Hilton Luxury Brands Site Redesign
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Hilton Luxury Brands Site Redesign

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As part of the re-architecture and prototyping for an extensive redesign of Hilton sites, the luxury brand presented the challenge of fitting both sites into 16 templates ...

As part of the re-architecture and prototyping for an extensive redesign of Hilton sites, the luxury brand presented the challenge of fitting both sites into 16 templates

The sites for Conrad Hotels and Waldorf Astoria were going to have two distinctly different layouts, yet the tech team constrained us to 16 templates that would then be handed off to Accenture to develop off of.

With a team of 2 we worked on the idea of crating a different style sheets for each brand sharing the same elements. This was achieved by creating a detail templatize site that will work seamlessly across the 2 brands as well as on screen and mobile devises

Finally we used Axure to produce documentation for the Tech team highlighted different areas and annotated the functionality.

By doing so the Tech team was able to export our annotation in a Word document and filled in the remaining details.

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Hilton Luxury Brands Site Redesign Hilton Luxury Brands Site Redesign Presentation Transcript

  • Luxury Brand Sites Rearch: Wireframes v1.0.0 November 10, 2010 CONFIDENTIAL AND PROPRIETARY This document contains confidential and proprietary material of Hilton Worldwide and Organic Inc.. The use and dissemination of this document's contents are governed by the confidentiality provisions of the applicable agreement between the parties. Any copying, use or distribution beyond that permitted in the applicable agreement is strictly prohibited.
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 VERSION Wireframe: Document Version & Legend ABOUT THIS DOCUMENT DATE VERSION MODIFIED BY 11/10/10 v1.0.0 Soto, Marinelli, & Lin MODIFICATIONS What is a Wireframe? Initial document created WIREFRAME EXAMPLE EN | DE | ES | NL | PT Wireframes are a page blueprint prior to the visual design used to illustrate the flow of information, document all objects to be included on the page, and show the behavior and states of some of these objects. They are not meant to reflect actual design or content. LOGO Search PRIMARY NAVIGATION Headline Lorem Ipsum IMAGE Design Aspects for Consideration: · Representation of selected content and functionality that will reside on a page to bring the strategic concept to life. · An allocation of page real estate to illustrate priority and placement. Callout Markting copy lorem ipsum dolor sit amet, carebitum dilerem siterius borus. Lorem ipsum > Callout · Intent of copy - indicative of the eventual design. This includes titles, labels, links, prompts, and instructions. · Schematic that identifies key page areas (zones). FOOTER · Direction for visual design explorations. Aspects Not for Wireframe Review: · Final copy or branding treatments · The design/look · &· feel of the page LEGEND · Representation of the specific photography to be used · The final layout of future content and functionality· Image Callout Note CONTAINER Link Destination utilizing the sitemap ID of the page, or url if an external link [XX] à 1 Page 2 of 84 1 Represent annotations that create a relationship between a visual element and a text description. This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential Callout
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] Objectives du Jour 1. Objectives du Jour ! What's on Deck ! To Review, or not to Review– Page 3 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] What's on Deck 1.1 What's on Deck • High-level design considerations • Waldorf Astoria, Conrad, and common wireframes • Q&A, discussions, and feedback collection Page 4 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] What to Review 1.2 To Review, or not to Review– ! Yes ! No • Directional layout and placement • Interaction model • Nomenclature and copy • Navigation system • Content matrix • Content grouping • Technical implementation • Basic functions of user tools Page 5 of 84 • Exact layout and placement • Global XA elements This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] What's on Our Minds 2. What's on Our Mind ! A Luxury Experience ! The New Convention ! Transaction Plus+ Page 6 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] A Luxury Experience 2.1 A Luxury Experience • An reflection of brand essence • Extending services into digital space • Waldorf Astoria: Singular experiences • Conrad: Progressive sensibility Page 7 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] The New Convention 2.2 The New Convention • Portal ! Search ! Convergence ! Touch • UI interoperability: Point-n-click + gesture • Trending toward open space, dynamic navigation, fluid movement, and immersive experience Page 8 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] Transaction Plus+ 2.3 Transaction Plus+ • Leveraging Hilton search and res engine • Elevated customer relationship via integrated content, services, offers, and booking features • Contextually aware and personalized experience throughout user journeys Page 9 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] Wireframes Review 3. Wireframes Review ! Interaction & Navigation: Waldorf Astoria ! Interaction & Navigation: Conrad ! Digital Concierge ! Explore Our Hotels Page ! Offers Page Page 10 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Brand Navigation Items Brand Level Home Footer Item Explore Our Hotels The Waldorf Astoria Experience Events & Meetings Offers About Waldorf Astoria Uniquely Waldorf Astoria Weddings Future Opening Spa Meetings Green Initiatives Golf Social Events Development Leadership Note: This is not a site map. Does not include Global XA items. Page 11 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Property Navigation Items Property Level Home Amenities & Services Highlights Events & Meetings Hotel Information About [Destination] If available Gallery Spa Weddings Hotel Overview Destination Guide Golf Meetings Location & Tranportations Local Attractions Restaurants & Bars Social Events Hotel History/Stories Neighborhood History If available Guest Rooms Optional [Item the hotel wants to showcase] If available Exclusive Offers If notable Resort Activities Recent Refurbishments Optional [Unique amenities/ services] Hotel Policies Note: This is not a site map. Does not include Global XA items. Media Center Page 12 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Site, Interaction Concept Page Chapter Concept: Glossy Magazine/Coffee Table Book Home Promo 1 Promo 2 Home Page 13 of 84 Promo 3 Waldorf Astoria Uniquely Spa Experience Waldorf Astoria (LP) Golf Waldorf Astoria Experience This diagram does not represent the final site structure, design or copy. Events & Meetings (LP) Weddings Meetings Social Events Events & Meetings © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: >Waldorf Astoria Brand, Home 0.0 2 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Uniquely Waldorf Astoria Book Now Events & Meetings Waldorf Offers Accessing content The user can access the content thought 3 different paths 1 1 1) Clicking on an item on in the top navigation Spa 2 Golf 2) Clicking on one of the minimized pages 3 !"#$#!% 3) Clicking on of the thumbnails Booking Module 2 !"#$#!' !"#$#!& WALDORF LOREM Lorem ipsum dolor sit amet, consectetur adipiscing IPSOM elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. See Details Home Promo 1 Promo 2 Promo 3 3 [Global XA Footer] Page 14 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Look Up My Reservation Sign Out I >Waldorf Astoria Site, Navigating to Another Section Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Home Uniquely Waldorf Astoria Book Now Promo Promo Spa Golf Promo Uniquely WA Experience Wardolf Astoria LP Spa Golf !"#$#!% Booking Module !"#$#!' Home !"#$#!& Look Up My Reservation Sign Out I Waldorf Experience Join HHonors [Global XA Header & Digital Concierge] [WA Logo] WALDORF LOREM IPSOM Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel Book Now eu nisi. Curabitur pharetra congue urna in semper. Look Up My Reservation [WA Logo] !"