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The REAL Bring The Fresh Manual PDF | Not a B.S. Review!

The REAL Bring The Fresh Manual PDF | Not a B.S. Review!



Kelly Felix Bring The Fresh Full Disclosure | Quick Start Guide Manual --- Read this before you decide to buy the complete version of the program

Kelly Felix Bring The Fresh Full Disclosure | Quick Start Guide Manual --- Read this before you decide to buy the complete version of the program



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    The REAL Bring The Fresh Manual PDF | Not a B.S. Review! The REAL Bring The Fresh Manual PDF | Not a B.S. Review! Document Transcript

    • Fast start guide.Fast start guide. Hello and congratulations! Kelly and I would like to welcome you to your Bring the Fresh Fast Start Guide for Bring the Fresh 2013! This document is updated very regularly, even more so than our videos, so if you're ever unsure of what to do, ALWAYS refer back to your Fast Start Guide as a reference. Here's the rundown: This guide is here to help organize all of the resources Bring the Fresh has to offer you, because we want you to get the most out of our training. We think you've made an awesome choice because Bring the Fresh includes a raw look over our shoulders as we walk you through how we've helped build tens of millions dollars worth of businesses, beginning with signing up for our first hosting account, all the way until we built our biggest businesses, including the Rich Jerk and loads of other businesses. Bring the Fresh offers you video training, our exclusive members forum, and this frequently updated guide to help walk you through everything, because we want to give you an unfair advantage in bringing your business to life briskly and sustainably. If you haven’t already upgraded to Bring the Fresh Full Disclosure, with Kelly’s killer SEO strategies that got him 177,589 targeted visitors to a brand new site in 30-days, and my video strategy that has helped me build an 83,412 person list plus another 60,301 person subscriber list in another market, all with 3.4 million views on YouTube then you can upgrade here.
    • Kelly and I are convinced that you are going to have tremendous success applying the lessons we're sharing with you because it's worked for us and for so many others. We encourage you to use the BTF forum to share your success with other members, because celebrating each other's successes, and learning from each other, will help us ALL share the wealth. Please Take Note! Our BTF forum is an EXTRAORDINARY value and Kelly, me and thousands of others take part in it regularly. This private no-holds-barred forum is a huge success shortcut! By the way, the BEST way to get started with BTF is by taking ACTION. And what better way to do that, than having our time tested strategies done for you so you can get started getting top rankings quickly. The team that builds our own websites is now available to our loyal customers of BTF - click here to find out more. It's all happening, Mike Long P.S. We think of Bring the Fresh as a city on a hill. A proud tall city where friends come together in providence. We created Bring the Fresh to help both beginners, intermediates and advanced money-getters take the next step. (And the next and the next!...) So even if you're quite an experienced hand with making money online, please allow me to recommend that you read this manual with fresh eyes, because Kelly and I really make a LOT of money and we want to help you make more money too...And we really want things to be FUN for you doing it! Something that we're very focused on is creating an amazing forum community. Again it's such a great place for beginners, intermediates and advanced folks. If you are advanced you may find yourself relieved to finally have a place where you can both help others take their next steps, and be appreciated for that...while sharing the company of a number of other folks making five and even six figures per month! And remember, you can do what we're teaching you from anywhere in the world where you can get online! We have top customers from America, the UK, New Zealand, Germany, Singapore, South Africa, Canada, Costa Rica, Japan, and all over the world! And if you're looking for an added edge, and maybe a little bit of hand holding, then Kelly and I have convinced our most wildly successful BTF-er, Greg Morrison, who makes $6-figures per month to do what we call BTF/OMG “No Holds Barred” coaching. Click through here to find out more!
    • Table of Contents:  Just Do This - Search Engine Optimization (Page 4): jump right in an create your first top 10 website in less than an hour.  Article SEO on a Budget (Page 34): Making money using Google on a budget.  It's All Happening (page 39): Real life Bring the Fresh success stories!  Meta strategies (page 49): the fundamentals of success.  Organization (page 50): and copywriting.  “Sex” and the Story (Page 54): we need to provide value in our business by giving BOTH the core value that folks are looking for AND a compelling narrative.  Events (Page 58): The unfair advantage when it comes to conversion and traffic. Ok, let’s get started Bringing the FRESH!
    • Just do this.Just do this. (Search Engine Optimization)(Search Engine Optimization) SEO begins with proper keyword selection – which means you will build a website or webpage, or simply an article ALL revolving around a keyword or phrase (or related group of keywords) that has commercial value (people looking to spend money), low competition, a high number of searches, and hopefully one that will stand the test of time - although you can also make a pretty penny on fads and products that will only be around for a limited time. But generally, longevity is a good thing. I'll touch on this later. There are dozens of tools & services out there for keyword research. I use 3 tools for keyword research. When I'm crunched for time, I use the Google Keyword Tool. Here's how I use it:
    • First things first, I always select exact match: Here I typically look for a keyword with at least 1,000 exact match searches per month. And I mean local, not global. You can click on on “local monthly searches” to sort properly by highest number of searches. The only issue with doing this, is that Google is somewhat limited on the number of results it will show, or the keywords it will “reveal” that you may not have thought of. For example, lets say I use it to look up the keyword “legos”. I will either get a lot of general keywords, or those that contain the word “legos”. But MANY will be left out, so we need to think more vertically or horizontally. By vertically, I mean we need to think of additional words typically associated with legos that didn't show up in the findings. For example, in my use of the Google Keyword Tool for “legos”, nothing came up about video games. Yet I know there are a lot of video games with lego characters. So I need to change my original (seed) keyword from “legos” to “lego video games”, and boom: 2900 exact match results, and a bunch of other suggestions not offered on the previous search. By horizontally, I mean something similar to legos, but perhaps not using the term “legos”. Like a knock off toy, such as “mega blocks” - which I found by simply doing a search for “toys like legos” on Google. Now I have another new seed keyword for a different product. When I want to dig a little deeper, I use Market Samurai: Basically Market Samurai gathers a lot of data from Google and shows it all to you in one place. Instead of doing all of the manual stuff above with the Google Keyword Tool, it helps automate the process a bit. Here is a walkthrough of how I use Market Samurai:
    • After you’ve downloaded it and opened it, you are asked to pick a keyword as the basis for your niche. You can use the keyword you found above, from using the Google Keyword Tool. Or you can start over and pick a general keyword related to a Clickbank product, or an Amazon product. Check the fast start videos for how to choose niches/products. Let's say I used the keyword from above, “mega blocks”. Market Samurai will create a project for called "mega blocks". On the next page, click on the keyword research tab. On the next page, you should put a checkmark next to “Google Keyword Tool” and add your google login info. If you don't enter this info, you will get less results. You can signup for a free account at http://adwords.google.com I typically change the “phrase length” option to a minimum of 2. That is because I don't want to try to compete for a one word keyword. After the above, click “generate keywords”. A captcha will popup to fill out. Next click “analyze keywords” at the bottom right of the page. Note which boxes I have checked below, and which I ignore, and that I have it set to “monthly”.
    • The only variables I really care about in Market Samurai are: 1) Total Searches – I personally set the minimum to 1000. This is the number of times the keyword/phrase is searched for monthly. 2) AWCPC – This is the average amount of money that advertisers are paying on Google for each person that clicks on their ad specifically for the related keyword. The higher, the better. I like to see 30 cents or more here. If its more like $1.00, thats a very good sign that this keyword has a lot of commercial value. 3) SEOTC – I would set this to 30,000 if you are just starting out. This is the number of competing websites that have the keyword in the title of their website, which is a good indication that they are really trying to rank for it. If you find a keyword with under 30,000 I can almost guarantee you will get the # 1 spot, especially if you use the backlink techniques described below. IMPORTANT – Even though there may be very little competition, it is worthwhile to check the “SEO Competition” module in Market Samurai to make sure that the top 10 isn't currently stocked with 10 sites that could be
    • insurmountable – for example, if every site in the top 10 is 6 years old, has 20,000+ backlinks, is a PR6, and has all of their meta tags done correctly, (the 4 Y's are highlighted), you may have a tough time surpassing them. In that case, perhaps you should move on. EXAMPLE 1. Here is an example above of BTF methods in action. Mike's website is the # 1 ranked site for the keyword “mystery method”. As you can see, it got the 4 Y's right, as well as all of the stuff you'll learn a bit later. So its beating sites it shouldn't necessarily be beating, because we worked SMARTER. (the above picture is from the SEO module of Market Samurai which allows you to check the competition – this is one of the best parts of the software) The 4 Y's: (you'll learn more about these later) Title: Is the keyword in the title of the page?
