Make It Count Marketing for Networking Your Biz
LinkedIn
How to use LinkedIn to
help grow your business
Personal Profile
C...
Make It Count Marketing for Networking Your Biz
LinkedIn – 3 Questions. . .
• First: Are you ON LinkedIn?
• Second: Is you...
Make It Count Marketing for Networking Your Biz
3
Demonstrate Expertise on
Build my network; build my brand
People get to ...
Make It Count Marketing for Networking Your Biz
LinkedIn – If you’re serious. . .
Do you have a photo?
Is your profile c...
Make It Count Marketing for Networking Your Biz
5
Sample Profile
Make It Count Marketing for Networking Your Biz
LinkedIn – Summary
6
Bulleted list – how do
you help your clients?
List yo...
Make It Count Marketing for Networking Your Biz
7
Skills & Expertise
A word about
endorsements
Make It Count Marketing for Networking Your Biz
“Working” LinkedIn
8
•Build your network
•Post on LinkedIn
•Use LinkedIn H...
Make It Count Marketing for Networking Your Biz
LinkedIn Home
9
Make It Count Marketing for Networking Your Biz
LinkedIn Today
10
Make It Count Marketing for Networking Your Biz
LinkedIn Influencers
11
Make It Count Marketing for Networking Your Biz
LinkedIn Channels
12
Make It Count Marketing for Networking Your Biz
LinkedIn Interests
13
Make It Count Marketing for Networking Your Biz
LinkedIn – Free profile or paid?
14
• What’s the difference?
• Various pro...
Make It Count Marketing for Networking Your Biz
How to create a company page
http://marketing.linkedin.com/get-started
• M...
Make It Count Marketing for Networking Your Biz
Company Pages
• Create a company profile
• Add a products and services tab...
Make It Count Marketing for Networking Your Biz
Advertising Strategy on LinkedIn
• What’s your strategy for
LinkedIn adver...
Make It Count Marketing for Networking Your Biz
LinkedIn Advantages
• Precise targeting
• Highly engaged and high-level pr...
Make It Count Marketing for Networking Your Biz
LinkedIn Advertising
• How does it work?
• You decide on your budget & wha...
Make It Count Marketing for Networking Your Biz
LinkedIn – CPC vs. CPM
• LinkedIn shows you a suggested bid range
using th...
Make It Count Marketing for Networking Your Biz
Creating your ad
• Make sure it’s effective
• Compelling words
• Keep it c...
Make It Count Marketing for Networking Your Biz
22
Questions?
My LinkedIn Philosophy
15 minutes or 5 connections!
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Linked in for business2

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  • Do you have a photo?Is your profile complete?What does your title say? Make it descriptiveYour summary – does it say what you do for potential customers?Are your skills and expertise listed? This is how people endorse you.Do you have at least 3 recommendationsDo you WORK LinkedIn daily
  • Let’s examine LinkedIn first. Making connections and developing them on LinkedIn is important. Each connection is multiplied by the number of connections that person has. This is a very professional site, so your sphere of professional influence grows broader and deeper as you connect with more people. LinkedIn is an especially attractive site for B2B marketing. Spending time on LinkedIn, working your connections, will influence prospects and clients positively.Network: One good but easy way to network is to make it a practice to connect on LinkedIn with everyone you meet. And make it personal. Rather than use the default connection request, customize it to the person. For example: “I met you at the Chamber of Commerce event last night.
  • Do you have a photo?Is your profile complete?What does your title say? Make it descriptiveYour summary – does it say what you do for potential customers?Are your skills and expertise listed? This is how people endorse you.Do you have at least 3 recommendationsDo you WORK LinkedIn daily
  • Let’s look at a profile quickly.We’ve chosen this personal profile as an example because it demonstrates how your profile can stand out. First, instead of “Owner” or “President,” she’s used the words “Pharmaceutical Marketing Compliance Expert” in her title. When someone uses LinkedIn’s search engine to find this type of experts, her profile will be one of the first they see. Edit your LinkedIn URL (right underneath your photo is your LinkedIN URL. Here, in red, is my LinkedIn URL. Only you see your URL when you view your profile. I believe you have to have a certain number of connections, but when you are able to edit this URL, please do. It will normally have a string of letters and numbers, and what you want to do is make it as simple as possible, so you can add it to business cards, website, spec sheets, etc. URLs are first come, first served.
  • Customize your website listings (you may list up to three). Describe them with good descriptors. For example: add website, blog and any other URL you have. Instead of calling the url for you blog “Blog” call it something interesting like: “Articles of interest.”Add images to the profile – logos of associations - projects Add projects to your profile on LinkedIn. You can talk about a solution that you provided to a client and how you helped to solve their problem. Posting projects is similar to adding case studies – you don’t have to give the client name, just talk about what they do and how you helped them solve a problem. Let’s take a look at her summary.Company LinkedIn page. If you do, there are a few rules. One is that companies must have their own distinct email domain to create a Company Page. LinkedIn wants to know that you do work at that company - gmail or hotmail address won’t work.Why build a company page? You can invite customers to recommend your products or services. Recommendations provide an authentic endorsement, making it easier for prospective customers to feel confident about doing business with you. In your personal profile, you can link to your company LinkedIn page. So now you are giving prospects more information at who you are and what your company offers to them. How to build, look at Help Center
  • The Skills and Expertise section of LinkedIn provide a snapshot of your value. List your most important skills first. This person has her knowledge of the “Pharmaceutical Industry” first – and note that she has 30 endorsements for this expertise. When you list skills and expertise in your profile, put them in the order of importance. But here’s a note about that – You can only re-order the skills or expertise on your profile that do NOT haveendorsements– so it’s a good idea to re-order now if you don’t yet have many endorsements!  
  • Linked in for business2

