Let's Get Social

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Read this guide online: http://mailchimp.com/resources/guides/lets-get-social/

Here at MailChimp, we use Twitter, Facebook, Flickr and our blogs to engage our community of fans and connect with them wherever they are. We send email newsletters, too. (Surprising, right?) We've found that using email and social networks together provides a greater benefit than just using one or the other, and we've added lots of exciting features that amplify the best qualities of each medium and make it easy for them to work together.

What’s inside:
We'll show you MailChimp's social features and help you combine your email marketing with your social-media presence. Topics include:

Social share buttons and merge tags
Signup form for Facebook
Auto-tweeting and auto-post to Facebook
Tracking tweets and likes
Twitter, Facebook, Yelp, iTunes and Etsy templates
Video, Flickr and Eventbrite integrations
Social Pro

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Let's Get Social

  1. 1. Let’sGetSocial©2001-2011 All rights reserved. MailChimp® is a registered trademark of The Rocket Science Group.
  2. 2. TABLE OF CONTENTSHello ...................................................................................................................... 4Share Your Campaigns ........................................................................................... 5 Sharing on Social Media Sites ................................................................................ 5 Social Share merge tags ......................................................................................... 5 Auto-tweet ............................................................................................................ 6 Auto-post to Facebook ........................................................................................... 7 Add a Mailchimp sign up form to your Facebook page ............................................... 8 Facebook Like merge tag ........................................................................................ 8 Google+ merge tag................................................................................................. 9 Tumblr merge tag................................................................................................... 9 Tracking likes, tweets and comments ..................................................................... 10Make Your Campaigns More Social ...................................................................... 11 AutoConnect templates ........................................................................................ 11 Twitter template .................................................................................................. 11 Facebook template .............................................................................................. 12 Etsy template ...................................................................................................... 12 iTunes templates ................................................................................................. 13 Yelp templates .................................................................................................... 13 Yelp templates .................................................................................................... 13 Eventbrite integration ........................................................................................... 14 Flickr integration ................................................................................................. 14 Merge tags .......................................................................................................... 15Connect With Your Subscribers............................................................................ 16 Chimp Chatter..................................................................................................... 16 SocialPro integration ........................................................................................... 17 Gravatar integration ............................................................................................. 17
  3. 3. Hello.If you’re a MailChimp user, you probably already use social networksfor yourself and your business. MailChimp makes it easy to take thosesocial features you’re already familiar with, and incorporate them intoyour email campaigns.We also give you access to valuable information about your subscribersthat can help you connect with them. Social media is a two-way street,after all—and simply posting links to your campaigns on Facebook isn’tenough to establish real relationships. Listen to your subscribers. Learnabout their interests, preferences, and social media presence, so youcan tailor your email campaigns to the people reading them. That wayyou can share relevant information with your readers, and they won’t beoverwhelmed with useless content.If your newsletters are great, your readers will communicate with you onsocial networks and help you spread the word. Keep providing awesomecontent in your campaigns, and maybe even let them behind the scenesof your organization. When you truly engage your subscribers—byanswering their questions, solving their problems, meeting their needs,and listening to their feedback—they’ll feel appreciated. Potentialcustomers will be impressed, too.At MailChimp, we use Twitter, Facebook, Flickr, and our blog to connectwith our community of fans and users. We send email newsletters, too.