    • URL: Is the keyword in the URL? Desc: Is the keyword in the meta description? Head: Is the keyword used in heading tags on the page? Most site owners do not do all 4 Y's, so there is opportunity there for you to beat them. 4) AWC: This represents the amount of advertisers as compared to all other keywords. I simply use this to identify if there is a low number of advertisers and a high AWCPC, because that would indicate it could be a nice market to jump into in general. 5) SEOV – I would set the minimum to anywhere from $500 to $1,000 – this is a calculation of the maximum number of visitors you would receive if you were # 1, multiplied by the highest CPC (cost per click) an advertiser is currently paying on Google. So theoretically, if you were number 1, and you had adsense on your site, you could potentially earn this much every month. You can vary the amount depending on how much you are looking to earn per site. The higher this is, the better. It means that there are advertisers bidding on this keyword, which means it is likely commercially viable. In other words, the people searching for this phrase spend money or are worth money. There are exceptions to the rule however. For example, I have a keyword that gets 49,000 exact match searches, and the SEOV is only $34. But I'm still going after this keyword because the search volume is so high. 6) Match Type – I set this to “exact”. This shows you the real picture of how many people are typing in the exact keyword phrase. Make sure you set the search period to “monthly” instead of daily, so you don't get confused. Also, once you have your favorite presets, you can save them so that every time you add a keyword in the future, you'll already have all of your preferences setup. Just click the little save button next to where it says “golden rules”. Also, use common sense. If you find a phrase that is reported to get tons of searches, but makes absolutely no sense, there is a chance that Market Samurai is getting inaccurate data from the Google keyword tool. *Tip* - No matter what, not ALL of your keywords/sites will be winners! Don't get ONE-itus and continue plugging away on a site or keyword that just isn't working. Sometimes, you need to cut your losses and move on!
    • OK, so now that you understand the functions, let's review the remaining keywords. Look for the one with the most searches, combined with the least competition, combined with the highest SEOV. You can click on the “searches” column to sort highest to lowest, and you can also do the same with SEOV and SEOTC. Say you’ve decided to target the keyphrase “mystery method”. At the time of this writing it has 9,900 exact match searches per month, 6,260 title competition (SEOTC) and a $1,704.85 SEOV. The SEOV is very high, which means there are a lot of advertisers bidding on the keyphrase – that's a good sign that there's money to be made here! Next you'd go over to godaddy.com and see if the domain name mysterymethod.com or .net or .org are available. Any of the 3 are great choices. If none of those 3 are available, you have a few choices. You can forget this keyword and choose another. Or you can add a word like “info” or “review”, or something similar. In this example, my partner at BTF, Mike Long, chose the domain TheMysteryMethod.net – so you can see he simply added “The” to the keyword. It’s very important for (easy) SEO purposes to have the keyword/keyphrase in your domain name, and it should only be .com, .net. or .org. I’ve tested other extensions, and none have worked as well for me. If the desired domains are not available, simply add an additional word, or pick a different keyword from Market Samurai that looks good, and keep doing so until you find one that has a suitable domain available. Don’t bother with hyphens either. NOTE: Sometimes it can be difficult to find an available domain for a good keyword. If you find yourself frustrated, you can try another VERY powerful keyword tool that I absolutely LOVE... We use SEcockpit for advanced keyword research. Check out fast forward video 2 to see it in action- it immediately tells you if an exact match domain is available. Here's a screenshot of what it looks like:
    • You'll notice that it not only does keyword research, it also lets you know immediately if an exact match domain is available. This saves huge time versus going to godaddy and checking each keyword manually! So you have to decide which is the better solution for you... keep looking for an easy to rank, exact matching domain, or put in the legwork to get a domain ranked with an extra word. For example, if you are determined to go after the keyword “blue widgets”, and bluewidgets.com, .net, or .org are not available, you can try for bluewidgetsreview.com, .net or .org, or something like that. Just be prepared to work a little harder to get it ranked. You can also develop an “authority” site that doesn't have the keyword in the domain at all. However, you should only consider doing so if you are prepared to put a LOT of time, effort and focus into this site. For authority sites, you will need MANY strong backlinks, especially if you are going for tough keywords. What you would do in this case is create a site such as “authority.com” (any name) with pages such as authority.com/my- keyword.html, authority.com/my-keyword2.html and so on. I only recommend authority sites for people who have already gotten several easier sites ranked, and have a very good grasp on how SEO works. Now back to the easy way to do things... Once you've selected a good keyword and domain, you can register is at GoDaddy.com Next, you will need to get a hosting plan at Host Gator for $7.95/month.
    • This account will allow you to host “unlimited” sites. It will be the only hosting account you really need, unless you plan on getting 50+ domains. At that point you may consider additional hosting. Once you’ve purchased your hosting plan, you will be given an email with login info to your “cpanel”. It will be like this: http://yoursite.com/cpanel This is where you control the hosting for your domains. Now login it and go down to the bottom left and it will show you the “nameservers” for your account. Usually something like NS1.DNSACE.COM and NS2.DNSACE.COM. Write these down. You can also find these in the welcome email from Host Gator. Now go back to godaddy and login. Go to “my account”, and select “my domains” and click on the domain you just bought. Now click on the link in the toolbar above it called “name servers”. This is where you will change the nameservers to those you copied from your Host Gator account, and save the changes. In about 20 minutes your domain will be linked to your hosting account. Now you don’t have to deal with godaddy anymore for this domain. IMPORTANT: If at any time the following instructions seem complicated to you, especially if you've never setup a website or blog before, I highly recommend you let my website team create your website for you, completely set up exactly outlined above. Click here for more details. OK, back to manually setting up your blog yourself: Once you've waited at least 20 minutes, login to the hosting cpanel (yoursite.com/cpanel), and there will be a section called “Software/Services”. Click on “Fantastico Delux” Now on the next page on the left click “Wordpress”. Next choose “new installation”. Now choose your domain to install to in the drop down menu. (Note: For any future sites, in order for them to appear in this drop down menu, you will first need to go to the cpanel “home” screen and go down to the domains section and click “add-domain”. Then you can add the domain to your cpanel.)
    • Leave the directory field blank. Choose your username and password, email address, etc. Then click “install wordpress”. You now can go to your site and you will see that you have a basic wordpress blog installed on your site. Now go to yoursite.com/wp-admin or for example themysterymethod.net/wp-admin Log in using the username and password you selected a minute ago. Now you are in your site’s wordpress admin area. Scroll down and on the bottom left under the “settings” tab, click general. Edit your general settings to something like: Title: Mystery Method (your main keyword) Secrets Tagline: What You Need to Know to Get the Girl Compelling text is optimal here. Notice how my tagline entices Google searchers to click on my listing instead of others because it is more interesting/different. Do not simply have a title that says: “Welcome to My Site”. That is boring, it doesn't use your keyword, and no one will click on it. Save the changes. Now under the “settings” tab again on the bottom left, click on permalinks. Go to “custom structure” and enter the following: /%postname%/ This makes your future blog posts appear as: www.themysterymethod.net/your-post/ Instead of the default which is themysterymethod.net/p=12345 Save changes.
    • Next go to the “pages” tab on the left side of your wordpress admin. Here you can edit the “About” page and delete it. Next, go to the “settings” tab in your wordpress admin and click “privacy”. Make sure there is a checkmark next to “I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers”. (I’ve forgotten this one a few times, and if you forget it, you’re screwed) Next go to the “appearance” tab on the left side of the wordpress admin. Click “add new themes”. Now you can search for any kind of theme you want, for a much better looking blog. Once you find one that looks good to you, click download/install. Search for "Cool Green" or "Comment Central" – these are a couple examples of themes I use frequently. I can't stress enough how important is is for your site to look “clean”. People do not like messy sites, or those with a lot of links and banners. ----------------- My current favorite theme is the “All in One Theme”. Mike and I created this theme for our own use, and we've recently made it available to the public. We made it with affiliate marketing and SEO in mind. There are so many benefits to using it, that it would take too long to list them all here. Instead, feel free to check out the All in One homepage to see it in action! ----------------- If you would rather use a simple, free Wordpress theme, follow these instructions instead: Once you've chosen a theme, go back to the “appearance” tab and click “themes”. You will now see your current theme, and below it will say “available themes”. This is where the one you just picked will be located. Under it, click activate. Now go to your site (themysterymethod.net) and you will see it has the new theme installed and viewable to the public. Now click the back button to go back to your wordpress admin. Go the the left menu and click on “Links”. Select Edit. Now place a check mark next to every one of the links listed here (except one) and click the drop down menu to select delete.
