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20 minute-work-week-checklist

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Complete PPC Reporting

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Transcript of "20 minute-work-week-checklist"

  1. 1. The Minute PPCComplete this weekly workflow Work Week Brought to you byto see results fast — in just20 minutes a week! STARTWeekly Minutes 0 – 1:Checklist Check Bids and Budget Date: _______________________ Raise bids on keywords with strong performance, profitable conversion rates Lower bids on keywords Minutes 2 – 4: Minutes 19 – 20: that deplete your budget Pause Poorly Performing Keywords Complete PPC Reporting with low or no ROI GOAL Set goals for Look for keyword next month outliers with: Show off your • Low ROI, and/or progress! • Low Quality Scores Minutes 15 – 18: Minutes 5 – 9: Improve Campaign Relevancy Perform Keyword Research Add new keywords to extend your reach Identify negative keywords to Split your largest ad group into two reduce wasteful clicks smaller, more targeted groups Minutes 10 – 14: Experiment with different Create a new, more targeted Optimize Ad Text keyword match types landing page Write new text for your worst two ads. Try NEW testing: HEADLINE • A new headline BUY NOW • Different call to action • Dynamic Keyword Insertion Get Your Free AdWords Performance Report Real Results, Real Fast: Try WordStream PPC Advisor Free The AdWords Performance Grader gives you 40 hours’ worth ofexpert PPC analysis in 60 seconds or less. It’s fast, secure, and free. Get it all done in just 20 minutes a week with WordStream PPC Advisor. Get Your Free Report: Start Your FREE TRIAL Now: http://www.wordstream.com/google-adwords https://www.wordstream.com/ppc-free-trial

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