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Cycles and Cycling

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  • Indian bikes in low-price range, typically do not offer multiple frame sizes for a given frame! One needs to buy a different variant, for suitable frame size.
  • Transcript

    • 1. Cycles and Cycling www.DeepakMalani.in May 2012
    • 2. Objective and Goal• Objective – To picturize cycling scenario; availability and usage• Goal – To evolve a wishlist of a cycle encouraging mass use
    • 3. Parameters• Bike Weight, Price, Type, Tyre size, Gears and Shifters, Frame size & availability, Suspension, Quick release, Brakes• Brands considered – BSA, Hercules*, Hero*, Firefox, Fomas, Btwin• Price range analyzed – 4000 to 15000PS: Each of * brands have a large range of cycles targeting Boys age group. These slides analyze Adult cycles
    • 4. Bike Weight v/s Price21kg18kg15kg13kg 3000 6000 10000 15000
    • 5. Derailleurs21kg Single speed 1x5, Grip 2x7,18kg Grip 3x7, Grip/15kg Thumb 3x8, Thumb13kg 3000 6000 10000 15000
    • 6. Bike Type H – Hybrid M – MTB R – Road C/M-Hercules C – City21kg Series C,R-BSA Mach C-Photon18kg H-Ridge R-Fomas15kg H-ActRyder, Firefox13kg 3000 6000 10000 15000
    • 7. Tyres21kg 26”x4518kg 700x35 Mach M-26”x45, knobby15kg H-700x35 Medium tread13kg 3000 6000 10000 15000
    • 8. Suspension H – Hybrid M – MTB21kg18kg M-Rear, spring !?15kg H-Front M-Full13kg 3000 6000 10000 15000
    • 9. Quick Release21kg What does it mean ?18kg Rear only Front15kg & rear13kg 3000 6000 10000 15000
    • 10. Frame Size21kg Limited sizes / Fixed size18kg15kg 17”-25” / Wide range13kg 3000 6000 10000 15000
    • 11. User Demographics, Usage• Urban• Age group: 5-15 – Recreational, commuting to school, grocery shop – Available cycles target trendy styles (limited substance!)• Age group: 15-20 – Learn & Ride Motorbiking(even without license), – Commuting on cycle perceived to be inferior, Boyish• Age group: 21-30 – Rides only if passionate about cycling – Minimal or occasional use for commuting to workplace – Finds difficult to invest in a costly bike• Age group 30+ – Fitness quotient, can usually invest in a costly bike
    • 12. Why many people are interested but do not commute on cycle?• Safety – Indian roads, traffic are not conducive for daily, regular riding• Temperate Zone – Its a sweaty affair to ride during sunny days with heavy bikes• Limited reliability for longer distances – Insensitivity to self-repair• Complexity factor
    • 13. What compromises do we make?• Do not buy appropriate frame size – Some manufacturers think one-size-fits-all• Do not adjust seat height suitably• Insensitive to (self)maintenance – resulting into regular breakdown or tougher riding• Rear suspension creates more bad experience than good• (Low-budget) heavy-weight bikes do not sustain our interest, limiting our riding distance
    • 14. What is missing in overlaid charts?21kg Light weight <14kg Budget < 650018kg Choice of frame size Lesser frictional loss Reliability15kg Quick Release13kg 3000 6000 10000 15000
    • 15. Wishlist• Weight <14 kgs• Cost < INR 6500• Age group: 12+
    • 16. Possible Specifications• Frame, Rim, Seat post: Aluminium (Alloy)• Handle bar: Upright, Non-aggressive• Brakes: V-brakes• Derailleurs: Single speed – Optional: 6 speed• Tyres: 700x35 – Imp factors: Reliability, Tough road conditions – Reduce friction losses – e.g. Continental Double Fighter
    • 17. Possible Specifications• Fenders: Optional• Rear seat: No, Single rider – Provision to install pannier• Suspension: No• Quick release: preferable• Frame Sizes: Multiple – Age group: 10+
    • 18. Possible Specifications• Quality seat post, chain• Handle bar – Optional: Design for replaceability with drop bars• E.g. Hero Thunder MTB was a budget aluminium bike with rear derailleur
    • 19. Todo• Do a detailed market survey• Engage with cycling communities• Innovate – Design – Material Technology – Manufacturing Technology – Marketing – Customer Service• Experiment and take risks
    • 20. What does TI think about this?
    • 21. Acknowledgements• Bikeszone, Sheldon Brown• Bangalore – Bangalore Bikers Club – BumsOnTheSaddle – IISc Bikers Network – Decathlon• Mumbai – Bandra cycling club – Lakecity Pedalers• Hyderabad – TheBikeAffair
    • 22. Cycles and Cycling www.DeepakMalani.in May 2012