    • With the one link you didn't delete, hover over it and select edit. Here you will change the name of the link to your keyword (mystery method). And you will change the location of the URL to your affiliate link (selected later). For now, just make the URL your own homepage – http://www.themysterymethod.net Save/update changes. Next we're going to add a “plug-in” to your site. Its called the “Platinum SEO Plugin”. To get it, click on “Plugins” on your left navigation menu. Then click “Add new”. Now in the Search bar it says “Search for plugins by keyword, author, or tag.” Type in “Platinum SEO” and click “search plugins”. On the next page you will see it, and a link on the right that says “install”. Click it. On the next page click “Install Now”. Now back in your wordpress admin go to the left menu again and click “plugins”. You will see Platinum SEO listed. Beneath it, click “Activate”. (note that as of this writing I'm using version 1.37) Now on the left menu bar go all the way to the bottom and click the down arrow next to “settings”. You will see Platinum SEO listed there at the bottom. Click it. On the next page... For “Home Title”, enter your main keyword. Here I entered “Mystery Method”. For “Home Description”, enter a short description that describes your sitelike “How to Get the Girl”. For “Home Keywords”, skip and leave it blank. Next make sure there is a checkmark next to “Canonical URLs” and “Rewrite Titles” For the 10 fields that follow, I make sure to remove “| %blog_title%” So for example, take a look here:
    • Now there are several checkbox options that follow. Here is how I set them up:
    • The last 5 sections can be left blank like this: Now click “update options”. Your site is now nearly optimized. ------------------------------------------- Now back in Wordpress, go to the left navigation menu and click on “posts”. Hover your mouse over the “hello world” post and select edit. Now we are going to change a few things: Delete “Hello World” and enter the text “Welcome to Mystery Method dot net” (your keyword and the dot com, net, or org spelled out) Now click edit next to the “permalink” below it and change it from “hello-world” to your keyword. Next for the post itself, you will need to put something like:
    • “Mystery Method insider information coming soon!” Now on the right, where it says tags, add a few tags of SYNONYMS of your keyword (not exactly your keyword). You can use Thesaurus.com or your own knowledge of the subject – for example I could use something like “How to Meet Girls” or “Pickup Lines”. Both of those are related to “Mystery Method”, and we want to use related keywords because we DO NOT want our site to be OVER-optimized for our main keyword or we risk a penalty from Google. A little below tags you will see a section called categories. Uncheck “uncategorized”, and below that click “add new category”. Again, we want to create a general category related to our keyword, but NOT exactly our keyword. For example, I would select something like “Best Pickup Lines” or something like that. What we put is not super important right now because we will likely be deleting this entire post in a few weeks. For now we're just trying to get Google to take notice of your site and index it, until we have quality content/articles to add to our site. Now click “add”. Then on the top right of the page, click update. You now have your first post – its like bread crumbs for Google. Next go to the left menu and click “comments”. You will see a default comment there. Hover over it and click edit. IMPORTANT NOTE: If at any time the following instructions seem complicated to you, especially if you've never setup a website or blog before, I highly recommend you let my website team create your website for you, completely set up exactly outlined above. We create 40-50 new sites for ourselves and our clients every month and have hundreds of them ranked on page one. Some folks are earning anywhere from hundreds of dollars a month to tens of thousands every month with our “Done For You Websites”. Okay, back to manually doing it yourself... Now you should add 2 new posts to your blog over the next 2 weeks. You can either write the articles/posts yourself or pay someone to do it at Articlez, which has good writers for $6-$8 per article.
    • What I like to do for the first 2 articles/posts is write general info related to the keyword, about 400-800 words or so. For example if your keyword is “brother typewriters”, I would probably write one post about the history of brother typewriters, and then a second post with interesting facts or tips about brother typewriters. Maybe even a “top 10 list”. I also like to add pictures and video to my first 2 posts. For example, I might add a picture of a girl and Mystery, and also a video from youtube. (Google owns Youtube, so obviously it makes sense to use a Youtube video right?) Next, I create PAGES instead of posts. So my homepage will have 2 posts on it, and I will create an additional 6-8 pages on my site. The pages will again be articles with pictures and video. And here's the important thing... The pages need to link to each other. So for example, on my homepage posts I'll want to link to one of my inner pages from within my post. Take a look at another example site of mine for a reference: http://www.chexsystemsrelief.com You'll notice I have 2 posts on the homepage, and you'll see my PAGES on the right side. And you'll notice in my second post on the homepage, I link to one of my inner pages. And on those inner pages I find ways to link to the other pages from within the articles... in a NATURAL way that makes sense, without doing anything spammy. Another important factor is to link out to authority sites... this tells Google you have a site that is HELPFUL to your readers. For example, in my first post on ChexsystemsRelief.com I have links to ConsumerDebit.com. That is the official Chexsystems website, which is helpful to my visitors. For a GREAT example of what Google likes, check out any page on Wikipedia.com – do you see how each subject is covered well, and also links to other wikipedia pages from within the content? Wikipedia is a great authority site to link to if you don't know another authority site to link to. The goal is not to get all of your visitors to leave your site though! We do want Google to find the link though :) --------------------
    • TIP: Did you know that a good way to get backlinks to your site quickly is by writing a “top 10” list? For example, you could write a post about the “Top 10 things you never knew about brother typewriters”. Then refer people to it on Twitter, Facebook, etc. If it's interesting, people will naturally pass it around to each other, or retweet it. -------------------- So what do you write for content on your inner pages? I like to write a review of a product that is related to my website. So if I had a site about cameras, I would review different camera models. And instead of reviewing or pre-selling a camera I’ve never used, what I like to do is write a “review of reviews”. What I mean is, I’ll look at 5 other good reviews about the product somewhere else (Amazon, Google, etc), and simply sum them up into my own words, along the lines of something like: “4 out of 5 customers stated that they absolutely loved this TV, but 2 of them were not so thrilled about the remote because it eats up batteries like crazy, blah blah blah”. Then expand on exactly what the customers said. I like to create reviews of reviews that include pros and cons, with cons that aren’t really that bad. Something that’s not necessarily a deal-breaker, but makes the reader feel like you aren’t trying to “sell” them, and you are being honest in your review. People are smarter now when they read product reviews, so treat them as such, and respect them. I can’t stress enough how important this is. If you don’t want to write the review yourself, simply copy and paste the above paragraph to your writer at Articlez, and have them do it. They take instructions well. Once you have your articles, go to the posts section of your blog, and click on new. Add them as new posts, with your affiliate link at the end, making sure you put a check mark next to the new category you created earlier, and then click “publish”. -------------------- TIP: Give people EXACTLY what they are looking for IMMEDIATELY when they arrive at your page. Keep this in mind when you write your articles/posts. You only have about 5-10 seconds to capture their attention before they leave your page, uninterested.
    • Put yourself in their shoes. If you were them, and you found your page, what would YOU want to see? What would you want to read? -------------------- You want your visitors to know immediately that they have found the solution they have been looking for. Don't be a used car salesman and over-sell them either. Give them interesting information right away, gain a bit of trust, show them why you are an authority on the subject (perhaps you have insider info?) and then ease them into the product you want them to buy. Your job is to be a matchmaker. You need to connect the person with the product they need. A great example from our friend Travis Sago is this: If you had a friend who was single, and you knew someone who would be a pretty good match for them, you wouldn't run up to them and say “Oh my gosh, go buy a wedding ring right now! Have I found the person for you!” Instead, you would ease them into it, and describe all of the reasons why you think they might be a good match, such as things they have in common, wants, needs, desires, etc. And you would suggest they go out on a date. Similarly, you can do the same with people visiting your website. You can describe the reasons why you think they would like blue widgets, and simply ask them to go see for themselves, and perhaps give it a try. After all what's the worst that could happen? If they aren't thrilled, they simply get a refund and move on... ----------------------- OK, so here are some extra tips regarding your affiliate links – which you will need to put into your posts/pages in order to make money. The way you can enter an affiliate link into your post is by getting it from Amazon or Clickbank or whatever affiliate network you joined, like we spoke about earlier. In your post you can type something like “Mystery Method Secrets here”. Then highlight that text with your mouse. Then you would click on the icon above the post section that looks like a chain link. A window will pop up and you can enter your affiliate link where it says url, then click insert. Your affiliate link is now somewhat cleverly disguised in your post. But here's the thing. When someone hovers over that link with their mouse, at the bottom left of the screen, the browser is going to show your ugly affiliate link. People don't like clicking on weird looking links. So let's fix that.
    • Ever see people use redirects within their site? It may seem complicated if you've never done this before, but it's actually VERY easy. An example of a redirect is this: http://yoursite.com/go-here/ Instead of teaching you a bunch of coding mumbo jumbo, we recommend a simple plugin that will do it all for you. It's called “Pretty Links”. You just enter a few bits of information like this: Whats cool about “pretty links”, is you can not only create a link with a nice name that doesn't look like an affiliate link, but you can also add up to 5 different affiliate links, and the plugin will rotate them, so you can easily see which affiliate offer is converting the best for you! Here's a screenshot of one of my own pretty links being rotated:
    • Important: In your posts it is advantageous to use the proper “html tags”. What this means is, when you are in wordpress, switch to html view. Now if the title of your post is “My review of Blue widgets”, and blue widgets is the main keyword you are targeting, it would be advantageous to put the following “tags” around your title, like this: <H1>My Review of Blue Widgets</H1> H1 tells Google that this is your main title and contains the word MOST relevant to your post. Later in your post, you can also use h2 and h3 tags for subtitles or subsections of your article. For example, if you wanted to tell people how you use blue widgets, in the middle of the article you could put: <H2>I Use Blue Widgets For Many Reasons:</H2> And then you would list the reasons. Don't keyword spam! Google does not like it when you use your keyword too many times, or use lots of H1's and H2's with your keyword. Your keyword should only represent 1-4% of the total text of your article.
    • Amazon: If you are not an Amazon affiliate, go to https://affiliate-program.amazon.com to sign up (when applying just give them the url of your best looking site as your primary domain – and don't apply until your site is set up and has a few posts on it). Amazon is great for selling physical items such as electronics, clothing, furniture, etc. Once you're approved, you can log into your Amazon account and get links to any product you want to promote. Log in and click on the tab at the top that says “links & banners”. Now on the left, select “product links”. As an example let's say we are promoting the DVD “Toy Story 2”. On the next page, in the search bar we would type “toy story 2 dvd” and click “go”. You will now see the DVD with a button to the right that says “get link”. Click it. On the next page, in section 1 select “text only”. Ignore section 2. In section 3, you will see a piece of code like this: <a href="http://www.amazon.com/gp/product/B0030IIYYS?ie=UTF8&tag=hdtvreco- 20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B0030IIYYS">Toy Story 2: Special Edition - DVD</a><img src="http://www.assoc-amazon.com/e/ir? t=hdtvreco-20&l=as2&o=1&a=B0030IIYYS" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> Click the button that says “highlight HTML”. Now right click on the highlighted text and select “copy”. Now you would go back into your wordpress admin, and edit the posts you added previously, and you would paste this code where you want the link to appear. Now you have an affiliate link on your site. If anyone clicks it and buys the DVD, you will get a commission. Clickbank If you are not a Clickbank affiiliate, to sign up go to: http://www.clickbank.com/promote_products.html – Clickbank is great for selling digital products, such as ebooks or memberships. Once you've signed up as an affiliate, you can go to http://www.clickbank.com/marketplace.htm and browse their catalogue of products. Once you find one you'd like to promote, you will click the link next to it that says “promote”.
