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Localteria
 

Localteria

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Design process book for Localteria

Design process book for Localteria

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    Localteria Localteria Presentation Transcript

    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10BUSINESS BRIEF Concept: Business Values: What We Are: We want to create the first truly We realize that without the help We Are Sustainable “local” restaurant. An eatery which from our friends and neighbors this We Are Neighbors and Friends serves ONLY products made by project will not work. We believe Oregon based suppliers. From that community is everything and We Are Organic vegetables, fruits, seafood & wild we plan to thoroughly embrace this We Are Committed to the Local game to locally crafted beer, wine idea. We will not have an intimate Economy & juices. All products offered must dining atmosphere, but we will have We Are OREGON have been raised/created exclusively family-style atmosphere that fosters within Oregon state boundaries to be conversation. Our patrons may show considered for integration into up as strangers but will leave What We Are Not: the menu. as friends. We Are NOT Big Food The goal with this endeavor is to Being community-centric, we will We Are NOT Fast Food both raise awareness for our rich local donate all unused food items to resources and to help foster a greater local food shelters daily, minimizing We Are NOT High Brow sense of place and community. waste and helping to feed those less We Are NOT Low Brow By offering the aforementioned fortunate simultaneously. experience, we believe we can effect Target Audience: change in peoples perceptions of both food and community. The beauty of this project is that there is no specific target audience. Portland was chosen as the site Everyone is welcome to enjoy and largely for its economic/cultural contribute to the experience! We diversity and acceptance of new ideas will cater to those who are already as well as easy distribution point conscious of what they put into access at the junction of I-5 and I-84. their bodies and hopefully inspire those who are just developing an appreciation for healthy foods.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10MOODBOARDThe Localteria should berootsy but without kitsch.We recommend modifyingan existing building on theeast side close-in for theestablishment location.Seating should be family-styleto encourage conversation,communal interaction andsense of companionship. Theuse of natural light and lushinterior plants will help toconvey the message of fresh,local and organic.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10KEYWORDSThe words at right aresynonymous with Localteria.When our patrons describe thebusiness, we hope these are thefirst descriptive appellationsthat come to mind.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10DESIGN PROCESSSKETCH & INK PHASEThe Localteria should lookand feel different from otherindependent eateries. The visualidentity must reflect the uniquebusiness model, craftsmanshipand sense of place that thebusiness embodies. Werecommend a custom scriptdevelopment and the use ofstate of Oregon in the identity.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10DESIGN PROCESSVECTOR CONCEPTSHandmade, 50’s inspired,wholesome, stick-to-your-ribsflavor. Let’s eat! your state, your plate
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10DESIGN PROCESSFINAL LOGO and TAGLINEThe Localteria -“your state, your plate”Iconic, Memorable, Effective. your state, your plate
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10LAYOUT OPTIONSThe Localteria can be brandedwith the following visuallayouts. The logo and logotypecan be used independentlyfor space considerations butwe recommend using the twotogether whenever possible. your state, your plate your state, your plate your state, your plate your state, your plate
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10COMPETITOR ANALYSISWhile the Localteria is uniquelyindividual, the followingbusinesses attract a similarlyminded customer base. Webelieve the brandmark nailsthe concept and describes ourbusiness more effectively thanour competitors.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10STATIONARY SYSTEMBUSINESS CARDSThe Localteria business cardswill bridge the gap betweenold and new. The logo harkensback to a day of craftsmanshipand attention to detail while themodern sans serif type is easilyread and visually effective.Card stock: Glossy 100#
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10STATIONARY SYSTEMENVELOPESThe #10 envelopes are madefrom 100% recycled paperand are “All Business”. Thewindow envelope is laid out forreceivables/invoices/payableswhile the traditional envelopewill be used for standardbusiness communications.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10WEBSITE COMPWe recommend using laterallyscrolling content rather than thetraditional vertical site design.Scrolling horizontally will mimicmoving through a buffet linewith the tray becoming yourmethod of navigation. Clickand hold the cursor over thetray and slide right or left tosee different content or use thelinks in the header for a quickerexperience. We feel this will bea fun, unique way for customersto experience your businessonline.