#$#!% Home Promo 1 Promo 2 Explore Our Hotels Promo 3 Sign Out I Join HHonors [Global XA Header & Digital Concierge] Waldorf Astoria Experience Events & Meetings Waldorf Offers Book Now !"#$#!' [Global XA Footer] Paging Navigation When the user selects any page on the site, the content panes will scroll thru until the target page lands in the main content area. Page Thumbnail The page thumbnail will also scroll forward, highlighting not only the selected page, but also the section in which it is located. ()*+,-./ 01.2#"3 456#"*1 9#.3 !"#$#!& WALDORF ASTORIA HOME Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Home Promo 1 Promo 2 781 WALDORF ASTORIA EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Promo 3 Explore proprieties [Global XA Footer] Experience Unicuely Waldorf Astoria Spa Golf [Global XA Footer] Page 15 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Look Up My Reservation Sign Out I >Waldorf Astoria Site, Navigating Within a Section Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Explore Our Hotels Waldorf Astoria Experience Events & Meetings Uniquely WA Experience Wardolf Astoria LP Waldorf Offers Uniquely Waldorf Astoria Book Now Spa Spa Golf Golf !"#$%&'( )*'+,-. /01,-#* 4,'. Waldorf Experience Look Up My Reservation 23* Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels WALDORF ASTORIA EXPERIENCE Events & Meetings Waldorf Offers Lorem ipsum dolor sit amet, consectetur adipiscing elit. Book Now Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Look Up My Reservation Explore proprieties Experience Unicuely Waldorf Astoria Spa [WA Logo] !"#$%&'( )*'+,-. /01,-#* Sign Out I Join HHonors [Global XA Header & Digital Concierge] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Book Now Golf 56&"10!7! 8&&1#"90 [Global XA Footer] WHAT WE OFFER SCENIC PRO COURSES 23* [Optional Media ] 8&&1#90 CHALLENGING WALDORF ASTORIA EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. BRAND GOLF Explore proprieties )&++#"90 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Experience Unicuely Waldorf Astoria Spa Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Golf Find Golf Course [Global XA Footer] Experience Unicuely Waldorf Astoria Spa Golf [Global XA Footer] Page 16 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Home Promo Promo Wireframe: >Waldorf Astoria Site, Transition from Brand to Property Promo Home Waldorf Astoria Beach House Maldives Home Look Up My Reservation Sign Out I Promo Promo Beach House Maldives Look Up My Reservation Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Promo [Hotel Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Highlights Amenities & Services Events & Meetings Hotel Information About Destination Join HHonors [Waldorf Astoria Logo] Book Now !"#$#!% !"#$#!% Booking Module !"#$#!' Booking Module !"#$#!' !"#$#!& !"#$#!& WALDORF ASTORIA HOME BEACH HOUSE MALDIVES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. See Details Promo 1 Promo 2 Promo 3 Home [Global XA Footer] Page 17 of 84 I Download Brochure Waldorf Offers Book Now Home Sign Out [Global XA Header & Digital Concierge] Promo 1 Promo 2 Promo 3 [Global XA Footer] This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: >Waldorf Astoria Site, Property Level Menu, Part 1 of 2 Look Up My Reservation Sign Out I Join HHonors 1 [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination Brand Navigation Minimized [Waldorf Astoria Logo] Book Now 1.0 !"#$#!% [Res Widget] !"#$#!' !"#$#!& BEACH HOUSE MALDIVES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Home Promo 1 Promo 2 Promo 3 [Global XA Footer] Page 18 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: >Waldorf Astoria Site, Property Level Menu, Part 2 of 2 Look Up My Reservation Sign Out I Join HHonors 1 [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination Brand Navigation Expanded [Waldorf Astoria Logo] Book Now Explore Our Hotel The Waldorf Experience !"#$#!% Events & Meeting Waldorf Offers 1.0 [Res Widget] !"#$#!' !"#$#!& BEACH HOUSE MALDIVES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Home Promo 1 Promo 2 Promo 3 [Global XA Footer] Page 19 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Look Up My Reservation Sign Out I >Waldorf Astoria Site, Property Level, Navigating within a Page Join HHonors [Global XA Header & Digital Concierge] [Hotel Logo] 1 Download Brochure Highlights Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] Book Now PROPERTY SPA MASSAGE !"##$%&!' 2 1 FACIALS BODY WRAPS TREATMENT LOREM TREATMENT LOREM TREATMENT LOREM !"##$%&!( [Global XA Header & Digital Concierge] Amenities & Services Book Now MASSAGE Spa Golf FACIALS Restaurant & Bars BODY WRAPS Activities Treatment 3 Treatment 4 Treatment 5 Treatment 6 Different Reservationof content Join HHonors displayed in can be Look Up My type Sign Out I this template (see page )Brochure Download Events & Meetings Hotel Information Modun Spa embraces the symbolic nature of the historical labyrinth – a winding path that forms a journey to self discovery and holistic renewal. Relax and breathe as you meander the labyrinth style pathways of our tranquil garden spa and surrender yourself to a personalized adventure of creative and spiritual renewal, calm your mind and refocus your intentions. Embrace the healing energies of aromatherapy, yoga, meditation, indigenous herbal healing traditions or the therapeutic wonders of Ayurveda – the choice is entirely yours. PROPERTY SPA Guest Rooms Treatment 2 Explore Hotels For a full list of Modun Spa's offerings, please download the brochure here. Amenities & Services Treatment 1 Spa Navigation Within a Section Content in the selected section can be brows using the scroll bar on the right side of the page. !"##$%&!) Modun Spa embraces the symbolic nature of the historical labyrinth – a winding path that forms a journey to self discovery and holistic renewal. Relax and breathe as you meander the labyrinth style pathways of our tranquil garden spa and surrender yourself to a personalized adventure of creative and spiritual renewal, calm your [Hotel Logo] mind and refocus your intentions. Embrace the healing energies of aromatherapy, yoga, meditation, indigenous herbal healing traditions or the therapeutic wonders of Ayurveda – the choice is Highlights entirely yours. Spa Page Navigation Within a Page When the user selects one of the menu items on the left of the page, the page will scroll vertically and anchor to the selected section. If the user makes a new selection the page will jump up or down to the corresponding section Lorem Ipsum About Destination [Waldorf Astoria Logo] Look Up My Reservation Sign Out I [Hotel Logo] !"##$%&!' Book Now !"##$%&!) PROPERTY SPA MASSAGE [Global XA Footer] TREATMENT LOREM TREATMENT LOREM Download Brochure Explore Hotels Highlights For a full list of Modun Spa's offerings, please download the brochure here. TREATMENT LOREM Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] MASSAGE LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. *$#+ SHIATSU MASSAGE (60) FACIALS BODY WRAPS !"##$%&!( TREATMENT LOREM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. ,-.$/& 23&454&4-. TREATMENT LOREM TREATMENT LOREM DEEP TISSUE MASSAGE (60) Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. ,-.&"%/"0& 1"/. SWEDISH MASSAGE (60) Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem Ipsum [Global XA Footer] Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 20 of 84 Join HHonors [Global XA Header & Digital Concierge] This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site, Brand Navigation Items Brand Level Home Footer Item Explore Our Hotels The Conrad Experience Events & Meetings Offers About Conrad Uniquely Conrad Weddings Future Opening Spa Meetings Green Initiatives Golf Social Events Development Residences Leadership Note: This is not a site map. Does not include Global XA items. Page 21 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site, Property Navigation Items Property Level Home Gallery About [Destination] Guest Rooms Amenities & Services Events & Meetings Hotel Information Exclusive Offers If available Destination Guide Spa Weddings Hotel Overview If available Local Attractions Golf Meetings Location & Tranportations Neighborhood History Restaurants & Bars Social Events Hotel History/Stories Standalone Links Hotel Policies If available Media Center If notable Resort Activities Recent Refurbishments Optional [Unique amenities/ services] Note: This is not a site map. Does not include Global XA items. Page 22 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site, Interaction Concept Home Events & Meetings The Conrad Experience [Next Section] Home Events & Meetings (LP) Promo 1 Uniquely Conrad Weddings Promo 2 Spa Meetings Promo 3 Concept: Filmstrip Viewer/Projector The Conrad Experience (LP) Golf Social Events Residences Page 23 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site: Brand Level Navigation 1 Reservation widget is open by default on the Brand and Property landing pages. [Digital Concierge & Global XA Header] 1 [Conrad Logo] Explore Our Hotels !"