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Purinaone Information Architecture
 

Purinaone Information Architecture

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Purina Redesign and Information architecture document

Purina Redesign and Information architecture document

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    Purinaone Information Architecture Purinaone Information Architecture Document Transcript

    • PurinaONE.com Interaction Design Client: Purina Date: 5 June 2006 Version: 3.0 Author: Andrew Robinson, Maia Marinelli
    • Table of Contents Overview...........................................................................................................................................................................................6 Sitemap..............................................................................................................................................................................................7 High Level Sitemap 8 1.0 Home Page 2.0 Dog Care 3.0 Cat Care 4.0 Products 5.0 Pictures of Health Community 6.0 30-Day Challenge 10.0 User Profile 9 10 11 12 13 14 15 Global Wireframe Notes............................................................................................................................................................ 16 Page Types 17 Template A Home, Category and Landing Pages Template B Family, and Sub Family Pages Template C Detail Pages Template D Pop Up Pages Template E Process Form Pages Masthead Footer Link Types Secondary Navigation Menu Breadcrumb Navigation Graphic Buttons Flash Content Text Links Optional Graphic Text Labels and Images Promotion and Content Tout Modules Forms Error Message and System Feedback 18 19 20 21 22 23 25 26 26 26 26 26 26 26 27 30 31 Wireframes..................................................................................................................................................................................... 32 1.0 Home Page 33 pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 Dog and Cat Care........................................................................................................................................................................ 34 2.0 Dog Care Category Page 35 2.3 Purina Experts Family Page 2.3.1 Online Vet Sub Family Page 2.3.1.2 Vet Q&A Topic Sub Family Page 2.3.1.2.x Vet Q&A Detail Page F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow 2.3.1.1 Ask A Vet Form 2.3.1.4 You and Your Vet Editorial 2.3.1.3 About Dr. Horowitz Bio 2.3.2 Online Nutritionist Tabbed Family Page 2.1 Dog Care Tools 2.1.2 Six Signs of Health 2.1.1 Wellness Quizzes Detail Page 2.2 AtoZ Library 2.2.1.x AtoZ Article Detail Page 2.4a Healthy Weight Management F2.1.1 Visible Results Plan Flow Example of an ideal customer use case scenario - Visible Results Plan 2.1.1 Visible Results Plan - Step 1 2.1.1.1 Visible Results Plan - Step 2 2.1.1.2 Visible Results Plan - Step 3 2.1.1.3.1 Visible Results Plan Results 36 37 38 39 40 41 42 42 43 45 47 48 49 50 51 56 57 58 59 60 61 
    • Product Pages............................................................................................................................................................................... 71 4.0 Products 72 4.1 Dog Product Families 4.1.2 Products Page - Natural Blends Family 4.1.1.1 Dog Products - Natural Blends Detail 4.1.1.1 Dog Products Detail - Guaranteed Analysis 4.1.1.2 Dog Products Details - Ingredients Section 4.1.1.3 Dog Product Details - Feeding Instruction 4.1.1.4 Dog Product Details - Making the Switch 4.1.1.5 Dog Products Details - Compare 4.1.1.5 Dog Products Details - Compare 4.3 Purina ONE Can Make A Difference 4.5 Where To Buy 4.4 Ingredients Tool 4.6 Product News Detail Page Example 73 74 75 76 77 78 79 80 82 84 85 86 87 Pictures of Health Community............................................................................................................................................... 88 5.0 Pictures of Health Community Landing Page 89 5.0 Pictures of Health Community (Grid View) 90 5.0 Error Null Results 5.0 Error GIGO 5.1.1.x Public Pet Profile Detail 5.1.1.x Private Pet Profile Detail 5.2 Success Stories Landing Page F 5.2 Submit Success Story Flow 5.2.1 Submit Sucess Story Authenticated User with Pet Profile 5.2.2 Success Story Confirmation 5.1 Pet Postcard Step1 5.2 Pet Postcard Step 2 5.3 Pet Postcard Confirmation 94 95 96 97 99 101 102 103 104 105 106 108 pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 30-Day Challenge......................................................................................................................................................................109 6.0 30-Day Challenge Landing Page 6.1 How It Works 6.1 How It Works Printable Page 0.0 Page Title 0.0 Page Title Pop Up Printable Page Example 6.2 Tools To Help 6.2.1 Scorecards (overview) 110 111 112 115 116 118 120 121 Utility Pages.................................................................................................................................................................................122 13.0 Search Results 13.1 Search Null Results 11.0 Site Map 0.0 Flash Plugin Page 0.0 404 Error Page F12 Email This Page Flow 12.0 Email This Page 123 124 125 126 127 128 129 
    • Authentication...........................................................................................................................................................................130 F 9.0 Registration Flow 131 9.0 Step 1 Registration Page 9.4 Step 2 Contact Information 9.5 Step 3 You and Your Pet 9.6 Confirmation of Basic Registration 132 133 134 135 F.5.0 Create a Pictures of Health Profile 136 9.0b Step 1 Registration Page 9.1b Step 2a Pet Information 9.2.b Step 2b Upload Pet Photo 9.3.b Step 2 Pet Profile 9.4.b Step 3 You and Your Pet 9.5 Step 3 You and Your Pet 9.6 Confirmation of Creation of Pet Profile 5.0.1 Choose Profile for Pictures of Health F6.0 30 Day Challenge Flow 9.0b Step 1 Registration Page 9.1b Step 2a Pet Information 9.2.b Step 2b Upload Pet Photo 9.3.b Step 2 Pet Profile 9.3.c 30 Day Challenge registration Step 2 Scorecard 9.4 Step 2 Contact Information 9.5 Step 3 You and Your Pet 9.6 Confirmation of Enrollment in the 30-Day Challenge 6.0.1 Choose Profile for 30-Day Challenge pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 8.0 Variable Log In F 7.0 Newsletter Registration 7.0 Newsletter Registration Page 9.6.a Newsletter Confirmation Page 10.0 User Profile 10.1 Persona Information 10.2 Change Password 10.3 User Profile (Email preferences) 10.4 User Profile / My Pets 5.1.1.x Private Pet Profile Detail 10.4.1.1 Edit Pet Profile/ Edit Pet Information 10.4.1.2 Edit Pet Profile/ Edit Photo 10.4.1.3 Edit Pet Profile 10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible ) 10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible ) 137 138 140 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 166 167 168 169 170 171 172 Addendum...................................................................................................................................................................................174 Sitemap Legend Revision History 175 176 Selected Interaction Flows.....................................................................................................................................................177 Flow 1.0 Flash Plug-in Validation F2.1.3 and F3.1.3 Quiz Flow F12 Email This Page Flow 178 179 180 
    • Email Notes . ..............................................................................................................................................................................181 183 184 185 186 188 189 190 191 192 193 195 196 197 199 200 pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 Welcome Email Forgot Password Invite a Friend Pet Postcard Vet Answer Marketing Email Blast Natural Blends Marketing Email Blast *45 Day Email Mainline (html|text) *45 Day Natural Blends (html|text) 45 Day Email Recommendation * Newsletter Confirmation (Text) Newsletter 45 Newsletter Recommendation * Pet Profile approved (text) * Problem with profile or not approved 
    • Overview The sitemap, interaction flows, wireframes and copy are for placement only. This document illustrates the working interaction design concepts for the redesign of PurinaONE.com This is a working document used as a guide by interaction designers, copy writers, visual designers, technologists and business stakeholders. PurinaONE Redesign Strategic Statement The redesigned PurinaONE® Web site will exemplify Visibly Enhanced Health — the core essence of the brand. The site will enable the acquisition and retention of Expert Driven Providers (EDP) by leveraging visual and emotive examples of the benefits of PurinaONE as well as content that directly informs an EDP’s search for answers about achieving and maintaining optimal pet health. The redesigned site will facilitate the EDP in an online community of peers who may access and share credible pet-related content as well as ask pet care questions of PurinaONE experts. It will do this through: • Intuitive information architecture - The site’s structure will provide dedicated pet lovers with quick knowledge of, and easy access to, instructive and experiential content. It will create a clear and consistent user experience that allows users to access the product and health-related information they seek to inform and support their pet food choices, whether it be from experts (tools, challenges, programs, etc.) or from passionate and committed peers like themselves (success stories, Pictures of Health, and new elements) • Engaging look and feel - The site will be warm and approachable, with a compelling and aspirational feel that is both simple and inviting. It will utilize the ONE color palette and consistently provide the visual evidence — evidence that the EDP user desires — that the caring nutritional experts at PurinaONE have created great tasting food that will visibly enhance their pet’s health. It is “food you can trust”. • Compelling copy - The redesigned site will make use of existing copy where possible, but will place it in a context of the voice of an understanding, confident, authentic teacher who is anticipating and responding to the questions of a loving and responsible pet lover. New and revised sections, as well as site nomenclature, will also reflect this voice and attitude. The copy will make use of the phrases of ONE’s vernacular and will strive always to speak in a way that makes complicated information easy to understand. • Robust Technology - The site’s technological underpinnings will support all of the above, creating an environment that is sound, stable, and architected to support the PurinaONE user’s fundamental expectations of competence and expertise. It will allow users to submit their own content with ease. From a user’s perspective, it will be notable chiefly by that fact that they will not notice it. It will also allow for growth in traffic and usergenerated content. pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 Questions about this document may be directed to: Andrew Robinson, Associate Creative Director 212.946.4151 andrew.robinson@rga.com Jennifer Chernaik, Client Services, 212.946.4143 jennifer.chernaik@rga.com Geoff Cardillo, Senior Producer, 212.946.4162 geoff.cardillo@rga.com Gabe Weiss, Account Director, 212.946.4107 gabe.weiss@rga.com 
