CASE STUDYHow CityShor significantly increased fashion ka fatka, a fashion exhibition, foot falls and revenuenline fashion...
Here’s an example:CityShor posted about exhibition just a day before the start. To know the response, let’s get to hear fr...
About CityShor:CityShor.com is an Ahmedabad specific portal which covers unusual, unexplored or best stuff of Ahmedabad in...
Upcoming SlideShare
Loading in …5
×

Case study: Increase of fashion ka fatka's foot falls and revenues through city shor

987 views

Published on

CityShor.com helped Fashionkafatka.com to increase its foot falls and revenues by doing an innovative, tailor made marketing campaign for them. The case study has foot fall percentage, ROI and testimonial of Fashion ka Fatka.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
987
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case study: Increase of fashion ka fatka's foot falls and revenues through city shor

  1. 1. CASE STUDYHow CityShor significantly increased fashion ka fatka, a fashion exhibition, foot falls and revenuenline fashion Portal www.fashionkafatka.com deals with range of designer outfits and women apparelsinspired by Bollywood fashion - manufactured from Ahmedabad and sold in US, UK, Canada and other partsof world through their website. They also supply their products to almost 60 boutiques abroad. Fashion kafatka planned to get into brick and mortar by opening chain of retail stores, franchisee and home boutiques in majorcities of India. To start-off with they wanted to do the test run in Ahmedabad. Test run to understand whetherpeople love their products or not.Already operational since 1 year for customers based in UK, USA, Canada and other countries where online buying isa daily affair – India is still slow in this regards. As a result, fashion ka fatka wanted to take an offline mode for Indiamarket. Before getting into stores fulltime, Fashion ka fatka planned to showcase their stock by doing 1st of its kindexhibition in Ahmedabad. The purpose of their exhibition was to check customer’s acceptance level for theirBollywood replica designs, quality they provide, product prices and obviously other important details.They approached CityShor to market their exhibition. CityShor team agreed to have a visit to their manufacturingunit at Ahmedabad to check if CityShor could cover the same on their various mediums. Remember, CityShor onlycovers awesome or unexplored stuff of Ahmedabad.CityShor team realized that it can’t be a normal coverage and thereby they went into detail of collection, USPs tounderstand how they can give more mileage and benefit to Fashion ka fatka. After research, brainstorming sessionsand lot of discussions, CityShor team created a unique campaign.Campaign: Bollywood celebrity wearing an outfit; sideways a local model wearing the same outfit stitched by fashionka fatka. CityShor wanted to communicate a very clear message that fashion ka fatka are experts in makingbollywood celebrity replica outfits at budgeted price.For your reference, here is one of the pictures from the campaign pasted below. For more details about reach,pictures, and other details, please visit:https://www.facebook.com/media/set/?set=a.240946699380778.1073741903.180667402075375&type=3O
  2. 2. Here’s an example:CityShor posted about exhibition just a day before the start. To know the response, let’s get to hear from horse’smouth.In the words of Juliet Merchant, “Cityshor campaign was the best thing to happen with us for our exhibition, as wehad 70% of walk-ins came through them specifically asking for outfits displayed on Cityshor Web gallery. There weremany people who contacted us even after an exhibition who actually wanted only the dresses displayed on Cityshor;in fact, there was a point in time when we were running out of stock on 2ndDay of exhibition for the outfitsshowcased on Cityshor Gallery.”“Talking about other advertising mediums; we tried with newspaper advertisement, SMS campaign – failingmiserably as mere texts or mere circulation ratio actually doesn’t speak about our designs, our USP and of courseour passion to deliver the latest fashion to our customers across the world. The best part of Cityshor campaign is thevisual effect of the campaign – what generally any other medium (newspaper, sms, flyers, hoarding etc) lacks. Thecampaign content is developed so carefully that it actually connects with customer’s visual senses and creates lot ofexcitement.”CityShor’s coverage helped fashion ka fatka in overall branding, understanding the market response and building upclientele base for their series of upcoming exhibitions and soon to be started retail store in Ahmedabad.To conclude, here are the last words from Fashion ka fatka, “Cityshor is a rare experience we have come across andwe are fortunate that it happened to us so much into beginning. If we compare with all other advertising mediumswe are running, the best ROI and the best conversion sales ratio is Cityshor. It would be surely a privilege to partnerwith Cityshor again and again for our next events.”
  3. 3. About CityShor:CityShor.com is an Ahmedabad specific portal which covers unusual, unexplored or best stuff of Ahmedabad in food,fashion, travel, home decor and few other categories. So far CityShor has discovered stuff which amazes evensomeone who has spent all his life in Ahmedabad. In such a short duration, CityShor has the largest fan following incity (90k+ followers on Facebook as on June). Moreover, CityShor has been approached by biggest local brands ofAhmedabad as CityShor is able to divert significant number of foot falls to retailers.

×