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Nos projets projets 1 a - anglais - sagem - présentation

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  • 1. November 2010 Sagem Wireless 2010
  • 2. Agenda• Sagem Wireless: Strategy and Expertise• Product Portfolio – Mobile Devices • Cosy Phone • Puma Phone • Netribe – Connected Devices • Movilway POS • E Reader – LTE Solution • Dongle • Gateway Sagem Wireless 2010
  • 3. Strategy and Expertise Sagem Wireless 2010
  • 4. Sagem Wireless designs and delivers connected lifestyle devices and services for leading OEMs, exclusive brands, and business solution partners. Sagem Wireless 2010
  • 5. Past and Present Sagem Wireless today Mobile Phones Sagem merged • Highly flexible, turnkey, connected lifestyle division launched into SAFRAN : devices designer… within Sagem Sagem Mobiles • Headquarters, Sales and Marketing in Cergy (France) (80 people) • R&D • in Ningbo (China) (400+ people)1995 2005 • in Cergy (TR Com subsidiary) (30 people)1990s 2000s 2010 and beyond • … supported by strong partner ecosystem 2004 2009 App Proc design Modem Chipset design#1 in France, spun out of SAFRAN, new NFC integration#5 in Europe strategy Connected servicesSagem WirelessOwnership Structure And many others … • Positioned to be a leading player in the global LTE revolution Sagem Wireless 2010
  • 6. Track Record on Technology and Innovation WA3050 myX-5 myX-6 myS-7 P9522 PumaPhone CosyPhone Binder Netribe 1st communicating 1st colour 1st CCD Windows Exclusive phone First marquee UltraSimplicity eReader Android PDA mid range camera smartphone Fingerprint sensor product NFC1995 2000 2010 1st GPRS TI 1st TI Neptune 1st European 1st TI Locosto Development & delivered implementation implementation i-mode phone implementation high volume delivery for LG Partnership with 1st EMP dual mode Partnership: ST-E Fujitsu on 3G implementation on LTE dual mode Sagem Wireless 2010
  • 7. End-to-End Strategic Partner • Brand consulting capabilities • Nimble and TTM focused • Subcontracted to leading • Market & Consumer insights organisation partners • Leading design competencies • Knowledge of operators services • Expertise in User Experience • Flexible architectureOEM • Mastering core technologies • Capacity to manage or • Handled by SagemMNO • Developing Innovations and support customer Wireless for ExclusiveExclusive differentiation acceptance BrandsLifestyle • Dedicated R&D and • Dedicated Industrialisation • Handled by partner (OEM, partnerships with leading team MNO, etc) suppliers Sagem Wireless 2010
  • 8. Customer-Oriented Organisation Customer Segmented Market OEM Brands Exclusive Brands Professional Apps • Sales and Business Development(partnerships with MNOs (device data forwarding, • Brand Relations and Lifestyle Brands) specific projects) • Trade Marketing • Product Management • Strategic Consultancy Marketing, Communication and User Experience • User Experience • Services Roadmap R&D and Product Planning • • R&D Outsourcing (including 450+ technical staff in Ningbo, China) • Purchasing • Manufacturing Operations • Logistics • Customer Service Quality • Quality control and monitoring • Platform Strategy Strategic Planning • Advanced Technologies • Single, integrated function Finance / Legal / HR Sagem Wireless 2010
  • 9. White Label OEM with Design House Services… MNO Relationships UX Expertise Product Portfolio Design Device Marketing World Class R&D House Industrial Design Patent Portfolio Consumer Brands Manufacturing White Label Connected Services & Operations OEM Partner Ecosystem App & Content Partners Sagem Wireless 2010
  • 10. Product Portfolio Sagem Wireless 2010