    1. 1. Make It Count Marketing for Networking Your Biz LinkedIn How to use LinkedIn to help grow your business Personal Profile Company Pages
    2. 2. Make It Count Marketing for Networking Your Biz LinkedIn – 3 Questions. . . • First: Are you ON LinkedIn? • Second: Is your profile complete? • Third: Are you using it to produce business? 2
    3. 3. Make It Count Marketing for Networking Your Biz 3 Demonstrate Expertise on Build my network; build my brand People get to know me Develop your personal profile Title Summary Skills & Expertise
    4. 4. Make It Count Marketing for Networking Your Biz LinkedIn – If you’re serious. . . Do you have a photo? Is your profile complete? What does your title say? Your summary: what’s your strategy? Are your skills and expertise listed? Do you have at least three recommendations? 4
    5. 5. Make It Count Marketing for Networking Your Biz 5 Sample Profile
    6. 6. Make It Count Marketing for Networking Your Biz LinkedIn – Summary 6 Bulleted list – how do you help your clients? List your specialties Call to action
    7. 7. Make It Count Marketing for Networking Your Biz 7 Skills & Expertise A word about endorsements
    8. 8. Make It Count Marketing for Networking Your Biz “Working” LinkedIn 8 •Build your network •Post on LinkedIn •Use LinkedIn Home & Today •Who’s viewed? •Search/advanced search •Use the Interests menu
    9. 9. Make It Count Marketing for Networking Your Biz LinkedIn Home 9
    10. 10. Make It Count Marketing for Networking Your Biz LinkedIn Today 10
    11. 11. Make It Count Marketing for Networking Your Biz LinkedIn Influencers 11
    12. 12. Make It Count Marketing for Networking Your Biz LinkedIn Channels 12
    13. 13. Make It Count Marketing for Networking Your Biz LinkedIn Interests 13
    14. 14. Make It Count Marketing for Networking Your Biz LinkedIn – Free profile or paid? 14 • What’s the difference? • Various profiles available • Use the help center
    15. 15. Make It Count Marketing for Networking Your Biz How to create a company page http://marketing.linkedin.com/get-started • Member of your company has to create your page – or someone with the same URL in the email address (email domain must be specific). • Online video on how to set up a company page • Step by step process, asks questions, you upload image and logo 15
    16. 16. Make It Count Marketing for Networking Your Biz Company Pages • Create a company profile • Add a products and services tab • Spotlight customer recommendations • Optional: add a career page • Post to the company page regularly • Link from your profile to your company page 16
    17. 17. Make It Count Marketing for Networking Your Biz Advertising Strategy on LinkedIn • What’s your strategy for LinkedIn advertising? • Build your reputation • Raise awareness for a brand • Deepen relationships • Get followers – Follower Ad Campaign • Reach precise audiences • Are we in the growth phase for LinkedIn? 17
    18. 18. Make It Count Marketing for Networking Your Biz LinkedIn Advantages • Precise targeting • Highly engaged and high-level professional audience • Offers custom design and content options for up to 15 target markets • It’s measurable • It’s controllable 18
    19. 19. Make It Count Marketing for Networking Your Biz LinkedIn Advertising • How does it work? • You decide on your budget & what you want to spend daily • You control the cost • There are two options for how to pay: • pay-per-click (CPC) and • pay-per-1,000 impressions (CPM). 19
    20. 20. Make It Count Marketing for Networking Your Biz LinkedIn – CPC vs. CPM • LinkedIn shows you a suggested bid range using the current competing bids by other advertisers targeting the same audience. • The higher you bid in this range, the more likely you are to receive impressions and clicks. • No set cost – you’re in competition with other advertisers. 20
    21. 21. Make It Count Marketing for Networking Your Biz Creating your ad • Make sure it’s effective • Compelling words • Keep it clear and concise • Give people a reason to take notice – simple graphics • Use call to action words: • Try, Download, Sign up, Request a quote 21
    22. 22. Make It Count Marketing for Networking Your Biz 22 Questions? My LinkedIn Philosophy 15 minutes or 5 connections!

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