Media evaluation (2)


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Media evaluation (2)

  1. 1. In what ways does your mediaproduct, use or challenge forms andconventions of real mediaproducts?
  2. 2. Throughout the process of making my magazines I’ve beenconstantly referring back to the conventions of pop magazines.From looking at my research I discovered that most pop magazinesdon’t just use a dominant image but they also use other images asanchorage. The ‘We Love Pop’ magazines are good examples ofhow other images are used as well as a dominant image. This is tointerest the readers and catch their eye with many different stories.The ‘We Love Pop’ front covers are examples of what my magazinefront cover is mostly like. Such as ‘We Love Pop’ magazine I haveused a dominant image but also other images for anchorage. I alsoused a similar colour scheme such as bright pink as its eye catchingand exciting. For my front cover I used a medium long shot as frommy research I discovered that the pose of celebrity was striking so Iused this photo and shot as the pose was obvious and effective.A convention I have used is the magazine title. I used a big boldtitle which all magazines do to try and get their name out there. Idecided to put my title over my picture because as you can seefrom the 2 ‘We Love Pop’ magazines the image is usually thebottom layer in pop magazines and then the anchorage and smallerimages on top.I also stuck to the convention of aiming the magazine to girlreaders. This was because through market research I found thatalmost only girls purchased pop magazines unlike other genressuch as rock magazines as they have both male and female readers.Knowing that the magazine was aimed at teenage girls gave me anadvantage as I am still a teenager and know what the readerswould be interested/attracted too.
  3. 3. As you can see from the two images to the right I decided tostick to a similar lay out as the Top of the Pops contents page.I like how they had used an image of the front coverhighlighting which page each article is on as it makes it clearwere to go for what.I have also used boxes to put the page numbers and storytitles into like the top of the pops magazine. I felt this was agood idea because it makes the layout more interesting butalso categorises the stories. For example one of the categoriesis named ‘Celebs & Gossip’ which contains stories ofcelebrities and the latest rumours. Another idea I have usedfrom the top of the pops contents page is to highlight thepage numbers of the articles. This is to show clearly whereand watch page the article is on.
  4. 4. I have challenged the conventions of the pop magazine. I havenot only just used a dominant image I have also filled thearticle with miniature pictures of Nathalie. I decided to do thisbecause in my planning I wanted to have my page 60% photosand 40% writing. This decision was made through my researchand questionnaires to find out what people wanted in a popmagazine. Because my magazine is aimed at a youngeraudience I found out that they would rather look at thepictures and fact files instead of reading articles.Pull quotes are used by most magazines so I decided to usethem to attract my audience with a gripping one liner fromthe interview. My pull quote shows a slice of gossip whichmakes the readers want to read what was said before and soon.With my articles I chose to set them into two columns. Ilooked at setting them into three but the text was far too bigand I personally think two columns looks better. I also choseto do two columns as its less writing and more room forpictures so this fit in with my target audience and their needs.By doing an interview article on a female solo artist I havechallenged the conventions of a pop magazine. Pop magazinesusually feature popular boy bands such as One Direction orThe Wanted as the target audience is teenage girls but I’veshown that a solo artist can be just as effective if not more asmy article story is powerful and the audience can connect.
  5. 5. How does your mediaproduct representparticular social groups?
  6. 6. My media product represents your stereotypical teenage girl. Someonealways needing advice on the latest fashion and wanting to know thegossip on their favourite celebrities. By doing my research questionnaireof what 13-16 year old girls wanted in their magazine I came up with thearticles, headlines and advice pages. I decided to use a positive photo ofNathalie as my front cover which makes the media product look fun andexcitable which is what most teenage girls would be interested in. Idecided to use the pink and purple house style as its bright, eye catchingand would interest the audience straight away. Also pop magazines areassociated with colours such as pink, purple, white, yellow and blue so mythoughts were that my media product would be recognised for what it is.I feel that throughout my product it gives a bubbly excitable impressionwhich suites my social group as its all aimed at the certaingroup/audience.
  7. 7. What kind of media institutionmight distribute your product andwhy?
