Trafficwatch case study

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TrafficWatch is web based service designed to help New Zealanders ease their daily commute. …

TrafficWatch is web based service designed to help New Zealanders ease their daily commute.

By checking traffic before and after work, a commuter can quickly and easily identify traffic congestion and make choices about their drive times.

Why not use your extra time and have a coffee, finish up a bit of work, or spend time with your friends and family. By working together we can smooth the overall traffic flow improving the excessive congestion in our cities.

TrafficWatch is a FREE service from Symbio...

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  • 1. The OpportunityGenerate buzz, promotion and marketing for Symbio Agency via a free, usefulapplication.The Solution Strategy: Exploit recent developments in web connected desktop apps which work universally on mac or pc. Research and insights: Yahoo acquires Konfabulator Widget Engine. Most downloaded Widgets in the Yahoo Gallery are web cam related. (Panda Cam, volcano cam etc) Existing content: Traffic cams are freely available on the internet via web browser. The Problem: TrafficCam websites are disparate, clunky, only available with a full web browser and not easy to use. Action: • TrafficWatch Brand and Website Design • Domain name: • Yahoo Widget development (screenshot below) o Single cam o Quad cam o Custom options o Test and launch • Press Release and marketing blast to media outlets
  • 2. The Results • Yahoo Widget Gallery - 22,160 downloads in 6 weeks. (Does not including derivatives like Paris Traffic Cam, etc) • Television New Zealand One News produces video feature TVNZ article – Video: • National Business Review article – January 29th, 2007 • Microsoft hires Symbio Agency to design Gadget for Vista New Zealand Launch: o Microsoft contract Symbio to implement version • 2nd National Business Review article – April 5th, 2007 • Option 3 – Local political lobby group endorses the product: • The Channel Magazine – September 2006 (article on page 4) • Scoop Independent News: • Vista Gadget downloads – 250,000+ downloads (750 a month ongoing) • Facebook application designed and implemented
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  • 4. The Channel Magazine