The 7 Keys to Marketing Success FREE Video Training Series With Paul Keetch Co-Author, Make My Marketing Work
Make My Marketing Work <ul><li>The world’s #1 Selling Marketing “Bookinar” </li></ul><ul><ul><li>Book + Seminar fused toge...
The 1 st  Key – Know My Business <ul><li>Why did you start a business? </li></ul><ul><ul><li>Get rich? </li></ul></ul><ul>...
Know My Business – Cont’d <ul><li>Where Can You Focus Your Marketing Efforts? </li></ul><ul><ul><li>Acquire new customers ...
Know My Business – Cont’d <ul><li>The 4 Ps of Marketing (The Marketing Mix) </li></ul><ul><ul><li>Product (What product or...
Know My Business – Cont’d <ul><li>When You Know Your Business Goals… </li></ul><ul><ul><li>You can create a plan to achiev...
Know My Business – Cont’d <ul><li>In the next video we’ll discuss… </li></ul><ul><ul><li>How to determine your primary and...
The 7 Keys to Marketing Success FREE Video Training Series www.MakeMyMarketingWork.com/mmmw.html   With Paul Keetch Co-Aut...
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The Keys to Marketing Success - 1 of 7

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The 7 Keys to Marketing Success series outlines the elements needed by small business owners and entrepreneurs to develop strong, strategically-based marketing plans for long-term business growth.

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The Keys to Marketing Success - 1 of 7

  1. 1. The 7 Keys to Marketing Success FREE Video Training Series With Paul Keetch Co-Author, Make My Marketing Work
  2. 2. Make My Marketing Work <ul><li>The world’s #1 Selling Marketing “Bookinar” </li></ul><ul><ul><li>Book + Seminar fused together into a comprehensive self-paced study program </li></ul></ul><ul><li>Strategy VS Tactics – Which do you need most? </li></ul><ul><li>Practice Makes Perfect </li></ul><ul><li>7 Keys to Marketing Success </li></ul><ul><li>Let’s Get Started!    </li></ul>
  3. 3. The 1 st Key – Know My Business <ul><li>Why did you start a business? </li></ul><ul><ul><li>Get rich? </li></ul></ul><ul><ul><li>Don’t have to work for someone else? </li></ul></ul><ul><ul><li>Help people solve a problem </li></ul></ul><ul><li>What are your goals? </li></ul><ul><ul><li>What do you want to accomplish? </li></ul></ul><ul><ul><li>By when? </li></ul></ul><ul><ul><li>Marketing vision must align with business vision </li></ul></ul>
  4. 4. Know My Business – Cont’d <ul><li>Where Can You Focus Your Marketing Efforts? </li></ul><ul><ul><li>Acquire new customers </li></ul></ul><ul><ul><li>Market new products to existing customers </li></ul></ul><ul><ul><li>Become 1 st in your marketplace </li></ul></ul><ul><ul><li>Decrease “Cost of Acquisition” </li></ul></ul><ul><ul><li>Increase lead to client conversion rate </li></ul></ul><ul><ul><li>And more! </li></ul></ul>
  5. 5. Know My Business – Cont’d <ul><li>The 4 Ps of Marketing (The Marketing Mix) </li></ul><ul><ul><li>Product (What product or service are you going to sell?) </li></ul></ul><ul><ul><li>Price (How much will you sell it for?) </li></ul></ul><ul><ul><li>Place (What market will you sell into?) </li></ul></ul><ul><ul><li>Promotion (How will you promote your product?) </li></ul></ul><ul><li>The 5 th P! </li></ul><ul><ul><li>People! (Who will you sell it to?) </li></ul></ul>
  6. 6. Know My Business – Cont’d <ul><li>When You Know Your Business Goals… </li></ul><ul><ul><li>You can create a plan to achieve them </li></ul></ul><ul><ul><li>You can ensure all of your business actions are aligned </li></ul></ul><ul><ul><li>You can evaluate new opportunities quickly </li></ul></ul><ul><ul><li>You can hold yourself (and your team) accountable to produce results! </li></ul></ul>
  7. 7. Know My Business – Cont’d <ul><li>In the next video we’ll discuss… </li></ul><ul><ul><li>How to determine your primary and secondary target markets </li></ul></ul><ul><ul><li>The difference between Demographics and Psychographics </li></ul></ul><ul><li>All this and more in “Know My Market”! </li></ul>
  8. 8. The 7 Keys to Marketing Success FREE Video Training Series www.MakeMyMarketingWork.com/mmmw.html With Paul Keetch Co-Author, Make My Marketing Work
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