Guide to Marketing Your IT Services


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Specific marketing strategies that help small IT services firms generate leads and boost sales.

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Guide to Marketing Your IT Services

  1. 1. Small Business Guide to Marketing IT Services Recipe for nurturing leads to boost sales1-800-475-1415 Copyright 2011 MailerMailer LLC 1
  2. 2. Outline Who do you buy from? Trash your web site (if it’s “brochure-ware”) Becoming a trusted source Reinforce with consistent touches Email, social media and other strategies 2
  3. 3. Who do you find interesting? At work or on Facebook or Twitter: Those who talk about themselves – “me” Those who share information – “you” 3
  4. 4. Who do you trust? When you don’t know a person or an entity, what makes you trust them? Those who talk about what they offer and how good they are – “me” Those who listen, educate and comfort you without pressure – “you” 4
  5. 5. Me vs. You MarketingMe You What we do What you do Our projects Your goals How good we are What problems need solving? Preferred words: Preferred words: “Our Services” “How to…” “Our Clients” “White Paper on…” “Our Staff” “Free Report on…” “We can help you” “We can help you” Same end goal. Very different level of trust. 5
  6. 6. What types of content are on your site? “You” Marketing or “Me” Marketing 6
  7. 7. Which one would you trust? Buy from? 7
  8. 8. What is your web site’s focus? Our services Our capabilities Our clients Our projects Our staff 8
  9. 9. What is your web site’s focus? o Our services o Our capabilities o Our clients o Our projects o Our staff 9
  10. 10. Instead, Add Something They Want Resources for Small Businesses 5 handy Windows productivity tricks that you didn’t know 10-point customer retention checklist to review every quarter How to write the best job descriptions that attract the best candidates Video: 4 ways to inspire your staff 10
  11. 11. Find and Use Hot Keywords Keyword search: best interview questions: 11
  12. 12. Add Something for Each Market Segment The Money Person 4 inexpensive ways to upgrade your staff’s technical skills Maximizing ROI for your technology investment The Manager The 10 Best Interview Questions to Ask Podcast: Come work for us - Company Perks The Marketing Person Does social media make sense for your company 12
  13. 13. Re-purpose Content All Over Blogs Email newsletters Tweets eBooks White papers Podcasts Videos Webinars 13
  14. 14. Summary Use the best ingredients (choose keywords carefully for SEO) Start with something that others find interesting Sprinkle in blogs, reports, videos Add email marketing, news announcements Repurpose content to multiply your ROI Don’t stop stirring or it will get stale 14
  15. 15. ContactMailerMailer.comcontent@mailermailer.com301-825-5658 x800 15