View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Relevant Communication Over Time Yields Higher Conversion
Communication Can Begin Immediately and Persist Over Time
Relevancy Based on Segmentation
Area of Interest
If We Know These Things What Should We Say to Them?
Improved Management of Dormant Leads
Engage Them With Value Add; Not Head-banger Telemarketing
Bring Nurture Process In-house for More Control
Nurture Programs & Conversion Source: JupiterResearch, “The ROI of E-mail Relevance These Results Are Produced by Increasing the Communication Relevancy to the Prospective Student Nurture Programs Focusing on Lifestage + Behavior Yield Highest Conversion Broadcast Lifestage Behavioral Primary targeting tactic Everyone gets the same message Timed to where prospective student is in the consideration lifecycle Uses behavioral information to inform what message will provoke the desired action Email: Avg. unique open rate 20% 26% 33% Email: Avg. click-through rate 9.5% 14% 14% Email: Avg. conversion rate 1.1% 2.8% 3.9%