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The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
The Keys to Marketing Success - 5 of 7
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The Keys to Marketing Success - 5 of 7

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The 7 Keys to Marketing Success series outlines the elements needed by small business owners and entrepreneurs to develop strong, strategically-based marketing plans for long-term business growth.

The 7 Keys to Marketing Success series outlines the elements needed by small business owners and entrepreneurs to develop strong, strategically-based marketing plans for long-term business growth.

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  • 1. The 7 Keys to Marketing Success FREE Video Training Series With Paul Keetch Co-Author, Make My Marketing Work
  • 2. The 5th Key – Deliver My Message <ul><li>There are 1000s of ways and places to deliver your message </li></ul><ul><li>Where is your Target Market already looking for information? </li></ul><ul><ul><li>Specific newspapers/magazines/TV shows </li></ul></ul><ul><ul><li>Internet websites, blogs, communities &amp; forums </li></ul></ul><ul><ul><li>Other sources that are specific to your business </li></ul></ul>
  • 3. The 5th Key – Deliver My Message <ul><li>2 Powerful ways to deliver your message cheaply and effectively </li></ul><ul><ul><li>Public Relations (Publicity) </li></ul></ul><ul><ul><li>Internet Marketing </li></ul></ul><ul><li>Let’s look at them more closely… </li></ul>
  • 4. The 5th Key – Deliver My Message <ul><li>Public Relations (Publicity) </li></ul><ul><ul><li>Incredibly powerful form of communication </li></ul></ul><ul><ul><li>Media can impact the way your business is viewed in the marketplace (positively or negatively) </li></ul></ul><ul><ul><li>The public views “news” as more accurate or truthful than “advertising” </li></ul></ul>
  • 5. Deliver My Message – PR Cont’d <ul><li>Essence of PR is about managing your reputation. </li></ul><ul><ul><li>It is the result of what you do and say… and what others say about you. </li></ul></ul><ul><li>At its most complex, PR is the subtle art of public persuasion. </li></ul><ul><ul><li>Can be used to influence public opinion and, ultimately, behavior. </li></ul></ul>
  • 6. Deliver My Message – PR Cont’d <ul><li>If you want to be in the news you must watch the news and know what is WANTED or NEEDED. </li></ul><ul><ul><li>Find the people who are already reporting on whatever your area of expertise. </li></ul></ul><ul><ul><li>Build a SERVICE-based relationship with them </li></ul></ul><ul><li>Because nearly everyone reads, listens or watches some form of news, the marketing power of PR cannot be overstated. </li></ul>
  • 7. The 5th Key – Deliver My Message <ul><li>Internet Marketing </li></ul><ul><ul><li>IM “Gurus” want you to think it is VERY hard </li></ul></ul><ul><ul><li>The more you specialize, the more skill you need (just like anything else) </li></ul></ul><ul><ul><li>The basics are simple! </li></ul></ul><ul><li>2 IM Strategies You Can Use Immediately </li></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Pay-per-click Advertising </li></ul></ul>
  • 8. Deliver My Message – IM Cont’d <ul><li>Search Engine Optimization </li></ul><ul><ul><li>Highly detailed </li></ul></ul><ul><ul><li>Different search engines value different things </li></ul></ul><ul><li>3 SEO Tips </li></ul><ul><ul><li>HTML Code </li></ul></ul><ul><ul><ul><li>Use unique “image alt”, &lt;title&gt; and “Keyword” that relates to content on each page. </li></ul></ul></ul>
  • 9. Deliver My Message – IM Cont’d <ul><li>3 SEO Tips Cont’d </li></ul><ul><ul><li>Use “Expert Verbiage” </li></ul></ul><ul><ul><ul><li>Google calls it “Latent Semantic Indexing” </li></ul></ul></ul><ul><ul><ul><li>Their way of saying: contextually relative supporting words </li></ul></ul></ul><ul><ul><ul><li>Example: Golf site will include words like: putt, birdie, links, club, wedge, Tiger Woods, PGA. </li></ul></ul></ul><ul><ul><ul><li>Not just “Golf Golf Golf” </li></ul></ul></ul><ul><ul><li>Quality, contextually related inbound links </li></ul></ul><ul><ul><ul><li>Sites with good Page Rank </li></ul></ul></ul><ul><ul><ul><li>Similar content to your site = contextually relevant </li></ul></ul></ul>
  • 10. The 5th Key – Deliver My Message <ul><li>Pay-Per-Click Advertising </li></ul><ul><ul><li>Google Adwords, Yahoo! Search Marketing, MSN AdCenter </li></ul></ul><ul><ul><li>Evolutionary step in advertising </li></ul></ul><ul><ul><ul><li>Refine the delivery of unique ads to people searching for exact keywords that you specify. </li></ul></ul></ul><ul><ul><ul><li>Your ads are only seen by people who are already searching for what you’re selling. </li></ul></ul></ul><ul><ul><ul><li>Self-selection process delivers a higher quality lead to your electronic doorstep. </li></ul></ul></ul>
  • 11. Deliver My Message – PPC Cont’d <ul><li>Unlike traditional advertising… </li></ul><ul><ul><li>You don’t pay to have your ad SEEN… </li></ul></ul><ul><ul><li>You only pay when someone CLICKS your ad. </li></ul></ul><ul><li>Need to watch your campaigns closely </li></ul><ul><ul><li>Very easy to “overspend” with PPC if you are not watching carefully. </li></ul></ul><ul><li>PPC very easy to track results, test improvements </li></ul><ul><ul><li>Which we’ll cover more in next video! </li></ul></ul>
  • 12. The 7 Keys to Marketing Success FREE Video Training Series www.MakeMyMarketingWork.com/mmmw.html With Paul Keetch Co-Author, Make My Marketing Work

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