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Are your Ready for this? The Insurance Journal says not quite… An article published Monday quotes Michael LaRocco of Fireman’s Fund: “Only 48 percent of independent insurance agents have Web sites, and of those, only about 20 percent keep the sites updated.” "At the end of the day, insurance is a relationship business. But the relationship can be delivered in different ways." …..Clearly many of you are proving them wrong. http://www.insurancejournal.com/news/west/2010/04/26/109259.htm
What Are we Talking About Again??? Social Media? Web 2.0? Web 3.0? Social Networking? The SHIFT that occurred in the way we use the internet and the set of TOOLS that are available to help us. Goodbye Static….Hello Interactive!
suddenly inundated ? Compared to “old” media…. Years to Reach 50 millions Users: Radio (38 Years) TV (13 Years) Internet (4 Years) iPod (3 Years) Facebook added 100 million users in less than 9 months iPhone applications hit 1 billion in 9 months Via Socialnomics.net
Benefits of a Web Presence Rank Higher in search engines Broaden your reach Help Potential Clients Research You Enter Permission Based Marketing vs. Interruption Based Marketing
Happy Hour to Sell Houses? Miami Real Estate Blog, miamism.com, uses their love of the Mojito to connect with people. http://www.miamism.com Real Biz Examples
The Social Tire Store? Sullivan Tire uses a multi-pronged approach to tie their promotions & sponsorships in with the services they offer. Homepage Facebook Twitter YouTube Jim Rice’s Blog Real Biz Examples
Elements of Social Media Tools Digital communications that are: Interactive/Two-way Human – not robotic Transparent/Trustworthy Immediate Easy to Share
Projecting a Professional Image Founders Group, a Connecticut Agency, was rebranding the agency after a merger. They began using social media tools as a way to create a face for the “new” agency. Homepage Blog Twitter Real Biz Examples
Insurance Agent On Demand? Great example of using personality, personal experience and a full web presence to run an agency while being a work at home Dad. He’s been working hard no establishing his business through various tools and has been gaining National Press while doing it. atlantainsurancelive.com Real Biz Examples
A Social Name in Insurance Publishing … Insurance Journal also uses a multi-pronged approach to keeping readers informed and reading their content. Home Page Twitter Facebook Interactive - TV, Podcasts, Radio Real Biz Examples
The Opportunities Use the web to create and maintain human to human connections Create warm leads Squelch customer service issues Crowd-source - LISTEN to customers & competitors
What It Takes Interest & Buy In Authenticity & Transparency Time & Effort Personality
Insurance related Social Media Resources ACT – www.iiaba.net/ACT IIABA Agents Council on Technology for Social Media Policy Guidelines, Free Webinars & Contacts…. Upcoming Webinar: May 20, 2:00--3:00 PM EDT Agency E&O Considerations when Social Networking rickmorganconsulting.com Rey Insurance Agency of Sleepy Hollow, NY
Social Media Resources chrisbrogan.com ducttapemarketing.com/blog Check out his Small Business Marketing Podcast garyvaynerchuk.com socialmediatoday.com brandimpact.wordpress.com webinknow.com