Luxury BrandsandDigital media<br />MakhzoomRazi<br />MBA.(DMS)<br />Pondicherry university<br />
   “Consumers trust recommendations from friends and family, and where they connect with them is on sites like Facebook. I...
mystification<br />
Many Luxury brands have accepted that digital presence is necessary to their brand, however the following questions are st...
      Response of Brands<br />Created awards, magazines and      communities to interpret luxury <br />   lifestyle, fashi...
LVMH created an online fashion magazine.<br />
Designer Thierry Muglerhas created a community called Womanityto explore different aspects of being a woman.<br />
D&G has created a luxury lifestyle magazine Swide.<br />
Engaging potential customer<br />
Bringing Designers,artists and customers together.<br />Mac compiles behind the scene tweets from its makeup artists durin...
Fashion brand Coach asked consumers to design a limited edition tote using its iconic designelements.<br />
Summarise<br />Luxury brands provide a trusted guide to life style enhancement.<br />It uses its rich history to put forwa...
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Digitalmedia+luxury brands

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Transcript of "Digitalmedia+luxury brands"

  1. 1. Luxury BrandsandDigital media<br />MakhzoomRazi<br />MBA.(DMS)<br />Pondicherry university<br />
  2. 2. “Consumers trust recommendations from friends and family, and where they connect with them is on sites like Facebook. It’s not a question of whether or not you should be there, its how you should be there. If not, you are losing an opportunity to monitor what is being said about you in the digital space.”<br />Jean-Christophe Bedos, <br />CEO of Boucheron.<br />
  3. 3. mystification<br />
  4. 4. Many Luxury brands have accepted that digital presence is necessary to their brand, however the following questions are still asked…<br />How do we use the digital space to tell the luxury story?<br />How do we create sensorial experience of the brand online? <br />
  5. 5. Response of Brands<br />Created awards, magazines and communities to interpret luxury <br /> lifestyle, fashion and design with <br /> brand’s uniqueness.<br />
  6. 6. LVMH created an online fashion magazine.<br />
  7. 7. Designer Thierry Muglerhas created a community called Womanityto explore different aspects of being a woman.<br />
  8. 8.
  9. 9. D&G has created a luxury lifestyle magazine Swide.<br />
  10. 10. Engaging potential customer<br />
  11. 11. Bringing Designers,artists and customers together.<br />Mac compiles behind the scene tweets from its makeup artists during fashion shows.<br />
  12. 12. Fashion brand Coach asked consumers to design a limited edition tote using its iconic designelements.<br />
  13. 13.
  14. 14. Summarise<br />Luxury brands provide a trusted guide to life style enhancement.<br />It uses its rich history to put forward.<br />It has good relationship with its potential young customers.<br />It uses digital media to convey exclusivity.<br />Thanks…<br />

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