    • Client: The Localteria BAKER BENTON CLACKAMAS CLATSOP CO-Creative: Dustin Fletcher LUMBIA COOS CROOK CURRY DESCHUTESDate: 26.11.10 Hand Grown Quality DOUGLAS GILLIAM GRANT HARNEY HOOD Since 1859 RIVER JACKSON JEFFERSON JOSEPHINE KLAMATH LAKE LANE LINCOLNL INN MAL- HEUR MARION MORROWMULTNOMAH POLK SHERMAN TILLAMOOK UMATILLA UNIONPRINT CAMPAIGN WALLOWA WASCO WASHINGTON WHEELER“QUALITY SINCE 1859” YAMHILL BAKER BENTON CLACKAMAS CLAT-AD 1 FULL PAGE SOP COLUMBIA COOS CROOK CURRY DE- SCHUTES DOUGLAS GILLIAM GRANT HARNEY HOOD RIVER JACKSON JEFFERSON JOSE- PHINE KLAMATH LAKE LANE LINCOLNL INN MALHEUR MARION MORROWMULTNOMAHThis concept plays heavily on POLK SHERMAN TILLAMOOK UMATILLAa sense of craftsmanship. The UNION WALLOWA WASCO WASHINGTONrestaurant market currently WHEELER YAMHILL BAKER BENTON CLACKA-relies heavily on photography MAS CLATSOP COLUMBIA COOS CROOK CURRYin print promotions. We DESCHUTES DOUGLAS GILLIAM GRANTfeel that taking a radical HARNEY HOOD RIVER JACKSON JEFFERSONdeparture in the form of JOSEPHINE KLAMATH LAKE LANE LINCOLNLoriginal artwork will create a INN MALHEUR MARION MORROWMULT-strong, unique message. The NOMAH POLK SHERMAN TILLAMOOK UMA-Localteria is all about quality TILLA UNION WALLOWA WASCO WASHINGTONand craftsmanship and this WHEELER YAMHILL BAKER BENTON CLACKA-campaign absolutely conveys MAS CLATSOP COLUMBIA COOS CROOK CURRYthe message. We decided thatthe “Quality since 1859” tagline DESCHUTES DOUGLAS GILLIAM GRANT At the Localteria we value fresh ingredients.was the most engaging due to HARNEY HOOD RIVER JACKSON JEFFERSON We only buy from local vendors and farmers JOSEPHINE KLAMATH LAKE LANE LINCOLNL that we know and trust. Only the best ingredi-the fact that it would cause the ents make it to our kitchen for use in ourreader to pause and ponder our INN MALHEUR MARION MORROWMULT- inventive dishes. From delicious meats,intention. NOMAH POLK SHERMAN TILLAMOOK UMA- cheeses and vegetables to award winning Your state, Your plate TILLA UNION WALLOWA WASCO WASHINGTON wines, brews and spirits, we strive to bring you the best of Oregon. Make the trip with WHEELER YAMHILL BAKER BENTON CLACKA- your family and friends or come by yourself, 1520 SE BELMONT AVE, PORTLAND, OR 97024 MAS CLATSOP COLUMBIA COOS CROOK CURRY we’re all neighbors at the Localteria! 503.681.9999 // thelocalteria.com DESCHUTES DOUGLAS GILLIAM GRANT HARNEY HOOD RIVER JACKSON JEFFERSON
    • Client: The Localteria Creative: Dustin Fletcher Date: 26.11.10 PRINT CAMPAIGN “QUALITY SINCE 1859” VERTICAL 1/2 PAGE BAKER BENTON CLACKAMAS CLATSOP CO- CLACKAMAS CLATSOP CO- BAKER BENTONBENTON CLACKAMAS CLATSOP CO- LUMBIA COOS CROOK CURRY DESCHUTES LUMBIA COOS CROOK CURRY DESCHUTES COOS CROOK CURRY DESCHUTES DOUGLAS GILLIAM GRANT DOUGLAS GILLIAM GRANT HARNEY HOOD HARNEY HOODAS GILLIAM GRANTRIVER JACKSON JEFFERSON JOSEPHINE HARNEY HOOD BAKER BENTON CLACKAMAS CLATSOP CO- BAKER BENTON CLACKAMAS CLATSOP