#$%&!'$%#&!(")* Book Now [Res Widget] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. The Conrad Experience [Brand Callout] Events & Meetings [Brand Callout] Conrad Offers [Brand Callout] Property Name - Location [Global XA Footer] Page 24 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site: Navigating to Another Section NAVIGATING TO A SECTION (From one filmstrip to another) Example: Conrad Brand Home to The Conrad Experience [Digital Concierge & Global XA Header] [Global XA Header & Digital Concierge] Book Now Book Now [Conrad Logo] Explore Our Hotels The Conrad Experience Events & Meetings !"#$%&!'$%#&!(")* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. [Conrad Logo] [Res Widget] Explore Our Hotels [Brand-Level Callout] [Brand-Level Callout] The Conrad Experience Events & Meetings +,*!!"#$%&!-./*$0*#1*!! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. The Conrad Experience Uniquely Conrad Spa Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Golf Residences Conrad Offers [Optional Callout] Conrad Offers [Brand-Level Callout] Hotel Name - Location [Global XA Footer] Page 25 of 84 Hotel Name - Location [Global XA Footer] This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site: Navigating Within a Section [Digital Concierge & Global XA Header] 1 NAVIGATING WITHIN A SECTION (From one frame to another) User clicks on secondary navigation (eg. Golf) Book Now [Conrad Logo] Explore Our Hotels The Conrad Experience !"#!$%&'()!*+,#'-#&.#!! The Conrad Experience Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Uniquely Conrad Spa Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Golf Residences Events & Meetings 2 The Golf page slides in from the top, pushing out The Conrad Experience page [Optional Callout] Conrad Offers [Global XA Header & Digital Concierge] [Conrad Logo] aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc Explore Our Hotels [Global XA Footer] Hotel Name - Location The Conrad Experience Book Now Events & Meetings [Digital Concierge & Global XA Header] Conrad Offers /'(&)!0%12 Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc The Conrad Experience Uniquely Conrad Spa Golf Residences 3 The Golf page is now the current page Explore Our Hotels The Conrad Experience Find a Golf Course [Optional Image or Video] [Global XA Footer] Book Now [Conrad Logo] Events & Meetings Conrad Offers /'(&)!0%12 Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc The Conrad Experience Uniquely Conrad Spa Golf Residences Find a Golf Course [Optional Image or Video] Example: The Conrad Experience to Brand Golf Page [Global XA Footer] Page 26 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site: Transition from Brand to Property TRANSITION FROM BRAND TO PROPERTY (A new reel) Example: Brand Home to Property Home [Global XA Header & Digital Concierge] [Global XA Header & Digital Concierge] [Global XA Header & Digital Concierge] CONRAD LOCATION [Conrad Logo] Book Now Explore Our Hotels The Conrad Experience Events & Meetings !"#$%&!'$%#&!(")* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Conrad Offers [Res Widget] [BrandLevel Callout] [BrandLevel Callout] Book Now !"#$%&!'$%#&!(")* [Res Widget] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. [Property Level Callout] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Gallery !"#$%&!+$",*$-.!(")* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. About Destination Guest Rooms Amenities & Services [Property Level Callout] [Conrad Logo] Events & Meetings [Property Level Callout] [BrandLevel Callout] Hotel Information Exclusive Offers 1 Hotel Name - Location Hotel Name - Location [Global XA Footer] Brand navigation collapses while it begins to slide towards the right. View Hotel Photos [Global XA Footer] Expanded Property navigation with the collapsed Brand navigation docks on the right side of the Property page. 1 Collapsed Brand navigation on Property !"#$%&!("-*/0!1!2*0"$-0! (Minimized View) !"#$%&!("-*/0!1!2*0"$-0 » Find a Hotel The Conrad Experience Events & Meetings Brand Offers » » » (Expanded View on click) Page 27 of 84 This diagram does not represent the final site structure, design or copy. ! Policies | Media Center | Fact Sheet/Brochure | View More Hotels --> [Global XA Footer] Brand navigation continues to slide over to the right while the Property navigation begins to expand on top of the collapsed Brand navigation. !"#$%&!("-*/0!1!2*0"$-0 © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site: Property Level Navigation Template: Property Home [Digital Concierge & Global XA Header] CONRAD LOCATION Book Now [Res Widget] Gallery !"#$%&!'$"()$*+!,"-) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. About Destination Guest Rooms [Property Callout] Amenities & Services [Property Callout] Events & Meetings Hotel Information [Property Callout] Exclusive Offers !"#$%&!,"*)./!0!1)/"$*/! View Hotel Photos Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 28 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site: Navigation Within a Page IN-PAGE INDEX INTERACTION (Panoramic filmstrip) Example: Property Spa to Massage [Digital Concierge & Global XA Header] [Digital Concierge & Global XA Header] CONRAD Book Now LOCATION .$"/)$(0!1/% Amenities & Services Spa Golf Restaurants & Bars Activities Unique Amenity Unique Service Book Now CONRAD «Back to Spa 4%++%5)!6"$)3!7/+83 Gallery Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. 1/%!2$)%(3)#(+ Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum, turpis lorem rhoncus diam, eu accumsan velit felis id sem. Body Wraps » Facials » Massage About Destination Amenities & Services Spa » » Treatment Lorem » Treatment Lorem » Guest Rooms Suspendisse in odio vel sem posuere bibendum. Curabitur vel felis justo. Suspendisse pretium metus nec lorem laoreet interdum. Donec vel dolor vitae ipsum condimentum facilisis et ut urna. Pellentesque nunc libero, volutpat at ultricies tincidunt, tempor id quam. Golf Restaurants & Bars Treatment Lorem Activities Amenities & Services Unique Amenity 1/%!2$)%(3)#(+ » Facials » Massage Body Wraps » » Treatment Lorem » Treatment Lorem » Treatment Lorem Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Shiatsu Massage (60 min) Gallery About Destination Guest Rooms Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Amenities & Services Deep Tissue Massage (60 min) Unique Service Events & Meetings Book a Session: +XXX XXX-XXX-XXXX | spa@hotel.com LOCATION Donec tristique elit eu est pretium non molestie nibh commodo. Donec gravida condimentum eros, at rhoncus mi çmolestie massa dictum tempus. Hotel Information Events & Meetings Hotel Information Swedish Massage (60 min) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Exclusive Offers !"#$%&!'"()*+!,!-)+"$(+! View Spa Photos !"#$%&!'"()*+!,!