Technologies for Evolving Newsletters

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My slides for the AALL 2008 annual meeting session K-4.

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Technologies for Evolving Newsletters

  1. 1. Marketing Your Library: Exploring New Technologies to Create Evolving Newsletters that Energize Your Patrons <ul><li>AALL Annual Meeting 2008, Session K-4 </li></ul><ul><li>Meg Kribble </li></ul><ul><li>Emerging Technologies, Reference, & Instructional Services Librarian </li></ul><ul><li>Nova Southeastern University - Shepard Broad Law Center </li></ul><ul><li>[email_address] </li></ul>
  2. 2. What are you doing already? <ul><li>Print </li></ul><ul><li>Blogging </li></ul><ul><li>Email </li></ul>
  3. 3. Who are you targeting? <ul><li>Attorneys </li></ul><ul><li>Faculty </li></ul><ul><li>Students </li></ul><ul><li>Staff </li></ul>
  4. 4. Mix it up: recycle, reuse, repurpose
  5. 5. Many chefs make light work
  6. 6. Novalawcity team
  7. 7. Lure in your readers
  8. 8. Do a regular feature
  9. 9. Novalawcity Video of the Week
  10. 10. Hold contests
  11. 11. Don’t be afraid to be silly
  12. 12. Ask questions <ul><li>Why do you wear purple? </li></ul><ul><li>Want to be an academic? </li></ul><ul><li>What do you find in books? </li></ul><ul><li>What voting rights? </li></ul><ul><li>Are you ready for hurricane season? </li></ul><ul><li>In Florida, can your dog inherit your estate? </li></ul><ul><li>Will we need passports to drive north on 95? </li></ul>
  13. 13. Go beyond legal research <ul><li>CHEAP GAS </li></ul><ul><li>How to stop cellphone text spam </li></ul><ul><li>Frugal tips for book lovers </li></ul><ul><li>US currency gets more colorful </li></ul><ul><li>Library of Congress celebrates Jefferson </li></ul><ul><li>Stimulus payment schedule </li></ul><ul><li>Newseum to open in D.C. </li></ul><ul><li>Snacking for productivity </li></ul>
  14. 14. Publicize and remind!
  15. 15. Novalawcity Friday stats spikes
  16. 16. Thank you! A current version of these slides will be available for download at http://slideshare.net/mak506

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