Social media as a tool for news: Covering the Central Texas wildfires

  • 597 views
Uploaded on

This is a presentation I gave for World Usability Day on the Austin American-Statesman's coverage of the Central Texas Labor Day wildfires through social media.

This is a presentation I gave for World Usability Day on the Austin American-Statesman's coverage of the Central Texas Labor Day wildfires through social media.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
597
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Ryan Joseph Terranova packs up his belongings moments before evacuating his home at the Tahitian Village Apartments in Bastrop as a huge fire approaches on Monday Sept. 5, 2011.
  • Chuck Tomlin uses a shovel to stop a fire in the back yard of a home Mauna Kea Lane in the Tahitian Village neighborhood in Bastrop on Monday Sept. 5, 2011. Tomlin volunteered to knock down flames that were just a few feet from the house of a neighbor he has never met. A home across the street was burned to the ground.
  • A fire creeps toward a house on Mauna Kea Lane in the Tahitian Village neighborhood in Bastrop on Monday Sept. 5, 2011. Later, planes dumped fire retardant on the home. It was still standing at noon Monday. A house down the street was burned to the ground.
  • Stephanie Kleiber pulls a bucket of water from her pool and carries it into her home to put out a fire on Cedar Lane in the Blue Bonnet Acres subdivision west of Bastrop, Texas on Monday, September 05, 2011.
  • Bastrop area residents play the waiting game as they gather at the Emergency Command Center in town to find any information on their homes and neighborhoods. Most of the evacuated residents have yet to return to their homes but information on devastated homes is being posted in front of the center. This couple is comforted by others as she finds out the dreaded information on her home. She had no comment.
  • Tina talks about making this video. Was not part of a reporter’s story.

Transcript

  • 1. SOCIAL MEDIA AS A TOOL FOR NEWS: COVERING THE CENTRAL TEXAS WILDFIRES Maira Garcia Austin American-Statesman
  • 2. Where the public gets their news
      • 66 percent say they get most of their news from television 
      • 43 percent get their news from the Internet 
      • About a quarter (27%) of adults say they regularly or sometimes get news or news headlines through Facebook, Twitter or other social networking sites. 
      • For people under 30, it's 38 percent.
    •  
    •  
    •  
    •  
    •  
    • Pew Research Center for the People and the Press. (2011). Views of the News Media: 1985-2011- Press Widely Criticized, But Trusted More than Other Information Sources.
  • 3. Social media at the Statesman
      • How we use social media:
      • Share news, breaking updates
      • Answer questions
      • News tips
      • Follow trends, see what interests readers
  • 4. Central Texas wildfires
      • Wildfires began Sept. 4
      • Fires in Leander, Steiner Ranch, Spicewood, Bastrop complex fire (two fires)
    Jay Janner AMERICAN-STATESMAN
  • 5. Twitter
    • First fire began in Pflugerville
    • Aside from posting blogs on the fires, we began asking for photos from the public.
    • Hashtag #centraltxfires started by City of Austin officials, asked us to jump on
  • 6. Facebook
    • Several organizations began using Facebook as a means to communicate with residents looking for fire updates.
    • Utilized our page as way to spread and receive information on the fires.
  • 7. Tumblr
      • Very new tool for us
      • Had not utilized as much since we were experimenting with how to use it
      • Photos had the most draw
      • Went from roughly 250 followers to more than a thousand
      • Highlighted tags from Tumblr propelled post views, reblogs and likes
  • 8. Verifying information on the fires
      • Rumors circulating via social media about fires
      • Made sure to use credible sources
      • Verified information with authorities
      • Checked with charitable organizations like the Red Cross, United Way and other groups about donations
  • 9. Photos from readers @calebthefox @RobbieCooper Susan Halgren Sara Kranz
  • 10. Putting it all together
      • Continuous updates on social media
      • In some cases, social media was the only place for those affected to get breaking news
      • Reporters and photographers took on more roles - reporters shot photos, photographers shot video
      • Reporters, multimedia producers and editors were vital to contributing information via social media
      • Main accounts aggregated information from everyone working fire coverage, agencies providing information
  • 11. Statesman.com
      • Record number of visits
      • Photo was out there the same day, galleries received millions of views
      • Videos of wildfire aftermath
      • Map of destroyed homes
  • 12. Bastrop County releases destroyed homes maps
  • 13. Jay Janner AMERICAN-STATESMAN
  • 14. Jay Janner AMERICAN-STATESMAN
  • 15. Jay Janner AMERICAN-STATESMAN
  • 16. Rodolfo Gonzalez AMERICAN-STATESMAN
  • 17. Ralph Barrera AMERICAN-STATESMAN
  • 18. Continuing coverage
      • Coverage of a similar community in California
      • Damage estimates
      • FEMA assistance
      • Pets rescued from the wildfires
      • Wildfire page
  • 19. California wildfire recovery efforts
  • 20. Wildfire rescues at the Austin Humane Society
  • 21. Response from social media on our coverage of the wildfires
  • 22. QUESTIONS