    • On the next page, enter your account nickname (that you signed up with) and click “create”. Clickbank will then display your affiliate link, which you can add to your site just like the instructions above for Amazon. Adsense If you're not a Google Adsense Affiliate, go to http://adsense.google.com (again, the same rules apply as above). Adsense lets you have ads on your site that you get paid for if anyone clicks on them. They give you a paragraph of code that you can copy and paste in between paragraphs of your blog posts – at least thats what I do. Backlinks: Now its time to get a few backlinks back to your site. Backlinks are any link from any website that links back to yours. It is optimal to have the text of the link contain your main keyword or a version of it about 30% of the time. For example, if my site was about blue widgets, I would prefer about 30% of the sites linking back to me to use the phrase “blue widgets” in the link. Why only 30% of them? We if you had ALL of your backlinks saying “blue widgets”, it would look spammy to Google and get you a penalty. Think about it from Google's point of view... a “natural” site would have backlinks that said many different things, such as your main keyword, as well as some that said “click here”, or simply the name of your site like “yoursite.com” or “this site”, etc. The backlinking process below has worked for authority sites of mine, as well as simple 6-8 page wordpress sites. I use and recommend the following tools for backlinks (some cost money): 1) Unique Article Wizard - This is the service Mike and I use, and we love it for getting rapid and sustainable top rankings and loads of extra visitors even in the most competitive markets without buying links. This is how it works - You can either start with your own prewritten article or create a new one with the software. Then the software spins it. Then UAW's quality control team will review the spun articles, make sure they look good, make edits/suggestions where necessary, then submit the spun articles to hundreds of article directories in your niche. - What makes this service so different is that by having deals in place with the article
    • directory websites, whereby UAW agrees to only submit articles they have personally hand reviewed, they have direct API access into the directories for automatic, quick inclusion. 2) Submit Your Article – a bit of a “secret” resource used by many SEO gurus. Its a great way to get your articles syndicated for massive high quality backlinks. 3) BTF Backlinks - Instead of doing backlinks yourself, why not let our team of link builders do it for you. We have 3 different packages ranging from 300 – 900 links. We manually write unique articles (the number of articles vary with each package) and spin them using the Best Spinner until the article is 70-80% unique. The articles are drip fed over a period of time so they don't appear all at once. Here's what we offer: 1) Silver link package: Each article submission can have up to two links. One in your article and the other in your resource box. So even though you're getting 300 article submissions, technically you're getting 600 links. Pretty sweet deal! 2) Gold link package: This is the same as the silver package, but instead of 300 article submissions, you're getting 600. (That's 1200 links!) 3) Platinum link package: This is the same as the Gold package, but instead of 600 article submissions, you're getting 900 (1800 total links for one crazy low price). We also have a super secret link building package. This is our “secret sauce” for kicking our rankings into overdrive. While we aren't going to say exactly what it is just yet, you'll be getting a blast of links from 4 different sources. The actual link numbers vary, but it's anywhere from 800-1200 links. We're saying 800 just to be on the safe side :) Again all links will be uploaded into Linklicious for maximum link juice. More information on all of our link packages can be found here: http://www.bringthefresh.com/DFYSEO.php
    • Press Releases Consider using services such Press Release Monkey to create a press release for your website. It can simply be a few paragraphs, or as fancy as you want with video, slideshows, images, etc. A “press release” may sound like something you would only do for a “news-worthy” website, but that's subjective. Your site may be newsworthy to niche bloggers who distribute content in your industry. And press release services have the potential of getting you thousands of backlinks, because press releases get syndicated to thousands of websites. Check out the services mentioned above to see which plans they have that coincide with your needs. Inside our member forum (in the full disclosure section), I have added several other ways to get backlinks as well. Be sure to check there often, as I'm always adding new resources that I'm testing. Buying Links Directly from Websites If you want to rank a site for a keyword that has a LOT of competition (like 100,000 or more), buying links is a must. Here's how to do it. Go to: Open Site Explorer Here, you can enter in the url of a site that already ranks highly for the keyword you are targeting, and it will report back to you EXACTLY where that site is getting links from, AND which links are benefitting that site the most. They will be displayed in order of “strength”, or “page authority”. You will only get access to the data from the top 5 links. To get the rest of the data, and a lot of other AWESOME SEO tools, I HIGHLY recommend you become a member of SEOMoz. Now, you can visit each of those pages, and locate the link back to your competitior, and see if it is a paid link. Paid links are pretty obvious, as they will just appear on the left or right column, or at the bottom of the page as a simple text link, for no rhyme or reason. Sometimes they are listed as “partners” or “sponsors”. If you want to get a link from the same site, simply contact the website owner, typically through the “contact” link at the bottom of their page, and ask them how much it costs to put a “dofollow” text link on their homepage. They will know exactly what you mean,
    • and will give you a price. You can always negotiate, especially if you are willing to prepay quarterly or semi annually. Be sure to check the Google PR of the site, in addition to reviewing the authority reported by Open Site Explorer (Google PR is a rank from 1 to 10 that you can find out about any website by downloading the Google toolbar from toolbar.google.com – it is Google's rough gauge on the importance of the page. I use this in conjunction with Open Site Explorer's data.) My requirements for paid links are typically: – Google PR of 3 or higher. – Less than 25 other paid links on the page – Page authority of 40 or higher (according to Open Site Explorer) – Page theme is relevant to my niche I will pay anywhere from $5/mo to $100/mo for a good link. PR4's can go for $10-$20/mo with a page authority of around 40. PR7's can go for up to $100/mo with a page authority of 70+. The price can fluctuate according to PR and authority, but be careful because some people want too much money, like $50/mo for a PR4 with an authority of 40. Just shop around. A handful of these links can put you into the top 10 in very little time, and the amount required to do so just depends on how much competition there is for your keyword. I highly recommend being careful with link-buying. If a site is simply selling you a link next to a bunch of other paid links, its only a matter of time before Google identifies the paid link and nukes it. Blogger Reviews: What I personally do is negotiate directly with sites or bloggers to have them put an entire article about my site on a page or post that is dedicated to me. And of course the article links to my site. I frequently use SponsoredReviews.com to find bloggers to link to me. Product Launches: Looking to capitalize on the hottest product launches? What if I told you there was a way to find out what they are weeks and sometimes months before they happen...
    • There's a few sites that will give you updates on these upcoming launches and you can take the exact blueprint I've just shared with you and make some quick cash if you do it right. If you set up your blogs the right way, target the right keywords and get the right backlinks, hijacking traffic from product launches can net you some nice paydays pretty quick. Type in “affiliate dot com bonus” in Google. You'll see an example of a product launch we've capitalized on in the 1st position. Are you starting to see how powerful it can be if you're on top of the search engines for a launch? (Hint: Notice the set-up of our site (www.affiliatedotcombonus.net ) is exactly the same as in this blueprint, and the valuable bonuses we offer. Bonuses are a “secret ingredient” on why you can make quick cash with this formula.) Here's how to find these upcoming products: Our friend, and fellow BTF'er Rick Rivera, has an awesome course dedicated to this process. He goes step-by-step on how to make some big money AND build a massive list off these launches. It's HIGHLY recommended. *** We got you a special discount link that you can get by going here: Launch Jacking special discount *** Others launch jacking resources: JV Notify Pro- (www.jvnotifypro.com) Launchboards – (newproductlaunch.launchboards.com) Make sure you sign up to these sites to receive notifications on the best ones. When browsing these sites all you have to do is click on a launch that interests you, go to the affiliate page and sign up to receive notifications on the launch. That way you'll be “in the loop” on the product owners launch and sometimes you'll also be notified about underground launches as well.
    • Other types of backlinks: Link trades: You can write quality content for a niche and offer it to a blog owner in exchange for being able to get credit for the article, and get a link back to your site. Lots of sites need good quality content and will gibe you a link in exchange if you approach them. This works very well after the Google Penguin update. Go to Open Site Explorer and look up the backlink profile for Mark Ling's Affilorama.com site for a great example of a site getting backlinks from guest blogging. Video aggregators: You can create a simple video with your computers camera, about whatever your niche is, and submit it to various Video directories using software like Traffic Geyser. This will give you plenty of links back to your site from video directories, as well as getting views to your video, and potentially people visiting your site after watching it. Using most or all of the above methods will give Google a nice serving of many different kinds of backlinks to your site, making it look much more organic and realistic. Once you've gotten your desired backlinks, enter their URL's in at http://www.PingFarm.com You should start seeing your site rank within 7 days or so. It may appear and disappear several times during the first few weeks. Don't worry. This is normal. After a few weeks your ranking should solidify. If a site ever starts to slip in the rankings after you are in the top 10, or they don’t quite make the top 10, but get close, just get a few more backlinks and write an additional post and do all of that pinging stuff again. Anytime you want to add a new site, make sure you go into godaddy and change its nameservers to your Host Gator nameservers. Then log into your host gator cpanel and under “domains” click “add-on domain”. Then just type in the domain and pick a password. Then go to fantastico and install wordpress on it and repeat the whole process above. --------------
    • For tracking how many visitors your site gets, and where they come from, I recommend setting up an Analytics account at http://www.google.com/analytics Setting up an account is pretty self explanatory. The part that gets a little tricky is when they give you a piece of code you need to add to your website. The code will look like this: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-17445060-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google- analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> All you need to do is highlight the code using your mouse, then right click and select copy. Next you will need to login to your website's Wordpress admin like before at www.yoursite.com/wp-admin Once inside, look on the left menu for “appearance” and select “editor”. On the next page, look on the right hand side and click on the link that says “Header”. Now in the box full of code in the middle of the next page, scroll down a little until you find a section that says “</head>”. Once you find it, on the line above it you can right click and select paste. Now your analytics tracking code is properly installed on your site. Scroll down and select “update file”. You can now log into your Google Analytics account anytime you want to see how much traffic you're getting and where it's coming from.
