WHY WEIGHT WA?
[COMMUNITY ADVOCACY WEBSITE]
Annie Gan
Project Aim
To inspire and empower the West Australian community
to take action in the prevention of overweight and obesit...
Project goals
1. Draw the public’s attention to overweight/obesity issues in the community.
2. Link the community to gover...
Background
The Why Weight WA website will perform a unique function as part of an overall
overweight/obesity prevention an...
Benefits to the Community
Draw the line WA Measure UP?
Preventative Health
Taskforce – Obesity
Recommendations
Public Health Advocacy
Advocacy and the Internet
One International
www.one.org
Advocacy and the Internet
AVVAZ
http://avvaz.org
Advocacy and the Internet
GetUp!
http://www.getup.org.au/
Advocacy and the Internet
Save Our Marine Life
http://www.saveourmarinelife.org.au
Advocacy and the Internet
Get Behind Bowel Screening
http://www.getbehindbowelscreening.com.au/cam
paign
Parents Jury
http://www.parentsjury.org.au/
Identified from assessing
the PHAIWA Obesity
Targets
• Registration
•Online Polls
• Petitions
• Forums
• Comments
• Online...
Discussion Groups
Website:
Welcomed the idea
Name was important (no overweight or obesity)
Needed to be interactive
Local ...
Discussion Groups contd.
Champions
Liked the idea of champions but not the term
Local Voice
People to be real not high-lev...
Why Weight WA
http://obesity.phaiwa.org.au/
AHPA scholarship
Why Weight
Website
Community
Action Points
Mechanisms
Local Voice level of involvement
Whisper Shout
Collaboration
with he...
Website
concept
Marketing/Advertising
Consultation
Health
Professionals/Stakeholder
workshop
• Creative brief
•Approach/lo...
Overarching statement 1
1. Programs and policies across all levels of government to ensure
that all people have access to ...
Overarching statement 2
2. Phase out advertising and promotion of unhealthy* foods and
beverages, underpinned by legislate...
Overarching statement 3
4. Regulations and planning codes that require provision of a built
environment that supports acce...
Marketing Consultation
Look at lifecycle of
individuals to target
specific groups
Categorise people who
sign up with inter...
Marketing Consultation
Start with priority group
in mind and grow from
there
Refine target groups to
specifics
e.g. people...
Thank you
What would attract you to
visit this website?
Question
How would your organisation
use this website?
Question
Upcoming SlideShare
Loading in …5
×

Why Weight WA (Annie Gan, PHAIWA + Diabetes WA)

738 views
678 views

Published on

Presentation at Making Links Conference 2010 in Perth, Western Australia.

www.makinglinks.org.au

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
738
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why Weight WA (Annie Gan, PHAIWA + Diabetes WA)

