ZODIACKeymatch business project             Axelle BiousseESDES 2011   Jade Clouet             Hugues de VregilleGroup E  ...
Current situationCommunication issue                               IncomprehensionLack of exchange                      No...
Objectives of the Marketing PlanFix the knowledge                     Improve communication   Build a strong relationship ...
Marketing Plan= distribution and selling process.  Based on the integration and on the federation of the resellers, on the...
Promotion Details      Sell in a more    efficient way Better understanding of  the product from the  resellers for a bet...
Marketing Plan• SummarizeReceptions   the competition.                  E-mailing        Contests• Outline your company’s ...
The timeline• Action plan’s  chronology                  7
Summary budget   Events        62 216 €   Webdesign     300 €   Flyers        250 €   Stickers      2 760 €   Total       ...
Conclusion  A better understanding from its   resellers for better sales to its              customers                    ...
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Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation

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  • Communication issue : lack of knowledge on the Nature² Fusion product.Incomprehension from the final customers in terms of the product’s installation ( “do it yourself” and professional installation)No exchange between the current customers (no community around the product)Adverstising only focused on Zodiac Corporate + Nature² not associated with the brand
  • Fix the knowledge on the productImprove the communicationBuild a strong relationship with the resellersEncourage the resellers to sell the installationAssociate Nature² to ZodiacFinancial objective: 75 000 €
  • Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation

    1. 1. ZODIACKeymatch business project Axelle BiousseESDES 2011 Jade Clouet Hugues de VregilleGroup E Marie FerlayTeam B Benjamin Honegger Amandine Priez
    2. 2. Current situationCommunication issue IncomprehensionLack of exchange No advertising on Nature² 2
    3. 3. Objectives of the Marketing PlanFix the knowledge Improve communication Build a strong relationship with resellers Encourage resellers to sell the installation Associate Nature² to Zodiac 3
    4. 4. Marketing Plan= distribution and selling process. Based on the integration and on the federation of the resellers, on the B to B B to C Flyers Pack cartridges + product E-mailings Loyalty card Firm gathering Stickers on the existing packages Contests for the resellers Internet community 4
    5. 5. Promotion Details Sell in a more efficient way Better understanding of the product from the resellers for a better sale (resellers = technicians and not salesmen) Eases the sale Financial incentives 5
    6. 6. Marketing Plan• SummarizeReceptions the competition. E-mailing Contests• Outline your company’s competitive advantage.• For approximately • Latest news • Internal ( for the 800 guests • Reminder for the employees using• Strategical locations resellers ( to their own network)• During selling season associate more the • External: for the product to Zodiac) resellers to reward their sales Build strong relationships with the To stimulate the resellers sales 6
    7. 7. The timeline• Action plan’s chronology 7
    8. 8. Summary budget Events 62 216 € Webdesign 300 € Flyers 250 € Stickers 2 760 € Total 65 526 € Contingency 6553 € 8
    9. 9. Conclusion A better understanding from its resellers for better sales to its customers 9

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