    • ----------------- This whole SEO process isn’t perfect or even potentially the best way to do things, but it’s easy, and I’ve tested it, and it’s what I give my friends who ask about making money online and have no experience. If you are thinking you need to use more tools, methodologies, tips, tricks, fancy shmancy algorithms, etc. – STOP. The best tip I can give you is to IGNORE 99% of what you are reading about regarding SEO. Stop wasting your time and simply do the above. I’ve tested it dozens and dozens of times and IT WORKS. You don’t need to look for a “magic pill” or “secret”. The secret is… there is no secret. My partner Mike Long worked closely with Stompernet, and many other SEO “gurus”. And I can tell you that in the first week I worked with him on Bring the Fresh, and showed him this guide, he had over 10 new sites on page 1 or 2 of Google. And that is more than he was ever able to do with the advice her got over at Stompernet and from other SEO gurus. All that matters to get ranked highly is unique content, the right keyword density, the proper html tags, and high quality backlinks with the right anchor text. That’s really it. And if you don’t want to deal with creating your own site, simply post your articles on ezinearticles.com or goarticles.com or articlebase.com. Or just create a video review of product, and put it on Youtube (with your affiliate link in the description). Then you can use the same backlink methods mentioned here, and get backlinks directly to your articles or videos, and they can get ranked highly in google themselves. Just do SOMETHING EVERY DAY. It’s not rocket science, and it’s not hard. Many of the most successful businesses and people in the world have figured out how to do something very simple that makes them money. And they do it over and over and over again. It doesn’t need to be groundbreaking or hard. It just needs to work. And this does. Additionally, you can manually search for high quality .edu and .gov backlinks without relying on any software or purchased links. Just go to Google and type in things like: site:.edu inurl:wp-login.php +blog
    • site:.gov inurl:wp-login.php +blog site:.mil inurl:wp-login.php +blog site:.edu inurl:”wp-admin” +login site:.edu “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed” site:.gov “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed” site:.gov +blog +create +user site:.gov +blog +create +profile inurl:edu|gov “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed” Manipulate the above techniques in various ways. Once you find a blog you want a link on, create a profile and/or just leave a comment, with your username being your main keyword, and having it linked directly to your homepage. Enjoy! :) Be sure to let me know how you're doing or if you have any questions by joining our forum at http://www.bringthefresh.com/forum/ Best, Kelly Felix IMPORTANT NOTE: If at any time the following instructions seem complicated to you, especially if you've never setup a website or blog before, I highly recommend you let my website team create your website for you, completely set up exactly outlined above. We create 40-50 new sites for ourselves and our clients every month and have hundreds of them ranked on page one. Some folks are earning anywhere from hundreds of dollars a month to tens of thousands every month with our “Done For You Websites”.
    • Article Based SEO On A budget.Article Based SEO On A budget. A lot of folks ask us how they can stretch the money they spend on Search Engine optimization to the maximum extent. This can be because they are cash strapped...or it can be because they are frugal...or it can be because they have a passion for getting in the trenches and getting every unfair advantage in Google rankings that they can get. The purpose of this section is to share tips that can be used to humiliate even the biggest businesses for rankings on Google on a budget. There's only one paid tool that I recommend you pick up for this process, and it will only cost you $7 to try, and another $47 if you keep it. It's Best Spinner and it will allow you to take articles that you write and get several, or even dozens, or hundreds or even thousands of unique high value articles out of each of them... ...Articles that will have Google drooling all over your sites. There are a special set of videos that I've created for you in your members area that will help guide you through exactly how I write articles, called my 1-Article-To-Rule-Them- All Bonus. Some quick ideas from that series include writing with CLARITY and PASSION. Clarity happens through organization and editing. Passion happens by having fun when we're working! In the third video in that series I show you EXACTLY how I spin articles. Now there are two aspects to ranking on Google. On page and off page optimization. Quick tips include always putting your targeted keyword phase in your title and your first paragraph and your resource box, and in your link text for your link. There are two kinds of article marketing that I'm going to talk about in this section. 1) There's single page article marketing where you go to a site that has a lot of prestige with Google and post an article on that site, trusting on that sites prestige to get your article ranked.
    • In that article you include a link with your affiliate ID to a product offer and you're off to the races. The advantage here is that you don't even need a website to get started! Here's a list of sites that are good to do this on in order of which I recommend you use them: 1 Article Base: http://www.ArticleBase.com 2 Squidoo: http://www.Squidoo.com 3 Ezine Articles: http://www.EzineArticles.com 4 Hub Pages: http://www.HubPages.com 5 US Free Ads: http://www.usfreeads.com 6 Buzzle: http://www.Buzzle.com 2) There's 2-step article marketing where we're placing articles on directories to link back to our sites to give us high value backlinks. Those backlinks carry value in 2 different ways. One way they carry value is by adding link juice to your site, upping Google's estimation of your site or blog's value. The other way is by bringing visitors directly from those directories, or from Google results, back to your site or Blog. If you're planning on using this technique then I recommend you use these services in this order: 1 EzineArticles.com: http://www.EzineArticles.com (Take Note: If your first 10 article submissions meet or exceed editorial guidelines, your account will be upgraded to PLATINUM level of membership -- that allows unlimited article submissions and priority approval speed) 2 Goarticles.com: http://www.goarticles.com 3 Hub Pages: http://www.HubPages.com 4 Buzzle.com: http://www.Buzzle.com I could write more to add what some marketers would call “thud factor” to this section, but I'd rather you just took the extra time to get to work! Watch the 1-Article-To-Rule- Them-All videos and then get going dominating Google free!
    • One of the things that we set out to do when Kelly and I started Bring the Fresh, almost three years ago, was to help act as a catalyst to the success of many of our members. At the same time we also hoped that our members could and would inspire one another, helping act as spring boards to one another's success. This is one of the ways that Bring the Fresh is such a powerful resource for beginners, intermediates AND advanced folks joining us from all over the world! The success in both of these ideas has been beyond our wildest dreams. Kelly and I like to say that we do things 50% for profit and 50% to enjoy public testimonials from our successful members. Now we want to give you the chance to meet just a few of the most successful and generous members of our Bring the Fresh community. I say successful because these are people making tens of thousands of dollars per month...and in some cases even six figures PER MONTH! (That's $100,000 or more month in and month out!) May I take a moment to introduce you to some of our most successful BTFers? First please allow me introduce a guy who I've started calling the One Man Gang. Just two years ago, Greg Morrison was having to wake up at 3 o'clock in the morning, every morning, to go to a crummy day-job at a cassino. He was living in gang territory, and to make matters a little more complicated, Greg found out that he was about to become a father. It churned Greg's stomach to think that his son might grow up next to drug houses in one of the most dangerous cities in America. Greg knew that needed to change the gravy recipe and he needed to do it fast. With less than a thousand dollars left in his bank account, Greg invested in Bring the Fresh and Bring the Fresh Full Disclosure. Greg started taking on clients, acting like a small scale online ad agency to get their sites ranked on the pages of Google. He developed his own secret recipe for success based on the Bring the Fresh starting point... Here's what happened next:
    • Yes! Over the next year Greg would pocket over a MILLION dollars, all powered by free traffic from the search engines. And now he's up to right around two million! Greg painstakingly documented his extraordinary journey in success on our Bring the Fresh forum. Today Greg's “melovemoney” account on the Bring the Fresh forum has over 1000 posts! In those 1000 posts, one of the hidden gems of the Bring The Fresh community, Greg instructed, inspired, and above all connected with BTFers across the world.
