i

(K

l(aiyai Girl”

Measuring Social Return

in a

H| Tnet Community Participation
Project

Creating Futures 2010
Julie ...
©u*: lin@

o H| Tnet in < 2 mins
0 Community participation productions
o SROI applied to Kaiyai Girl
HHTnet

The National H| Tnet Program: 

- Health literacy through autonomous learning

- Digital inclusion by providing de...
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thkntrht...
Health Learning Modules

@ Driven by: 
- Community needs
- Government priority

63 Informed by: 

- Input from health expe...
Health Learning Modules

@ Modules feature: 
- key health messages
- choice/ consequence pathways
- usage data

@ Communit...
Irlealth Learning Topics

sexual health

mental health - motivational stories
nutrition and bush tucker

breast cancer awa...
Evaluation Challenges

e Social rather than financial outputs

o 1 view =  1 less STI ?  No,  needs clinical data
matching...
Seleoting a Production

e Overview of Kaiyai Girl

to “Making of Kaiyai Girl” to capture evidence

during and post product...
Kaiyai Girl
Soeial Return on lnvestnient

@ SROI network - UK-based;  endorsed by Office
of the Third Sector

o method for measuring a...
Soeial Return on investment

o Either evaluative or forecast
o 7 key principles: 
- 1. involve stakeholders

- 2. understa...
Social Return on lnvestnient

@ 6 stages to carry out the analysis: 
- 1. establishing scope & identifying key
stakeholder...
Social Return on investment
HITnet Evaluative SROI: 

o Activity:  Production of a sexual health

interactive learning res...
SR©l HMPACT MAP

$40 Soaunuhnl «maven (nun:  m not MM!  ul-vv1y, OIo¢ II M ‘Juli yous VKAQM.  IlSI()| l III

. I ii ' » 9 ...
SRO HMPACT MAP

SN) Somfllhnl ommmu cum In your Uh!  nur-wy.  Rap M HI lplull yous Vlfifil WISKX -It

. IkiI I « 9 ‘I A.  . '...
Social Return on Investment

e Stakeholders: 
- Community members involved in production
- WA Health (investor)

- Local p...
Pulling Together the
Content Development

Team
Social Impact Valuation

e Stakeholder:  Community members

to Activity:  Community production of Kaiyai
Girl

to Outcome:...
Opportunities
Establishing lmpact

o Understand how much of value identified is
due to the community production,  vs.  how
much would ha...
Social Return on Investment

o Calculate the social return generated by the
H| Tnet activity: 

- Ratio of input to return...
Potential for other Projects

o Scalability and modularity of H| Tnet projects
allows each to contain inbuilt SROI
framewo...
More info on SROH

o The SROI Network: 

www.  l Iimr ()lll("l Wt)!  k .  «'24 g

o The SROI Project: 
wvvw. sroiproject. ...
More info on l-llTnet

o IIito“-; 'liItiiettom . au

@ www.  liIl not . rjoIn. au

  
 

o View our touchscreen kiosk in t...
Kaiyai Girl community launch
Measuring social return in a HITnet community participation project (Julie Gibson and Anita Jones, HITnet)
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Measuring social return in a HITnet community participation project (Julie Gibson and Anita Jones, HITnet)

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Presentation at Making Links Conference 2010 in Perth, Western Australia.

www.makinglinks.org.au

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Transcript of "Measuring social return in a HITnet community participation project (Julie Gibson and Anita Jones, HITnet)"