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Sitemap 
    • High Level Sitemap 1.0 Home Page 5.0 POH Community 3.0 Cat Care 4.0 Products 7.0 News Letter 8.0 Log in 9.0 Register 10.0 User Profile) Continue to: PH1 Help Continue to: PC1 Contact Us Continue to: PFQ1 FAQs 11.0 Sitemap Continue to: PP1 Privacy pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 2.0 Dog Care Continue to: PTC1 Terms and Conditions 6.0 30 day Challenge Continue to: PLP1Linking Policy 13.0 Search Continue to: P1 Purina.com Gray elements represent new content P1 Purina.com Link in new browser window http://www.purina.com PP1 Privacy Link in new browser window http://www.purina.com/ general/privacy.aspx PTC1 Terms and Conditions Link in new browser window http://www. purina.com/general/terms.aspx PC1 Contact Us Link in new browser window https://offers.purina. com/offer.aspx?offer=CNT01&OfferAction=CONTACT 13.0 Search results based on existing search functionality but may incorporate new branding / visual design PFQ1 FAQs Link in new browser window http://www.purina.com/ Continue to: PCT1 petcentric. com Continue to: VET1 purinavets. com Continue to: RSS1 RSS Feeds general/faq.aspx? PCT1 Petcentric.com Link in a new browser window http://www. petcentric.com VET1 Purinavets.com link in a new browser window http://www. purinavets.com RSS1 RSS Feeds link in a new browser window http://www.purina. com/rss/index.aspx?DCMP=ILC-Purina-PurinaOneRSS PLP1 Linking Policy link in a pop up window http://www.purina.com/ general/linking.aspx 
    • 1.0 Home Page Variable link Origin to purinaone.com Javascript enavbled? Flash Plugin? Yes No 0.1 Flash Preloader 2.0 Home Page HTML 0.2 promo ViewNon-Flash Version SkipIntro View Flash Version 1.0 Home Page Flash (v. 7 or 8) F1.0 Flow Flash Global Navigation Level 1 2.0 Dog Care 3.0 Cat Care 4.0 Products 5.0 POH Community 6.0 30 day Challenge Global Navigation Level 2 Authenticated pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 7.0 News Letter 8.0 Log in 9.0 Register Pop up 10.0 User Profile F12 Email This Page Flow x.x Printable Page Popup Continue to: PH1 Help Continue to: PC1 Contact Us Continue to: PFQ1 FAQs Continue to: P1 Purina.com Continue to: PCT1 petcentric. com Continue to: VET1 purinavets. com Continue to: RSS1 RSS Feeds Continue to: PP1 Privacy Continue to: PTC1 Terms and Conditions Continue to: PLP1Linking Policy 11.0 Sitemap 9.0 This is suppressed for Authenticated users. 10.0 User profile is only visible to Authenticated users. 
    • 2.0 Dog Care Notes 2.1.1 Visible Results Plan 2.2.1 Variable A to Z Categories - TBD Consider feasibility of utilizing categories for orgainizing, navigation and post launch in future phases consider dynamically distributing articles across areas of the website. Note that Life Stages (aka Just For Puppies) will be merged into the AtoZ topics and articles 2.3.1.2 Q&A Category topic pages include: • Adoption & Breeding • Behavior & Interaction • Diet • General • Grooming • Health • House Breaking and Problems (formerly Litter Box Habits & Problems) • Other (new catch all category) • Safety Note the final categorization of AtoZ library is tbd and will depend upon the final decision of content syndication from PetEducation.com or other sources. Continuefrom: 2.0 Dog Care 2.1 Tools 2.1.1 Visible Results Plan 2.1.2 Six Sign of Health F2.1.1 VisibleResults Plan Flow 2.1.3 Fitness quizzes 2.1.4 Dog Breed Selector Pop Up F2.1.3 Quiz Flow 2.1.4.1 1.0 1.0 Dog Breed Money Money SelectorForm 2.2 AtoZLibrary Featured Article Continue to PF1.0 Pet Finder 2.2.1 1.0 1.0 Variable A to Money Money Z Topics Note on 2.3.1 Online Veterinarian move existing articles Working with your Vet, Choosing a Vet into the AtoZ library and link them as related vet topics from page 2.3.1 2.2.1.x 1.0 1.0 VariableAtoZ Money Money Articles 2.4 The Healthy Weight Management for Dogs page may include an overview about attaining and maintaining ideal weight for dogs. It may include a visual tool related to body condition, links to weight related articles, portion control, a page outlining a dog nutrition pyramid, a link to weight oriented products, and a link into the Visible Results Plan tool. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 2.3 Pet Experts 2.3.1 Online Veterinarian 2.3.2 Pet Nutritionist Featured Article Shared Content Across Cat / Dog Care 2.3.1.1 Ask a Vet F2.3.1.1 Ask a Vet Flow 2.3.1.2 1.0 1.0 VariableQ&A Money Money Topics 2.3.1.4 YouandYour Veterinarian 2.3.1.2.x 1.0 1.0 VariableQ&A Money Money Articles Fx.x Healthy Weight for Dogs Email Nutrition Topics Continue to:2.2.1.1.x Variable AtoZ ArticlesName 2.3.2.1 About our Nutritionist Continue to:2.2.1.1.x Variable AtoZ ArticlesName Continue to:2.2.1.x Variable AtoZ Articles 2.3.1.3 About our Veterinarian 2.4 HealthyWeight Management for Dogs 2.4.1 NutritionKnowHow (Dogs) Continue to:2.1.1 Visible Results Plan Continue to::4.1.1.1 Dog Product Details 10
    • 3.0 Cat Care Notes 3.1.1 Visible Results Plan (aka Healthy Weight Management) 3.2.1.1 Variable A to Z Categories - TBD Consider feasibility of utilizing categories for orgainizing, navigation and in for future development in phase 2 dynamically distributing articles across areas of the website. 3.2.2 Life Stages (aka Just For Kittens) will be merged into the AtoZ topics and articles 3.3.1.2 Q&A Category topic pages include: • Behavior & Interaction • Diet • Health • Litter Box Habits & Problems • Other • Safety Note the final categorization of AtoZ library is tbd and will depend upon the final decision of content syndication from PetEducation.com or other sources. Continuefrom: 3.0 Cat Care 3.1 Tools 3.1.1 Visible Results Plan 3.1.2 Six Sign of Health F3.1.1 VisibleResults Plan Flow 3.1.3 Fitness quizzes 3.1.4 Cat Breed Selector Pop Up F3.1.3 Quiz Flow 3.1.4.1 1.0 1.0 Dog Breed Money Money SelectorForm 3.2 AtoZLibrary Continue to PF1.0 Pet Finder Featured Article Note on 2.3.1 Online Veterinarian move existing articles Working with your Vet, Choosing a Vet into the AtoZ library and link them as related vet topics from page 2.3.1 3.2.1.1 1.0 1.0 VariableAtoZ Money Money Topics 3.4 The Healthy Weight Management for Cats page may include an overview about attaining and maintaining ideal weight for cats. It may include a visual tool related to body condition, links to weight related articles, portion control, a page outlining a cat nutrition pyramid, a link to weight oriented products, and a link into the Visible Results Plan tool. 3.2.1.1.x 1.0 1.0 VariableAtoZ Money Money Articles pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 3.3 Pet Experts 3.3.1 Online Veterinarian 3.3.2 Pet Nutritionist Featured Article Shared Content Across Cat / Dog Care 3.3.1.1 Ask a Vet F3.3.1.1 Ask a Vet Flow 3.3.1.2 1.0 1.0 VariableQ&A Money Money Topics 3.3.1.2.x 1.0 Variable Q&A 1.0 Money Articles Money 2.3.1.4 YouandYour Veterinarian 3.3.1.3 About our Veterinarian Nutrition Topics Continue to:2.2.1.1.x Variable AtoZ ArticlesName Continue to:2.2.1.1.x Variable AtoZ ArticlesName 3.3.2.1 About our Nutritionist 3.4 HealthyWeight Management For Cats 3.4.1 NutritionKnow (Cats) Continue to:3.2.1.x Variable AtoZ Articles Fx.x Healthy Weight for Cats Email Continue to:3.1.1 Visible Results PlanName Continue to:4.2.1.1 Cat Product Details 11
    • 4.0 Products 4.1.1 Dog Product Family Pages include the following classifications: All products, For Puppies, For Seniors, Targeted Nutrition, Total Nutrition, Dog Treats. Note 4.1.2 Natural Blends also acts as a family page but accomodates unique content to effectively merchandize this sub-brand 4.2.1 Cat Product Family pages include the following classifications: All products, For Kittens, For Seniors, Hairball Formula, Targeted Nutrition, Total Nutrition. 4.2.2 Natural Blends also acts as a family page but accomodates unique content to effectively merchandize this sub-brand 4.3 PurinaOne Advantage, is a new content section to effectivly elaborate on why PurinaOne is a superior product. It aggregates product comparison links, and may include a high level benefit narrative about PurinaOne. 4.5 Where to Buy. Similar to the Purina.com page, this page may have links to online retailes as well as a general statement of availabliltiy retail stores. Continuefrom: 4.0 Products 4.1 Dog Products 4.1.1 1.0 1.0 DogProduct Money Money Families 4.1.1.1 1.0 1.0 Dog Money Money Product 4.1.2 Natural Blends(Dog) Continue to: NaturalBlends.com Details Pop up 4.1.1.1.1 Guaranteed Analysis 4.1.1.1.2 Ingredients 4.1.1.1.3 Feeding Instructions 4.1.1.1.4 Making the Switch 4.1.1.1.5 Compare Continue to: 6.0 30 day Challenge F12 Email This Page Flow x.x Printable Page 4.2 Cat Products pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 4.2.1 1.0 1.0 Cat Product Money Money Families 4.2.1.1 1.0 1.0 Cat Money Money Product 4.2.2 Natural Blends (Cat) Continue to: NaturalBlends.com Details Pop up 4.2.1.1.1 Guaranteed Analysis 4.2.1.1.2 Ingredients 4.2.1.1.3 Feeding Instructions 4.3 Purina ONE Makes a Difference Continue to: 3.0 Cat products 4.2.1.1.4 Making the Switch 4.2.1.1.5 Compare 4.4 Ingredient Tool Continue to: 2.0 Dog Products Continue to: variablesuccess stories Continue to: 6.0 30 day Challenge 4.5 Wheretobuy F12 Email This Page Flow x.x Printable Page 4.6 New Product News Continue to: 6.0 30 day Challenge 12