-)+"$(+! Thai Yoga Massage (60 min) View Spa Photos Exclusive Offers Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec. Vivamus ut curabitur pharetra congue urna in semper pharetra congue Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] [Global XA Footer] Clicking on an index item slides the content into the main space from beyond the boundary on the right, as if it was one wide panoramic page. The primary and secondary navigation areas persist and remain in place. Page 29 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Digital Concierge, Overview » 7 days from your stay in Tokyo. Any pre-arrival request? Contact Us My Reservation Digital Concierge Sign In Join HHnonors Global XA Header Elements • These GXA header elements work in conjunction with Digital Concierge • Other GXA header elements, such as search, are placed elsewhere on the page » 7 days from your stay in Tokyo. Any pre-arrival request? Contact Us My Reservation Sign In Join HHnonors Conrad Tokyo 1-9-1 Higashi-Shinbashi, Minato-ku Tokyo, 105-7337, Japan Tel: 81-3-6388-8000 Fax: 81-3-6388-8001 Email: conrad_tokyo@hilton.com Conrad Hotels & Resorts US: 1-800-CONRADS Int: +800-00-266-723 Email: conrad@hilton.com Contact Us Drop-Down Menu • Part of Digital Concierge • Property contact info only appears on property pages • Brand contact info is persistent Page 30 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Digital Concierge, Composition Parameters • • • • • • • • • Log-in status (yes/no) Upcoming reservation (yes/no; location and date) Past reservation (yes/no; location and date) HHonors Tier HHonors Point Newsletter subscription (yes/no; selection) Current webpage Current date/time Search keyword » 7 days from your stay in Tokyo. Any pre-arrival request? Content • • • • • Concierge message Promote message "Did you know?" "Happening now" Other brand/property/ destination info • Alerts (TBD) Page 31 of 84 This diagram does not represent the final site structure, design or copy. Actions • • • • • • Check-in Request upon arrival Email View offer Go to a webpage N/A © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Digital Concierge, Service Samples » Dreaming of a Roman Holiday? See our romantic weekend package. Parameter: Search keyword (e.g.: "Rome" or "romantic") Content: Promote message Action: View offer » Happening now: Creole cooking class — View all exclusive activities Parameters: Current date/time + current webpage Content: "Happening now" Action: Go to a webpage » Come back to Maldives. Newly remodeled villas await. Parameters: Logged in + past reservation + current webpage Content: Concierge message + hotel info Action: N/A » Special offer for HHonors Gold VIP: 3rd night free at Conrad Chicago Parameters: Logged in + HHonors tier Content: Promote message Action: View offer » Extra! Extra! Rated best spa in London! Read the latest review. Parameter: Current webpage Content: Hotel info Action: Go to a webpage » The Arizona Biltmore staff welcomes your arrival today. Check in now. Parameters: Logged in + upcoming reservation + current date/time Content: Concierge message Action: Check in Note: All service samples are for illustrative purposes only. Page 32 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site: Explore Our Hotels (Map view with rollover) 1 Existing as well as future openings display on the map and are differentiated visually. [Digital Concierge & Global XA Header] 2 On mouseover, Property name displays. User can click for more details (see next wireframe) [Conrad Logo] !"#$%&'!()&!*%+'$, Map View List View Browse by Mood Lorem ipsum dolor sit amet, consectetur adipiscing elit. ! Explore Our Hotels Conrad Dublin» 2 The Conrad Experience ! ! !! ! ! ! 1 Events & Meetings Filter 3 See separate wireframe for details on proposed filtering criteria. 3 !! [Filtering Criteria] Conrad Offers ! [Global XA Footer] Page 33 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site: Explore Our Hotels - Map View (with hotel detail on click) 1 When user clicks on Property name, more details are displayed as well as relevant calls to action. Check Availability link takes the user to Res Engine. [Digital Concierge & Global XA Header] [Conrad Logo] !"#$%&'!()&!*%+'$, Map View List View Browse by Mood Lorem ipsum dolor sit amet, consectetur adipiscing elit. Filter ! Explore Our Hotels ! ! The Conrad Experience ! !! ! !! Events & Meetings ! X [Filtering Criteria] Image Conrad Offers ! 1 View Hotel Website» Conrad Dublin Earlsfort Terrace | Dublin, 2, Ireland | Tel: 353-1-602-8900 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Style: Classic, Grand, Hotel Check Availability» [Global XA Footer] Page 34 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site: Explore Our Hotels (visual search) 1 Filter and Visual Search (a.k.a. Browse by Mood) are a toggle. Clicking on the tab brings the panel forward and opens an overlay with images for the user to select. The overlay can open over Map or List view, whichever is currently selected, and acts as a filter for that current view. [Digital Concierge & Global XA Header] [Conrad Logo] -&%.,'!-/!0%%1 Book Now 1 Not sure where you want to go? !"#$%&'!()&!*%+'$, Map View List View We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet. Browse by Mood Lorem ipsum dolor sit amet, consectetur adipiscing elit. Image Image Image Image ! The Conrad Experience Events & Meetings Your Selections ! Explore Our Hotels !! Image Image ! Image Conrad Offers Instructional copy lorem ipsum dolor. ! ! ! !Image Filter ! Image Image ! Image Image Image Image Image [Global XA Footer] Page 35 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site: Explore Our Hotels (visual search, user selections) 1 User's selections are visually differentiated and also appear in the Your Selections panel. [Digital Concierge & Global XA Header] [Conrad Logo] -&%.,'!-/!0%%1 Once user has selected the desired images, clicking Find Destinations will display the filtered results accordingly. Book Now Not sure where you want to go? !"#$%&'!()&!*%+'$, Map View List View We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet. Browse by Mood 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Image Image Image Image ! The Conrad Experience Events & Meetings Your Selections ! Explore Our Hotels !! Image ! !Image Image Conrad Offers ! ! Image Image Image Image Image Image Image Image 1 ! Image Image ! Image Instructional copy lorem ipsum dolor. Image ! Filter Image Find Destinations Image [Global XA Footer] Page 36 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Conrad Site: Explore Our Hotels (visual search results) 1 Filtered results appear in the current view as well as the user's selections in the panel. Clicking on List View will show the selected hotels in a list with the remaining hotels greyed out/inactive (see next wireframe). [Digital Concierge & Global XA Header] [Conrad Logo] !"#$%&'!()&!*%+'$, Map View User can modify selections by clicking the button and making the desired changes. List View Browse by Mood Your search results lorem ipsum dolor sit amet, consectetur adipiscing elit. Filter Your Selections Explore Our Hotels Instructional copy lorem ipsum dolor. Image Events & Meetings 1 Image Image Image Image The Conrad Experience Image 1 !! Conrad Offers ! Modify Selections [Global XA Footer] Page 37 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Conrad Site: Explore Our Hotels (List view) 1 The index displays a clickable list of all Properties by Region. This is the primary method of finding a specific hotel. The links act as anchor tags and displays the selected Property or Region as the first item. [Digital Concierge & Global XA Header] [Conrad Logo] !"#$%&'!()&!*%+'$, Map View Lorem ipsum dolor sit amet, consectetur adipiscing elit. Explore Our Hotels North America Chicago Indianapolis Miami New York (2011) Latin America/Caribbean Bahamas Punta del Este - Urugay (2012) San Juan - PR Europe Brussels Dublin List View 1 Middle East Bahrain - Saudi Arabia Cairo Dubai Istanbul The Conrad Experience Asia Filter 2Bali Bangkok Beijing Dalian (2013) Hong Kong Koh Samui Maldives Sanya Haitang Bay Shanghai Singapore Tokyo 3 Hotel details appear in this area, listed in the same order as the index. The default set displayed is North America. 4 A secondary way to access Property details is to page through the list. However, primary method used will be the index above. 3 Events & Meetings 4 North America Conrad Location Image View Hotel Website» Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Conrad Offers Browse by Mood 2 Properties that are filtered out by the Filter or Visual Search/Browse by Mood are grayed out and inactive. Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Classic, Hotel Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Grand Image View Hotel Website» Conrad Location Image View Hotel Website» Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Grand [Filtering Criteria] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Classic, Hotel Image View Hotel Website» [Global XA Footer] Page 38 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Default Settings Conrad Site: Explore Our Hotels - Proposed Filtering Criteria Detail Example of Selection Filter 1 Filter Filter Options Filter Options HOTEL STYLE HOTEL STYLE ALL (30) Classic (6) Residence (2) Grand (8) Resort (9) ! Modern (16) Tropical (11) !ALL (30) Classic (6) Grand (8) Modern (16) Residence (2) Resort (9) Tropical (11) SETTING !ALL (30) Beach (16) City (11) Island (4) INTERESTS !ALL (30) Fitness (xx) Golf (xx) Skiing (xx) Tennis(xx) SETTING ALL (30) ! Beach (16) City (11) Island (4) Beauty Salon (xx) Mind-Body-Spirit (xx) Spa (xx) Wellness (xx) 2 INTERESTS Beauty Salon (xx) ALL (30) ! Fitness (xx) ! Mind-Body-Spirit (xx) ! Spa (xx) Golf (xx) ! Wellness (xx) Skiing (xx) Tennis(xx) AMENITIES !ALL (xx) Beach Access (xx) Private Balcony (xx) Pets Allowed (xx) Swimming Pool (xx) Wheelchair Accessible (xx) Business Center (xx) High Speed Internet (xx) Meeting Rooms (xx) Wireless Internet (xx) Page 39 of 84 Selecting filtering criteria instantly displays results in the selected view - either Map View or List View. ALL within each category will be selected by default in order to display all possible results. The exception is Show Hotels, since most users will want to see existing properties, and future openings will be the exception. 2 User can select multiple criteria within the same category. AMENITIES ALL (xx) ! Beach Access (xx) Private Balcony (xx) Pets Allowed (xx) Swimming Pool (xx) Wheelchair Accessible (xx) Business Center (xx) ! High Speed Internet (xx) Meeting Rooms (xx) Wireless Internet (xx) SHOW HOTELS ALL (xx) !Existing Properties (xx) Future Openings (xx) 1 Filtering criteria is currently TBD. Number of matching results for each criteria displays in parentheses and changes as user makes selections. SHOW HOTELS ALL (xx) ! Existing Properties (xx) Future Openings (xx) This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Offers Page, Part 1 of 3 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Explore Our Hotels Waldorf Astoria Experience Events & Meetings Waldorf Offers WALDORF OFFERS WALDORF ATORIA ORLANDO FLORIDA - USA UNLIMITED GOLF Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Book Now SELECT A DATE 11/19/2010 Check-in date 11/19/2010 Check-out date All Reagions Search GRAND WAILEA HAWAII - USA GRAND+FLIGHT+CAR= SAVINGS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Book Now TRIANON PLACE VERSAILLE VERSAILLES - FRANCE 100TH ANNIVERSARY PACKAGE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Home Callout 1 Callout 2 Book Now Callout 3 [Global XA Footer] Page 40 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Offers Page, Part 2 of 3 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Explore Our Hotels Waldorf Astoria Experience Events & Meetings Waldorf Offers WALDORF OFFERS WALDORF ATORIA ORLANDO FLORIDA - USA UNLIMITED GOLF Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Book Now SELECT A DATE 11/19/2010 Check-in date 11/19/2010 Check-out date All Reagions Asia Europe GRAND WAILEA HAWAII - USA Latin America/Caribbean GRAND+FLIGHT+CAR= SAVINGS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Middle East North America Book Now TRIANON PLACE VERSAILLE VERSAILLES - FRANCE 100TH ANNIVERSARY PACKAGE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Home Callout 1 Callout 2 Book Now Callout 3 [Global XA Footer] Page 41 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Offers Page, Part 3 of 3 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Explore Our Hotels Waldorf Astoria Experience Events & Meetings Waldorf Offers WALDORF OFFERS LOREM IPSUM LOCATION - COUNTRY UNLIMITED GOLF Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. See Ditails Book Now SELECT A DATE 11/19/2010 Check-in date 11/19/2010 Check-out date Asia Bali LOREM IPSUM LOCATION - COUNTRY GRAND+FLIGHT+CAR= SAVINGS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Bangkok Beijing Dalian (2013) Hong Kong Koh Samui See Ditails Book Now Maldives Sanya Haitang Bay LOREM IPSUM LOCATION - COUNTRY Shanghai 100TH ANNIVERSARY PACKAGE Singapore Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Tokyo See Ditails Home Callout 1 Callout 2 Search Book Now Callout 3 [Global XA Footer] Page 42 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] Open Mic 4. Open Mike ! Q&A ! Discussions Page 43 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] Next Steps 5. Next Steps ! Send us your feedback ! Suggest items to be user tested Page 44 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [Agenda] Thank You THANK YOU! Page 45 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Appendices: Detailed Wireframes Appendices: Detailed Wireframes Page 46 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Brand, Home 0.0 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Book Now !"#$#!% Booking Module !"#$#!' !"#$#!& WALDORF LOREM Lorem ipsum dolor sit amet, consectetur adipiscing IPSOM elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. See Details Home Promo 1 Promo 2 Promo 3 [Global XA Footer] Page 47 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Brand, Home 0.0 (Clasped Booking Module) Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Book Now !"#$#!% !"#$#!' !"#$#!& WALDORF LOREM Lorem ipsum dolor sit amet, consectetur adipiscing IPSOM elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. See Details Home Promo 1 Promo 2 Promo 3 [Global XA Footer] Page 48 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Brand, The Waldorf Experience, Landing Page 2.0 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Uniquely Waldorf Astoria Book Now Spa Golf !"#$%&'( )*'+,-. /01,-#* PROMO LOREM PROMO LOREM 4,'. 23* WALDORF ASTORIA Lorem ipsum dolor sit amet, consectetur adipiscing EXPERIENCE elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Explore proprieties Experiece Uniquely Waldorf Astoria Spa Golf [Global XA Footer] Page 49 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Brand, Uniquely Waldorf Astoria 2.1 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Book Now !"# HISTORY SPORT CULINARY ()*+,-!.! /**,0+1- WELLNESS UNIQUELY WALDORF Lorem ipsum dolor sit amet, consectetur adipiscing ASTORIA elit. Maecenas at nisi vitae massa aliquam blandit vel $%&' eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Explore proprieties Experiece Uniquely Waldorf Astoria Spa Golf [Global XA Footer] Page 50 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Property Level, Spa 2.2 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Book Now !"#$ TITLE LOMER IPSUM TITLE LOMER IPSUM TITLE LOMER IPSUM [Optional Media ] /'00-(.* TITLE LOMER IPSUM BRAND SPA %&'()*!+! ,'')-(.* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Find Spa Course Experiece Uniquely Waldorf Astoria Spa Golf [Global XA Footer] Page 51 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Waldorf Astoria Site, Property Level, Golf 2.3 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [WA Logo] Waldorf Astoria Experience Explore Our Hotels Events & Meetings Waldorf Offers Book Now !"#$%&!'! (##%)$*& WHAT WE OFFER SCENIC PRO COURSES [Optional Media ] (##%)*& CHALLENGING BRAND GOLF +#,,)$*& Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Find Golf Course Experiece Uniquely Waldorf Astoria Spa Golf [Global XA Footer] Page 52 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Property, !Amenities & Services 1.0:x1 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] Guest Rooms Book Now Restaurant & Bars Spa Golf !"#$%! &''($ Restaurant & Bars TITLE LOMER IPSUM Activities TITLE LOMER IPSUM Lorem TITLE LOMER IPSUM !',- )*+ PROPRIETY AMENITIES & SERVICES Lorem ipsum dolor sit amet, consectetur adipiscing LOREM elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 53 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Site, Property Level, Guest Room 2.0: X.1-1X Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] Book Now GUEST ROOMS ROOM LOMER IPSUM !"# ROOM LOMER IPSUM ROOM LOMER IPSUM ()*+#,-#.+ /!0#-* ROOM LOMER IPSUM ROOM LOMER IPSUM $%&' Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 54 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Site, Property Level, Guest Room 2.0: X.1-1X (Details) Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Book Now Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] ROOM LOREM IPSUM GUEST ROOMS ROOM LOMER IPSUM !"