Building Your Brand

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It is important for any business to be recognised by their customers and competitors. Here is Make It Cheaper's guide to building your business brand.



Image credits: Dan Baumann, Ink & Wire, Microsoft, Twitter, Facebook, Google, Linkedin, Pinterest, Instagram, Yourtube, Graham Morley/Alamy and Andrea Swiedler.

Published in: Business, Technology
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Building Your Brand

  1. 1. Building Your Brand www.makeitcheaper.com
  2. 2. Make Your Brand Stand Out! Building your brand is one of the most important things in business, you want to be recognisable after all! Everyone from global businesses, to sports stars, to the guy sitting in his bedroom on the laptop wants their brand to be noticed. Making yourself noticeable doesn’t mean standing on top of The Shard with a giant banner, it’s about becoming recognisable to your customers and to other’s in your industry. www.makeitcheaper.com
  3. 3. Lesson 1: Know Your Audience • Your audience - or your customers - need to identify with your business. • Your business needs to have a genuine personality. Being, or appearing to be, dispassionate will not make people warm to you. • You need care about your customers and then demonstrate your commitment to them in no uncertain terms. If you do this your customers are much more likely to warm to you and ultimately give you their support. www.makeitcheaper.comwww.makeitcheaper.com
  4. 4. Lesson 2: Your Position in the Market • You need to understand your position in the market place and respect its other stakeholders. • Have an understanding of your competitors’ appeal. • What are the elements that have brought them success so far? This will help you to find the best way to outshine competitors. www.makeitcheaper.comwww.makeitcheaper.com You
  5. 5. Lesson 3: Be Social Put your business out there for the world to see and connect with. Social networking is a great way to easily connect directly with other businesses and customers. • Twitter • Facebook • Google+ • Linkedin • Pinterest • Instagram • Youtube Give your business a social life of its own! www.makeitcheaper.com
  6. 6. Lesson 4: Growth Takes Time It’s true, growth tends to take time. It's rare that someone becomes the biggest name in the game overnight. If you want success, remember: • It is a slow burner • It requires hard work • Be patient • Always persevere Take your time, find your bearings and then drive to the top. www.makeitcheaper.comwww.makeitcheaper.com
  7. 7. Let’s Refresh… Know your audience What is your position in the market? Be social Growth takes time www.makeitcheaper.comwww.makeitcheaper.com
  8. 8. Make you brand known… …and watch it thrive! www.makeitcheaper.comwww.makeitcheaper.com

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