Movies Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 11. CHART 8 TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 - :25 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 12. CHART 8a TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 DVDs :27 DVDs :32 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 13. CHART 8b TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 Time-shifted TV :14 Time-shifted TV :14 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 14. CHART 8c TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 15. CHART 8d TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 16. CHART 8e TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 Cell phone :15 4 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 17. CHART 8f TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 + :38 4 Total TV Content Total TV Content Total TV Content 2 3:47 3:51 4:29 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 18. CHART 9 TV Viewing, by Platform, 2009 Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via: Online 9% Mobile 12% On Demand/DVR Live TV 8% 59% DVD 12% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 19. CHART 10 Listening to Music, Over Time Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time: HOURS 4 + :47 2:31 2 1:49 1:44 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 20. CHART 11 Listening to Music, By Platform Among all 8- to 18-year-olds, proportion of time spent listening to music on: Cell Phone 12% iPod CD 29% 12% Radio 23% Computer 23% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 21. CHART 12 Computer Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time: HOURS 2 + :27 1:29 1:02 1 :27 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 22. CHART 13 Home Internet Access, Over Time Among all 8- to 18-year-olds, percent with Internet access at home, over time: 1999 47% 2004 74% 2009 84% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 23. CHART 14 High-Speed Access, Over Time Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time: 1999 n/a 2004 31% 2009 59% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 24. CHART 15 Internet in the Bedroom, Over Time Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time: 1999 10% 2004 20% 2009 33% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 25. CHART 16 Computer Time, By Activity Proportion of recreational computer time 8- to 18-year-olds spend in various activities: Other websites Social 12% networking Instant 25% messaging 13% Email 6% Playing games Video 19% Graphics/photos 5% sites 16% Other 5% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 26. CHART 17 Video Game Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time: HOURS 2 + :24 1:13 1 :49 :26 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 27. CHART 18 Video Game Use, By Platform, Over Time Video game use among 8- to 18-year-olds in a typical day, over time: 2004 2009 HOURS 2 1 :36 :38 :32 :17 0 Console player Handheld player Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 28. CHART 19 Video Game Use, By Platform, By Gender Video game use among 8- to 18-year-olds in a typical day, by gender: Boy Girl HOURS 2 :56 1 :24 :18 :17 :16 :14 0 Cell phone Handheld player Console player Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 29. CHART 20 Reading, Over Time Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time: HOURS 2 1 :43 :43 - :05 :38 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 30. CHART 21 Reading, Over Time Among all 8- to 18-year-olds, average amount of time spent using each type of print media in a typical day, over time: HOURS 1999 2004 2009 2 1 :21 :23 :25 :15 :14 :09 :07 :06 :03 0 Books Magazines Newspapers Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 31. CHART 22 Reading In a typical day, percent of all 8- to 18-year-olds who spend time reading: 1999 2004 2009 46% Books 46% 47% 55% Magazines 47% 35% 42% Newspapers 34% 23% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 32. CHART 23 Time with Media, By Platform and Age Amount of time spent with each medium in a typical day: 8-10 yr-olds 11-14 yr-olds HOURS 1:22 6 5:03 4 3:41 1:14 1:00 2:22 :24 2 1:46 1:25 1:08 1:01 :46 0 TV content Music Computers Video games Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 33. CHART 24 Total Media Exposure, By Age Total amount of media exposure in a typical day, by age: HOURS 14 11:53 11:23 12 10 7:51 8 6 4 2 0 8-10 yrs-old 11-14 yrs-old 15-18 yrs-old Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 34. CHART 25 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity: HOURS 14 12:59 13:00 12 10 8:36 8 6 4 2 0 White Black Hispanic Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 35. CHART 26 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time: HOURS 1999 2009 14 12:59 13:00 12 10 9:01 8:36 8:19 8 6:56 6 4 2 0 White Black Hispanic White Black Hispanic Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 36. CHART 27 Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Light media users 23% Fair/poor grades 66% Good grades 10% School doesn’t use grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 37. CHART 27a Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Moderate media users 31% Fair/poor grades 65% Good grades 3% School doesn’t use grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 38. CHART 27b Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Heavy media users 47% 51% Fair/poor Good grades grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 39. CHART 28 Multitasking with Homework Among all 8- to 18-year-olds, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework: Never 19% Most of the time 31% A little of the time 22% Some of the time 25% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 40. Parents Matter Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 41. CHART 29 Household Media Environment Among all 8- to 18-year-olds, proportion who say: TV is usually on TV is not usually during meals on during meals 64% 34% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 42. CHART 30 Household Media Environment Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching: Never 4% A little of the time 15% Most of the time 45% Some of the time 34% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 43. CHART 31 Media in the Bedroom Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom: No TV in their bedroom TV in their 28% bedroom 71% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 44. CHART 32 Media Rules Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium: Yes, has rules N/A No, does not have rules Computer 36% 5% 60% Video games 30% 5% 66% TV 28% 4% 68% Music 10% 5% 85% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 45. CHART 33 TV in the Home Amount of time spent watching live TV in a typical day, by children who say the TV in their home is left on even when no one is watching: HOURS 4 + 1:35 3:17 2:20 2 1:42 0 Little/none Some of the time Most of the time Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 46. CHART 34 Bedroom TV and Time Spent Watching Amount of time spent watching live TV by children who have a TV in their bedroom vs. those who do not: HOURS 4 + 1:04 2:58 2 1:54 0 No TV in the bedroom TV in the bedroom Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  • 47. CHART 35 Media Rules and Time Spent With Media Amount of total recreational media exposure in a typical day, by children who say they have: + 2:52 HOURS 14 12:43 12 10 9:51 8 6 4 2 0 Some media rules No media rules Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.