(Surprising, right?) We’ve found that using email and social networkstogether provides a greater benefit than just using one or the other, andwe have lots of features that simplify that process.We also automate the sharing process, so you can easily access oursocial features without having to spend extra time or money. Share youremail campaigns across dozens of social networks, and even give yourreaders an opportunity to share them with friends. MailChimp will pullyour Facebook, Twitter, and Yelp profiles into your email campaigns, soyou don’t have to double up your efforts. We’ll even let you know who’stweeting about your campaigns and liking them on Facebook.MailChimp helps you meet your subscribers wherever they are. If atiny percentage of your readers use Twitter, but almost everyone’s onFacebook, then focus your energy accordingly. If you find that most ofyour users have jumped shipped from Facebook to Google Plus, you canwork with them there too. If you have lots of photographers on your list,engage them on Flickr. Find out your subscribers’ locations so you caninvite them to local events. MailChimp not only helps you learn aboutyour newsletter subscribers—we help you connect with them throughthe avenues they prefer. Facebook, Twitter, Eventbrite, Digg, Yelp,Flickr, Google+, Tumblr—you name it, we’ve probably got it.Talk to your subscribers, listen to them, and engage them like thehuman beings they are. They’ll appreciate it, and you’ll see the positiveresults in your campaign reports. 4
  4. 4. Share YourCampaignsSharing your email campaigns on social networks helps you reach alarger audience and shows your fans that they can interact with you Social Share merge tagsthrough the channels that suit them best. Just one campaign passedaround the internet could completely change your subscriber list We don’t want you to be alone in sharing your campaigns, which is whyand grow your business. MailChimp makes it easy for you and your MailChimp makes it easy for your readers to share your work too. Ifsubscribers to share your campaigns across myriad social networks. someone reads your newsletter and likes what you have to say, all they have to do is click a button to show it to all their friends and followers across the social networks they use.Sharing on Social Media Sites Simply place the |MC:SHARE| merge tag anywhere in your template.The simplest way to get social with your email marketing is sending outa link to your campaign on social networks like Facebook and Twitter.With just a few clicks, you can share your latest newsletter with all yourfriends and followers.After sending a campaign you want to share, click Share on socialmedia sites beside the sent campaign in the Campaigns dashboard.You’ll see a screen where you can share your campaign on Twitter,Facebook, and Delicious. MailChimp will automatically add links to more than 20 social networks to your campaign.Choose your networks, confirm that you want to share, and you’re all set.The Social Share page also contains a QR code that you can downloadand use to share the campaign on various websites. A QR Code is a If you’re overwhelmed by all those icons, or want to customizebarcode that can contain text, a URL, or other data. They’re becoming the sharing options according to what’s most popular with yourpopular for sharing data with mobile users. subscriber base, easily limit the number of networks that appear. UseIf you forget to click the button on the campaign’s sent-confirmation *|SHARE:SITE_NAME1, SITE_NAME2|* to specify which sites arepage, there’s still a way to share the campaign on social sites. Simply included. (For example: *|SHARE:Facebook,google,Linkedin|*)click Social Share under the name of the campaign on the Campaigntab. This will open up the same share page, and allow you to spread The *|MC:TOPSHARE|* tag will pull in icons for our top six sharingthe campaign love. sites: Twitter, Facebook, Myspace, Digg, StumbleUpon and Delicious. 5
  5. 5. Auto-tweetTweeting links to email campaigns is a simple and effective way to Now you can authorize the connection. Once the account’s set up, youshare your newsletter with people who might not otherwise see it. It won’t have to re-authorize it.allows your Twitter followers who may not subscribe to your list to seethe awesome content you’re sending out. If you know you want to tweetevery time a campaign goes out, we make it easy for you with Auto-tweet.In the Account tab from your MailChimp dashboard, click Integrationsand open the Twitter integration. Now that it’s connected, you’re ready to set up Auto-tweet. In step 2 of the Campaign Builder, check the Auto-tweet campaign box (find it on the Tracking, Authentication and More form).You’ll be redirected to Twitter, where they’ll ask if you allow or deny theintegration. Allow. MailChimp will automatically send a tweet with your subject line and a link to the online version of your campaign. And don’t worry about having your tweet cut short—we’ll shorten the link using our EepURL tool. If you’d prefer to write a clever tweet yourself instead of using your campaign’s subject line, then use our Social Sharing options instead. You can only authorize one account at a time. If you need to change the Twitter account you use to tweet your campaign, go back to Integrations. Choose Twitter and then Authorize connection. 6