# ROOM LOMER IPSUM ROOM LOMER IPSUM ()*+#,-#.+ /!0#-* ROOM LOMER IPSUM ROOM LOMER IPSUM $%&' Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 55 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Site, Property Level, Spa 2.0: X.1-2 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] Book Now PROPRIETY SPA MASSAGE !"#$ FACIALS BODY WRAPS ./(010(0&' TREATMENT LOREM TREATMENT LOREM TREATMENT LOREM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. %&'()*+),( -)+' For a full list of Spa's offerings, please download the brochure here. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 56 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Site, Property Level, Spa 2.0: X.1-2 1 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Book Now PROPRIETY SPA MASSAGE FACIALS BODY WRAPS TREATMENT LOREM Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] MASSAGE LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. !"#$ SHIATSU MASSAGE (60) Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. ./(010(0&' TREATMENT LOREM TREATMENT LOREM DEEP TISSUE MASSAGE (60) Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. %&'()*+),( -)+' SWEDISH MASSAGE (60) Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 57 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Site, Property Level,!Golf 2.0: X.1-3 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] Book Now PROPRIETY GOLF !"#$%&'%($! )!*%'# TITLE LOMER IPSUM TITLE LOMER IPSUM TITLE LOMER IPSUM /0'"1! 23#&1! TITLE LOMER IPSUM TITLE LOMER IPSUM +,$-.-$-"# Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 58 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Property, !Golf 2.0: X.1-3-x1 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Book Now Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] LOREM IPSUM PROPRIETY GOLF !"#$%&'%($! )!*%'# TITLE LOMER IPSUM TITLE LOMER IPSUM TITLE LOMER IPSUM /0'"1! 23#&1! TITLE LOMER IPSUM TITLE LOMER IPSUM +,$-.-$-"# Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 59 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Property, Golf 2.0: X.1-3-x2 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Book Now Amenities & Services Events & Meetings Hotel Information TITLE LOMER IPSUM TITLE LOMER IPSUM [Waldorf Astoria Logo] LOREM IPSUM PROPRIETY GOLF LOREM IPSUM TITLE LOMER IPSUM About Destination Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. !"#$%&'%($! )!*%'# /0'"1! 23#&1! TITLE LOMER IPSUM TITLE LOMER IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. +,$-.-$-"# LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 60 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Property, Restaurant & Bars 2.0: X.1-4X Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] Book Now RESTAURA NT & BARS !"#$%$#$&' TITLE LOMER IPSUM TITLE LOMER IPSUM TITLE LOMER IPSUM /%&0#'!1! +&&#$02' TITLE LOMER IPSUM TITLE LOMER IPSUM ()*&+! ,-'.+! Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 61 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Property, Restaurant & Bars 2.0: X.1-4 1 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Book Now Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] LOREM IPSUM RESTAURA NT & BARS !"#$%$#$&' TITLE LOMER IPSUM TITLE LOMER IPSUM TITLE LOMER IPSUM /%&0#'!1! +&&#$02' TITLE LOMER IPSUM TITLE LOMER IPSUM ()*&+! ,-'.+! Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 62 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: Waldorf Astoria Property, Restaurant & Bars 2.0: X.1-4 2 Look Up My Reservation Sign Out I Join HHonors [Global XA Header & Digital Concierge] Download Brochure [Hotel Logo] Highlights Book Now RESTAURA NT & BARS TITLE LOMER IPSUM TITLE LOMER IPSUM TITLE LOMER IPSUM Amenities & Services Events & Meetings Hotel Information About Destination [Waldorf Astoria Logo] LOREM IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. !"#$%$#$&' /%&0#'!1! +&&#$02' TITLE LOMER IPSUM TITLE LOMER IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. ()*&+! ,-'.+! LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Amenities & Services Guest Rooms Spa Golf Restaurant & Bars Activities Lorem Ipsum [Global XA Footer] Page 63 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [0.0] Conrad Brand Home 1 Reservation widget is open by default on the Brand and Property landing pages. [Digital Concierge & Global XA Header] 1 [Conrad Logo] Explore Our Hotels !"#$%&!'$%#&!(")* Book Now [Res Widget] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. The Conrad Experience [Brand Callout] Events & Meetings [Brand Callout] Conrad Offers [Brand Callout] Property Name - Location [Global XA Footer] Page 64 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: [1.0] Explore Our Hotels (Map view with rollover) 2 1 Existing as well as future openings display on the map and are differentiated visually. [Digital Concierge & Global XA Header] 2 On mouseover, Property name displays. User can click for more details (see next wireframe) [Conrad Logo] !"#$%&'!()&!*%+'$, Map View List View Browse by Mood Lorem ipsum dolor sit amet, consectetur adipiscing elit. ! Explore Our Hotels Conrad Dublin» 2 The Conrad Experience ! ! !! ! ! ! 1 Events & Meetings Filter 3 See separate wireframe for details on proposed filtering criteria. 3 !! [Filtering Criteria] Conrad Offers ! [Global XA Footer] Page 65 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: [1.0] Explore Our Hotels - Map View (with hotel detail on click) 2 1 When user clicks on Property name, more details are displayed as well as relevant calls to action. Check Availability link takes the user to Res Engine. [Digital Concierge & Global XA Header] [Conrad Logo] !"#$%&'!()&!*%+'$, Map View List View Browse by Mood Lorem ipsum dolor sit amet, consectetur adipiscing elit. Filter ! Explore Our Hotels ! ! The Conrad Experience ! !! ! !! Events & Meetings ! X [Filtering Criteria] Image Conrad Offers ! 1 View Hotel Website» Conrad Dublin Earlsfort Terrace | Dublin, 2, Ireland | Tel: 353-1-602-8900 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Style: Classic, Grand, Hotel Check Availability» [Global XA Footer] Page 66 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: [1.0] Explore Our Hotels (visual search) 2 1 Filter and Visual Search (a.k.a. Browse by Mood) are a toggle. Clicking on the tab brings the panel forward and opens an overlay with images for the user to select. The overlay can open over Map or List view, whichever is currently selected, and acts as a filter for that current view. [Digital Concierge & Global XA Header] [Conrad Logo] -&%.,'!-/!0%%1 Book Now 1 Not sure where you want to go? !"#$%&'!()&!*%+'$, Map View List View We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet. Browse by Mood Lorem ipsum dolor sit amet, consectetur adipiscing elit. Image Image Image Image ! The Conrad Experience Events & Meetings Your Selections ! Explore Our Hotels !! Image Image ! Image Conrad Offers Instructional copy lorem ipsum dolor. ! ! ! !Image Filter ! Image Image ! Image Image Image Image Image [Global XA Footer] Page 67 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: [1.0] Explore Our Hotels (visual search, user selections) 2 1 User's selections are visually differentiated and also appear in the Your Selections panel. [Digital Concierge & Global XA Header] [Conrad Logo] -&%.,'!-/!0%%1 Once user has selected the desired images, clicking Find Destinations will display the filtered results accordingly. Book Now Not sure where you want to go? !"#$%&'!()&!*%+'$, Map View List View We'll help you find a destination according to your mood. Just select images from above that inspire you lorem ipsum dolor sit amet. Browse by Mood 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Image Image Image Image ! The Conrad Experience Events & Meetings Your Selections ! Explore Our Hotels !! Image ! !Image Image Conrad Offers ! ! Image Image Image Image Image Image Image Image 1 ! Image Image ! Image Instructional copy lorem ipsum dolor. Image ! Filter Image Find Destinations Image [Global XA Footer] Page 68 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Wireframes v1.0.0 November 10, 2010 Luxury Brand Sites Rearch Wireframe: [1.0] Explore Our Hotels (visual search results) 2 1 Filtered results appear in the current view as well as the user's selections in the panel. Clicking on List View will show the selected hotels in a list with the remaining hotels greyed out/inactive (see next wireframe). [Digital Concierge & Global XA Header] [Conrad Logo] !"