CO- LUMBIA COOS CROOK CURRY JACKSON JEFFERSON JOSEPHINE BAKER BENTON CLACKAMAS CLATSOP CO- RIVER DESCHUTES LUMBIA COOS CROOK CURRY DESCHUTES LUMBIA COOS CROOK CURRY DESCHUTES ACKSON JEFFERSON JOSEPHINE LANE LINCOLNLHARNEYMAL- KLAMATH LAKE DOUGLAS GILLIAM GRANT INN HOOD DOUGLAS GILLIAM GRANT HARNEY HOOD DOUGLAS GILLIAM GRANT HARNEY HOOD KLAMATH LAKE LANEJACKSON JEFFERSON JOSEPHINE LINCOLNL INN MAL-TH LAKE LANE LINCOLNLMARION MORROWMULTNOMAH MAL- HEUR INN MAL- RIVER JACKSON JEFFERSON JOSEPHINE RIVER RIVER JACKSON JEFFERSON JOSEPHINE LANE LINCOLNL INN POLK KLAMATH LAKE LANE LINCOLNL INN POLK KLAMATH LAKE LANE LINCOLNL INN MAL- KLAMATH LAKEHEUR MARION MORROWMULTNOMAH MAL- ARION MORROWMULTNOMAH POLK HEUR MARION MORROWMULTNOMAH POLK SHERMAN TILLAMOOK UMATILLA UNION HEUR MARION MORROWMULTNOMAH POLK HEUR MARION MORROWMULTNOMAH POLK SHERMAN TILLAMOOK UMATILLA UNIONAN TILLAMOOK UMATILLA UNION SHERMAN TILLAMOOK UMATILLA UNION SHERMAN TILLAMOOK UMATILLA UNION SHERMAN TILLAMOOK UMATILLA UNION WALLOWA WASCOWALLOWA WASCO WASHINGTON WHEELER WASHINGTON WHEELER WALLOWA WASCO WASHINGTON WHEELER WALLOWA WASCO WASHINGTON WHEELER WALLOWA WASCO WASHINGTON WHEELERWA WASCO WASHINGTON WHEELER YAMHILL BAKER BENTON CLACKAMAS CLAT- YAMHILL BAKER BENTON CLACKAMAS CLAT- YAMHILL BAKER BENTON CLACKAMAS CLAT- YAMHILL BAKER BENTON CLACKAMAS CLAT- YAMHILL BAKER BENTON CLACKAMAS CLAT-SOP COLUMBIA COOS CROOK CURRY DE- on oreg n L BAKER BENTON CLACKAMAS CLAT- COLUMBIA COOS CROOK CURRY DE- grow SOP SOP COLUMBIA COOS CROOK CURRY DE- SOP COLUMBIA COOS CROOK CURRY DE- SOP COLUMBIA COOS CROOK CURRY DE- SCHUTES DOUGLAS GILLIAM GRANT HARNEY SCHUTES DOUGLAS GILLIAM GRANT HARNEY SCHUTES DOUGLAS GILLIAM GRANT HARNEYLUMBIA COOS CROOK CURRY DE- on oreg HOOD RIVER JACKSON JEFFERSON JOSE- HOOD RIVER JACKSON JEFFERSON JOSE- grow n HOOD RIVER JACKSON JEFFERSON JOSE- SCHUTES DOUGLAS GILLIAM GRANT DOUGLAS GILLIAM GRANT HARNEY SCHUTES HARNEY PHINE KLAMATH LAKE LANE LINCOLNL INN PHINE KLAMATH LAKE LANE LINCOLNL INN PHINE KLAMATH LAKE LANE LINCOLNL INN S DOUGLAS GILLIAM GRANT HARNEY HOOD RIVER JACKSON JEFFERSON JOSE- HOOD RIVER JACKSON JEFFERSON JOSE- MALHEUR MARION MORROWMULTNOMAH MALHEUR MARION MORROWMULTNOMAH MALHEUR MARION MORROWMULTNOMAHIVER JACKSON JEFFERSON JOSE- POLK SHERMAN TILLAMOOK UMATILLA POLK SHERMAN TILLAMOOK UMATILLA POLK SHERMAN TILLAMOOK UMATILLA PHINE KLAMATH LAKE LANE LINCOLNL INN LAKE LANE LINCOLNL INN UNION WALLOWA WASCO WASHINGTON PHINE KLAMATH UNION WALLOWA WASCO WASHINGTON UNION WALLOWA WASCO WASHINGTON LAMATH LAKE LANE LINCOLNL INN WHEELER YAMHILL BAKER BENTON CLACKA- MALHEUR MARION MORROWMULTNOMAHUR MARION MORROWMULTNOMAH MALHEUR MARION MORROWMULTNOMAH LOVE OR MAS CLATSOP COLUMBIA COOS CROOK CURRY WHEELER YAMHILL BAKER BENTON CLACKA- MAS CLATSOP COLUMBIA COOS CROOK CURRY PACIFIC WONDERLAND WHEELER YAMHILL BAKER BENTON CLACKA- MAS CLATSOP COLUMBIA COOS CROOK CURRY POLK SHERMAN TILLAMOOK UMATILLAHERMAN TILLAMOOK UMATILLA