  6. 6. Auto-post to FacebookMailChimp will share your campaigns on Facebook too. As far as we’re Now you’re ready to set up the auto-post option. In step 2 of theconcerned, every email marketer who has a Facebook account should be Campaign Builder, check Auto-post to Facebook (find it on the Tracking,sharing their campaigns this way. And sharing campaigns on Facebook Authentication and More form).is easy. But first, you have to connect your MailChimp and Facebookaccounts. MailChimp will automatically share a link to the online version of your campaign with your subject line. It’ll show up in your Facebook newsIn the Account tab from your MailChimp dashboard, click Integrations feed, so all your friends and fans can check out your campaign (andand click Install Application. pass it along to their friends).We’ll redirect you to Facebook, where you’ll be presented with a requestfor permission to allow MailChimp to access your data. To set up the auto-post option to post to a page rather than your personal profile, you’ll need to first add the signup form to the page as explained below. Once that’s connected, you’ll see the page option below the profile in step 2 of the Campaign Builder.Click Allow to give MailChimp access to the specified Facebookinformation, and wait just a moment while we redirect you back toMailChimp, where you’ll see the confirmation message displayed on theintegrations page. 7
  7. 7. Add a MailChimp signup form to your Facebook Like merge tagFacebook page Our Facebook Like merge tag allows your readers to like your campaign and share it with all their Facebook friends.Facebook fans that aren’t on your mailing list might be missing out onyour newsletter content. Unacceptable! Adding a MailChimp signup Simply place the *|FACEBOOK:LIKE|* merge tag anywhere in yourform directly to your Facebook page is more effective than linking them campaign, and it’ll turn into a handy little image that says “Like.”to an outside form, because sometimes it’s more comfortable for peopleto stay within Facebook than be directed to an unknown website. Here’show to add a signup form to your Facebook page. (The Facebook signupform will only work on the pages where you are the admin. It won’t workon groups or personal profiles.)Before you start, make sure you’ve set up a list in MailChimp and havedesigned your forms.In the Account tab from your MailChimp dashboard, click Integrations When a subscriber clicks the Like button, they’ll go to your campaignand click on the Facebook integration. archive page. A window will pop up, showing the friends in their network that have also liked the campaign. They’ll have to confirm hereHere, you’ll have the option to select one of the pages that you that they do indeed like it in order to pass it over to Facebook.administer and link it to one of your MailChimp lists. In the Configurepage dropdown, choose the page you wish to use.In the List to use dropdown menu, choose which list’s form you wanton this page. If you don’t want a form on this page, choose No listconnected.Once a list is selected, you have options to customize how it appearson the page. You’ll also be asked to label the signup form tab. If youchoose My List’s Theme (default), your signup form will look like your Your campaign will now show up in your subscriber’s Facebook newsMailChimp-hosted signup form. If you select Facebook-esque, your feed for all their friends to marvel at.signup form will blend more into Facebook’s overall look.Click Save and wait for confirmation that your changes have beensaved. Now, you can navigate to your page and verify that the form hasbeen added and looks as expected. 8
  8. 8. Google+ merge tag Tumblr merge tagGoogle+ app aims to make sharing on the web more like sharing in Tumblr is a great resource that lets you effortlessly share things with areal life. When users click +1, it lets them share that content with the broad range of users. It provides a different way to reach out to a groupcircles they’ve set up in Google+. It’s a great way to reach a broader of readers and followers that may not be linked to you through any otheraudience with your campaign. social networks.Our Google +1 option lets your subscribers +1 the campaign and share To add an option to share the campaign on Tumblr just add theit with their circles. Simply place the *|GOOGLE:PLUSONE|* merge tag *|TUMBLR:SHARE|* merge tag to the body text of your campaign, andanywhere in your campaign, and it’ll turn into the +1 image. you’ll see the little Tumblr icon appear. Then, when a subscriber clicks the icon in your email, they’ll be taken to campaign archive as they were with the Facebook like and Google+ buttons. Clicking the icon again brings up the share dialog box, which allows them to confirm that they do wish to share the campaign on Tumblr.When a subscriber clicks the +1 button, they’ll be taken to thecampaign archive page. A window will pop up showing how many timesthe campaign has already been shared on Google+. They’ll have to clickthe +1 button here to confirm and send the information to Google+. The post on Tumblr can be customized with a name and description of the campaign archive link. Once the Create post button is clicked, it’ll be added to their Tumblr feed.The Google+ merge tag can also be added to any RSS campaigns thatyou’ve set up to allow your readers to +1 individual items. Simply addthe merge tag *|RSSITEM:PLUSONE|* to the campaign. 9