    • 5.0 Pictures of Health Community 5.0 POH Community Feature Cat / Dog Profile 5.3 Community Search 5.1 Post Cards search profiles 5.3 Community Search Result F5.1 Send Post Card Flow 5.2 1.0 1.0 Success Money Money Stories F5.0 Create Pet ProfileFlow Continue to: 6.0 30 day Challenge F5.2 Submit a SuccessStory Flow 5.1.1.x 1.0 1.0 Pet Profile Money Money Details pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Continue to: 5.1.1.x Related Profiles 5.0 Pet Profiles may be searchable by the following: • Name • Breed • Zipcode • State • Age • Gender 13
    • 6.0 30-Day Challenge Continuefrom: 6.0 30 Day Challenge Take The Challenge F6.0 30 Day Registration Flow Reference 6.1.1 See the Challengein Action 6.1 HowItWorks Continueto:5.2 Success Stories 6.2 ToolsToHelp 6.2.1 Score Card Continueto:Dog orCatProducts 6.1.2 All Foster Pets Continue to: 6.2.1 Score Card Landing page Continue to: 6.2.1.1 PrinterFriendly Take the Challenge F6.0 30 Day Registration Flow Reference Create A Scorecard 6.1.1.1 1.0 VariableShow1.0 Money case Success Money Story F6.0 30 Day Registration Flow Reference 6.2.1.1 Printer Friendly 6.1.1.1.1 Audio Story Continue to: Variable Product Detail Continue to: Variable Tools or Products Take the Challenge F6.0 30 Day Registration Flow Reference pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Pop Up 6.1.1.1.2 Sample Scorecard Take the Challenge F6.0 30 Day Registration Flow Reference 6.2.1.1 Printer Friendly Score Card http://purinaone.com/30day_ popup_chklist.asp 14
    • 10.0 User Profile Continuefrom: 10.0 User Profile (user name) 10.1 Personal Information Error A 10.2 User Name and Password Error A 10.3 Subscriptions Error A 10.4 My Pets Variable Pet Profile View 10.1.1 Confirmation 10.2.1 Confirmation 10.3.1 Confirmation 10.4.1 Edit Pet Profile 10.0 User Profile aggregates the management of a users address, email, username and password, news letter subscriptions, pet profiles. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 This page is only visible to an authenticated user. 10.4 My Pets has different states as follows: - No Pet Profiles=Managed content touting the creation of a pet profile with a link. - Yes Pet Profiles=Managed with links to view/edit pet profile; create or view/edit 30-Day Challenge Score Card; create or view/edit Visible Results Plan results; submit a success story testimonial - Note that the link to My Pets is also accessible in the logged in version of the Pictures of Health section navigation. See wireframes for reference. A Data Validation B When user reaches end date of the 30-Day Challenge and they input their final scorecard they may access and print out a certificate of accomplishment for thier pet. Continue to: 5.1.1.x VariableProfile Details 10.4.1.1 Confirmation A Error A F2.1.1 Enter Visible Results Plan 2.1.x.1 Visible Results Plan Result A Fx.x Enter 30-Day Challenge 10.4.2 Pet Profile Score Card 10.4.1.1 Confirmation A Error F5.2 Submit a SuccessStory Flow DeleteProfile B Pop Up 10.4.2.1 PetChallenge Certificate 10.4.2 Confirmation F5.0 Create Pet ProfileFlow 15
    • pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Global Wireframe Notes 16
    • Page Types The site may utilize templates where global elements are used consistently across various page types. A A) Home Page and selected Landing Pages (examples include Cat Care, Dog Care, Products, 30-Day Challenge, Pictures of Health Community, Sitemap, Search) has a flexible content space and uses the following global elements: Masthead to include the global navigation and branding identity elements; Footer includes global tertiary navigation, disclaimer, legal hedge, and variable co-branding elements. B) Family Pages includes a secondary navigation for the content section and a heirarchical breadcrumb trail B C C) Detail Pages include a set of utility links to a printable page, and to email the page to a friend. In some instances the secondary navigation column is suppressed on selected detail pages. These may include Product Detail pages and selected tool pages. D) Pop Up windows and printable pages include branding and utility links for printing and closing the window located in the masthead, and a disclaimer and/or co-branding in the footer. D E) Form Pages include a progress / step bar for multi page form entry screens. Single form entry screens may not require a progress bar. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 E 17
    • A Template A Home, Category and Landing Pages Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Thumbnail Cat Care Promo Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Products Promo Pictures of Health Community Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 18
    • B Template B Family, and Sub Family Pages Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Category : Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Variable Promotion or Content Tout Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 19
    • C Template C Detail Pages Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Category : Family : Print Email Secondary Navigation Link - Tertiary Navigation Link - Tertiary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Variable Promotion or Content Tout Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 20
    • D Template D Pop Up Pages Print Close Printed from: www.purinaone.com/thispageslink Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Variable Disclaimer Variable Co-Branding pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 The enablement of browser window functionality is dependant upon the nature of the content in the pop up page. Is is suggested that printable content pages be between 400 to 480 pixels so that they will print correctly on a 8.5” wide paper. In some cases browser menus, toolbards and the address bar may be supressed. In most instances the browsers title bar, status bar, scroll bar and ability to resize the window should be enabled for the user. 21
    • E Template E Process Form Pages Search Log In : Register Step 1 1 Name of Step and terse instruction Step 2 Name of Step Step 3 Name of Step Step 4 Name of Step pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. When appropriate for process forms with mutliple steps a progress bar can be used which indicates how many steps are in the process, shows where the user is in the process, and expands with terse instruction headings. Process forms are used for a variety of interactions which may include, Log In, Registation, Selected Tools, Editing a profile, submitting questions or success stories. They should be used for any place where there may be mutliple steps requiring user input. 2 Step 1 Name of Step Step 2 3 Name of Step and terse instruction SubStep1 SubStep2 Step 5 Name of Step We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 2. Onces a step has been completed in a process the process bar step will include a visual indication of completion for that step. Preceeding steps may also be linkable so that the user has some flexiblity in thier movement through the process form. 3. In some instances there may be sub steps within a process bar to accomodate more complex input forms. Note that the active substep is given emphasis and the next substep is demphasized until the user proceeds. Step 3 Name of Step Step 4 Name of Step Step 5 Name of Step 1. When appropriate for process forms with mutliple steps a progress bar can be used which indicates how many steps are in the process, shows where the user is in the process, and expands with terse instruction headings. 22
    • Masthead Search Log In : Register Take the Purina ONE® 30-day challenge 1 Dog Care Cat Care Products Pictures of Health Community Search Log In : Register Take the Purina ONE® 30-day challenge 2 Dog Care Cat Care Products Pictures of Health Community Dog Experts Articles About Dog Care Tools for Dogs Healthy Weight Management for Dogs see all Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care 2 Cat Care Products Pictures of Health Community Cat Experts Articles About Cat Care Tools for Cats Healthy Weight Management for Cats see all Search Log In : Register Dog Care Cat Care Take the Purina ONE® 30-day challenge 2 Products Pictures of Health Community Purina ONE Advantage Cat Products pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Dog Products New Product News Ingredient Definitions Where to Buy see all Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products 1.Global masthead contains a simplified menu system revealing category level links. 2. Menus and links always provide a rollover state. Global navigation menus expand to reveal the category links. 3. Category link items in the menus also have a rollover state. Pictures of Health Community 3 Create a Pet Profile Send a Post Card Success Stories Search the Community 23