POLK SHERMAN TILLAMOOK UMATILLA DESCHUTES DOUGLAS GILLIAM GRANT DESCHUTES DOUGLAS GILLIAM GRANT DESCHUTES DOUGLAS GILLIAM GRANT UNION WALLOWA WASCO WASHINGTONWALLOWA WASCO WASHINGTON HARNEY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSON UNION WALLOWA WASCO WASHINGTON JOSEPHINE KLAMATH LAKE LANE LINCOLNL JOSEPHINE KLAMATH LAKE LANE LINCOLNL HARNEY HOOD RIVER JACKSON JEFFERSON JOSEPHINE KLAMATH LAKE LANE LINCOLNL WHEELER YAMHILLDelivering MORROWMULT-ER YAMHILL BAKER BENTON CLACKA- BAKER BENTON CLACKA- MALHEUR MARION MORROWMULT- WHEELER YAMHILL BAKER BENTON CLACKA- MALHEUR MARION MORROWMULT- INN MALHEUR MARION Quality INN INN NOMAH POLK SHERMAN TILLAMOOK UMA- MAS CLATSOP COLUMBIAWALLOWA WASCO WASHINGTON Hand Grown CROOK CURRY Hand Prepared Quality Quality NOMAH POLK SHERMAN TILLAMOOK UMA- NOMAH POLK SHERMAN TILLAMOOK UMA-ATSOP COLUMBIA COOS CROOK CURRY TILLA UNION COOS CROOK CURRY Since 1859 CLATSOP COLUMBIA WALLOWA WASCO WASHINGTON TILLA UNION WALLOWA WASCO WASHINGTON MAS TILLA UNION COOS DESCHUTES DOUGLAS GILLIAM GRANT DOUGLAS GILLIAM GRANT DESCHUTES WHEELER YAMHILL BAKER BENTON CLACKA- Since 1859 WHEELER YAMHILL BAKER BENTON CLACKA- Since 1859 WHEELER YAMHILL BAKER BENTON CLACKA- TES DOUGLAS GILLIAM GRANT MAS CLATSOP COLUMBIA COOS CROOK CURRY MAS CLATSOP COLUMBIA COOS CROOK CURRY At the Localteria, we travel our great state to bring MAS CLATSOP COLUMBIA COOS CROOK CURRY HARNEY HOOD RIVER JACKSON JEFFERSON DESCHUTES DOUGLAS GILLIAM GRANT HARNEY HOOD RIVER JACKSON JEFFERSON DESCHUTES DOUGLAS GILLIAM GRANT At the Localteria we value fresh ingredients. We onlyY HOOD RIVER JACKSON JEFFERSONDESCHUTES DOUGLAS GILLIAM GRANT At the Localteria we carefully source and prepare the you the freshest ingredients for use in our inventive buy from local vendors and farmers that we know foods of our great state to bring you the freshest, most JOSEPHINE KLAMATH LAKE LANE LINCOLNL HARNEY HOOD RIVER JACKSON JEFFERSON INE KLAMATH LAKE LANE LINCOLNL JOSEPHINE KLAMATH LAKE LANE LINCOLNL HARNEY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSON dishes. From delicious meats, cheeses and vegetables and trust. Only the best ingredients make it to our kitchen for use in our inventive dishes. From inventive dishes. From delicious meats, cheeses and JOSEPHINE KLAMATH LAKE LANE LINCOLNL JOSEPHINE KLAMATH LAKE LANE LINCOLNL JOSEPHINE KLAMATH LAKE LANE LINCOLNLLHEUR MARION MORROWMULT- MARION MORROWMULT- MARION MORROWMULT- INN MALHEUR INN MALHEUR to award winning wines, brews and spirits, we strive vegetables to award winning wines, brews and delicious meats, cheeses and vegetables to award INN MALHEUR MARION MORROWMULT- INN MALHEUR MARION MORROWMULT- to bring you the best of Oregon. Make the trip with INN MALHEUR MARION MORROWMULT- winning wines, brews and spirits, we strive to bring spirits, we strive to bring you the best of Oregon. NOMAH POLK SHERMAN TILLAMOOK UMA- NOMAH POLK SHERMAN TILLAMOOK