  8. 8. Bauer media is an institution in which publishes world wide in 15countries, this would be good for my magazine to get publicity.Its also a family business so I know that its stable. The onlyproblem I have is that I’ve found out that Bauer media targetsadult audiences through there magazines so I don’t know if itwould be the best to distribute a pop magazine aimed atteenagers.IPC media targets a number of audiences such as men, women andupper class women. The magazines distributed by this institution are‘Country Life’ , ‘Look’ and ‘Marie Clare’. They also distribute NMEmagazine which is also a popular music magazine.
  9. 9. From looking at the different institutions I have researched I’vedecided that the best media group to distribute my magazinewould be IPC Media. This is because it does distribute a popularmusic magazine but not one with the same genre so I think theyhave a perfect gap in their market for my pop magazine.
  10. 10. Who would be the audience foryour media product?
  11. 11. I have aimed my media product at female girls aged from 12-16 years old. Icame to this decision through my questionnaire. 85% of the feedback wasgirls and 64% was between the ages 12-16. I’ve targeted at them by usingbright girly colours such as pink, purple and white. Also my font style is boldand in your face to catch the readers eyes. I used a female as the dominantimage and article story to show a strong independent young lady doing welland inspiring others. I dressed Nathalie in the latest fashion with clothingfrom a popular teenage store Topshop in hope that the audience can lookup to her and use her style. I’ve priced my magazine at £1 which is morethan affordable for the middle class teenager. Although I put the price lowerthen what my audience said they would pay because I wanted my magazineto be cheap and popular.
  12. 12. How did you attract/address youraudience?
  13. 13. For attracting my audience I decided the best way for a popmagazine would be to concentrate on the colours of my front pageand from my questionnaire I decided to aim at teenage girls. Byhaving a concentrated audience it made my decisions a lot easier.For example the colours I used was bright pink, pale pink, purpleand white. I felt the front page was the most important as it’s thefirst thing seen so it’s the most advertised part.I also attracted my audience by using articles including popularteenage artists such as One Direction, Justin Bieber, Rihanna andLittle Mix as they are current and in the charts. I decided to use afemale as the dominant image so that the audience could connectthrough her style, attitude and story. Through my questionnaire Idiscovered people felt that £2.50 was a reasonable price for amagazine so I decided to give the magazine a VFM through theprice. By making my magazine £1 I want people to feel as if they’vegained something rather than being ripped off for a few pages. Imade the title of my magazine bold and unique with thetendencies of it becoming like a logo; recognisable.Although I am happy with my product I always feel there is roomfor improvement for example leave less gaps on my page whichcould be done with better time management.
  14. 14. What have you learnt abouttechnologies from the process ofmaking this product?
  15. 15. I used slide share which converts a power point document into aslideshow which I can upload to my personal blog. I have never used thissite before making my music magazine and I found it very useful and willdefinitely be using it in the future.
  16. 16. Another programme I used throughout the process of making mymagazine was photoshop. Before making my magazine I had neverused this programme but it helped me so much with editing myphotos, testing colours and creating my documents. Now I know alot about photoshop I would definitely use it in the future especiallyfor editing as it is very straight forward and simple.
  17. 17. In our first media lesson of the year we set up our own blogs and I haveused this site throughout the whole process. I have uploaded my tasks, myproblems with my work, my successful points of my work and finalproducts. Before I had heard of blogs but never saw the point in them but Ihave realised how easy and useful it has been. weve had access toprevious students work through their blogs which has been incrediblyuseful. The blog has also allowed our teacher to see where we are all atwith the process and let her comment on our work.
  18. 18. Looking back at your preliminarytask, what do you feel you havelearnt in the progression from it tothe full product?
  19. 19. Looking back at my preliminary task I can see that Ihaveprogressed massively as the preliminary task looksamateur compared to my final product. This isunderstandable as it was my first time in using mostof the media programmes. My final product looksmuch more professional with the choice ofcolour, the text and even the camera shot.I’m glad I decided to use a plain white backgroundas it makes the pink stand out. Whereas on thepreliminary task the background makes it difficultfor the text to be read and the choice of colour ofthe text really doesn’t help this. At the time I felt mypreliminary task was pretty good but now I can seehow my mind has changed and developed throughall the research and endless looking throughmagazines.BeforeAfter