    • Search Log In : Register 1 2 Take the Purina ONE® 30-day challenge Dog Care Cat Care ONE Community Products Search Log In : Register Purina ONE Home Page Take the Purina ONE® 30-day challenge Dog Care Cat Care 3 Cat Care Take the Purina ONE® 30-day challenge ONE Community Products 3 Search Log In : Register 4 Dog Care ONE Community Products Search Log Out : Profile Take the Purina ONE® 30-day challenge Dog Care 5 6 pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Cat Care Products Home : Category : Family : 7 Print ONE Community 7 Print Email Close 1. When a user is on a category page or in pages within one of the four category menu pages, that category section in the global navigation menu may show some visual indication to orient the user. 2. The global logo acts as a link back to the homepage. Alt text will also include text making this apparent to the user upon rollover. 3. Global authentication state links will appear as follows: User is not authenticated present Log In : Register links; User is logged in present Log Out : Profile links. 4. The 30-Day Challenge link is positioned in a prominent place within the global navigation and should be differentiated so that it may stand out for the user. It may also have a roll over state. 5. Breadcrumb trails appear at after a user enters family level pages provide orientation for the user with in the site. 6. Pop up and Printable Page windows contain a masthead with branding, the logo is NOT linkable to the home page. 7. Detail pages and printable pop up pages may contain utility links to print or email a page. 24
    • Footer There are three basic footer formats. The standard footer, the process form footer with essential links, and the pop up and printable page footer with limited links. Note all three footers may accomodate some flexible and variable elements 1 2a PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up 9 3 4 2b • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This site is best viewed with the Macromedia Flash plugin. Download the free and secure Macromedia Flash Player now. 1. Above the footer content space disclaimer. 2. And content footnote area. Content source credit text and or links here Example: © 2006 Foster & Smith, Inc. Reprinted as a courtesy and with permission from PetEducation.com Thumbnail Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 5 Disclaimer text and or links here. Example This Wellness Quiz is designed to offer general information regarding pet health. It is not intended to diagnose illness or to be used as substitute for qualified veterinary care. It is important to maintain your pet’s routine veterinary care and to consult your veterinarian if your pet shows signs inconsistent with good health. 6 Co-branding text and or links here Example Petfinder.com is an online, searchable dog & puppy adoption center with a directory of thousands of animal shelters and adoption organizations across the USA and Canada. CoBrand Logo Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 7 8 We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. Standard Footer used on the majority of pages. 2a. Email Newsletter Sign Up Module 2b. Link leads the user into a News Letter Landing Page where the user can see a sample of the news letter and also sign up to recieve them. 3. Above the footer disclaimer space is used for source credits of content, as well as foot notes when needed. 4. Alternate Footer Promotion module. If a users is authenticated on the site and they have already signed up for Email newsletters, then the Email Newsletter Sign Up Module is suppressed and replaced by this promotion module. 5. Below the footer disclaimer text 6. When content requires general co-branding such as logos and statements for Active Decisions, Pet Finder, etc. this should be placed below the footer and disclaimers. 7. This footer is used only for process forms. It emphasizes the Privacy Policy and includes essential links which open in pop up windows. When ever a form requires input of a personal nature about the user, utilize a privacy and security reassurance statement and provide a link to the privacy policy to http://www.purina. com/general/privacy.aspx Opens in a pop up window, menus and address bar supressed, enable title bar, status bar, scroll bar and resizable window 8. Pop Up and Printable Page footers include a limited footer, and if applicable above the footer source credits, footnotes, and below the footer disclaimers and co-branding statements. 9. Non-Flash users will see global statement and link to download Flash. Links to Download Flash page. 25
    • Link Types Secondary Navigation Menu Standard state of links. 1. Note Indicator of sub family links Secondary Navigation Link 2. Rollover state of secondary navigation links 1 Secondary Navigation Link 2 Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link... - Tertiary Navigation Link - Terfiary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link 3 Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link... Secondary Navigation Link... 3. Link state when the user is on that page 4. Sub Family Links 4 Secondary Navigation Link Breadcrumb Navigation Breadcrumb trail appears at the family level and below. Home : Category : Home : Category : Family : Home : Category : Family : SubFamily : Graphic Buttons Buttons may have a rollover state and may also have alt text containing the call to action text of the Button Call To Action Here button. Call To Action Call To Action When buttons occur in progressive user input flows, the primary button leading to the next step should visually stand out in some way, and as with all buttons they will also have a rollover state. < Previous Text Links Text hyperlinks will provide visual hover states, and may also include alt text indicating the destination. Onse core modo odit prat, venisl ullaoreet nonsequ isismodolore con utat ad modolobor suscilis nulla feuguercipit lum volorti smodio core volorem eriure dolortis dolor ad min ut nullumsan ea faccumsandit aciduis cillan henibh ercilla corperit ullan heniam zzril ulputpat. Link Destination Page Title Here At lobore tat. Molore dolorpe riurem exer sim accum aliquam, suscilit iurem ea faccummod dipsum dolobortie euis nim velis nullaore dionsed minciduis ecte magna faccum in ut la corperci bla faccum vel eu feu feum nibh erilis eum autem do enit in etuerilit lobor si bla facipsum ipsuscin henit lore mincill utpat, si. Optional Graphic Text Labels and Images Graphic text should be limited, and may be used in headings, and touts when required by the visual design system. When using images and in particular image text consider using descriptive alt text. Image Image Description Here Next > pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Graphic Text Element Graphic Text Here Flash Content Flash content is used in - Pictures of Health (TBD) - Ingredients tool - Six Signs of Health. In order to view this rich media content, you will need the Macromedia Flash plugin. 26
    • Promotion and Content Tout Modules Category-level bottom of page Promos. Thumbnail Product News Thumbnail Introducing Purina ONE® Natural Blends. Carefully selected, highquality ingredients for Good Health You Can See™, Naturally. Read more about the exciting news! Learn what’s in your pet’s food and why. Thumbnail This interactive ingredients tool is your guide to understanding ingredients and product labels More Where to buy Purina ONE Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action For More about Natural blends do to lorem ipsume delore sit. External cobrand or subbrand touts should include the destination URL.. www.naturalblends.com Offsite: www.naturalblends.com Related Links Related Links • Nutrition for Cats • The Nation’s Pets Are Living Large...Too Large • Life Long Purina® Study Reveals How to Help Your Dog Enjoy More Healthy Years • Ingredients Tool • Cat Q&A • Variable Related Link • Variable Related Link Features Topics pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 The conditions listed below are the 10 most frequently explored topics currently in our library. Variable cross-linking to content within the site can utilize deleted links.. Similar to the related links module, featured topics may showcase popular content within a section of the site (eg. Vet Q & A or A to Z Articles).. 1. Coccidia 2. Hiccups 3. Sneezing 4. Dog Houses 5. Pancreatitis 6. Chiggers 7. Conjunctivitis 8. Reverse Sneezing 9. Urinary Incontinence 10. Flea Allergy Dermatitis 27
    • Static testimonial tout modules. Thumbnail “ Testimonial text to be defined Sequam irilit loreet in utet irit nos eugait atue vel. ” More FirstName, Town, NJ Rollover testimonial tout modules. When designing rich media promotional modules such as for testimonials, a roll over state would expand the module out over the page content. Rolling over will activate expanded module. Rolling cursor away will collapse module to original state. Thumbnail State 1 text and photo tout for phase 1 launch See what pet owners like you are saying about Purina ONE More State 2 rollover state with optional link to view profile and required link to more success stories. OwnerFirstName and PetName See and hear what pet owners are saying about Purina ONE “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Thumbnail View Profile More Success Stories State 1 with audio. This may be for phase 2 or later when there are assets available. Thumbnail See and hear what pet owners are saying about Purina ONE Listen pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 State 2 with audio automatically playing. OwnerFirstName and PetName See and hear what pet owners are saying about Purina ONE “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Listen Thumbnail View Profile More Success Stories 28
    • Example of a rollover state for a testimonial module Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Dog Products All Dog Products Cat Products ONE Can Make A Difference Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim ipsummy nis nullaortin ullIn ea am dio od tatum iriustrud ent lut iniat. Ut nos eugait nullum diam volobor perostrud del utpatin. Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim • All Dog Products (16) • Total Nutrition (5) • Dog Treats (4) La aliquatum velenis nos OwnerFirstName and PetName • For Puppies (2) • For Seniors (2) • Special Nutritional ail Thumbn Needs (8) • Natural Blends (2) La aliquatum View Profile velenis nos Product News Ingredients Tool Where to buy See and hear what pet owners are saying about Purina ONE See what pet owners are Thumbnail saying about Purina ONE “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix Listen swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint Variable Promotion tam praris, illesce moenatil vivissa dienducit, scien det intisque or Content Tout sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” La aliquatum More Success Storiesnos velenis More Info More Info Compare Compare Compare pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 More Info 29
