Kate Drane at Hardware Innovation Summit 2013

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The 1-1/2 day event kicks off with a VC panel, "Pitch Your Prototype," and "Getting Started, case studies of maker pros with early stage products. The Innovation Showcase follows, a unique opportunity to casually engage with over two dozen makers who have their cutting-edge products and devices on display. Creating an almost magical atmosphere where hardware innovation and creative genius generates spirited ideation, the Innovation Showcase is not to be missed.

Wednesday was an all-star lineup with over 30 speakers representing leading entrepreneurs and thought leaders at the forefront of the maker movement. Investors, industrial designers, product development teams - anyone looking for insight into the early stage companies with the potential to change the global business landscape - should attend.

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Kate Drane at Hardware Innovation Summit 2013

  1. 1. Kate DraneDirector of marketing developmentfor design & techologyIndiegogo@KateDraneCollaboration: The Wisdom of the Crowd
  2. 2. 2Making Hardware Smarter, FasterHardware Innovation WorkshopPresented by: Kate Drane@katedrane@indiegogo
  3. 3. About Me
  4. 4. Indiegogo Founders: Danae, Eric and Slava
  5. 5. 5IndiegogoIndiegogo is theis the trustedtrusted,, globalglobal fundingfundingplatformplatform thatthat empowersempowers people topeople to fundfund what matterswhat mattersto themto themExperienceExperienceSince 2008Since 2008Created to remove “gatekeepers” and increase participationCreated to remove “gatekeepers” and increase participation$ millions disbursed every month as largest global platform$ millions disbursed every month as largest global platformNo ApplicationNo ApplicationNo waiting, no curation, no favoritismNo waiting, no curation, no favoritismProjects of any type are welcomeProjects of any type are welcomeMerit-basedMerit-basedYou keep your money…no matter what!You keep your money…no matter what!Customer ResourcesCustomer ResourcesIndustry leading Customer HappinessIndustry leading Customer HappinessOngoing campaigner educationOngoing campaigner educationGlobalGlobalWe’re everywhere (on earth anyway)We’re everywhere (on earth anyway)Over 120,000 campaigns , 196 countries and countingOver 120,000 campaigns , 196 countries and countingNonprofit ResourcesNonprofit ResourcesDiscount for nonprofitsDiscount for nonprofitsFacilitated tax-deductible contribution optionsFacilitated tax-deductible contribution options
  6. 6. What is crowdfunding?Crowdfunding is the pooling of funds from people who are passionateabout a project or idea, to help bring those ideas to life.Crowdfunding IS…Shared enthusiasmCrowdfunding IS NOT…Panhandling
  7. 7. What is crowdfunding?ALMOST $1.5 BILLION WAS RAISED THROUGH CFPs IN2011 WITH OVER 50% RAISED IN NORTH AMERICASOURCE: Massolution
  8. 8. “Part of the idea behind the lean startup is to prove demand, and build products ina rapid, user-centered design cycle. By reaching out on Indiegogo, we can assessour demand, build a stronger relationship with our early adopters, and usefeedback to make our product as amazing as possible.”-- Misfit ShineCase Study: Misfit Shine
  9. 9. Crowdfunding for Hardware and GadgetsRaise moneyProve demand & mitigate riskConnect with your audienceGain visibility and expand your reach
  10. 10. Robot Dragonfly knows how to create buzz
  11. 11. Keys to a great campaignEngaging PitchConnect with an Audience Who CaresProactive Communication
  12. 12. The power of your social capital
  13. 13. Keep an eye on fulfillment
  14. 14. Are you next?
  15. 15. Kate Drane@katedranekated@indiegogo.comThank YOU!

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