Presentation given to IxDA Singapore on art of persuasive design.
Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones.
The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design.
In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.