    • Forms Below is an example of general guidelines for form element structure and behavior Instruction coaching text in brand voice to briefly establish what the purpose or goal of this page is. Enter your contact information * Indicates a required *First Name: *Last Name: *Street Address: *City: *State: *Zip Code: *E-mail: TAB1 Lorem Ipsum TAB2 Lorem Ipsum eg. 123 Main Street, Apt. #1 TAB3 Lorem Ipsum 2 TAB5 Please select one Not sure about your zipcode? Look it up. TAB6 00000 3 eg. you@site.com TAB7 Lorem Ipsum < Previous Pet or Brand Image eg. Springfield TAB4 Lorem Ipsum *Select your preferenceTAB8 U.S. Mail TAB9 Email for receiving future TAB10 Not Interested promotions from Purina: 1 4 TAB11 Next > 5 1. Helper text appears adjacent to the form fields when necessary to better instruct the user 2. State Drop Down List as per United States Postal Service mailing regions, with the exception of the international military pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 address codes. Alabama AL Alaska AK Arizona AZ Arkansas AR California CA Colorado CO Connecticut CT Delaware DE District of Columbia DC Florida FL Georgia GA Hawaii HI Idaho ID Illinois IL Indiana IN Iowa IA Kansas KS Kentucky KY Louisiana LA Maine ME Maryland MD Massachusetts MA Michigan MI Minnesota MN Mississippi MS Missouri MO Montana MT Nebraska NE Nevada NV New Hampshire NH New Jersey NJ New Mexico NM New York NY North Carolina NC North Dakota ND Ohio OH Oklahoma OK Oregon OR Pennsylvania PA Puerto Rico PR Rhode Island RI South Carolina SC South Dakota SD Tennessee TN Texas TX Utah UT Vermont VT Virgin Islands VI Virginia VA Washington WA West Virginia WV Wisconsin WI Wyoming WY 3. US Postal Service Zipcode look up service http://zip4.usps.com/zip4/welcome.jsp Opens in new browser window. 4. Users may check U.S. Mail and/or Email, but if the user checks Not Interested, the other two check boxes will be cleared. 6. The next step or primary button in a submission form should be differentiated from secondary buttons so that the primary next interaction for the user to take is clearly visible on the form. TAB 1-11 examples Note all form elements should have a logical and progressive tab order so that users may use thier keyboard to progress to the essential form elements within each form and skipping secondary and non-essential form elements and links in a form. 30
    • Error Message and System Feedback Form Error Format Instruction coaching text in brand voice to briefly establish what the purpose or goal of this page is. Enter your contact information * Indicates a required a We’re sorry, but we were unable to process your request. Error message appears below instruction text and above form element. Please review and complete the field(s) indicated below. b Highlight fields and labels which require attention. *First Name: *Last Name: *Street Address: eg. 123 Main Street, Apt. #1 *City: eg. Springfield *State: Please select one *Zip Code: Not sure about your zipcode? Look it up. *E-mail: eg. you@site.com *Select your preference for receiving future promotions from Purina: Next > pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 < Previous U.S. Mail Email Not Interested 31
    • pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Wireframes 32
    • 1.0 Home Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care 1 Cat Care Products Pictures of Health Community Healthy Tips for a Healthy Pets Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel dolore ullIn ea am dio od tatum iriustrud ent lut iniat. More Healthy Pet Ideas 2 3 Promo 4 PurinaONE Healthy Pets Newsletter Promo Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. Rich media on the home page serves as a flexible promotion and messaging space for featuring site content, seasonal content touts and promotions. Users may click and explore the content. If there is no activity within the page after x seconds then the modules may cycle and rotate to reveal different featured content touts. 2. Navigation into each topic allows the user to see an iconic representation of the story. Clicking on the icon will expand the area revealing content module. 3. There are prominent promotion touts to feature promotions which are important enough to always be visible on the home page. Clicking on these promotions may activate the content associated with that promo on the home page so that the user can interact with the content on the home page before clicking into a call to action linking into a deeper area of the site content. 4. The News Letter module and form element is exposed as a global emenet in the footer. Users may sign up from here or they may also click on the “more” link in the tout text to go to a landing page where they can read more about the newsletter, see a sample newsletter and sign up. Note when a user is authenticated and the system recognizes that they have already registered for this newsletter, this module may be hidden or replaced with another message or tout. 5. Take The PurinaOne 30 day challenge is a featured global navigation element, which may incorporate experiential animation to draw attention to it across the site. And when ever flash content is encountered a placeholder notice informing the user that they would need flash to view that content. Any non-essential flash elements on category pages may be replaced or ommitted for the non-flash user experience. TBD with Interaction Design, Visual Design and Technology. NOTE Users who do not have the Flash Plugin will enter the website and be presented with a non-flash variation of the home page. There may be a global footer notice regarding downloading flash. 33 5
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Dog and Cat Care 34
    • 2.0 Dog Care Category Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Dog Care Guide An invaluable aid in assessing your dog’s behavior and appearance, this guide can help you make a difference in your dog’s overall wellness. Purina Experts Q&A Tap into the expertise of the Online Veterinarian and our Pet Nutritionists. Ask questions, find answers and read what other pet owners are asking about thier pets. More Thumbnail 1 Featured Question “I need a food for my dog that will make her gain weight. I currently feed her Purina ONE and she gets about 4 cups per day. I can’t get her to eat more and she is too skinny. She is a German Shepard about 70 pounds. I’ve taken her to the vet and she doesn’t have any parasites. She is a very picky eater, even though she doesn’t get table scraps. Is there anything else I can do?” Read Dr. Horowitz’s reply See all questions about dogs | Ask the Vet a Quesiton A to Z Library Read articles on a wide range of important pet health issues, and see what other dog lovers are curious about by consulting our list of most frequently explored topics. More Thumbnail Featured Topics: The conditions listed below are the 10 most frequently explored topics currently in our library. Enter your dog’s name to get started: Next Dog Care Tools Pet wellness evaluation tools, quizzes, will educate you about common canine ailments and help you assess whether your dog may be a candidate for professional care. More Thumbnail Featured Tool: Try the Purina One Visible Results Plan and learn what you can do to help make a difference in your Dog’s life. More 1. Coccidia 6. Reverse Sneezing 2. Hiccups 7. Growth Rate 3. Chiggers 8. Pancreatitis 4. Conjunctivitis 9. Flea Allergy Dermatitis 5. Urinary Incontinence 10. Sneezing Healthy Weight Management for Dogs pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s More Thumbnail Promo Thumbnail Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s Promo Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Category landing pages contain an overview of the content within a section. This format may be used for both Dog and Cat care. 1. Each family section within the category has a descriptive tout, with a primary call to action and optionally secondary calls to action into that family section. 2. Each family section may also feature content within the family seciton to interest the user and draw them into that area. 35 2
    • 2.3 Purina Experts Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Category : Purina Experts Purina Experts... - Online Veterinarian - Pet Nutritionist Introduction text about purina experts and what can be found here. Dog Care Tools A to Z Library Healthy Weight Management for Dogs Online Veterinarian Variable Promotion or Content Tout Got a specific question about your pet’s health? Dr. Debbie Horwitz, our online veterinarian, has seen it all. Browse our Q&A archive and you can submit questions directly to Dr. Horwitz for a personalized response. More Thumbnail Variable Promotion or Content Tout Pet Nutritionist Highleve synopsis of what is in the Purina Nutritionist section tout goes here. Susto ea ad deliquipit adigna facidunt praestin ut acin essenisim zzrit acincil il ulput ipsum quat ullandre con vulla feuis numsandrem dolore tis nim doluptatem More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us Thumbnail • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland The Pet Experts family page is an ideal location for the addition of future “expert” content such as webcasts, video and rich media cotent from guest pet experts such as Warren E, et al. This note is here as a reference for consideration in content enhancements post launch of the redesign of this site. 36
