0
<ul><li>Presented by  </li></ul><ul><li>Ginger Wilcox </li></ul><ul><li>twitter: @gingerw </li></ul><ul><li>facebook.com/s...
Definition: social media  are primarily internet and mobile based tools for sharing and discussing information among humans
social
 
dating
 
 
 
Trust
Hey baby,  you know you  want to  date me
#1  reason consumers hire their real estate agent...
Trust
 
 
show  homes write  offers negotiate tweet &  blog too ???? open homes listing appts
<ul><li>an integrated business plan detailing out your marketing & prospecting </li></ul><ul><li>both  online  &  offline ...
<ul><li>goals (financial & personal) </li></ul><ul><li>target market (geographic, demographic, etc) </li></ul><ul><li>tool...
 
keep   what’s  working
use social media tools to  enhance  your offline presence ( not  replace it)
 
hub Twitter LinkedIn Facebook Flickr/ YouTube Events &  Open  Houses Zillow/Trulia Print  Marketing Email Newsletter Onlin...
Twitter LinkedIn Facebook YouTube Flickr Trulia Voices Print Marketing Email Newsletter Zillow Blog Comments
<ul><li>foundation of your web presence </li></ul><ul><li>use it to </li></ul><ul><ul><li>demonstrate expertise </li></ul>...
hub
who you are
where you are
what you do
what you are like
what you know
 
 
 
 
 
 
 
 
hub Twitter LinkedIn Facebook Flickr/ YouTube Events &  Open  Houses Zillow/Trulia Print  Marketing Email Newsletter Onlin...
 
 
 
flowtown screenshot
 
 
 
 
 
 
 
 
 
 
 
 
 
 
putting it into a plan
 
 
 
 
<ul><li>Action plan: </li></ul><ul><li>Set up social profiles </li></ul><ul><li>Find friends! </li></ul><ul><li>Add to my ...
thank you! <ul><li>smminstitute.com </li></ul><ul><li>blogbythebay.com </li></ul><ul><li>twitter.com/gingerw </li></ul><ul...
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Integrating Social Media

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  • According to the National Association of REALTORS 2009 Survey of homebuyers and sellers,
  • trust
  • Print Ads
  • Open Houses
  • You have to know your target
  • Identify online tools
  • Identify offline tools
  • Transcript of "Integrating Social Media"

    1. 1. <ul><li>Presented by </li></ul><ul><li>Ginger Wilcox </li></ul><ul><li>twitter: @gingerw </li></ul><ul><li>facebook.com/smminstitute </li></ul>integrating social media
    2. 2. Definition: social media are primarily internet and mobile based tools for sharing and discussing information among humans
    3. 3. social
    4. 5. dating
    5. 9. Trust
    6. 10. Hey baby, you know you want to date me
    7. 11. #1 reason consumers hire their real estate agent...
    8. 12. Trust
    9. 15. show homes write offers negotiate tweet & blog too ???? open homes listing appts
    10. 16. <ul><li>an integrated business plan detailing out your marketing & prospecting </li></ul><ul><li>both online & offline </li></ul>
    11. 17. <ul><li>goals (financial & personal) </li></ul><ul><li>target market (geographic, demographic, etc) </li></ul><ul><li>tools used (online & offline) </li></ul><ul><li>action plan </li></ul>business plan
    12. 19. keep what’s working
    13. 20. use social media tools to enhance your offline presence ( not replace it)
    14. 22. hub Twitter LinkedIn Facebook Flickr/ YouTube Events & Open Houses Zillow/Trulia Print Marketing Email Newsletter Online Advertising Blog Comments
    15. 23. Twitter LinkedIn Facebook YouTube Flickr Trulia Voices Print Marketing Email Newsletter Zillow Blog Comments
    16. 24. <ul><li>foundation of your web presence </li></ul><ul><li>use it to </li></ul><ul><ul><li>demonstrate expertise </li></ul></ul><ul><ul><li>build community </li></ul></ul><ul><ul><li>capture & convert clients </li></ul></ul>Your hub hub
    17. 25. hub
    18. 26. who you are
    19. 27. where you are
    20. 28. what you do
    21. 29. what you are like
    22. 30. what you know
    23. 39. hub Twitter LinkedIn Facebook Flickr/ YouTube Events & Open Houses Zillow/Trulia Print Marketing Email Newsletter Online Advertising Blog Comments
    24. 43. flowtown screenshot
    25. 58. putting it into a plan
    26. 63. <ul><li>Action plan: </li></ul><ul><li>Set up social profiles </li></ul><ul><li>Find friends! </li></ul><ul><li>Add to my email </li></ul><ul><li>Add to my business card </li></ul><ul><li>Post a recommendation on LinkedIn </li></ul><ul><li>Post a review on blog </li></ul>
    27. 64. thank you! <ul><li>smminstitute.com </li></ul><ul><li>blogbythebay.com </li></ul><ul><li>twitter.com/gingerw </li></ul><ul><li>facebook.com/smminstitute </li></ul>
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