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Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
Facebook hands on (Bianca Wirth, Wirth Consulting)
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Facebook hands on (Bianca Wirth, Wirth Consulting)

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Presentation at Making Links Conference 2010 in Perth, Western Australia. …

Presentation at Making Links Conference 2010 in Perth, Western Australia.

www.makinglinks.org.au

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Transcript

  • 1. Facebook Hands On
  • 2. Wirth Consulting www.wirthconsulting.com.au 2 Introductions
  • 3. Wirth Consulting www.wirthconsulting.com.au 3 About Me  IT Professional - 12 years  Bachelor Environmental Science – 2003  Now CEO of Not for Profit Environmental Computing Organisation (ComputersOff.ORG)  Wirth Consulting – develop and manage social networks, websites and all things online
  • 4. Wirth Consulting www.wirthconsulting.com.au 4 Introductions  Who are you?  What do you do?  Do you already have a Facebook account?  Why are you here – what would you like to get out of today?  What do you want to achieve with your business through technology?
  • 5. Wirth Consulting www.wirthconsulting.com.au 5 Facebook FAC E B O O K OV E RV I E W
  • 6. Wirth Consulting www.wirthconsulting.com.au 6 Facebook Overview  Social Networking website  Global Audience: 538,699,260  Historically College & University students – closed network  Fastest growing segments:  Parents  Women over 55  Elements:  Individual Profile  Fan Page  Groups  Applications
  • 7. Wirth Consulting www.wirthconsulting.com.au 7 Business Situations  Consumer based e.g. hobbies, important events, entertainment  Gen X / Y Target Market
  • 8. Wirth Consulting www.wirthconsulting.com.au 8 Key Facebook Elements Personal Profile Fan Page Applications Photos Walls Events Friends Links Games Groups
  • 9. Wirth Consulting www.wirthconsulting.com.au 9 Why a Fan Page?  To create a profile for your brand  Publish your information (status updates) on fan’s news feeds = attract new fans, generate discussion  Add special promotions via custom tabs  Integrate applications that ease your workload and streamline data across online platforms Don’t be limited by what is there already. Dream your own solution.
  • 10. Wirth Consulting www.wirthconsulting.com.au 10 Don’t do it if…  Not willing to spend time each day or week to post updates and/or respond to fan posts  You aren’t clear on your business strategy – what will you sell if you don’t know what you are selling?
  • 11. Wirth Consulting www.wirthconsulting.com.au 11 Facebook B E FO R E STA RT I N G W I T H FAC E B O O K
  • 12. Wirth Consulting www.wirthconsulting.com.au 12 Exercise: Building a Social Media Strategy Answer these two key questions about your organisation: 1. Who is your target market?  To be successful in the online world you need to be targeted and specific about who your market is. This is critical to getting the right traffic to your website/Fan Page. 2. What are your online goals?  What you want to gain;  By when; and  How it will be measured as a success
  • 13. Wirth Consulting www.wirthconsulting.com.au 13 Exercise: Example Facebook Fan Pages to review  The Big Issue http://www.facebook.com/pages/Melbourne- Australia/The-Big-Issue-Australia/92090554938?v=wall  What not to do – leaving multiple fan pages up: http://www.facebook.com/diabetesaustraliansw Vs http://www.facebook.com/australiandiabetescouncil
  • 14. Wirth Consulting www.wirthconsulting.com.au 14 Group Exercise: Review Top Ranking Australian Facebook Fan Pages Name Number of Fans Link AC/DC 7.6 million http://www.facebook.com/acdc Flight of the Concords 1.2 million http://www.facebook.com/FlightoftheConchor ds Hamish & Andy 1.1 million http://www.facebook.com/hamishandandy Bonds 375k http://www.facebook.com/#!/bonds McGrath Foundation 218k http://www.facebook.com/McGrathFoundatio n Masterchef Australia 315k http://www.facebook.com/MasterChefAustrali a RSPCA Australia 33k http://www.facebook.com/RSPCAAustralia Earth Hour Australia 12k http://www.facebook.com/earthhouraustralia View Global Leaderboard: http://statistics.allfacebook.com/pages/leaderboard/
  • 15. Wirth Consulting www.wirthconsulting.com.au 15 Facebook S E T U P A FA N PAG E FO R YO U R B U S I N ES S
  • 16. Wirth Consulting www.wirthconsulting.com.au 16 Create a Facebook Fan Page Enter the following URL in your browser: http://www.facebook.com/pages/create.php  On the page that appears, enter your organisation details in the ‘Official Page’ section (next slide). Make sure they are correct – you can’t change it later!
  • 17. Wirth Consulting www.wirthconsulting.com.au 17 Create a Facebook Fan Page #2
  • 18. Wirth Consulting www.wirthconsulting.com.au 18 T R AC K & M EA S U R E FA N PAG E I N T E R AC T I O N W I T H F R E E TO O L S
  • 19. Wirth Consulting www.wirthconsulting.com.au 19 Facebook: Track & Measure with Free Tools  Home page -> Ads & Pages -> Pages -> View Insights  OR: http://www.facebook.com/insights/
  • 20. Wirth Consulting www.wirthconsulting.com.au 20 Insights: Key Statistics  Total & New Fans: how popular your page is  Daily Active Users: view or engage with your page e.g. “like”, comment  Demographics: who are your fans  Page Views: what do they view on your page
  • 21. Wirth Consulting www.wirthconsulting.com.au 21 Best Practices  Use a tool to manage multiple social media accounts  Monitor posts  Setup a posting policy to help control spam  Get yourself a custom URL  Developing graphics – Gimp (free graphics tool)  Secure your passwords – Access Manager (Windows)
  • 22. Wirth Consulting www.wirthconsulting.com.au 22 www.wirthconsulting.com.au Thank you

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