Trafficwatch case study

  • 246 views
Uploaded on

TrafficWatch is web based service designed to help New Zealanders ease their daily commute. …

TrafficWatch is web based service designed to help New Zealanders ease their daily commute.

By checking traffic before and after work, a commuter can quickly and easily identify traffic congestion and make choices about their drive times.

Why not use your extra time and have a coffee, finish up a bit of work, or spend time with your friends and family. By working together we can smooth the overall traffic flow improving the excessive congestion in our cities.

TrafficWatch is a FREE service from Symbio...

http://www.trafficwatch.co.nz

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
246
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The OpportunityGenerate buzz, promotion and marketing for Symbio Agency via a free, usefulapplication.The Solution Strategy: Exploit recent developments in web connected desktop apps which work universally on mac or pc. Research and insights: Yahoo acquires Konfabulator Widget Engine. Most downloaded Widgets in the Yahoo Gallery are web cam related. (Panda Cam, volcano cam etc) Existing content: Traffic cams are freely available on the internet via web browser. The Problem: TrafficCam websites are disparate, clunky, only available with a full web browser and not easy to use. Action: • TrafficWatch Brand and Website Design • Domain name: http://www.trafficwatch.co.nz • Yahoo Widget development (screenshot below) o Single cam o Quad cam o Custom options o Test and launch • Press Release and marketing blast to media outlets
  • 2. The Results • Yahoo Widget Gallery - 22,160 downloads in 6 weeks. (Does not including derivatives like Paris Traffic Cam, etc) • Television New Zealand One News produces video feature TVNZ article – http://tvnz.co.nz/view/page/123456/695312/ Video: http://tvnz.co.nz/view/video_popup_windows_skin/695348 • National Business Review article – January 29th, 2007 • Microsoft hires Symbio Agency to design Gadget for Vista New Zealand Launch: http://www.microsoft.com/nz/gadgets/ o Microsoft contract Symbio to implement live.com version • 2nd National Business Review article – April 5th, 2007 • Option 3 – Local political lobby group endorses the product: http://www.option3.org.nz/ • The Channel Magazine – September 2006 (article on page 4) • Scoop Independent News: http://www.scoop.co.nz/stories/BU0604/S00097.htm • Vista Gadget downloads – 250,000+ downloads (750 a month ongoing) • Facebook application designed and implemented
  • 3. http://www.trafficwatch.co.nz
  • 4. The Channel Magazine