    • 2.3.1 Online Vet Sub Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Online Veterinarian Purina Experts... - Online Veterinarian - Pet Nutritionist Got a question about your dog’s health? Dr. Debbie Horwitz, our online veterinarian, has seen it all. Dog Care Tools A to Z Library Healthy Weight Management for Dogs Browse our Q&A archive to see what advice Dr. Horwitz has offered other pet owners. You can even submit a question directly to Dr. Horwitz for a personalized response. Related Links • Cat Q&A • Variable Related Link • Variable Related Link Variable Promotion or Content Tout Dog Q&A You and Your Vet Ask A Question About Dr. Horwitz Featured Question Danielle P. and Ethel the dog ask... “I have a 5-month-old Retriever/ Shepherd puppy that I am currently feeding 2 cups of Purina ONE Puppy Growth & Development food, twice a day. She is 40 pounds. Is that the correct amount of food to feed her?” Read Dr. Horowitz’s Reply Variable Promotion or Content Tout Browse the Dog Q&A Archive Adoption & Breeding General House Breaking & Problems Behavior & Interaction Grooming Safety Diet Health Adoption & Breeding • Adoption Facts • Breeding Information pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 top Behavior & Interaction • Changing Behavior • Children and Dogs • House Soiling top PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 37
    • 2.3.1.2 Vet Q&A Topic Sub Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Online Veterinarian Feeding Your Dog Purina Experts... - Online Veterinarian - Pet Nutritionist 1 My Lab Puppy is about 1year old and she eats really fast. What could be the problem? Dog Care Tools 2 When should I switch my 1-year-old puppy to one meal per day? A to Z Library 3 My dog is a three year old Bichon who will only eat dry cat food and will also eat table scraps like chicken. Is this a healthy diet for him? I got him as a gift at about 1 year old and was never told of his eating habits. Healthy Weight Management for Dogs 4 How much food should a two year old dog that weighs 40 lbs be eating a day, usually a combination of dry and canned food? Related Links • Cat Q&A • Variable Related Link • Variable Related Link 5 Is a processed dog food better than a raw meat and bone diet? If so, why? 6 How can I get Great Dane to gain weight? I’ve have tried everything since I got him a year ago! He looks like I starve him! Someone mentioned enzymes? He was a show dog - does that have anything to do with it? 7 I just adopted a 2 yr old St Bernard. How much Purina ONE should I feed? 8 My dog is always hungry. I have a 2 yr old Border Collie, I feed him twice a day but he is always hungry and he eats very fast. He tends to gain weight so I feed him a weight management food but he is still hungry, what can I do about it? Variable Promotion or Content Tout 9 Is it safe for dogs to eat any type of bread like wheat bread? 10 What can I give my black Labrador Retriever for his joints? He is 7 years old. PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 38
    • 2.3.1.2.x Vet Q&A Detail Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Online Veterinarian : Diet Print Diet Email Purina Experts... - Online Veterinarian - Pet Nutritionist Dog Care Tools Danielle P. asks... “My dog is a three year old Bichon who will only eat dry cat food and will also eat table scraps like chicken. Is this a healthy diet for him? I got him as a gift at about 1 year old and was never told of his eating habits.” A to Z Library Healthy Weight Management for Dogs Dr. Horowitz Says... “The best diet for any dog is one that is formulated especially for their age and lifestyle. Purina ONE Total Nutrition adult formulas such as Chicken & Rice Formula, Beef & Rice and Lamb & Rice all offer complete and balanced nutrition for adult dogs. Cat food tends to be higher in protein and calories and would not be a preferred diet for a dog. Table food such as chicken is not complete and also not recommended as a sole food. Slowly trying to get your dog to eat a commercial dog food would be best.” See more questions about Diet: Feeding Your Dog Related Links • Cat Q&A • Variable Related Link • Variable Related Link Variable Promotion or Content Tout Ask the Vet a question PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 39
    • F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow F2.3.1.1 & F3.3.1.1 Ask a Vet Flow Continue from: x.x Variablepage origin A F.2.3.1.1 Ask The Vet Data Valid? Yes ConcurrentSet No Question Present Error(s) F.2.3.1.2 Email SentConfirmation Vet receives question, replies and submits for approval. Stakeholders (Client, Legal, et al) review answer, make edits and submit to webmaster. 0.0 Email Confirmation Returnto[variable page name] Webmaster posts reply to site, and an email to the initial user who asked the question is sent with a link to the answer online. Continue to: x.x origin page Questionand Answer 0.0 Email Alert pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow The user submits a question via the Ask A Vet page(s). The User’s Name, User’s Email Address, Pet Name, Question Text, Pet Type (Dog or Cat), Topic (drop down menu topics include FOR DOGS: Adoption & Breeding; Behavior & Interaction; Diet; General; Grooming; Health; House Breaking & Problems; Safety, Other. FOR CATS: Behavior & Interaction; Health; Diet; Litter Box Habits & Problems; General; Grooming; Safety; Other). NOTE If user enteres flow from Cat or Dog Care sections, the appropriate pet type is presented.. 40
    • 2.3.1.1 Ask A Vet Form Dog Q&A Ask A Question You and Your Vet About Dr. Horwitz Ask our online Veterinarian a question Enter your question for Dr. Horwitz below. Once you have submitted your question, be sure to check the Online Vet page regularly. That’s where each week we highlight questions from PurinaONE.com visitors like you. Your question could be among them! Before asking your question, consider consulting our Dog Care A-Z Library or Cat Care A-Z Library, each of which contains an extensive collection of articles and other valuable pet care information. Also check the Dog Q&A or Cat Q&A archives to see if your question has already been asked, and answered by Dr. Horwitz. Enter information below * Indicates a required You have 500 characters *Ask your question: *First Name: Lorem Ipsum *Last Name: Lorem Ipsum *E-mail: Lorem Ipsum eg. you@site.com Submit > 2.3.1.2 Ask A Vet Form Confirmation Dog Q&A Ask A Question You and Your Vet About Dr. Horwitz pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Thank you for submitting your question. We will make every effort to try to respond to your inquiry in a timely manner. Please note that due to the unpredictable volume of questions our online Veterinarian team receives, we cannot guarantee a response. As always, we recommend you consult your veterinarian immediately in case of an emergency. Ask the vet another question 41
    • 2.3.1.4 You and Your Vet Editorial Dog Q&A Ask A Question You and Your Vet About Dr. Horwitz You and your Vet We believe that well informed people take better care of their pets. In addition to information which we provide online, working with your Veterinarian is the best source of health advice for you and your individual pet. Thumbnail A good veterinarian will help you with many different concerns you may have about your pet from the appropriate diet, their general health and any behavioral problems you may experience with your pet. Related Reading • Choosing a Vet • Working with your Vet 2.3.1.3 About Dr. Horowitz Bio Dog Q&A Ask A Question You and Your Vet About Dr. Debbie Horowitz, D.V.M I decided early on to make pet behavior my professional specialty. I have had a referral practice for behavioral problems in companion animals since 1982. Located in St. Louis, my practice is affiliated with Associated Veterinary Specialists, a veterinary referral facility. About Dr. Horowitz Thumbnail I regularly lecture about pet behavior and have addressed the North American Veterinary Conference, the American Animal Hospital Association’s annual meeting, the American Veterinary Medical Association Annual Convention, and the British Small Animal Veterinary Dog Dilemma? Cat Quandary? Ask Dr. Horwitz a question pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Note that the Bio content structure may also be applied to 2.3.2.1 About the Nutritionist 42
    • 2.3.2 Online Nutritionist Tabbed Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Pet Nutritionist Purina Experts... - Online Veterinarian - Pet Nutritionist Our teams of experienced pet nutritionists work with other pet care experts around the world to develop products that help dogs and cats live long and healthy lives. Dog Care Tools A to Z Library Healthy Weight Management for Dogs Related Links • Nutrition for Cats • The Nation’s Pets Are Living Large...Too Large • Life Long Purina® Study Reveals How to Help Your Dog Enjoy More Healthy Years • Ingredients Tool Nutrition for Dogs About [Name here] Variable Promotion or Content Tout The Role of Vitamins and Minerals in the Diet of Dogs Variable Editorial Topic here Faccumsa ndipsustio diamet, si ea con ullan henis nonsequat. Te min ero exeros adit luptat. Vulluptatue eu facinim zzrit eugiam dolor sustrud magna facip et, velent ullum et autpat, consent prat nonsequam irilla consequisl eugiamcons delit amconseIfec obut inprae nossultuius aut vit ocam ius hostiam octario, quam ad diu esse tanum dii sua posum fuis con Etraest et L. Ivid cus vidit venam pro es bon Itasdam potilic aectum fue etrit, C. Rudet postra, omnin hor alabent, mo cente quam eteris. Si inatid inequidefex speremulabem es, quam nonvest? quiustr icupiesid Cat furbeni seres con vide ocae pris essil commovis rent. Catum pris, cone omnon adhuit; ne furor ad intiam quero conum tam Patior quis? P. Facit. Variable Promotion or Content Tout Hilis nocchilis; nors bonost nos condi pro, nonfit; hebatque iae facertiam ponditurs egernihint? Oltod con Etre incles vivider ortestrebem atus obussa conducerox norioru ntrisso ludampe rficia L. Avolus, senicaes sulum aurnume aure peria? Nam, nones anunum ad cam destioc cidiemqui patus, ocast L. Itandam ublicid ierorum prorterfic me castust inique orsulic ividest in iaetimistis M. Habus ad se it, nos artu culius servid nos horaelintem estiamquam sente, stressed medo, porae furarbit. more Recommended Reading • Purina’s Large Breed Puppy Formulas Help Manage Growth Rate • Importance of Balanced Nutrition for Your Dog’s Health PurinaONE Healthy Pets Newsletter pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Possible New Articles to relate to this page Importance of balanced nutrition for health – Dog, Cat Importance of appropriate level of exercise – Dog, Cat Dental Health/Care – Dog, Cat Obesity risks to health – Cat (there’s already one for Dog) First Aid – Dog, Cat Disaster/Emergency Preparedness – Dog, Cat External Sources for content http://dels.nas.edu/banr/cd_dog_vit.html Possible Related Links The Nation’s Pets Are Living Large...Too Large LINK http://www.purina.com/science/research/PetsLivingLarge.aspx Life Long Purina® Study Reveals How to Help Your Dog Enjoy More Healthy Years LINK: http://www.purina.com/science/research/DogMoreYears.aspx Purina’s Large Breed Puppy Formulas Help Manage Growth Rate LINK: http://www.purina.com/science/product/LargeBreedPupForm. aspx 43