    • Click through here to enjoy Greg's melovemoney posts on the Bring the Fresh forum. Those posts are one of the hidden treasures of Bring the Fresh and reveal Greg's rags to riches journey. Now Kelly and I have always wanted to do coaching and realized that it wasn't really possible given the structure of our lives and our businesses. But with Greg we saw the opportunity to entice another 6-figure per month earner to do just that, coach our Bring the Fresh members who were interested in really pushing for 6 and even 7-figure success, and certainly at least quitting their dayjob for living life on their own terms. We wanted to help create both financial and emotional incentive for Greg to spill the beans on his deepest most powerful secrets that he had evolved from our BTF model. And that's what we did. After months of convincing we managed to twist Greg's arm into blowing the lid off of what we call his One Man Gang Machines (OMG Machines – like self funding ATM Machines.) So Greg and I went underground for four months to create what we call our Bring the Fresh/One Man Gang “No Holds Barred” coaching program. Click through here to find out more about BTF/OMG No Holds Barred Coaching where the idea is Search Engine DOMINATION and SUPREMACY. You see Greg has over 10,000 keywords where he's on page one of Google, and over 1000 keywords where Greg's not just #1, but he's at least 5 out of the top 10 listings! It's amazing! With OMG NHB you get instant access to Greg's extraordinary vault of video secrets, plus lifetime access to Greg's OMG NHB Facebook Group AND 80-office hours with Greg over Skype spread out over the 3-month coaching course! Launch Jacking Next I'm going to introduce you to a number of BTF-ers who have had success doing something that we call Launch Jacking. Launch Jacking takes advantageous of one of the “soft spots” when it comes to making money online. You see normally with ranking sites #1 on Google, you're stuck in a situation where you're either shooting for a very competitive keyword like “Car Insurance” where the big boys like Geico, State Farm, Progressive and Esurance are spending millions per year to appear on page 1 in either the sponsored listings, in the free listings or both. So the good news there is that there's a lot of money to be made if you can rank for “Car
    • insurance” but the bad news is that its cut throat and difficult. I'm not saying that you couldn't do it. But if you're just getting started it's a tall order! Then there are millions more keywords that aren't nearly as competitive. Take “Duct Tape Art”. Pretty easy to rank for. The downside? There's not a huge amount of money in “Duct Tape Art.” But Launch Jacking exploits a loophole where what you're doing is ranking for a brand new keyword for a product that is just now being launched. For example the new Apple iPhone, or a new online marketing product like Bring the Fresh 2013, or an eagerly anticipated new video game like a World of Warcraft update. These keywords are much easier to rank for AND you enjoy a special advantage. Most people who are getting started out don't have a reputation that they can point to. Or at least not nearly the reputation they will have once they really get going. That's where Launch Jacking comes in – because with Launch Jacking you're getting to tap into the credibility of the maker of the new product AND you get to become an instant expert. Why? Because it's a new product, there ARE no established experts on the subject of the latest iPhone or the newest online marketing product, or the upcoming World of Warcraft update! So you can position yourself to have instant credibility with folks who are now enticed and excited by this new product offer. Oh yah and the traffic can be insane on these relatively easy to rank for keywords. So it's a real win-win-win situation! The primary way you make money is by acting as an affiliate for the product that you're launch jacking for. Where do you find products? You can search Google for things like “Apple releases”. In the online marketing world you can go to jvnotifypro.com to see a list of upcoming launches. For things like video games forums and magazines will carry the buzz on releases. (As you go through your Power Finish Module in your Bring the Fresh membership area you'll be treated to a number of additional training videos all about Launch Jacking.) Springboard! Now one of the most exciting things about Launch Jacking isn't just the quick and easy money. What's especially exciting is using Launch Jacking as a springboard to take your money-getting to the next level. It turns out that once you start making money online it gets easier and easier and easier. In many cases you're able to “copy and paste” a lot of your previous work into your next project. Plus you gain credibility of your own and a reputation with customers and potential joint venture partners. Again it's a win win win situation!
    • For example this Summer I did some Launch Jacking on an online marketing product. I made a page rank #1 for that launch and made some sales...and the next thing I knew the guy who was running the launch noticed that I was #1 when you searched for his new product. He was so impressed that he decided to offer to promote one of my products. The result? Over $50,000 in profits for him and me to split! Yes! It can be just that easy! Now I'm going to introduce you to several BTF-ers who have done exactly what I was just talking about...both profiting from their Launch Jacking and using the skills, confidence and reputation they gained as a springboard to take their money-getting to the next level! Rob Jones When Rob Jones joined Bring the Fresh he had been out of work for almost two years. He was weeks away from eviction. And it wasn't like he was getting tossed out of a plush apartment. Rob's apartment complex was ringed in barbed wire and was the scene of frequent gun violence and even a murder right on his back doorstep. Rob was desperate to make a difference in his life. And he did! Needed money fast so he took his queues from Bring the Fresh and decided to try his hand at Launch Jacking. He liked the idea of Launch Jacking because it helped get around the traditional "catch- 22" when it comes to making money. Everyone knows the story of somebody who's gone to get a job and the person hiring says "You're a great match for the job, but you don't have enough experience…" How can you get experience if nobody will give you a chance! Grrr! Anyways, that's what appealed to Rob about Launch Jacking. He was able to ride the energy and momentum and above all CREDIBILITY of the person launching their new product. Rob made his first few hundreds dollars, and he got excited. There was jus something for him emotionally about punching in a few keystrokes, clicking his mouse a few times and then getting paid money! Anyways Rob dove in with both feet and started building BTF sites. He built a site for woodworking. He built another site for self hypnosis. Each amounted to a small time success. Enough to keep the landlord from throwing him out on the streets, with enough left over to feed himself and pay his electric bill. Then things started getting exciting:
    • Yes! Rob truly went from rags to riches. He was able to use Launch Jacking not just to pay the bills but as a springboard to bigger and better things. Rob has also been an extremely active member of the Bring the Fresh forum, providing ideas and guidance to up and coming BTFers. Click through here to look at Rob's 600+ forum posts! Click through here to enjoy a fantastic private webinar that I conducted with Rob all about Launch Jacking in 2013! Jon Penberthy Jon Penberthy got his start on the internet trying to sell bike parts on eBay. It was slow going to say the least! Job opportunities where Jon is from in the UK are far from plentiful, and anything beat having no source of income so Jon kept at it. Then he came across Bring the Fresh. The idea of Launch Jacking really appealed to Jon and so he got stuck into it. Here was what Jon was able to do in just his first six months: Jon has continued to grow and grow his income from there. In fact now he's considered one of the most dangerous up-and-coming affiliates in the entire online marketing world. Jon has quite a gift for video marketing especially, and it's something that he used to get better and better at Launch Jacking.
    • You can follow up with Jon on his webisite, CashAndProfit.com. I highly recommend that you sign up for his mailing list because he's passionate, entertaining and insightful! Rick Rivera: Rick was an unemployed student from Costa Rica. Barley 21 his job prospects coming out of school did NOT look good. Plus Rick wanted to be able to travel the world and he was passionate about the idea of making money online. Bring the Fresh was the first product he bought. Rick got started Launch Jacking right away. The result? Yes! Rick was able to make well into six figures his very first year doing Launch Jacking. Now Rick is able to command massive fees working with corporate clients even though he never did finish up his college degree. Remember how I've mentioned a number of times about the culture of Bring the Fresh, where it's a real people helping people, people inspiring people kind of situation. Well Rick Rivera's success was especially inspiring for the next two BTF-ers I'm going to introduce you to: Chris Cronje and Adam Black... Chris Cronje
    • After years of putting in long hours at his day job in South Africa, Chris Cronje though that he had finally hit the money code and was on his way out. He had started making money with Google Adwords on golf sites and in some investment sites. He quit his day job and looked forward to a bright future... …And then one day, all of the sudden, the bottom dropped out. His Google Adwords advertising account was summarily canceled and his income dried up over night. To make matters more complicated, Chris found out that he had a son on the way. Things weren't looking great. Then Chris joined Bring the Fresh and heard about Rick Rivera's success with Launch Jacking. Well anything was better than going back to his old boss with his tail between his legs to beg for his old job back. So Chris gave Launch Jacking a try. Here's what happened next: Yes! Chris racked up tens of thousands in pure profit in a very short period of time in the trading and investment market. And then he did it again, making tens of thousands more! Finally with some breathing room, and with a renewed confidence in himself, Chris headed into 2012 with a real fire in his belly.