UMA- NOMAH POLK SHERMAN TILLAMOOK UMA- POLK SHERMAN TILLAMOOK UMA- TILLA UNION WALLOWA WASCO WASHINGTON NOMAH POLK SHERMAN TILLAMOOK UMA- your family and friends or come by yourself, NOMAH POLK SHERMAN TILLAMOOK UMA- you the best of Oregon. Make the trip with your family Make the trip with your family and friends or come by yourself, we’re all neighbors at the Localteria! TILLA UNION WALLOWA WASCO WASHINGTON TILLA UNION WALLOWA WASCO WASHINGTON and friends or come by yourself, TILLA UNION WALLOWAYAMHILL BAKER UNION WALLOWA YAMHILL BAKER BENTON CLACKA- NION WALLOWA WASCO WASHINGTON WHEELER TILLA BENTON CLACKA- WASCO WASHINGTON WASCO WASHINGTON we’re all neighbors at the Localteria! WHEELER WHEELER YAMHILL BAKER BENTON CLACKA- we’re all neighbors at the Localteria!ER YAMHILL BAKER BENTON YAMHILL BAKER BENTON CLACKA- BAKER BENTON CLACKA- WHEELER YAMHILL CLATSOP COLUMBIA COOS CROOK CURRY MAS CLATSOP COLUMBIA COOS CROOK CURRY WHEELER CLACKA- CLATSOP COLUMBIA COOS CROOK CURRY MAS MAS 1520 SE BELMONT AVE, PORTLAND, OR 97024 1520 SE BELMONT AVE, PORTLAND, OR 97024 1520 SE BELMONT AVE, PORTLAND, OR 97024 DESCHUTES DOUGLAS GILLIAM GRANT DESCHUTES DOUGLAS GILLIAM GRANT 503.681.9999 // thelocalteria.com DESCHUTES DOUGLAS GILLIAM GRANT 503.681.9999 // thelocalteria.com 503.681.9999 // thelocalteria.com MAS CLATSOP COLUMBIA COOS CROOK CURRYATSOP COLUMBIA COOS CLATSOP COLUMBIA COOS CROOK CURRY MAS CROOK CURRYHARNEY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSON DESCHUTES DOUGLAS GILLIAM GRANT DOUGLAS GILLIAM GRANT TES DOUGLAS GILLIAM GRANT DESCHUTES HARNEY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSONY HOOD RIVER JACKSON JEFFERSON JOSEPHINE KLAMATH LAKE LANE LINCOLNL JOSEPHINE KLAMATH LAKE LANE LINCOLNL INE KLAMATH LAKE LANE LINCOLNLLHEUR MARION MORROWMULT- MARION MORROWMULT- MARION MORROWMULT- INN MALHEUR INN MALHEUR NOMAH POLK SHERMAN TILLAMOOK UMA- NOMAH POLK SHERMAN TILLAMOOK UMA- POLK SHERMAN TILLAMOOK UMA- TILLA UNION WALLOWA WASCO WASHINGTON TILLA UNION WALLOWA WASCO WASHINGTON NION WALLOWA WASCO WASHINGTONER YAMHILL BAKER BENTON YAMHILL BAKER BENTON CLACKA- BAKER BENTON CLACKA- WHEELER CLACKA- WHEELER YAMHILL MAS CLATSOP COLUMBIA COOS CROOK CURRYATSOP COLUMBIA COOS CLATSOP COLUMBIA COOS CROOK CURRY MAS CROOK CURRY DESCHUTES DOUGLAS GILLIAM GRANT DOUGLAS GILLIAM GRANT TES DOUGLAS GILLIAM GRANT DESCHUTESY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSON HARNEY HOOD RIVER JACKSON JEFFERSON
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10TOUCHPOINTSFocussing on sustainability, werecommend selling Localteriabranded reusable bags andtakeout packages.
    • Client: The LocalteriaCreative: Dustin FletcherDate: 26.11.10TOUCHPOINTS n orego n grow n orego n grow LOVE OR PACIFIC WONDERLANDBy leveraging the artworkform the “Quality Since 1859”campaign, we can createa limited run of originallydesigned t-shirts. Successivecampaign artwork will also beused accordingly.