    • Phase 2 for Online Nutritionist Interactive Video DetailPage Note this is a concept for consideration for future content development in phase 2 post launch of the redesign of PurinaOne.com IT IS TBD Our teams of experienced pet nutritionists work with other pet care experts around the world to develop products that help dogs and cats live long and healthy lives. Nutrient Requirements for Dogs The Role of Vitamins and Minerals in the Diet of Dogs Importance of balanced nutrition for health pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 close captions 44
    • 2.1 Dog Care Tools Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Dog Care Tools Purina Experts Introduction text about tools and what can be found here. Dog Care Tools... - Six Signs of a Healthy Dog - Visible Results Plan - Wellness Quizzes - Dog Breed Selector A to Z Library for Dogs Six Signs of Health Healthy Weight Management for Dogs Learn about the Six Signs of a Healthy Dog tout goes here. Susto ea ad deliquipit adigna facidunt praestin ut acin essenisim zzrit acincil il ulput ipsum quat ullandre. More Thumbnail Related Links • Cat Care Tools • Variable Related Link • Variable Related Link Visible Results Plan Try the Purina One Visible Results Plan and learn what you can do to help make a difference in your Dog’s life. More Enter your dog’s name to get started: Variable Promotion or Content Tout Thumbnail Next Variable Promotion or Content Tout Wellness Quizzes Take our Dog Fitness Quizzes and familiarize yourself with health conditions that may be common to your dog and you may more readily identify signs that he may need professional veterinary care tout goes here. More Thumbnail Dog Breed Selector pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Want to learn more about different dog breeds? Find detailed information on each dog’s personality, body, and coat. View a side-by-side comparison guide to compare the selected dogs. tout goes here. More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us Thumbnail • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 45
    • Notes about tools on PurinaOne.com Note that this interaction design documentation outlines the general page structure for the team to adapt existing content into. The following are a list of links to existing tools which we may refer to the exisitng site for the basic interaction design and body content which can be adapted into this basic tool page structure. Dog Care http://purinaone.com/dogcare_health_signs_flash.asp http://purinaone.com/dogcare_breed_selector.asp http://purinaone.com/dogcare_cond_atoz.asp Cat Care http://purinaone.com/catcare_health_signs_flash.asp http://purinaone.com/catcare_breed_selector.asp http://purinaone.com/wellness/default.asp?catdog=cat The following links to the breed selector pop up windows may receive some minor branding and design enhancements which may be limited by the Active Decisions style guide limitations. TBD Dogs http://sy.adiho.com/ASA/Controller?adi_hasScript=1&_AD_195R22=86&adi_scriptSID=46499876D408A3E17C9B6049A2AD437F&sysid=43&appi d=9901 Cats http://sy.adiho.com/ASA/Controller?adi_hasScript=1&_AD_195R22=80&adi_scriptSID=A43295BD210D34F168E0F2B777984103&sysid=43&appi d=9902 pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Products http://purinaone.com/products_tool.asp 46
    • 2.1.2 Six Signs of Health Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Print Six Signs of a Healthy Dog Email Purina Experts There are Six Signs of a Healthy Dog and Purina ONE® is formulated to deliver all six. The focus for optimal health is different between puppies, dogs and senior dogs. Find out more about your pet’s optimal health with these helpful tips from Purina veterinarians. Dog Care Tools - Visible Results Plan - Six Signs of a Healthy Dog - Wellness Quizes - Dog Breed Selector A to Z Library for Dogs Healthy Weight Management for Dogs Related Links • Six Signs of a Healthy Cat • Variable Related Link • Variable Related Link Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 47
    • 2.1.1 Wellness Quizzes Detail Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Print Wellness Quizzes Email Purina Experts You know that your dog relies on you for many things, including shelter, food and your care. Your dog also depends on you to help him maintain good health. By familiarizing yourself with health conditions that are common to your dog, you can more readily identify signs that he may need professional veterinary care. Dog Care Tools - Visible Results Plan - Six Signs of a Healthy Dog - Wellness Quizes - Dog Breed Selector Thumbnail A to Z Library for Dogs Healthy Weight Management for Dogs Select a Quiz • Arthritis • Canine Lower Urinary Tract Health • Chronic Kidney Failure • Dental Health • Diabetes Mellitus • External Parasites • Internal Parasites • Obesity PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Quiz Format: The Wellness Quizzes breakdown these health conditions into two categories: Related Links • Six Signs of a Healthy Cat • Variable Related Link • Variable Related Link Signs & Behaviors: These are visual cues or behaviors exhibited by your dog. Risk Factors: These concern your dog’s environment and health history. • Help • Frequently Asked Questions • Site Map • Contact Us Variable Promotion or Content Tout • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 NOTICE The Wellness Quizzes are designed to offer general information regarding pet health. They are not intended to diagnose illness or to be used as substitute for qualified veterinary care. It is important to maintain your pet’s routine veterinary care and to consult your veterinarian if your pet shows signs inconsistent with good health. We recommend that the Wellness Quizzes interaction change as follows: Remove the pop up disclaimer and instead the disclaimer about the quizes should be globally visible on in the footer of all pages of the quiz, and should be visibly asserted on the results page of the quiz. For the format and contents of each individual quiz refer to the exisiting website. Note that this basic page structure can also be applied to 2.1.4 Breed Selector Landing Page 48
    • 2.2 AtoZ Library Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : AtoZ Library for Dogs Purina Experts If you’re curious about an aspect of canine health— behavioral, physical, or nutritional—you’ve come to the right place. The A-Z Library is a comprehensive source of articles by dog experts, covering a range of topics relevant to all life stages. Subjects are arranged alphabetically; simply click a letter to search for the subject you’re interested in. Dog Care Tools Thumbnail A to Z Library for Dogs Healthy Weight Management for Dogs Features Topics The conditions listed below are the 10 most frequently explored topics currently in our library. This information should not be used to diagnose or treat your dog. Always check with your veterinarian if your dog exhibits symptoms that are inconsistent with the signs of good canine health. 1. Coccidia 2. Hiccups 3. Sneezing 4. Dog Houses 5. Pancreatitis 6. Chiggers 7. Conjunctivitis 8. Reverse Sneezing 9. Urinary Incontinence 10. Flea Allergy Dermatitis Choose a Topic ABC DEF GHI JKL MNO PQR STUV WXYZ ABC Related Links • Aging: Signs and Symptoms • Anterior Cruciate Ligament Rupture • Arthritis: Rheumatoid • AtoZ Library for Cats • Variable Related Link • Variable Related Link • Bacteria & Oral Disease • Bad Breath: What are the common causes in cats & dogs? • Bloat (Gastric Dilatation & Volvulus) • Bone Cancer • Bone Fractures Variable Promotion or Content Tout • Cataracts • Chiggers • Coccidia (Coccidiosis): A Cause of Diarrhea • Colitis • Conditions Leading to Obesity • Conjunctivitis • Crates Top PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This page format can be applied to both the Cat and Dog AtoZ library family pages. The alphabetical list of links uses anchor links to navigate the list, and top links in each section of the list returns the user back to the top of the page. 49
