The Beginnings of Apple After travelling India in 1974, Jobs returned to America. Jobs convinced Woz to help him create a personal computer, the Apple I
Jobs had the vision of creating a computer company that would make and sell pc’s. Jobs was able to sell 25 Apple I. After selling his Volkswagon mini-bus, and Woz’s scientific calculator, the two raised enough money to create Apple Computers. I
Apple Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface.
Positive Growth From 1977 to 1983, Apple continued to grow exponentially. In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple. THE MACINTOSH After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC.
The Macintosh 1984 The first personal computer with a graphical user interface. 128K of memory, and was expandable. Along with the mouse, the Macintosh was the most revolutionary computer made up to that point.
Microsoft and John Sculley In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PC’s. The DOOR As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.
What’s NeXT? Late 1980s to mid 90s A new computer company based on an object oriented software platform NeXT failed first as a hardware company, then as a software company Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design
The Genesis of Pixar Pixar has produced eleven feature films all of which have been largely succesful, both critically and commercially. Steve Jobs acquired Pixar in 1986.
And he’s back In 1996, Apple bought NeXT, and with it came Steve Jobs. In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks.
Return to Profitability and Innovation Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection Masterpieces: iPod, iTunes and its Music Store, iPhone, iPad and high end computer
Interesting Facts Steve Jobs is Syrian He’s dyslexic He converted to Buddhist You probably make a bigger salary than Steve jobs He is employee no. 0 He is a fruitarian He got the president of Pepsico to work for Apple He doesn’t give any money to charity He’s a pescetarian Has close to 300 Patents with his name
The best way to help the audience understand is to make those numbers relevant to something with which your audience is already familiar with. Make Numbers Meaningful
Jobs always breaks down numbers to make them more interesting and meaningful. 5GB 1,000 songs
A reporter for Rolling Stone once asked Jobs what he thought of Apple’s market share being “stuck “at 5%. Jobs response was “Our market share is greater than BMW or Mercedes and nobody thinks they are going away. As a matter of fact, they’re both highly desirable products and brands.” –Steve Jobs
“ Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? ” –Steve Jobs & John Sculley
Steve Jobs address to Stanford graduates during a commencement speech in 2005 “You’ve got to find what you love. Going to bed at night saying I’ve done something wonderful. That’s what mattered.”
Find What You Love
“You’re time is limited so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the result of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.” Stay Hungry. Stay Foolish. – Steve Jobs
Future of Apple Is Steve Jobs Dying ? Steve’s “lost his gall-bladder, part of his stomach, part of his pancreas, the upper end of his small intestine and now has someone else’s liver, which probably means he’ll be on immunosuppressant drugs for the rest of his life.” “That can’t be fun,”
Steve Jobs is Apple Can it Survive Without Him? Phil Schiller Senior Vice President Global Marketing Jonathan Ives Senior Vice-President Industrial Design