    • One of his biggest highlights in the last year was selling a site that he put together for $80,000! Once again Launch Jacking was the springboard. Great job Chris! Adam Black: Adam is one of the most successful Launch Jackers in all of BTF. Once he caught wind of the success that Rick, and Rob and Chris were having he rolled up his sleeves and dug in! How did Adam do?:
    • And Adam has continued to pour it on again and again. For example a little over a year back Adam actually made the leader board of one of the bigger launches of the year in the real estate information niche for infomercial guru Dean Graziosi's launch: Now launch jacking and taking on clients are just two of the ways that Bring the Fresh- ers have made lots of money. Mike Swanson: Mike Swanson is a history buff from the back woods of Virginia. He used our free traffic Google ranking methods to build a huge list of people interested in stock trading advice. Here's just some of Mike's results:
    • And Mike just had another big launch for another $150,000 worth of pay checks a few weeks back. Great job Mike! Kris Maineri Kris Maineri is a high school drop out just getting started. He didn't know what to do and he didn't know where to turn. He used in information contained inside of Bring the Fresh to put out his own product on cleaning and protecting PC computers. One of the smart things that Kris did was really take advantage of YouTube. Here's how Kris did:
    • We're so proud of each of these Bring The Fresh-ers and their awesome success! Each of them has taken the starting point that you have here, and used it to spread their wings and take financial flight! If you'd like a little bit of help with spreading your wings, or even a huge boost, please keep Greg Morrison's BTF/OMG No Holds Barred coaching program at the forefront of your mind because it's an awesome value! Meta Strategies.Meta Strategies. Kelly and I created an introduction video for Bring the Fresh. Here it is (You will also find this video along with your other Bring the Fresh training videos. Now above I note to focus in on the meta strategy lesson in the video. In case you haven’t watched the video yet, here’s what I’m talking about when I say Meta strategy: A meta strategy is the strategy that underlies other strategies. So for instance a swim move is a very surface level football skill, even for a defensive end who might do swim moves to evade nearly every play of every game. But that defensive end’s skill with running and tackling are meta skills that underly his ability to successfully use a swim move. So for instance I probably have a better swim
    • move than some NFL defensive ends. But come Sunday you’re way better off using an NFL player who can out lift me, out run me, out hit me and who’s in vastly better shape. So for somebody who wants to be an NFL defensive end, working on foot speed, lifting weights and tackling will be much more profitable than working on his swim move. For the same reason we’re first teaching these fundamental meta strategies to internet marketing, and then later in our lessons are the more specific skills that we use to be successful. In business our main skills are going to be creating or identifying good products that have high perceived value, doing infrastructure and tech to connect all of the pieces of the business, getting highly qualified visitors to your doorstep, and converting those visitors into customers, and enjoying and skillfully sharing their appreciation again and again. We’ll show you how to do all four of those things, as we walk you the skills and how we gained them… …But there are meta strategies that underlie these important “branch level” skills (Staying with the tree metaphor, then a particular technique for getting links back to your site to boost your Google rankings might be “leaf level,” as they are important but come and go, and then your SEO skills and your overall traffic skills might be branch level where they are more permanent or at least long standing. But your key meta strategies with negative expectations and organization are more “trunk level”.) Organization.Organization. The meta skill of organization is particularly useful when it comes to doing Search Engine Optimization (or SEO) and copywriting. Both SEO and copywriting lends themselves to markets where things change quickly, like people who want Fantasy Football information, where every day can lead to a new hot player in the searches. Our key shortcut with organization is: if we can’t quickly find it, it’s NOT organized. And we’re always advancing by organizing our business system. (So we can have great and sustainable success long before the big checks start showing up.) Here’s what I mean: What I realized as soon as I opened my first official business, my game store in 1998, was that the business world was organized by organized people.
    • I would sit down with a legal pad in the front of my store and I would develop my plan for that day and that week and so on. Because of those legal pad sessions it began to dawn on me that the more I could detail my own businesses systems to myself, the better I could express my own planning in reality and to other people. Both copywriting and SEO are skills that add a particularly vital dimension to our business, and they are both particularly organization driven… In fact, one of the things I’ve learned from working with some of the top copywriters in the world is that they are all very organized in their thinking about writing. As in: they don’t sit down and reinvent the wheel every time they write. Loosely speaking, the classic organization of the job of copywriting is something like this:  Step 1: Delve into the details of the project you’re working on from a research perspective, writing down the ideas that really pop in the minds of the prospect - the most exciting and visceral ideas, the ones that make our hearts jump and our stomachs churn will form the basic building blocks of our writing.  Step 2: Boil all of the ideas that really pop down into some sort of attention grabbing headline, which will set the pace for the rest of the letter. Eliminate ideas that aren’t convincing because weaker arguments tend to weigh down stronger ones. Order the rest of the ideas that we intend to present.  Step 3: Connect the dots between the headline and the rest of the ideas that we’ve assembled. The focus on this third step is mostly on transitioning from one main idea point to the next. Some great examples of transitions we want to use in our copy are: here’s the scoop, let me explain, but wait there’s more, anyway, here’s the rundown, in fact, and the word “now”. Similarly there’s a premium on using plain language and choosing the right clichés because everybody knows what it means to “strike out” or “hit the game winning shot” or to feel “freaked out.”  Step 4: Every strong writer has a number of techniques and strategies for finishing strong and for not getting stuck. When organized writers get stuck “connecting the dots” between the headline and the “call to action” (like asking for money, or asking somebody to sign up for an email list, or asking somebody to post a comment), every top writer I’ve known has a bag of tricks. For most writers that bag of tricks includes sleeping on our ideas, reading our current writing out loud, listening to music or having some sort of physical way to shift emotional states.
    • For instance Jeff Walker likes to mountain bike and meditate. One strong technique when we get stuck moving from the top of our letter to the bottom, is to go to the bottom of the letter and write it backwards, starting with the call to action, and then what might come before that. (Like saying “But wait there’s more!” and introducing one final irresistible bonus.) The best way I know of to keep from getting stuck, or to get un-stuck is through direct prospect and customer feedback. I’m not talking about surveying, but I am talking about making sales and constantly interacting directly with our prospects through email, blog and video comments, and even on the phone and face to face. Note that writers will tend to go back and forth between steps 1 and 2, and then when they are satisfied with their organization, they tend to then go back and forth between steps 3 and 4. Example: For the StomperNet launch of 2006, the most exciting idea that I discovered in research was that Brad Fallon and Andy Jenkins truly had taught a number of people how to get top search rankings, and many of those folks used those rankings to power 7-figure businesses. That was the main idea of the StomperNet marketing – the demonstration testimonials. Other strong ideas included that Brad and Andy had great rankings of their own, and businesses and techniques to show for it. We eliminated weaker ideas like basing the marketing on previous content that Brad and Andy recorded, because while the content was pretty good, it just wasn’t that exciting. Then we built our marketing campaign around the 50 case study videos that David Mills and I conducted with those Stomper Apprentice program members, using stories and techniques from Brad and Andy’s businesses (like details about Brad’s million dollar a month business, or how longtail keyword research works) to help flesh out the rest of the launch experience for prospects considering buying StomperNet. That’s step 1 & 2. Now the sales letter for StomperNet was pretty much one big call to action and it came at the end of so much marketing that it can hardly be thought of as anything but. So it wouldn’t be that interesting to dissect how we wrote the sales letter, as far as how we connected the dots (the 3rd step), and how we kept from getting stuck (4th step). In essence the marketing campaign was like one giant sales letter, or two, to be more accurate. One letter to affiliates, and another to customer prospects. (I break down the StomperNet affiliate campaign in the last picture in picture video Kelly and I added to Bring the Fresh, called “the $14 million dollar day”.)
    • The major point of the prelaunch was to get our video ebook into the hands of as many excited prospects as possible. That’s because it was stuffed with half a dozen of our extraordinary video case studies of folks who had built businesses with top search rankings. It also introduced StomperBlog.com, the site where David Mills would leak out more and more of our case studies. (Bring the fresh has a heavy emphasis on detailing, understanding and using demonstration testimonials in your own business.) In terms of our #4 step, getting un-stuck, that started and finished with prospect and customer feedback, because, it began with those 50 case studies, and extended through over thousands of email messages we received and answered personally. (I personally answered over a thousand emails in the 24 hours after the initial 14 million dollar day launch, which utterly transformed my perspective because I was getting so much raw feedback from so many focused people.) Those questions we answered, both from prospects, customers and affiliates became critical building blocks in our sales process for prospects and for our affiliates going forward. We collected thank-you’s, ah-hah moments, and demonstrations of appreciation for what we were doing, and used them as the fuel for the emails we broadcast to thousands of prospects and hundreds of affiliates. Bring the Fresh.Bring the Fresh. To give you an idea of how Bring the Fresh is organized, the interview series videos are organized by meta lessons, though we include specific examples of how to apply these meta lessons. Any video that is interview style, with just Kelly and I in the picture, is going to be more meta strategy driven, and less specific technique oriented. Much like any product, we think they get better as they go, but we also tried to maintain a standard of excellence and I’ll tell you that we’ve really enjoyed the whole process of bringing you the fresh! Any video that is picture-in-picture format will usually be more specific technique oriented, or at least will be a bit more of an example driven lesson.
    • Take note that much of the value of this course is taking in Kelly and my conversation and the way that we think about things. Kelly and I have spoken for about an hour a day for the last few years and it’s almost always about process, and how to improve. Kelly and I have also written and helped write and filmed tens of millions of dollars worth of promotional material , and the arguments we make and specific marketing advice for conversion and market strategies. So the actual words and the way we say them are all worth considering for use as building blocks in your business. Finally, we welcome you to join and eally enjoy an unfair advantage in members forum at http://www.bringthefresh.com/forum/ (A little about Kelly and I, we’ve succeeded again and again in market after market. We may not have seen it all but we’ve seen a LOT, and we have a number of carefully articulated processes for succeeding, and even if your problem isn’t something that we’ve run into, we probably have at least a useful guess.) SexSex andand the Story.the Story. So what is our organizational system for actually bringing fresh new content, which give us an unfair advantage every time we do business? Every relationship between two people has a “reason why.” In romantic relationships, the unique reason why is sex. For a student trying to learn something from a teacher, the reason why is to get advice. For a business person trying to acquire a resource, or to sell that resource, the reason why is the resource itself. There are other things involved that are important in the relationship, but that reason why must be involved. Whenever two folks freely pursue a relationship it must be because each individual thinks that they are better off for pursuing the relationship. Economist Thomas Sowell identified several major mental fallacies or mistakes that the brain of every person predictably makes if we don’t know better.