  1. 1. i (K l(aiyai Girl” Measuring Social Return in a H| Tnet Community Participation Project Creating Futures 2010 Julie Gibson and Anita Jones
  2. 2. ©u*: lin@ o H| Tnet in < 2 mins 0 Community participation productions o SROI applied to Kaiyai Girl
  3. 3. HHTnet The National H| Tnet Program: - Health literacy through autonomous learning - Digital inclusion by providing democratic access to technology - Participation in creative expression - Enhancing social inclusion and connectedness | CT4D initiative which is bridging the ‘digital divide’ National network of 70 touchscreen kiosks
  4. 4. &v“«"' 4’ ‘ H lTne+ H2:J: h lmaccliwc Tad-na'oo{ Nah-ark ‘? <rt‘_. ' , P‘ ' ‘. "smm fillifi "-3‘= ¥|FQ'1.? t thkntrht 79!? kn '_~; :Jrkl: _~ Lnsizaln ‘. :“<’n ‘*| t.1‘«‘-‘-9 F57? F11: r-.4.-. ~.-. s— (3 m; '.--mt i hr! -2~‘. :?'~: Mllianh MtGnBv~ NETWORK MAP September 2010 = :és»{. £'a? :.o. D O RDNEY
  5. 5. Health Learning Modules @ Driven by: - Community needs - Government priority 63 Informed by: - Input from health experts and research - Community consultation - Focus groups
  6. 6. Health Learning Modules @ Modules feature: - key health messages - choice/ consequence pathways - usage data @ Community participation benefits: - cultural expertise - relevant to audience - capacity building - local ownership
  7. 7. Irlealth Learning Topics sexual health mental health - motivational stories nutrition and bush tucker breast cancer awareness drugs & alcohol diabetes smoking
  8. 8. Evaluation Challenges e Social rather than financial outputs o 1 view = 1 less STI ? No, needs clinical data matching to Social Environment: clients and health workers under life pressures, no time for surveys. to H| Tnet not alone in these challenges o Evaluate SROI, project by project
  9. 9. Seleoting a Production e Overview of Kaiyai Girl to “Making of Kaiyai Girl” to capture evidence during and post production that we can now evaluate using SROI methodology.
  10. 10. Kaiyai Girl
  11. 11. Soeial Return on lnvestnient @ SROI network - UK-based; endorsed by Office of the Third Sector o method for measuring and communicating a broad concept of value. e Useful tool for: - Communicating social impact — tell the ‘story of change’ - Strategic planning & organisational learning - Attracting investment
  12. 12. Soeial Return on investment o Either evaluative or forecast o 7 key principles: - 1. involve stakeholders - 2. understand what changes - 3. value the things that matter - 4. only include what is material - 5. do not overclaim - 6. be transparent - 7. verify the result
  13. 13. Social Return on lnvestnient @ 6 stages to carry out the analysis: - 1. establishing scope & identifying key stakeholders - 2. mapping outcomes - 3. evidencing outcomes and giving them a value - 4. establishing impact - 5. calculating the SROI - 6. reporting, using and embedding
  14. 14. Social Return on investment HITnet Evaluative SROI: o Activity: Production of a sexual health interactive learning resource; production process & impact on our client audience o Purpose of Analysis: to demonstrate the value created by the community-based production process.
  15. 15. SR©l HMPACT MAP $40 Soaunuhnl «maven (nun: m not MM! ul-vv1y, OIo¢ II M ‘Juli yous VKAQM. IlSI()| l III . I ii ' » 9 L . 0 s. . I. .. t. .. . . . Lu‘4:1 . .. om. —. ... .. ». .. Au. ._. .. .. -«A 1 . . VI A r. ~. . >. ... .. 1.. . H. .. : ::: :s. -.uu. . 4Lo44A+o4+o S fi : ::x= ::: =:3:: I=: :::2=: : If '1 E
  16. 16. SRO HMPACT MAP SN) Somfllhnl ommmu cum In your Uh! nur-wy. Rap M HI lplull yous Vlfifil WISKX -It . IkiI I « 9 ‘I A. . ' u ‘ n. -. u. .. . ... P: V. Lu. -II I. .. um. --7.. . . ... .. ha. -. -.». - »A . r . .y] . ram. r. .., ... ,a. .._ n. .. on u u o rln. I‘IV1'u-Iv - n I . hnfiflaflfl . ‘ :11‘ E1‘I—‘5I""~'3’; I -'-"3 "‘ : 3 I 0 I. II I} ‘I I4’ I’ I 1 I I-n-wad-npw Q--u-nvuu if ax. -.x= ::: =x: z:: z=: ::t: .-3::
  17. 17. Social Return on Investment e Stakeholders: - Community members involved in production - WA Health (investor) - Local performing artists, dance troupe & media group - Indigenous viewing audience - Producers : HITnet & Frontier to Identify changes as a result of the activity for each of these S/ H's
  18. 18. Pulling Together the Content Development Team
  19. 19. Social Impact Valuation e Stakeholder: Community members to Activity: Community production of Kaiyai Girl to Outcome: Experience of working on production 6) Indicator: Gained new skills that can be used in the future o Financial Proxy: on-the-job training to Value of the change: $$ o Source: ‘Making of’ documentary
  20. 20. Opportunities
  21. 21. Establishing lmpact o Understand how much of value identified is due to the community production, vs. how much would have happened anyway. e To do this: - What is happening to certain stakeholder groups elsewhere - Look at national statistics/ benchmarking info - Ask your stakeholders, who else had a hand in change they have reported o Outcomes reported — less external change/ influences -) impact of H| Tnet activity
  22. 22. Social Return on Investment o Calculate the social return generated by the H| Tnet activity: - Ratio of input to return Eg. $1: $2.50 o External verification for our findings - SROI Network will independently verify that the report meets the principles and follows the recommended framework. - Can then gain accreditation from SROI Network.
  23. 23. Potential for other Projects o Scalability and modularity of H| Tnet projects allows each to contain inbuilt SROI frameworks o Process — forecast SROI o How to communicate/ share results o Benefits to stakeholders and H| Tnet of SROI evaluation
  24. 24. More info on SROH o The SROI Network: www. l Iimr ()lll("l Wt)! k . «'24 g o The SROI Project: wvvw. sroiproject. org. uk
  25. 25. More info on l-llTnet o IIito“-; 'liItiiettom . au @ www. liIl not . rjoIn. au o View our touchscreen kiosk in the 6 conference foyer
  26. 26. Kaiyai Girl community launch

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