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Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation
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Nos projets - Projets 3A - Challenge Zodiac - Projet 6 – Presentation

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  • Communication issue : lack of knowledge on the Nature² Fusion product.Incomprehension from the final customers in terms of the product’s installation ( “do it yourself” and professional installation)No exchange between the current customers (no community around the product)Adverstising only focused on Zodiac Corporate + Nature² not associated with the brand
  • Fix the knowledge on the productImprove the communicationBuild a strong relationship with the resellersEncourage the resellers to sell the installationAssociate Nature² to ZodiacFinancial objective: 75 000 €
  • Transcript

    • 1. ZODIACKeymatch business project Axelle BiousseESDES 2011 Jade Clouet Hugues de VregilleGroup E Marie FerlayTeam B Benjamin Honegger Amandine Priez
    • 2. Current situationCommunication issue IncomprehensionLack of exchange No advertising on Nature² 2
    • 3. Objectives of the Marketing PlanFix the knowledge Improve communication Build a strong relationship with resellers Encourage resellers to sell the installation Associate Nature² to Zodiac 3
    • 4. Marketing Plan= distribution and selling process. Based on the integration and on the federation of the resellers, on the B to B B to C Flyers Pack cartridges + product E-mailings Loyalty card Firm gathering Stickers on the existing packages Contests for the resellers Internet community 4
    • 5. Promotion Details Sell in a more efficient way Better understanding of the product from the resellers for a better sale (resellers = technicians and not salesmen) Eases the sale Financial incentives 5
    • 6. Marketing Plan• SummarizeReceptions the competition. E-mailing Contests• Outline your company’s competitive advantage.• For approximately • Latest news • Internal ( for the 800 guests • Reminder for the employees using• Strategical locations resellers ( to their own network)• During selling season associate more the • External: for the product to Zodiac) resellers to reward their sales Build strong relationships with the To stimulate the resellers sales 6
    • 7. The timeline• Action plan’s chronology 7
    • 8. Summary budget Events 62 216 € Webdesign 300 € Flyers 250 € Stickers 2 760 € Total 65 526 € Contingency 6553 € 8
    • 9. Conclusion A better understanding from its resellers for better sales to its customers 9

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