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NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010
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NHS.uk Digital Distribution, Innovation and Syndication (Mobile / Widget) JAN 2010

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http://www.nhs.uk is the largest healthcare website in the UK providing citizens a free and extensive portal to all healthcare conditions, medical advice, GP and Hospital services, testimonials and …

http://www.nhs.uk is the largest healthcare website in the UK providing citizens a free and extensive portal to all healthcare conditions, medical advice, GP and Hospital services, testimonials and comprehensive information in the forms of articles, stories, slideshows, videos, blogs, syndication, tools, widgets and mobile accessibility. The site contains 40k pages, 400+ videos and achieves 10-12 million unique visitors a month.

- State of the Digital Syndication Space.
- Apps, Widgets, API development and content distribution.

- Presentation identifying and defining digital strategy and outlining tactics and executions.

Published in: Technology, Design
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  • 1. Maitland Waters - Digital Distribution, Innovation and Syndication January, 2010Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com
  • 2. Widget Design and Development Widget Activity and DevelopmentWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 3. NHS Choices Syndication Centre Description:  Destination for partners  Registration for web services  Contact information  Content manageable  Access to Mochila Marketplace  Distribution of Syndication Products (fact file, iGoogle etc)  Blog/News  Showcase site examples  Forums for conversation Status: Soft Launched Next Steps: – Deploy Blog (Feb 12th) – Deploy Forum (Feb 26th) – Marketing and PromotionWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 4. Syndication Content Marketplace Description:  Powered by Mochila  Marketplace of syndicated content: Articles, videos and tools.  Search feature  Channel creation  Widget templates  Admin control for NHS Choices  Simple and easy publishing of code for partners to embed on their websites.  Integrated with Brightcove Video Platform  Detailed reporting Status: Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 5. Commenting Widget Description:  Widget to display GP and Hospital ratings and comments on partner websites  The feeds currently only support the broadcast of comments and ratings  Submitting comments will be processed via the current method on NHS.uk Status: Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 6. NHS Choices Fact Files (Digital Pamphlets) Description:  Easy read Fact Files  Portable widget for sharing, download or print  Partner friendly  Lightweight  Includes Video Status: Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 7. NHS Choices Fact Files (Digital Pamphlets)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 8. NHS Choices Footballers Guide to the Body Description:  Packaging of body map content for target audience of football fans and players  Drill down on body parts to expose information  Highlight most common footballer injuries  Historical injury and recovery information about famous footballers  Injury prevention  Improved recovery and rehabilitation  Exploit World Cup buzz and excitement Status: Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 9. Yahoo Mobile / TV / Flickr Partnership Description:  Strong partnership with Yahoo!  Yahoo! Mobile team have implemented our feeds for the entire Yahoo! Health section on Yahoo! Mobile.  Yahoo! Web connected TV’s coming onto the market and support web connected widgets  Flickr can provide stock Photo Syndication photography to our Syndication content centre Status: Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 10. Developer Events Description:  Over the Air Conference 2009 –  Hack days and developer events have proven to be an  http://overtheair.org/ excellent source of talent, – Yahoo Mobile Developer widgets and applications. – iPhone App  We need to continue to participate in conferences to – Joel Mitchell (Jig Saw Consulting) create awareness of our – Will Tinsdeal Syndication feeds.  Developers are being motivated by large financial incentives  M football Mobile conference provided by App stores and service providers (Vodafone, January 21st, 2010 O2, Android etc)  http:// www.camerjam.com/events/m Status: -football/agenda/ Next Steps:  Hack Day – Friday January 29th  Dot Gov Labs – March 2010Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 11. Developer Widget Outputs NHS Choices Service Finder Behind the headlinesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 12. Services Finder Widget Description:  Services Finder Widget  Web / Browser Based Widget  Mobile (iPhone/Android)  Augmented Reality Status:  iPhone Prototype  Web Prototype  Android (Near NHS) live Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 13. Developer Incentives Android Developer Challenge Prizes will be distributed as follows; all prizes are in USD: For each of the 10 categories: •1st prize: $100,000 •2nd prize: $50,000 •3rd prize: $25,000 Overall (across all categories) •1st prize: $150,000 (meaning the overall winner will receive $250,000)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 14. NHS Choices iGoogle Gadgets Coming SoonWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved
  • 15. iGoogle Gadgets Description:  iGoogle Gadgets are web based widgets which run in iGoogle  iGoogle Gadgets are hosted and promoted in the Google Gadget gallery  They support HTML, CSS and Video Status: Next Steps:Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Symbio Agency - All rights reserved

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