CBS Digital Network

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Learn how our powerful, robust CBS Digital Network can help you reach 75% of consumers streaming audio and video in the United States via a custom geotargetted campaign with guaranteed impressions. Our vast network includes CBS Online, AOL, YAHOO, LAST FM and YOUTUBE/VEVO.

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CBS Digital Network

  1. 1. digital network
  2. 2. <ul><li>When you’re evaluating traditional media - print, TV, direct mail or radio – </li></ul><ul><li>the following questions play a huge part in your buying decision: </li></ul><ul><li>Does it reach my core audience? </li></ul><ul><li>Is it cost effective? </li></ul><ul><li>Can I track its results? </li></ul><ul><li>Will it help increase my business and generate an ROI? </li></ul><ul><li>If digital does not factor into your advertising plan, </li></ul><ul><li>the question you should be asking yourself is “Why not?” </li></ul><ul><li>CBS Digital Network Delivers! </li></ul><ul><li>Reach your core customer by geotargeting consumers </li></ul><ul><li>Receive guaranteed impressions that eliminate waste </li></ul><ul><li>Generate accurate monthly reporting to gauge the effectiveness of your ad campaign </li></ul><ul><li>Enable consumers to conduct research, respond to offers, print out coupons and opt-in </li></ul><ul><li>to your marketing database through one-click access to your online storefront </li></ul>2
  3. 3. 72%
  4. 4. <ul><ul><li>Source: eMarketer, February 2010 </li></ul></ul>221,537,606 <ul><ul><li>Current Internet Users in the United States: </li></ul></ul>
  5. 5. <ul><ul><li>Source: Miniwatts Marketing Group </li></ul></ul>113,852,464 <ul><ul><li>Current Monthly Internet Users Streaming Audio & Video: </li></ul></ul>
  6. 6. 86 MILLION: 75% The CBS Digital Network reaches:
  7. 7. Traditional World Identify your customer CBS Radio puts your brand in front of consumers ready and willing to ACT. With a click of their mouse, they’re on your website, researching products and services, reacting to discount offers - preparing to spend money. A 25-54 M 18-34 W 25-54
  8. 8. 85 MILLION UNIQUE USERS + GROWING!! CBS: 140 stations 9.2 MILLION UNIQUE USERS AOL: 350 stations 2.2 MILLION UNIQUE USERS YAHOO: 150 stations 1 MILLION UNIQUE USERS LAST-FM 13 MILLION UNIQUE USERS VEVO 35 MILLION UNIQUE USERS POWER to CHOOSE! the 640 CHOICES!!
  9. 9. Based on your target customer and key markets, CBS will select the formats they love through our CBS Radio stations, AOL, Yahoo & YouTube (VEVO), then customize a national campaign that will hit them where they live and get them to ACT. Select your key markets
  10. 10. GEOTARGETING - By capturing user IP addresses, CBS can pinpoint their whereabouts and deliver your message to those precise consumers in that geographical area… if you desire, even by zipcode. Target by: location, demo and lifestyle LA CITY TARGET AREA TARGET BY ZIPCODE 90210 LA COUNTY
  11. 11. Pre-roll Streaming Synced Tiles Banners Overlays Based on your pre-selected demo, formats and markets, CBS will launch a heavy-based impression campaign that delivers pre-roll, streaming, synced tiles, banners and overlays. CBS activates those customers today!
  12. 12. After the listener clicks listen live, the media player launches and your :15 audio/video commercial plays. Users can’t fast-forward, skip or bypass it. You’ll receive this on CBS terrestrial streaming stations, as well as on AOL Radio and Yahoo. Pre-roll
  13. 13. Deliver your advertising message directly to consumers that are literally one-click from your website and from making their buying decision. Each time that streaming commercial plays we sync a clickable tile ad featuring your logo or special limited offer that links directly to your web site. Streaming Spots Synchronized Banners
  14. 14. Each time the media player launches a feature banner ad appears. Your ad will remain static for the entire duration of that user session. Ads are clickable and impression based. Feature Banners
  15. 15. Your ad will be placed nationally based on demo across our CBS radio station websites, helping you target our most loyal and responsive listeners with a strong call to action offer. Website Banners
  16. 16. Imagine being able to advertise on someone’s personal iPod - that’s the power of LAST FM. With pre-roll and banner ads, you will be able to target the most dedicated, engaged music enthusiasts around. Preroll Banner ad
  17. 17. VEVO - with 35 MILLION monthly users and growing, your company will not only benefit from pre-roll and companion ads…you’ll be able to leverage your brand even further with custom overlay ads that reside right on the music video itself. Overlay
  18. 18. <ul><li>GEOTARGETED DIGITAL CAMPAIGN INCLUDES: </li></ul><ul><li>CBS STREAMING, AOL, YAHOO & VEVO </li></ul><ul><li>In-stream commercials WWMX-FM w/ synched banners: 94,200 impressions </li></ul><ul><li>In-stream commercials WLIF-FM w/ synched banners: 38,600 impressions </li></ul><ul><li>In-stream commercials WJZ-FM w/ synched banners: 10,600 impressions </li></ul><ul><li>In-stream commercials AOL RADIO w/ synched banners: 34,300 impressions </li></ul><ul><li>In-stream commercials YAHOO w/ synched banners: 14,000 impressions </li></ul><ul><li>:15 audio/video stream pre-roll WWMX-FM: 3,300 impressions </li></ul><ul><li>:15 audio/video stream pre-roll WLIF-FM: 3,300 impressions </li></ul><ul><li>:15 audio/video stream pre-roll WJZ-FM: 3,300 impressions </li></ul><ul><li>:15 audio/video stream pre-roll AOL RADIO: 3,300 impressions </li></ul><ul><li>:15 audio/video stream pre-roll YAHOO LAUNCHCAST: 3,300 impressions </li></ul><ul><li>:15 audio/video stream pre-roll VEVO: 3,300 impressions </li></ul><ul><li>MONTHLY IMPRESSIONS: 211,500 impressions </li></ul><ul><li>TOTAL THREE-MONTH IMPRESSIONS: 634,500 impressions </li></ul><ul><li>CAMPAIGN INVESTMENT: $7,620net </li></ul><ul><li>($2,540 per month) </li></ul>SAMPLE A 25-54

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