  1. 1. WHY WEIGHT WA? [COMMUNITY ADVOCACY WEBSITE] Annie Gan
  2. 2. Project Aim To inspire and empower the West Australian community to take action in the prevention of overweight and obesity through the platform of an advocacy website.
  3. 3. Project goals 1. Draw the public’s attention to overweight/obesity issues in the community. 2. Link the community to government and non-government agencies to participate in advocacy initiatives regarding overweight/obesity prevention. 3. Break down the barriers to peoples’ involvement in overweight/obesity advocacy in the community through promoting and creating opportunities to advocate on community issues. 4. Increase the profile of advocacy action through the use of ‘Local Voices’ • Raise the profile of members of the community • Impart advocacy skills to the community, not only for advocacy on issues of obesity but advocacy skills that can be applied to other issues affecting their communities.
  4. 4. Background The Why Weight WA website will perform a unique function as part of an overall overweight/obesity prevention and advocacy strategy in WA. • Gap for projects on wider structural change • Changing the factors in our communities and wider social environments that are barriers to healthier lifestyles. Why is obesity an important issue? • Almost 2/3rds Australian adults are overweight or obese. • One in four Australian children are overweight or obese. • In WA, obesity is now overtaking smoking as our leading preventable cause of disease.
  5. 5. Benefits to the Community
  6. 6. Draw the line WA Measure UP? Preventative Health Taskforce – Obesity Recommendations
  7. 7. Public Health Advocacy
  8. 8. Advocacy and the Internet One International www.one.org
  9. 9. Advocacy and the Internet AVVAZ http://avvaz.org
  10. 10. Advocacy and the Internet GetUp! http://www.getup.org.au/
  11. 11. Advocacy and the Internet Save Our Marine Life http://www.saveourmarinelife.org.au
  12. 12. Advocacy and the Internet Get Behind Bowel Screening http://www.getbehindbowelscreening.com.au/cam paign
  13. 13. Parents Jury http://www.parentsjury.org.au/
  14. 14. Identified from assessing the PHAIWA Obesity Targets • Registration •Online Polls • Petitions • Forums • Comments • Online chat sessions • Emails • Letter templates • Interactive maps • Audio/video clips • …
  15. 15. Discussion Groups Website: Welcomed the idea Name was important (no overweight or obesity) Needed to be interactive Local feel Said they would sign up to the website.
  16. 16. Discussion Groups contd. Champions Liked the idea of champions but not the term Local Voice People to be real not high-level Nominations Needed to be provided with training and workshops Wanted to have different levels of involvement
  17. 17. Why Weight WA http://obesity.phaiwa.org.au/
  18. 18. AHPA scholarship
  19. 19. Why Weight Website Community Action Points Mechanisms Local Voice level of involvement Whisper Shout Collaboration with health agencies Junk Busters The Parents Jury PHAIWA’s 12 Advocacy Targets for Overweight and Obesity to be prioritised and distilled Link in with other programs and promote health promotion/advocacy events
  20. 20. Website concept Marketing/Advertising Consultation Health Professionals/Stakeholder workshop • Creative brief •Approach/looks/brand •Define issue •Objective/agenda •Name •What has been done, examples of other work •Facilitator: Janelle Marr •Hold a consultation event •Inform experts on project and develop concepts • Explore collaboration opportunities • Facilitator: Griffin Longley Healthway Grant • clear outline of website and components •3 year project funding Final Report for AHPA Scholarship to inform the funding proposal September February Stakeholder/ Advisory Group
  21. 21. Overarching statement 1 1. Programs and policies across all levels of government to ensure that all people have access to an adequate and sustainable supply of affordable, healthy, nutritious food. 6. Rules, policies programs and infrastructure in schools and workplaces that support regular physical activity and healthy eating. 8. Programs, policies and infrastructure to inform and support parents and carers to maximise health, physical activity and good nutrition in the early years. We want healthy food options for all
  22. 22. Overarching statement 2 2. Phase out advertising and promotion of unhealthy* foods and beverages, underpinned by legislated controls. 3. Clear, accessible information on the nutritional content of all food products; front of pack “traffic lights” labelling. 7. Sustained adequately funded public education programs on physical activity and healthy eating. 10. Tax incentives and subsidies that encourage physical activity and healthy eating and policy and financial disincentives that discourage inactivity and unhealthy eating. We want a community where choosing healthy food is easy
  23. 23. Overarching statement 3 4. Regulations and planning codes that require provision of a built environment that supports accessible daily recreational physical activity, sport and active transport (e.g. walking and cycling). 5. Reorientation of transport and planning priorities to enable expansion of an affordable and accessible public transport network. 6. Rules, policies programs and infrastructure in schools and workplaces that support regular physical activity and healthy eating. 7. Sustained adequately funded public education programs on physical activity and healthy eating. 8. Programs, policies and infrastructure to inform and support parents and carers to maximise health, physical activity and good nutrition in the early years. 10. Tax incentives and subsidies that encourage physical activity and healthy eating and policy and financial disincentives that discourage inactivity and unhealthy eating. We want physical activity to be the 1st and easiest choice
  24. 24. Marketing Consultation Look at lifecycle of individuals to target specific groups Categorise people who sign up with interest areas Decide community interest areas Use terms for community at large Target audience Key messages
  25. 25. Marketing Consultation Start with priority group in mind and grow from there Refine target groups to specifics e.g. people who lost someone to diabetes e.g. saving a public place Need multiple access points Mentoring system Videos – interviews Provide lots of tools Getting it off the ground Access points/Local Voices
  26. 26. Thank you
  27. 27. What would attract you to visit this website? Question
  28. 28. How would your organisation use this website? Question

×