Integrating Social Media

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  • According to the National Association of REALTORS 2009 Survey of homebuyers and sellers,
  • trust
  • Print Ads
  • Open Houses
  • You have to know your target
  • Identify online tools
  • Identify offline tools

Transcript

  • 1.
    • Presented by
    • Ginger Wilcox
    • twitter: @gingerw
    • facebook.com/smminstitute
    integrating social media
  • 2. Definition: social media are primarily internet and mobile based tools for sharing and discussing information among humans
  • 3. social
  • 4.  
  • 5. dating
  • 6.  
  • 7.  
  • 8.  
  • 9. Trust
  • 10. Hey baby, you know you want to date me
  • 11. #1 reason consumers hire their real estate agent...
  • 12. Trust
  • 13.  
  • 14.  
  • 15. show homes write offers negotiate tweet & blog too ???? open homes listing appts
  • 16.
    • an integrated business plan detailing out your marketing & prospecting
    • both online & offline
  • 17.
    • goals (financial & personal)
    • target market (geographic, demographic, etc)
    • tools used (online & offline)
    • action plan
    business plan
  • 18.  
  • 19. keep what’s working
  • 20. use social media tools to enhance your offline presence ( not replace it)
  • 21.  
  • 22. hub Twitter LinkedIn Facebook Flickr/ YouTube Events & Open Houses Zillow/Trulia Print Marketing Email Newsletter Online Advertising Blog Comments
  • 23. Twitter LinkedIn Facebook YouTube Flickr Trulia Voices Print Marketing Email Newsletter Zillow Blog Comments
  • 24.
    • foundation of your web presence
    • use it to
      • demonstrate expertise
      • build community
      • capture & convert clients
    Your hub hub
  • 25. hub
  • 26. who you are
  • 27. where you are
  • 28. what you do
  • 29. what you are like
  • 30. what you know
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. hub Twitter LinkedIn Facebook Flickr/ YouTube Events & Open Houses Zillow/Trulia Print Marketing Email Newsletter Online Advertising Blog Comments
  • 40.  
  • 41.  
  • 42.  
  • 43. flowtown screenshot
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58. putting it into a plan
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63.
    • Action plan:
    • Set up social profiles
    • Find friends!
    • Add to my email
    • Add to my business card
    • Post a recommendation on LinkedIn
    • Post a review on blog
  • 64. thank you!
    • smminstitute.com
    • blogbythebay.com
    • twitter.com/gingerw
    • facebook.com/smminstitute