The Keys to Marketing Success - 7 of 7

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The 7 Keys to Marketing Success series outlines the elements needed by small business owners and entrepreneurs to develop strong, strategically-based marketing plans for long-term business growth.

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The Keys to Marketing Success - 7 of 7

  1. 1. The 7 Keys to Marketing Success FREE Video Training Series With Paul Keetch Co-Author, Make My Marketing Work
  2. 2. The 7th Key – Funnel My Marketing <ul><li>A Marketing Funnel is exactly what it sounds like </li></ul><ul><ul><li>Wide at the top (where all your prospects enter) </li></ul></ul><ul><ul><li>Narrow at the bottom (where your new customers exit) </li></ul></ul><ul><li>Marketing Funnel is a pre-determined set of steps that lead a new prospect through to becoming a customer of your business. </li></ul>
  3. 3. The 7th Key – Funnel My Marketing <ul><li>3 Elements to Marketing Funnel </li></ul><ul><ul><li>Introduce </li></ul></ul><ul><ul><li>Inform </li></ul></ul><ul><ul><li>Integrate </li></ul></ul><ul><li>All three elements required in some form or another! </li></ul>
  4. 4. The 7th Key – Funnel My Marketing <ul><li>Introduce </li></ul><ul><ul><li>Target market sees/hears your marketing message </li></ul></ul><ul><ul><li>They are introduced to your company, products and services. </li></ul></ul><ul><ul><li>They hear about your claim – what your product can do for them – for the first time. </li></ul></ul>
  5. 5. The 7th Key – Funnel My Marketing <ul><li>Inform </li></ul><ul><ul><li>When the prospect initiates the next interaction, they enter the inform stage. </li></ul></ul><ul><ul><li>They are looking for more information so they… </li></ul></ul><ul><ul><ul><li>Visit your store </li></ul></ul></ul><ul><ul><ul><li>Call your office </li></ul></ul></ul><ul><ul><ul><li>Visit your website </li></ul></ul></ul><ul><ul><li>They may research your company online or ask friends for any feedback. </li></ul></ul>
  6. 6. The 7th Key – Funnel My Marketing <ul><li>Integrate </li></ul><ul><ul><li>Prove the claims you made in initial marketing message (client testimonials, industry reviews, etc) </li></ul></ul><ul><ul><li>Remove barriers to entry (guarantee, etc) </li></ul></ul><ul><ul><li>Ask for the sale! </li></ul></ul><ul><ul><li>Deliver the goods </li></ul></ul><ul><ul><ul><li>In fact, OVER-Deliver! </li></ul></ul></ul>
  7. 7. The 7th Key – Funnel My Marketing <ul><li>Flip them out, don’t flip them off! </li></ul><ul><ul><li>We recommend building “ledges” into your funnel </li></ul></ul><ul><ul><ul><li>People who disqualify themselves (or are disqualified by you) as potential customers need a way out of the funnel. </li></ul></ul></ul><ul><ul><ul><li>Ledges allow them to exit gracefully. </li></ul></ul></ul><ul><ul><ul><li>Be respectful – you never know when they will be a qualified prospect and potential customer in the future! </li></ul></ul></ul>
  8. 8. The 7 Keys to Marketing Success FREE Video Training Series www.MakeMyMarketingWork.com/mmmw.html With Paul Keetch Co-Author, Make My Marketing Work
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