  9. 9. Tracking likes, tweets and comments Tracking tweetsNow that you’re sharing your MailChimp campaigns on Twitter, MailChimp’s Twitter stats allow you to watch as your campaigns gainFacebook and other social sites and giving your readers the option to momentum in the Twittersphere. The Twitter stats are located in thedo the same, you probably want to know how many other people are same place in the reports as the Facebook stats. Click the Reportstweeting and liking them too. This info helps you understand what kind tab in your MailChimp dashboard, and you’ll see a list of all yourof content excites your readers and their friends. It can show you who campaigns. Select a campaign and click Social Stats.your loyal fans are and what social networks they use the most.Tracking likes and commentsMailChimp’s Social Stats allow you to watch your campaigns maketheir way around Facebook. To find out how many people like yourcampaigns, click Reports in your MailChimp dashboard. Select acampaign and click Social Stats. You can see how many times your campaign has been tweeted and retweeted under Twitter Activity on the Social Stats page. You can also see who did the tweeting and a timeline of all tweets generated for the campaign. It’s good to note that only tweets that include our EepURL link for your campaign are included in this report, so you might even have even more tweeting going on than you think.The like stats are located under Facebook Activity and organized bysubscriber. You can see how many times each subscriber liked yourcampaign, and how many other likes they generated. For example,if Ben liked your campaign once, and five of his friends saw yourcampaign in his feed and liked it too, then you’ll see one Like for Ben,and five Friends Who Liked by his name.We also keep track of all comments on your campaigns via our Face-book Comments integration. 10
  10. 10. Make YourCampaignsMore SocialIf you’re a power social-media user, then why not customize your After add your content in the main column, you can click the Popupcampaigns based on your social-media presence? We make that Preview button to see what the newsletter looks like with your Twittereasy with our merge tags, which can pull in content to customize info pulled into the side column.any campaign you create. And with our AutoConnect templates thatautomatically pull content from your Facebook Twitter, Yelp, Etsy,iTunes, and Amazon accounts (just to name a few), customizing anentire campaign with one click is simple. You can use these to promoteyour business on social networks— all from within MailChimp.AutoConnect templatesTo create a campaign using an AutoConnect template, simply choosethe AutoConnect option from the list of templates in step 3 of theCampaign Builder. From there, select the template you want to use inthe campaign.Twitter templateMailChimp’s Twitter template pulls all the important info from yourTwitter page right into your email campaign.We’ll pull in your Twitter background, icon, and user stats, along withyour five most recent tweets. This template provides a way for you topromote and expand your Twitter presence. It can give your MailChimpsubscribers an idea of what your tweets are like, and encourage them tofollow you there too. The sections are editable, and there’s plenty roomto write a note to your fans. 11
  11. 11. Facebook template When your recipients receive the campaign email, they’ll be able to click Am I Attending? and view the invite directly on Facebook to RSVP.If you’re reading this guide, the odds are pretty good that you already If you edit your event details on Facebook prior to sending thishave a Facebook page set up. If you have a Facebook fan page, then campaign, you’ll have to refresh the campaign to see your event detailyou can use MailChimp’s Facebook template to bring your subscribers changes. To do so, click on change template and reselect the Facebookto that page, starting conversations there. Our template helps you do Events AutoConnect template.just that by pulling in your profile information, friend list, recent posts,and more. Etsy template Etsy is an online community and marketplace for people who love handmade goods. Etsy artists can benefit from an email newsletter because it’s a quick and effective way to update fans about items in your store, and encourage them to spread the word about your crafty things. You might send out a weekly newsletter that features new listings, or you can pull certain items from your store to send themed newsletters for holidays or events. MailChimp’s Etsy template automatically pulls in your recent listings, so you can email shop updates to loyal buyers without doing any hard work. Once you select the Etsy template, we’ll ask for your store name. If you have sections defined in Etsy, we’ll ask which section to pull from. If you don’t, we’ll just pull in your featured listings.Every section in this template is editable, including the sharing links.Click Popup preview to see what your campaign will look like when yousend it. The template’s look and feel is similar to Facebook’s, so yoursubscribers who follow you there should instantly recognize it.Facebook Events templateIf you use Facebook to invite your friends and customers to events you In the template we’ll include your Etsy store banner and shopcan now send that invite through MailChimp. Just select the Facebook announcement. For each item listed, we’ll display an image, titleEvents template from the AutoConnect page. We’ll show you all the and price. As with the other templates, each section is editable. Theevents that you have on your profile and your pages, so you can select sections are also repeatable, so you can add up to 15 listings. To add orthe event that you want to send via email. delete items, just click the green plus sign or red X in the bottom-right corners.Once selected, we’ll populate your Template with details from yourFacebook Event page. When you’re ready, click Popup preview to see what your Etsy email will look like in the browser. 12