  • 11. Cosy Phone - Comfort and Simplicity with NFC Technology Product Attributes• NFC technology, easy calling, easy access to • OS: Proprietary data and services • Form: Candy Bar • Screen: QVGA 2,2“• Ease of use thanks to UI and keypad ergonomy • Network: EDGE 850/900/1800/1900, HSUPA 900/2100• Included cradle: Easy to • Camera: 2MP use and direct charging • Video: Recording, H263, H264, MPEG4 • Audio: MP3 , AMR, AAC, Wave, eAAC+, • WiFi: No • GPS: Yes • Memory: 128MB internal + SD slotTarget Group Professionals Conformists AdultsCommercial Information Launch Date: Already Available Pricing: 2G:90€ - 3G: 110€ Sagem Wireless 2010
  • 12. Puma Phone - Connected Lifestyle Devices like no other Product Attributes• Powered by the sun with the Solar Cell, and counter of messages • OS: Proprietary • Form: tablet full touch bar• Puma DNA: Sport and Lifestyle device with • Screen: QVGA 2,8“ stopwatch, bike tracker • Network: HSDPA Cat 8, and dedicated puma icon HSUPA Cat 4 messaging • Camera: 3.2MP• Connected to cloud • Video: Video Chat & Recorder services: direct access to H.264, MPEG-4, H.263 PUMA news, social • Audio: MP3, AMR, WAV, MIDI, XMF networking, downloadable apps, and mCommerce eAAC+, AAC+, AAC • GPS: Yes A GPS • Memory: 2GB micro SD cardTarget Group Students 18 – 24 years oldCommercial Information Launch Date: Already Available Pricing: 110€ Sagem Wireless 2010
  • 13. Netribe - Affordable Smartphone on Android Product Attributes• Simple and Complete • OS: Android 2.1 Android connected device. • Form: Tablet • Screen: QVGA 2,8“ Capacitive touch• Customize 3 different • Network: EDGE, quad-band, moods: Casual, Pro and W-CDMA/HSDPA DL7.2, After work •Camera: 3MP EDOF BMP, JPEG, EXIF, PNG & GIF• Ease of use thanks to UI •Audio: MP3, AAC, AMR, MIDI, WAV ergonomy OGG, WMA 9.2 • WiFi: WLAN b/g • GPS: A-GPS, E-compass • Memory: 512MB + 1GB SD ExternalTarget Group Young Adults 18 / 35 years oldCommercial Information Launch Date: January 2011 Pricing: Sagem Wireless 2010
  • 14. Movilway – Powerful pocket size POS solution Product Attributes• Light and portable POS solution • OS: Proprietary • Form: Candy Bar• Easily send info of payment to server and • Screen: TFT 2“ • Network: GPRS 900/1800/1900 edit a ticket as proof of • Memory: 6 MB internal payment • Printer: Integrated• Highly functional with intuitive ergonomyTarget Group SMB & POS Retail StoresCommercial Information Launch Date: XX Pricing: 95€ Sagem Wireless 2010
  • 15. Binder eReader - A library in your pocket in an ultra light device Product Attributes• Comfortable Reading thanks to eInk technology• Great Autonomy thanks to • OS: Linux its long life battery, 8000 • Form: Compact Tablet pages read before • Display: E-Ink Sipix 6“ charging Capacitive Touch screen • Connection: EDGE, 850/900/1800/1900, HSDPA 2100• Connected to receive on- demand ebooks and • Audio: MP3 newspapers via 3G Mobile •WiFi: Yes Network •Memory: 2GB internal + SD slot •Services: Ebooks Newspapers downloadsTarget Group Urban Nomads 18 – 65 years oldCommercial Information Launch Date: Already Available Pricing: Wifi only: 140€ - 3G: 180€ Sagem Wireless 2010
  • 16. LTE Modem Dongle - Connection anytime, anywhere with LTE• Plug and Play tool for quick Product Attributes and easy connection • Form: USB Modem • Network: LTE 3, 7, 20• Dual Mode: automatic EDGE 850/900/1800/1900 switch from 3G to 4G HSPA Rel8. 900/2100Target Group Professionals Connected CareeristsCommercial Information Launch Date: March 2011 Pricing: 165€ Sagem Wireless 2010
  • 17. LTE Gateway - Quick and easy wireless broadband rollout with LTE Product Attributes• Powerful 4G router • Form: Box • Network: LTE 3, 7, 20• Dual Mode: automatic EDGE 850/900/1800/1900 switch from 3G to 4G HSPA Rel8. 900/2100 • WiFi b/g/n router • Services: Multimedia aggregation• Stylish design IP TV / VOD SupportTarget Group Professionals Connected CareeristsCommercial Information Launch Date: July 2011 Pricing: 190€ Sagem Wireless 2010
  • 18. Thank you Sagem Wireless 2010

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