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Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
Integrating Social Media
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Integrating Social Media

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  • According to the National Association of REALTORS 2009 Survey of homebuyers and sellers,
  • trust
  • Print Ads
  • Open Houses
  • You have to know your target
  • Identify online tools
  • Identify offline tools
  • Transcript

    • 1.
      • Presented by
      • Ginger Wilcox
      • twitter: @gingerw
      • facebook.com/smminstitute
      integrating social media
    • 2. Definition: social media are primarily internet and mobile based tools for sharing and discussing information among humans
    • 3. social
    • 4.  
    • 5. dating
    • 6.  
    • 7.  
    • 8.  
    • 9. Trust
    • 10. Hey baby, you know you want to date me
    • 11. #1 reason consumers hire their real estate agent...
    • 12. Trust
    • 13.  
    • 14.  
    • 15. show homes write offers negotiate tweet & blog too ???? open homes listing appts
    • 16.
      • an integrated business plan detailing out your marketing & prospecting
      • both online & offline
    • 17.
      • goals (financial & personal)
      • target market (geographic, demographic, etc)
      • tools used (online & offline)
      • action plan
      business plan
    • 18.  
    • 19. keep what’s working
    • 20. use social media tools to enhance your offline presence ( not replace it)
    • 21.  
    • 22. hub Twitter LinkedIn Facebook Flickr/ YouTube Events & Open Houses Zillow/Trulia Print Marketing Email Newsletter Online Advertising Blog Comments
    • 23. Twitter LinkedIn Facebook YouTube Flickr Trulia Voices Print Marketing Email Newsletter Zillow Blog Comments
    • 24.
      • foundation of your web presence
      • use it to
        • demonstrate expertise
        • build community
        • capture & convert clients
      Your hub hub
    • 25. hub
    • 26. who you are
    • 27. where you are
    • 28. what you do
    • 29. what you are like
    • 30. what you know
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39. hub Twitter LinkedIn Facebook Flickr/ YouTube Events & Open Houses Zillow/Trulia Print Marketing Email Newsletter Online Advertising Blog Comments
    • 40.  
    • 41.  
    • 42.  
    • 43. flowtown screenshot
    • 44.  
    • 45.  
    • 46.  
    • 47.  
    • 48.  
    • 49.  
    • 50.  
    • 51.  
    • 52.  
    • 53.  
    • 54.  
    • 55.  
    • 56.  
    • 57.  
    • 58. putting it into a plan
    • 59.  
    • 60.  
    • 61.  
    • 62.  
    • 63.
      • Action plan:
      • Set up social profiles
      • Find friends!
      • Add to my email
      • Add to my business card
      • Post a recommendation on LinkedIn
      • Post a review on blog
    • 64. thank you!
      • smminstitute.com
      • blogbythebay.com
      • twitter.com/gingerw
      • facebook.com/smminstitute

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