    • One of those fallacies is called Zero-Sum Gain Fallacy, and it’s the badly mistaken idea that when we make transactions that there is typically a winner and a loser involved. But in reality when folks make transactions again and again they are actually creating a bigger pie though their interaction, rather than fighting over a scarce resource. The reason folks keep making purchases is because it keeps working for them. This fallacy points to a major mistake in how we look at our interactions with one another. But if the real formula for human interaction isn’t win-lose, then what is the real formula? Is real value to be gained for providing more than the core value in a relationship situation? (For instance, do respect, recognition and appreciation really pay?) Recently the O.C. Tanner company released a white paper, using research data from the Jackson Organization. The white papers included an eye opening study where the Jackson Group surveyed 26,000 employees at all levels in 31 different business organizations of various size and profitability. “Respondents were asked to state their level of agreement on a scale to the question “My organization recognizes excellence.” The responses by organization were averaged and grouped into four quartiles. Those organizational results were then compared with these profitability measures:  Return on equity (Calculated by taking the fiscal year’s earnings and dividing them by the average shareholder’s equity for that year. It is used as a general indication of how much a company is able to generate given the investment provided by its shareholders.)  Return on Assets (Being the fiscal year’s earnings divided by the total assets. This number tells us how much profit a company has achieved for each dollar of asset utilized.  Operating Margin (The ratio of operating income to sales. Operating margin shows how much a company makes from each dollar of sales before interest and taxes.)
    • Here are the results for return on equity: Here are the results for return on assets: Here are the results for Operating Margin:
    • The businesses represented by the green column on the right are the businesses with the highest standards of recognition when it comes to the question: “My organization recognizes excellence.” And we can easily see in each category how the businesses that best convey that they do recognize excellence are a vastly better investment! The difference in performance based on recognition of excellence is somewhere between just under 4 times the profitability in terms of return on assets to well over 6 times the profitability in terms of operating margin! We can plainly see by their actions that employees who feel that excellence is recognized respond by providing excellence! Recognition of excellence isn’t the core value that these businesses provide, but the businesses that both provide the core value AND that also recognize excellence have a totally unfair advantage. Again the operative word here is AND because we need to do both: provide our core value AND provide a great narrative (The narrative that I’ve found that works best is recognizing excellence.) I would repeat the same general process again and again to succeed: First focus on mastering the core value step that I’m responsible for (with an online business this is usually the ability to attract visitors to our sites). The second was to help create a
    • narrative, or story for our customers to help make everything easier to follow (we’ve found events are the way to do that best.) Here’s a brief breakdown: 1) First learn to provide the core value. When it came to getting visitors to my site it took focused practice and persistence, until I really got it down. The core value is the primary skill that’s the reason why for a human interaction - be it the cooking at a restaurant, the drug or procedure that cures a sickness, sex in a romantic relationship, or advice from a teacher. The core value in our business doesn’t have to be getting visitors, but if it is then the two best ways we know how to get cheap or free leads are Search Engine Optimization and deal making/affiliate marketing. 2) Next is to use the balance of my focus to create an immersive narrative that is essential to the human mind’s ability to organize, understand and appreciate the core value in the first place. There is almost no correlation between doctor incompetence and malpractice suits…but there is a direct correlation between a doctor’s bedside manner and how much he gets sued. Similarly, the core value of an NFL football game is a bunch of individuals running around flapping their arms and lips. But it’s the narrative that gives us epic rivalries, underdogs, all-pros and Hail Mary heart stopping finishes. Just like a romantic relationship with no sex isn’t a lot of fun, so too without the narrative of a romantic relationship sex alone quickly becomes hollow. Take note! In business our best advantage in presenting a compelling narrative is with events. Events are our magical advantage when it comes to winning customers and keeping customers…and we can even use events to generate life giving traffic for our business because people love events. Events give us a constant unfair advantage in business. Events.Events. When I’m talking about events, I mean something with these 3 components: 1) a curiosity aspect, 2) natural scarcity, and 3) a personal interactive element. These three things all work together to provide loads of interest and a special “reason why” feeling that attendees get that make them feel like taking some sort of action, most notably buying. Take note that when I say “natural scarcity” I’m talking about something very different than phony fear based tactics for intimidating customers that are often taught by direct response marketing gurus.
    • Prospects and customers are becoming savvier and savvier when it comes to sniffing out shady ideas like digital information products with “strict limits” placed on how many copies will sell, or time limited offers where there’s no real reason for the time limitation other than to create scarcity. I’m not saying we shouldn’t employ scarcity in our marketing, but what I am saying is that there are plenty of natural sources of scarcity without us adding new ones! For instance live events are naturally time limited by the date of the event. Price is another natural source of scarcity, as is our time. The real problem with fear based tactics, besides how they weaken our credibility, is how they can’t help but seep into our lives and make us feel afraid, and that they chip away at our credibility. That’s why Kelly and I turned our backs on such tactics after using them for years. Because it wasn’t making us happy having that be a part of our lives. (We greatly prefer appreciation over fear when it comes to our customer’s experience.) Back to events: Events can be sales letters, romantic dates, testimonials, birthday parties, movie releases, book signings, an impromptu toast, game nights, or any other situation with the 3 qualities I just described. (Curiosity, natural scarcity and a personal, interactive element.) The natural scarcity in an event usually comes in a time limitation, though it could certainly be a limited number of products, or bonuses. Of course any party has to end at some point. The curiosity element can be summed up as a “reason why” behind the event. Up to this point I’ve mentioned creating compelling narratives a number of times. But what’s the best kind of narrative to provide folks with? What I began to discover, and what would continue to evolve in my understanding was that having the narrative be: “this is an event!” is very effective. The way I saw it, that’s really what my mother was doing when she read me a book. She was turning that reading into an event.
    • In the years since, I’ve discovered that events really work from a business standpoint. When we think of marketing we’re thinking of getting visitors interested and converting that interest to a sale. Events have a way of accomplishing both in a very fun and relatively low cost way. There are a number of nice things that happen at events that folks want to take advantage of, so they are very attractive. The event itself becomes a reason why for people to meet one another. David Mills explains that the human mind requires a single level reason “WHY”, for any move that it makes. That reason why doesn’t have to really stand up to any scrutiny from the mind, but it does have to exist. For instance in Robert Cialdini’s book, Influence, he goes over a study where they had people walk up to the front of lines waiting for copy machines, and ask to cut based on one of two different scripts. One script was “I have 5 pages, can I cut?” The other script was “I have 5 pages. Can I cut because I need to make copies?” The first script worked 60% of the time. The second script worked 90% of the time, starkly demonstrating the power of a single level reason “why” in any request, even a totally nonsensical one. This is why cheesy pick-up lines tend to work even though they are sort of silly on the face of things. Many happily married women can’t even remember the first thing their husband said to them, and in many cases that’s a good thing. Walking up to a girl and saying, “I wanted to talk to you because you look gorgeous tonight” is just as good of a reason as telling a girl you had to meet her because it’s Tuesday and “I always meet great people on Tuesdays.” You might get bonus points if you have a particularly good reason why, but that’s not saying anything profound, and of course any guy who wants to get somewhere with a girl has to plan on providing value at some point.
    • A moment ago I mentioned how our mind needs a single level reason why to meet somebody, and that an event supplies that… I’ve always thought that one of the keys to the often-long lines at amusement parks to wait for roller coasters is how much fun many of the people in line are having just being there, and anticipating riding the coaster. So if folks see a bunch of people standing in line, happily waiting for a milkshake, it suddenly creates a powerfully “tractor beam” that draws them in like a minnow caught on a fisherman’s line. Now if the best kind of narrative is an event, then what kinds of events will be best for our business? We’ve found that events based on appreciation (surprise surprise) are most successful. Birthday parties celebrate the person whose birthday it is, and their friends. In marketing we think it’s generally best to base our events around our customer’s success. A great “reason why” for an event is to celebrate how well something is working for our customers. In the second to last video in the Bring the Fresh, titled Magic Secrets, Million Dollar Day and Product Launch, we details how all of those businesses, my online game strategy business, the Traffic Secrets million dollar day launch and the very successful Product Launch Formula launch were all based on what we call “demonstration testimonials”. A demonstration testimonial is a situation where somebody gives credit to somebody else for help (that’s the testimonial part) and there’s also a part of the testimonial where the person testifying puts some more basic understandable building blocks together to help describe the value that was created because of that help. So for instance with the demonstration testimonials that we would typically get on my game strategy site, folks wouldn’t just say “Mike is great” but they would describe the specifics of how they took my advice and applied it, and what happened next. This is exactly how a before and after picture works in weight loss, because the before picture gives us an idea of where that person started and the after picture shows us what they did and the result that it had.
    • Demonstration testimonials really give folks the opportunity to express their appreciation, and for them to properly elaborate on their successes, which is actually also a tremendous value for the person who is giving the demonstration testimonial. For the StomperNet launch, which was also most certainly based on appreciation of demonstration testimonials, one of our secret edges was the way we shared the demonstration testimonial videos we had already recorded, with those people who hadn’t yet done their interview, because it helped them know what to expect and start thinking of things they might enjoy talking about. So really with StomperNet we shared those demonstration testimonials with not just the prospects and affiliates, but also with the other folks who had yet to record their testimonial, which really demonstrates exactly what our strategy was. There are loads of examples of how demonstration testimonials impacted Kelly and my marketing throughout Bring the Fresh. Rooting for ya, Mike Long and Kelly Felix P.S. Be sure to create an account at our forum at http://www.bringthefresh.com/forum/ P.P.S. And if you're looking for an added edge, and maybe a little bit of hand holding, then Kelly and I have convinced our most wildly successful BTF-er, Greg Morrison, who makes $6-figures per month to do what we call BTF/OMG “No Holds Barred” coaching. Click through here to find out more!