  12. 12. iTunes template Yelp templateWhen people discover great music, they like to share it. Our iTunes Does your business have great reviews on Yelp? Would you like to gettemplate makes it easy for artists to share their music and let their more reviews from your loyal newsletter subscribers? MailChimp’s Yelpsubscribers pass it along. Use our iTunes template to announce a new template highlights your positive reviews and encourages readers torecord or song, or even just to remind people about your music. write about your business.To connect to iTunes, we’ll ask you for your artist name. We’ll find your If you’re using the template for the first time, we’ll prompt you toavailable albums, and you can select the one you’d like to include in connect your MailChimp account to your Yelp account, using yourthe campaign. From there, we’ll pull your name, album title, track business phone number (which Yelp requires). We’ll include the Yelplisting, price, a link to purchase on iTunes. There’s a designated space logo and pull in your company info, category on Yelp, Yelp rating, andfor a message to your fans, and space for you to plug in a review or one recent five-star review to show you off. We’ll provide a link to readtestimonial from iTunes. more reviews, and a link for your subscribers to review your company. Each section is editable, so you can swap out reviews and customize the content to your liking. As always, click Popup preview to see what the email will look like after you send it.Add or remove songs if the track listing doesn’t look quite right. Justclick the green plus sign or the red X.Click Popup preview to see what your campaign’s going to look like. Weautomatically include a like button, so your friends can pass it aroundon Facebook. 13
  13. 13. Eventbrite integration Flickr integration Flickr is a popular network for amateur and professional photographers.If you don’t use Facebook Events, MailChimp can still help you get the It’s also a great place for businesses to upload photos from events orword out about your parties, fundraisers, and other events. Eventbrite product photos and let their community connect with them. We makeis an event-management tool that’s integrated with MailChimp, so you it easy to connect your Flickr photos to your MailChimp account, pullcan build your events there, and then design and deliver awesome them into your image gallery and use them in your campaigns.invitations in MailChimp. Here’s how to do it: When you’re editing your campaign and want to add images, click theCreate an event in Eventbrite. image icon in the editor’s toolbar.Log in to your MailChimp account and create a campaign. When it’stime to select a template, choose the Eventbrite AutoConnect template. In the Image properties box, click Browse gallery. Click the Flickr Images button at the top. Now you can authorize MailChimp to access your Flickr account. If you’re not logged into Flickr, you’ll do that before authorizing. Now, search for the photos you need. When you upload photos to Flickr, you can tag them with keywords to help you find them later. If you don’t tag your photos or can’t remember what terms you might have used, click the View all photos button to bring up your most recent photos. Simply click Import to pull an image into your MailChimp photo gallery. Once you’ve imported the photos you want to use in your email, clickClick Connect to Eventbrite, enter your API key (you can find that in Settings at the top of the gallery window to get some more info aboutyour Eventbrite account settings), and we’ll automatically connect the your images. You can sort them by List view (the same way you mighttwo accounts. see them displayed in a directory on your computer) or a grid of thumbnails. You can also display the file name and size, as well as theSelect the event you want to import into MailChimp, and we’ll give date.you a pre-built template, with all the event details ready to go—with aGoogle map to boot. When you’re finished adding Flickr images to your campaign, remember to scale them down to dimensions that fit your template.Now you can have some fun with MailChimp’s design features. Onceyou have an excellent-looking invitation, send it like you’d send anyother campaign. 14
  14. 14. Merge tags *|SOCIALCONNECT:FACEBOOK|*Our social merge tags give you lots of flexibility when it comes And this one for Facebook only.to customizing your campaigns based on which social sites yoursubscribers use most. Video merge tags Sharing videos with your subscribers in your campaign is a fun wayTwitter merge tags to entertain and interact with your list. But unfortunately, embedding videos into HTML email is unreliable and can be dangerous. In fact,If you want to include some Twitter content in your email but the viruses sometimes disguise themselves as embedded videos, so mostTwitter- themed template is a little much for you, try mixing and email and anti-virus programs seem them as a threat and block thematching these options: player files.