social media and branding
west orange young professionals
2009.03.26

designoMatt

designoMatt
we develop destinations (websites, microsites, event sites, email marketing,
etc.) for the travel and entertainment markets that are looking to leverage
intelligent design with social media in today's competitive marketplace. we
utilize traditional design, interactive programming, social media and other
avenues appropriate to deliver our message to the designated market(s). we
have worked with clients both large and small who are eager to participate in
today's media landscape; from traditional messaging to the twitterverse.

what is social media?

social media is:

social media is: a conversation your clients,
customers, vendors and
employees are having
(about you)

what is a brand?

a brand is:

a brand is: everything your clients, customers,
vendors and employees know about
you

how can social media aid my business?

how can social media aid my business?
engage in these conversations that are ongoing because…
๏ your customer loves you
๏ your customer hates you
๏ your customer was asked their opinion about you
๏ their peers are talking about you

why should i get involved?

why should i get involved?
engage in these conversations to…
๏ avoid issues
๏ research
๏ connect with the community

some statistics
* internetworldstats.com
** forrester research
*** emarketer

some statistics
๏ 1,574,313,184 internet worldwide users - 246,822,936 in north america *
๏ nearly 25% of the world’s population
๏ 336% increase from 2000-2008
๏ online retail sales hit $204 billion**
๏ online travel sales were $110 billion ***
* internetworldstats.com
** forrester research
*** emarketer

linkedin
as defined by linkedin

linkedin
LinkedIn is an interconnected network of experienced professionals from
around the world, representing 170 industries and 200 countries. You can find,
be introduced to, and collaborate with qualified professionals that you need to
work with to accomplish your goals.
LinkedIn is free to join, but there is also a premium version that offers more
tools to find and reach more people, whether they are in your network or not.
as defined by linkedin

linkedin
as defined by linkedin

linkedin
• manage the information that’s publicly available about you as professional
• find and be introduced to potential clients, service providers, and subject
experts who come recommended
• create and collaborate on projects, gather data, share files and solve
problems
• be found for business opportunities and find potential partners
• gain new insights from discussions with like-minded professionals in private
group settings
• discover inside connections that can help you land jobs and close deals
• post and distribute job listings to find the best talent for your company
as defined by linkedin

Linkedin | Personal Profile

Linkedin | Network Updates

Linkedin | Company Profile

Linkedin | Answers

Linkedin | Groups

Linkedin | Applications

linkedin

linkedin
• professionally focused
• group enabled
• proprietary system
• reputation building

facebook
as defined by facebook

facebook
facebook's mission is to give people the power to share and make the world
more open and connected.
founded in February 2004, facebook is a social utility that helps people
communicate more efficiently with their friends, family and coworkers. the
company develops technologies that facilitate the sharing of information
through the social graph, the digital mapping of people's real-world social
connections. anyone can sign up for facebook and interact with the people they
know in a trusted environment. facebook is a part of millions of people’s lives all
around the world.
as defined by facebook

facebook
as defined by facebook

facebook
• social utility with more than 175 million users
• more than 3 billion minutes are spent on Facebook each day (worldwide)
• more than 18 million users update their statuses at least once each day
• more than 4 million users become fans of Pages each day
• development platform where the average user has 120 friends
• the fastest growing demographic is those 30 years old and older
as defined by facebook

Facebook | Personal Profile detail

Facebook | Personal Profile

Facebook | Home

Facebook | Home Groups

facebook

facebook
• personal & professional
• group enabled
• application development

twitter
started as a side project in March of 2006, twitter has grown into a real-time
short messaging service that works over multiple networks and devices. twitter
asks one question, \"what are you doing?\" answers must be under 140
characters in length and can be sent via mobile texting, instant message, or the
web.

twitter
* as defined by hitwise
** as defined by quantcast

twitter
• roughly 6 million unique visitors a month
• 6x increase over the last 12 months
• male to female ratio is 53/47 **
• 47% are 18 - 34 **
• 31% are 35 - 49 **
• 21% are over 50 **
• 2.3% of Twitter's visitors are H01 a.k.a. the \"Young Cosmopolitan,\" 40-
somethings likely to drive a prius, earn household incomes over $250,000 per
year and also identify with very liberal politics *
* as defined by hitwise
** as defined by quantcast

Twitter | Home

Twitter | Following

Twitter | Followers

Twitter | Tweet

twitter

twitter
• personal & professional
• not group enabled
• hosted applications
• custom design background

what can i do?

what can i do? engage, participate, converse

how?

how?
๏ assess your needs
๏ assess your resources
๏ start small
๏ be manageable
๏ be consistent
๏ be measurable

social media and branding

social media and branding
Using tools like Linkedin, Facebook and Twitter to help define your brand in the
social media universe.
They allow you to engage in meaningful conversations that can directly affect
the consumer’s view of you and your business.

thank you!

social media and branding

social media and branding
designoMatt
presented by matthew c gallagher
address: 13506 summerport village parkway, #102, windermere, fl 34786
telephone: 407.479.7584
website: http://designomatt.com
email: mg@designomatt.com
twitter: @designomatt