#$%&'!()&!*%+'$, Map View User can modify selections by clicking the button and making the desired changes. List View Browse by Mood Your search results lorem ipsum dolor sit amet, consectetur adipiscing elit. Filter Your Selections Explore Our Hotels Instructional copy lorem ipsum dolor. Image Events & Meetings 1 Image Image Image Image The Conrad Experience Image 1 !! Conrad Offers ! Modify Selections [Global XA Footer] Page 69 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0] Explore Our Hotels (List view) 2 1 The index displays a clickable list of all Properties by Region. This is the primary method of finding a specific hotel. The links act as anchor tags and displays the selected Property or Region as the first item. [Digital Concierge & Global XA Header] [Conrad Logo] !"#$%&'!()&!*%+'$, Map View Lorem ipsum dolor sit amet, consectetur adipiscing elit. Explore Our Hotels North America Chicago Indianapolis Miami New York (2011) Latin America/Caribbean Bahamas Punta del Este - Urugay (2012) San Juan - PR Europe Brussels Dublin List View 1 Middle East Bahrain - Saudi Arabia Cairo Dubai Istanbul The Conrad Experience Asia Filter 2Bali Bangkok Beijing Dalian (2013) Hong Kong Koh Samui Maldives Sanya Haitang Bay Shanghai Singapore Tokyo 3 Hotel details appear in this area, listed in the same order as the index. The default set displayed is North America. 4 A secondary way to access Property details is to page through the list. However, primary method used will be the index above. 3 Events & Meetings 4 North America Conrad Location Image View Hotel Website» Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Conrad Offers Browse by Mood 2 Properties that are filtered out by the Filter or Visual Search/Browse by Mood are grayed out and inactive. Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Classic, Hotel Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Grand Image View Hotel Website» Conrad Location Image View Hotel Website» Conrad Location Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Address | City, St/Provice Zip Country | Tel: +XXX XXX-XXX-XXXX Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Grand [Filtering Criteria] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Rooms: 269 Setting: City Check Availability» Style: Classic, Hotel Image View Hotel Website» [Global XA Footer] Page 70 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: Default Settings [1.0] Explore Our Hotels - Proposed Filtering Criteria Detail 2 Example of Selection Filter 1 Filter Filter Options Filter Options HOTEL STYLE HOTEL STYLE ALL (30) Classic (6) Residence (2) Grand (8) Resort (9) ! Modern (16) Tropical (11) !ALL (30) Classic (6) Grand (8) Modern (16) Residence (2) Resort (9) Tropical (11) SETTING !ALL (30) Beach (16) City (11) Island (4) INTERESTS !ALL (30) Fitness (xx) Golf (xx) Skiing (xx) Tennis(xx) SETTING ALL (30) ! Beach (16) City (11) Island (4) Beauty Salon (xx) Mind-Body-Spirit (xx) Spa (xx) Wellness (xx) 2 INTERESTS Beauty Salon (xx) ALL (30) ! Fitness (xx) ! Mind-Body-Spirit (xx) ! Spa (xx) Golf (xx) ! Wellness (xx) Skiing (xx) Tennis(xx) AMENITIES !ALL (xx) Beach Access (xx) Private Balcony (xx) Pets Allowed (xx) Swimming Pool (xx) Wheelchair Accessible (xx) Business Center (xx) High Speed Internet (xx) Meeting Rooms (xx) Wireless Internet (xx) Page 71 of 84 Selecting filtering criteria instantly displays results in the selected view - either Map View or List View. ALL within each category will be selected by default in order to display all possible results. The exception is Show Hotels, since most users will want to see existing properties, and future openings will be the exception. 2 User can select multiple criteria within the same category. AMENITIES ALL (xx) ! Beach Access (xx) Private Balcony (xx) Pets Allowed (xx) Swimming Pool (xx) Wheelchair Accessible (xx) Business Center (xx) ! High Speed Internet (xx) Meeting Rooms (xx) Wireless Internet (xx) SHOW HOTELS ALL (xx) !Existing Properties (xx) Future Openings (xx) 1 Filtering criteria is currently TBD. Number of matching results for each criteria displays in parentheses and changes as user makes selections. SHOW HOTELS ALL (xx) ! Existing Properties (xx) Future Openings (xx) This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [2.0] The Conrad Experience Template: Brand 2nd Level [Digital Concierge & Global XA Header] Book Now [Conrad Logo] !"#!$%&'()!*+,#'-#&.#!! Explore Our Hotels The Conrad Experience Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. The Conrad Experience Uniquely Conrad Spa Golf Residences Events & Meetings [Optional Callout] Conrad Offers Property Name - Location [Global XA Footer] Page 72 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [2.1] Uniquely Conrad Template: Brand 3rd Level [Digital Concierge & Global XA Header] Book Now [Conrad Logo] !"#$%&'(!)*"+,Explore Our Hotels Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. The Conrad Experience Events & Meetings Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc The Conrad Experience Uniquely Conrad Spa Golf Residences Explore Our Hotels Conrad Offers [Optional Image or Video] Property Name - Location [Global XA Footer] Page 73 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [2.2] Spa Template: Brand 3rd Level [Digital Concierge & Global XA Header] Book Now [Conrad Logo] !"#$%!&'# Explore Our Hotels Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. The Conrad Experience Events & Meetings Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc The Conrad Experience Uniquely Conrad Spa Golf Residences Find a Spa Conrad Offers [Optional Image or Video] Property Name - Location [Global XA Footer] Page 74 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [2.3] Golf Template: Brand 3rd Level [Digital Concierge & Global XA Header] Book Now [Conrad Logo] !"#$%!&'() Explore Our Hotels Lorem Ipsum | Lorem Ipsum | Lorem Ipsum | Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. The Conrad Experience Events & Meetings Nunc eleifend, eros id fermentum tincidunt, justo neque iaculis massa, sed suscipit ipsum odio nec justo. Praesent et magna erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce vel mattis eros. Cras lacus nisl, eleifend ac imperdiet eu, commodo eget nulla. Praesent massa metus, imperdiet eu hendrerit vel, ultrices vel tellus. Morbi odio dolor, molestie quis convallis ut, dignissim pulvinar nunc The Conrad Experience Uniquely Conrad Spa Golf Residences Find a Golf Course Conrad Offers [Optional Image or Video] Property Name - Location [Global XA Footer] Page 75 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [3.0] Events & Meetings Overview Template: Brand 2nd Level [Digital Concierge & Global XA Header] Book Now [Conrad Logo] !"#$%&!'!(##%)$*& Explore Our Hotels The Conrad Experience Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Events & Meetings Weddings Meetings Social Events Events & Meetings [Optional Callout] Conrad Offers Property Name - Location [Global XA Footer] Page 76 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X] Conrad Property Landing Page Template: Property Home [Digital Concierge & Global XA Header] CONRAD LOCATION Book Now [Res Widget] Gallery !"#$%&!'$"()$*+!,"-) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. About Destination Guest Rooms [Property Callout] Amenities & Services [Property Callout] Events & Meetings Hotel Information [Property Callout] Exclusive Offers !"#$%&!,"*)./!0!1)/"$*/! View Hotel Photos Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 77 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1] Amenities & Services Template: Brand 2nd Level [Digital Concierge & Global XA Header] CONRAD LOCATION Book Now Gallery !"#$%&%#'!(!)#*+%,#' About Destination Amenities & Services Spa Golf Restaurants & Bars Activities Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Guest Rooms Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Amenities & Services Unique Amenity Events & Meetings Unique Service Hotel Information [Optional Callout] Exclusive Offers -.