１．Objects of this module Sources: “Media white paper 2007” by Dentsu institute Arcade game Mobile Games Online Game Games, PC Games Games E-books, Web sites, EC sites, Database Services, E-books, Web sites, EC sites, Books, Magazine, Newspaper, Data, E-dictionary Books ・ Newspaper 、 Text Medium wave, Short wave Programs, FM Karaoke Concert Online Music Store (Ring tone 、 Song Ring tone, etc ） Online Music Store, MIDI/DTM, Online data store CD, DVD Music Terrestrial TV BS CS CATV Movie (Theater) Movie (else) Online Video Clips Online Video Clips DVD, Video Cassette Video BroadCast Survices Mobile Phone Internet Packages Media/ Contents
２． Trend of media contents in Japan Sources: “Media white paper 2007” by Dentsu institute
An Online Music Store is an online business which sells audio files, usually music, on per-song and/or subscription basis.
There are Streaming media and SNS (Social network service).
Streaming media is multimedia that is constantly received by, and normally presented to, an end-user while it is being delivered by a streaming provider.
SNS focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. 「 Last.fm 」 (provided by U.S broadcast CBS) is one of the example of music SNS, that allows to listen free streaming music for users recommended by users’ history of listening music and find friends who are interested in music. In Japan, 「 mixi radio 」 is famous.
This business is growing faster. In Japan, 535 billion yen in 2006 (156% up from last year). In the world, 20 billion dollars(2400 billion yen) in 2006 (200% up from 2005)
In U.S, Online Music Store for PC is shared 68% in this business. Cf: EMI , AmazonMP3
In Japan, Online Music Store for Mobile is shared over 90%. The song ring tone (provide only a part of a song) or the full song ring tone (provide a full song) is now 2.7times of last year instead of ring tone.
Recognition of illegal shared files and their risks
Spread of mobile music player, such as iPod
The success of 「 iTunes Music Store 」
Examples of this business
Creating music on the internet
「 Radio head 」 (musician in U.K.) didn’t make a contract with specific company and sell their music on the internet, that allows users to decide its price in 2007.
３．Online Music Store 1999.12 Bitmusic By SonyMusicEntertainment,Inc Stored 44 music 350 yen per music 2003 iTMS By Apple,Inc Stored over 100 million music 150 yen per music 2004.4 Mora By Label Gate. Co.Ltd Stored 2.5 million music 200 yen per music 2006.10 Napster By Napster&Towerrecord,Inc Monthly pay
Video clips are short clips of video, usually part of a longer piece. Video clips in digital format are often found on the internet where the massive influx of new video clips. One of the CGM （ Consumer Generated Media) Services.
In the past, they are provided by TV company or movie company, but since 「 You Tube 」 was created in 2005, video clips are created and uploaded by individual users.
It allows users to link to their blogs and SNS. Advantage is high flexibility. Disadvantage is illegal contents.
Nico Nico Douga (Smiley videos) is a popular video sharing website in Japan managed by Niwango.
Users can upload, view and share video clips. Unlike other video sharing sites, however, comments are over laid directly onto the video, synced to a specify playback time. This allows comments to respond directly to events occurring in the video, in sync with the viewer – creating a sense of a shared watching experience.
Digital cinema refers to the uses of digital technology to distribute and project motion pictures. The final movie can be distributed via hard drives, DVDs or satellite and projected using a digital projector instead of a conventional film projector. It makes it possible to provide not only movies but also concert, sports events, and stages. Cf ； Cinema Kabuki
The high costs to use the system for digital cinema is a big problem.
In U.S. They use Virtual Print Free model to reduce the cost. Digital cinema product company rental the facility for digital cinema and Hollywood major studio, a company which provide movies, pay the fee