*|TWITTER:FULLPROFILE|*This merge tag pulls in the background from your Twitter page, your Since we know some users still want to send videos, we’ve made itavatar, your follower count, a follow button and recent tweets just as our possible (and easy to do). Our video merge tag automatically generatesAutoConnect Twitter template would. a screenshot of the embedded video in its player, which will link to the*|TWITTER:PROFILE|* location of the video online. The video won’t play directly in the email, but instead opens into a new window.This one brings in your background, avatar, follower count and a followbutton. It won’t pull in recent tweets. Here’s how to do it in two quick steps:*|TWITTER:TWEETS(NUM)|*Remove (NUM) from this tag and replace it with the number of tweets Get the video ID for the video you want to use from the site where theyou want to see on your campaign. For example, if you want five recent video’s hosted (if it’s not currently hosted anywhere, take a moment totweets, use *|TWITTER:TWEETS5|*. You can use this in combination upload it).with *|TWITTER:PROFILE|* to really customize what you’re sharing withyour recipients. Can’t find the ID? A video ID consists of letters and/or numbers,*|TWITTER:TWEET [$text=my custom text here]* depending on the service provider. You’ll find it in the URL of the site,In order to include your own custom text (as opposed to the subject at the top of the browser window. Occasionally, the video ID will beline of your newsletter) in your Tweet, use this merge tag. It’s important presented within a long URL. If this is the case, the video ID endsthat you be aware of the following: No quotes, “$text” needs to be before a question mark.lowercase, and the space between Tweet and [$text...] is intentionaland required. Copy the video ID into the appropriate video merge tag: *|YOUTUBE:VIDEO_ID|* *|VIMEO:VIDEO_ID|*Facebook merge tags *|BLIPTV:VIDEO_ID|*Mix and match these Facebook merge tags for a customized Facebook *|VZAAR:VIDEO_ID|*campaign. For example, here’s the YouTube merge tag after we included a video ID:*|FACEBOOK:FULLPROFILE|* *|YOUTUBE:J---aiyznGQI|*This tag pulls your Facebook profile and wall posts, just as our We even give you the ability to control the image size with this mergeAutoConnect Facebook template would. tag:*|FACEBOOK:PROFILE|* *|YOUTUBE:video_id:max_width|* or *|BLIPTV:video_id:max_width|*This one pulls your Facebook profile without wall posts. All you have to do is change max_width to a number in pixels. However,*|FACEBOOK:POSTS(NUM)|* this merge tag only works if you want your image to be smaller than your original screenshot size. That number will be ignored if it is larger thanAnd this one includes your Facebook posts. Just replace the NUM with the original size.the number of posts you’d like to include. Now you’re all set with your video. MailChimp will find the video, grabSocialConnect merge tags a still image and overlay some video-control elements to make it look official.Chances are, some of your newsletter subscribers haveTwitter and Facebook accounts but aren’t following you there.*|MC:SOCIALCONNECT|*Use this merge tag to link to Facebook and Twitter.*|SOCIALCONNECT:TWITTER|*Use this one to link to Twitter only. 15
  15. 15. ConnectWith YourSubscribersThere are real people behind the email addresses on your list. Every time you log in to MailChimp, you’ll see a news feed that’sMailChimp can help you get to know those people, connecting with customized for your campaigns. We’ll let you know about newthem based on their interests, location, social networks, and more. subscribers, unsubscribes, comments, and more. The best part isIf you know who your subscribers are, you can send them stuff that’s you’ll see your subscribers’ faces along with the updates, to make theactually useful. Pro-tip: People like useful stuff. experience a little more human. Chimp Chatter keeps track of a lot of stuff, some of which you may notChimp Chatter care about, which is why you can customize it to your preference. DoesChimp Chatter gives you all your email news in one place. From it hurt your feelings when someone unsubscribes? Uncheck the box.customized campaign updates to seeing your subscribers actual faces, Do you enjoy obsessing over every Facebook comment? Check the box.from unsubscribes to Facebook comments, Chimp Chatter conveniently Make Chimp Chatter work for you.keeps track of your campaign and subscriber activity in your MailChimpdashboard. 16
  16. 16. MailChimp’s mobile web app makes it easy to manage your lists and Once you’ve purchased the SocialPro plan, you can go to the Lists tabview your reports from wherever you are. If you log in to MailChimp from and get to work under the View list option.a mobile device, you’ll automatically access our mobile app, where youcan then view Chimp Chatter to learn the latest about your campaigns.SocialPro With the information pulled in by SocialPro, you can send targetedSocialPro is an add-on feature in your MailChimp list. It helps you campaigns to customers who follow you on Twitter and Facebook orlearn more about your customers so you can write better, more relevant segment by age, gender, social network usage, influence, and more.content for them. You’ll be able to sync your lists with social anddemographic data to enhance your subscriber profiles. As new users Gravatar integrationsign up, their information will be added to your account as well. Gravatar is “an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.”To purchase SocialPro and start gathering information in the Account Anyone can upload their own Gravatar—lots of bloggers and frequenttab from your dashboard, click Add-Ons and find SocialPro. commenters have them. MailChimp and Gravatar are integrated, so if anyone on your list has a Gravatar, it’ll appear in their profile when youClick Select list, and choose the list you want to add SocialPro to. click their name from your list. It’s fun to learn what your subscribers look like, isn’t it? Here’s our fearless head of community, Amanda: If the subscriber doesn’t have a Gravatar, we’ll search for an avatar on Twitter, Facebook and LinkedIn as a backup—but only if Social Pro is activated. 17

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