$*/0!1.&#2'!(!3#'.*&'! View Property Photos Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 78 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1-2] Spa Template: Property Primary 3 [Digital Concierge & Global XA Header] CONRAD LOCATION Book Now Gallery !"#$%"&'!($) Amenities & Services Spa Golf Restaurants & Bars Activities Unique Amenity Unique Service Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. ($)!2"%)&3%+&/ Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum, turpis lorem rhoncus diam, eu accumsan velit felis id sem. Facials » Suspendisse in odio vel sem posuere bibendum. Curabitur vel felis justo. Suspendisse pretium metus nec lorem laoreet interdum. Donec vel dolor vitae ipsum condimentum facilisis et ut urna. Pellentesque nunc libero, volutpat at ultricies tincidunt, tempor id quam. About Destination Massage » Body Wraps » Guest Rooms Treatment Lorem » Treatment Lorem » Amenities & Services Treatment Lorem » Book a Session: +XXX XXX-XXX-XXXX | spa@hotel.com Events & Meetings Hotel Information Exclusive Offers *#+"),!-#&%./!0!1%/#"&/! *#+"),!-#&%./!0!1%/#"&/ » Find a Hotel The Conrad Experience Events & Meetings Brand Offers » » » View Spa Photos Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 79 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1-2.1] Spa Service Detail Template: (New Template TBD) [Digital Concierge & Global XA Header] CONRAD Book Now LOCATION «Back to Spa !"##"$%!&'(%)!*+#,) Amenities & Services Spa Golf Massage » Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Facials » Shiatsu Massage (60 min) Body Wraps » Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Curabitur tempor faucibus ipsum, a blandit odio rutrum non. Morbi consectetur feugiat nisl non elementum. -+"!.(%"/)%0/# Restaurants & Bars Treatment Lorem » Activities Treatment Lorem » Unique Amenity Gallery Treatment Lorem » Deep Tissue Massage (60 min) Donec tristique elit eu est pretium non molestie nibh commodo. Donec gravida condimentum eros, at rhoncus mi eleifend mattis. Vivamus ut nisl lacus. Etiam eleifend lorem molestie massa dictum tempus. Sed suscipit vehicula commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo tincidunt sem et laoreet. Unique Service About Destination Guest Rooms Amenities & Services Events & Meetings Swedish Massage (60 min) Hotel Information Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Curabitur tempor faucibus ipsum, a blandit odio rutrum non. Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum. Exclusive Offers Thai Yoga Massage (60 min) View Spa Photos 1'0("2!3'/%4#!5!6%#'(/#! Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec. Vivamus ut nisl lacus. Etiam eleifend lorem molestie massa dictum tempus. Sed suscipit vehicula commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 80 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1-3] Golf Template: Property Primary 3 [Digital Concierge & Global XA Header] CONRAD LOCATION Book Now Gallery !"#$ Amenities & Services Spa Golf Restaurants & Bars Activities Unique Amenity Unique Service Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. !"#$!%&'()*&+ Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum, turpis lorem rhoncus diam, eu accumsan velit felis id sem. Service Lorem Ipsum» Contact Golf Course: +XXX XXX-XXX-XXXX | golf@hotel.com Service Lorem Ipsum» About Destination Service Lorem Ipsum» Service Lorem Ipsum» Guest Rooms Service Lorem Ipsum» Service Lorem Ipsum» Amenities & Services Service Lorem Ipsum» Events & Meetings Hotel Information [Optional Callout] Exclusive Offers ,"-'./!0"1&#+!2!3&+"'1+! View Golf Course Photos Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 81 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1-3.1] Golf Services Detail Template: (New Template TBD) [Digital Concierge & Global XA Header] CONRAD Book Now LOCATION «Back to Golf !"#$%&"!'(#")!*+,-) Amenities & Services Spa Restaurants & Bars Activities Unique Amenity Unique Service Service Lorem Ipsum» Service Lorem Ipsum» Heading Lorem Ipsum Service Lorem Ipsum» Golf Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Curabitur tempor faucibus ipsum, a blandit odio rutrum non. Morbi consectetur feugiat nisl non elementum. Gallery .(/0!!"#$%&", Service Lorem Ipsum» Service Lorem Ipsum» Service Lorem Ipsum» Service Lorem Ipsum» About Destination Guest Rooms Amenities & Services Heading Lorem Ipsum Donec tristique elit eu est pretium non molestie nibh commodo. Donec gravida condimentum eros, at rhoncus mi eleifend mattis. Vivamus ut nisl lacus. Etiam eleifend lorem molestie massa dictum tempus. Sed suscipit vehicula commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo tincidunt sem et laoreet. Events & Meetings Heading Lorem Ipsum Hotel Information Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Curabitur tempor faucibus ipsum, a blandit odio rutrum non. Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum. Exclusive Offers 1(2#34!5(6"/,!7!8",(#6,! Heading Lorem Ipsum View Golf Course Photos Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec. Vivamus ut nisl lacus. Etiam eleifend lorem molestie massa dictum tempus. Sed suscipit vehicula commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo tincidunt sem et laoreet aliquam blandit vel eu nisi. Curabitur pharetra Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 82 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1-4] Restaurants & Bars Template: Property Primary 3 [Digital Concierge & Global XA Header] CONRAD LOCATION Book Now Gallery !"#$%&'%($#!)!*%'# Amenities & Services Spa Golf Restaurants & Bars Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum, turpis lorem rhoncus diam, eu accumsan velit felis id sem. !"#$%&'%($#!)!*%'# Restaurant Name» Restaurant Name» Restaurant Name» Guest Rooms Bar/Lounge Name» Bar/Lounge Name» Activities About Destination Amenities & Services Unique Amenity Events & Meetings Unique Service Hotel Information Exclusive Offers +,('%-!.,$"/#!)!!"#,'$#! View Restaurant & Bar Photos Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 83 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential
  • Luxury Brand Sites Rearch Wireframes v1.0.0 November 10, 2010 Wireframe: [1.0:X.1-4.1] Restaurant & Bar Detail Template: (New Template TBD) [Digital Concierge & Global XA Header] CONRAD Book Now LOCATION «Back to Restaurants !"#$%&'%($!)%*" Amenities & Services Spa Golf Restaurants & Bars Activities Restaurant Name» Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at nisi vitae massa aliquam blandit vel eu nisi. Curabitur pharetra congue urna in semper. Restaurant Name» Heading Lorem Ipsum Restaurant Name» Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Curabitur tempor faucibus ipsum, a blandit odio rutrum non. Morbi consectetur feugiat nisl non elementum. Gallery !"#$%&'%($#!+!,%'# Bar/Lounge Name» Bar/Lounge Name» About Destination Guest Rooms Amenities & Services Heading Lorem Ipsum Unique Amenity Donec tristique elit eu est pretium non molestie nibh commodo. Donec gravida condimentum eros, at rhoncus mi eleifend mattis. Vivamus ut nisl lacus. Etiam eleifend lorem molestie massa dictum tempus. Sed suscipit vehicula commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo tincidunt sem et laoreet. Unique Service Events & Meetings Heading Lorem Ipsum Hotel Information Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sem nunc, suscipit sit amet volutpat in, facilisis vel tortor. Fusce at enim aliquam ligula fermentum fringilla. Curabitur tempor faucibus ipsum, a blandit odio rutrum non. Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec ipsum. Nunc rutrum, nibh vel dictum elementum. Exclusive Offers -.('%/!0.$"1#!+!!"#.'$#! Heading Lorem Ipsum View Restaurant & Bar Photos Maecenas in orci in nunc eleifend vehicula. Vivamus purus risus, ullamcorper non dictum eu, vehicula nec. Vivamus ut nisl lacus. Etiam eleifend lorem molestie massa dictum tempus. Sed suscipit vehicula commodo. Integer eleifend mi vel ante suscipit porttitor. Aenean commodo tincidunt sem et laoreet aliquam blandit vel eu nisi. Curabitur pharetra Download Brochure | Hotel Policies | Media Center | More Conrad Hotels » [Global XA Footer] Page 84 of 84 This diagram does not represent the final site structure, design or copy. © 2010 Organic Inc. Proprietary and Confidential