    • 2.2.1.x AtoZ Article Detail Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : AtoZ Library ABC DEF Print GHI JKL MNO PQR STUV WXYZ Weight Reduction Diets Email Purina Experts Dog Care Tools A to Z Library for Dogs Holly Frisby, DVM, MS Veterinary Services Department, Drs. Foster & Smith, Inc. Healthy Weight Management for Dogs Essential to a good weight reduction program is reducing the calories fed, but how much? Most weight loss protocols for dogs recommend feeding 75% of the energy needs your pet would need when he is at his ideal weight. There is extreme variability (up to 20%) in the actual energy of pets of the same weight, since their activity level can vary greatly. For this reason, the dog’s response to the weight reduction program is monitored and adjustments made as necessary. Features Topics The conditions listed below are the 10 most frequently explored topics currently in our library. Regular food or diet food? There are two basic ways to cut down on calories. One is to feed less of the food the dog is currently eating. The second is to switch to special weight reduction diets. And of course, with either way, table scraps should be eliminated. Treats should be restricted and if any are used (e.g. for training) they should be low-calorie. Regular food or diet food? There are two basic ways to cut down on calories. One is to feed less of the food the dog is currently eating. The second is to switch to special weight reduction diets. And of course, with either way, table scraps should be eliminated. Treats should be restricted and if any are used (e.g. for training) they should be low-calorie. There are several advantages to feeding a balanced commercial weight reduction diet. First, weight reduction diets are generally high-fiber, low-fat diets which have a low energy density and allow a greater loss of body fat than simply feeding smaller amounts of a high-fat diet. This is because fat contains over twice as many calories as protein and carbohydrates and low-calorie dense foods tend to produce satiety (a feeling of being full) at a lower level of calorie intake. In addition, more energy is used in digesting and absorbing low-fat, high-fiber diets. Finally, by reducing the amount of the food currently being fed, you are also decreasing the level of protein, vitamins, minerals, etc., the dog is receiving. 1. Coccidia 2. Hiccups 3. Sneezing 4. Dog Houses 5. Pancreatitis 6. Chiggers 7. Conjunctivitis 8. Reverse Sneezing 9. Urinary Incontinence 10. Flea Allergy Dermatitis Related Links • AtoZ Library for Cats • Variable Related Link • Variable Related Link Variable Promotion or Content Tout References Ackerman, L. Skin and Haircoat Problems in Dogs. Alpine Publications, Loveland CO; 1994. Griffin, C.; Kwochka, K.; Macdonald, J. Current Veterinary Dermatology. Mosby Publications, Linn MO; 1993. Scott, D.; Miller, W.; Griffin, C. Muller and Kirk’s Small Animal Dermatology. Saunders, Philadelphia PA; 1995. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 © 2006 Foster & Smith, Inc. Reprinted as a courtesy and with permission from PetEducation.com ABC DEF GHI JKL PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up MNO PQR • Help • Frequently Asked Questions • Site Map • Contact Us STUV WXYZ • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This page format can be applied to both the Cat and Dog AtoZ library family pages. The alphabetical list of links uses anchor links to navigate the list, and top links in each section of the list returns the user back to the top of the page. Note if the number of articles is going to increase substantially then a new interstitial family pages used to group large subtopic categories may be needed for this design. This is dependant upon the nature of the content that is syndicated for this redesign. 50
    • When Less is More 2.4a Healthy Weight Management Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care Healthy Weight Management For Dogs Igna feummy nim illutpat autem nos do odionullan ea feumsandrer si eugait am, sum ilit niat accum quat. Tin henim vendit lor si tat. Vulpute mod ent ute delit praestrud moloreetue mod ming el enis aut ea feumsandrer si eugait am, sum ilit niat accum quat What is Your Dog’s Body Condition ? Nutrition Know-How 1 Ideal Body Condition 2 Ribs easily palpable, with minimal fat covering. Waist easily noted, viewed from above. Abdominal tucked up when viewed from side. Move the slider to the image which most closly matches your pets Body Condition 3 Top View Did you know ... Feel Ribs Maintaining you dog at an ideal body condition could literally extend its life span by 15 per cent Side View Want to learn more ? Waistline Use the Visible Results Plan Purina ONE® Large Breed Healthy Weight Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis Compare Learn More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Tactical ideas and notes about Healthy Weight Management pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 1 - Simple assessment quiz for cats and dogs, which result educate the user and link to the Wellness Wizard 2- Result will show dynamically in this area 3- Content form Purina Body Condition System Use as a reference Dog Body Condition System and Cat Body Condition System 51
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 File name: 2002115165349_448Proceedings-final File path: Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_CopyCopyresourcesvet_resources At the end of the document 52
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 File name: 2002115165349_448Proceedings-final File path: Belvedereinteractive7Purinaina_ONEInteraction_Design_and_CopyCopyresourcesvet_resources At the end of the document 53
    • 2.4b Healthy Weight Management / Resources Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care Healthy Weight Management For Dog Igna feummy nim illutpat autem nos do odionullan ea feumsandrer si eugait am, sum ilit niat accum quat. Tin henim vendit lor si tat. Vulpute mod ent ute delit praestrud moloreetue mod ming el enis aut ea feumsandrer si eugait am, sum ilit niat accum quat What is Your Dog’s Body Condition ? 1 Nutrition Know-How When Less is More Extract form the Life Long Purina Study ... molorpe rcillan et inci tet init, vullan utpatinis et pratum vendreros duisisc iduisi. Minerals 2 Esed dolore eniatio ex el dolortisi. Lor sim dolore vel ute tincin ut la ad delit volor sum nonsenim incillaorem venim volutem veliquat autat praessi tionullandre conse et am iliquatem ip v Lor sim dolore vel ute tincin ut la ad delit volor sum nonsenim incillaorem 3 Vitamins Suggested Readings Proteins Add to your pet’s life and life to his years Extend dogs life span Portion Primer Article Want to learn more ? Fibers Use the Visible Results Plan PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS 1 - Content form the Life Long Purina Study: Extend dogs life span http://purina.com/science/research/DogMoreYears.aspx File Path : Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_Copy Copyresources pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 2 - Dog and Cat Food pyramid Includes DHTML rollover state showing target nutritional value File Name : Extenddogslifespan Portion Primer Article TBD 3 - Articles and visuals linking extra weight with future medical conditions: Creative, inspiring articles not only about ways to keep the program interesting to you and your pet but also about more holistic topics TBD Add to your pet’s life and life to his years Testimonials TBD File Path : Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_ Copy Copyresources File Name : AnEasyPillToSwallow 54
    • Food Pyramid / rollover state Log In : Register Search Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Minerals Vitamins Proteins Fibers Minerals pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Minerals are importing in your dog diet because ...el enis aut ea feumsandrer si eugait am, sum ilit niat accum qua . Purina ONE includes minerals in all dog food formulas Vitamins Proteins Fibers 55
    • F2.1.1 Visible Results Plan Flow F2.1.1 Visible Results Plan Flow Continue fromvariable origin CS2.1.1 2.1.1 Visible Results Plan 2.1.1.x 1.0 1.0 VariablePlan Money Money InputForm(s) Data Valid? Yes No Fx.x 30 Day Challenge Flow 2.1.x.1 1.0 1.0 Visible Money Money Results Plan Result Variable Utility Links Save Plan Present Error(s) Fx.x Registration pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 F2.1.1 The Visible Results Plan is an interactive tool that allows pet owners to generate a list of resources which may be related to thier pet. Users can answer specific questions about their pet to determine an overall profile. Based on the user input a page will be dynamically generated to provide links to relevant content, tips and suggestions for that pet, and may also recommend products, provide additional information about the pet breed. Note that a disclaimer / instruction should be included in the content about always consulting a qualified veterinarian. F12 Email This Page Flow Printable Page which section the user enters this flow. For example if the user is in Cat Care/Tools/Healthy Pet Plan the form defaults preselect Pet Type=Cat. Questions may include: • Pet Type (Cat or Dog): logic will point to all relevant pet type content. • Pet Name • Gender (Male or Female) • Spayed or Neutered? (Yes or No) • Breed: logic will further narrow relevant content specific to breed (purebreds or mixed breeds). For example, based on animal type and breed show links to articles about breed related issues. (general breed groups include: Herding, Hound, Non-Sporting, Sporting, Terrier, Toy, Working. TBD consider menu behavior for the breed selector and how simple or complex this may need to become to address accuracy in the results) • Pet Age (Birth Date): logic will further narrow relevant content specific to age. For example, based on animal type and age show links to articles about age related issues. • Pet Height: (inches) TBD May consider more general “size” such as Cat=Small, Medium, Large; Dog= Toy, Mini, Standard, Large. • Pet Weight: (Pounds) TBD logic will further narrow relevant content specific to weight. For example, based on animal type, age, breed and weight show links to articles about healthy weight related issues. Note that this question may be contingent upon other parameters such as breed and age. • Outdoor, Indoor or Both Indoors and Outdoors • Activity Level (Dogs= 1. Heavy - daily, and more than a walk. May need to run free. 2. Regular - daily walk or two but more than just out to the street and back. 3. Minimal - not a lot of exercise is required, but some is needed; Cats= 1. Calm 2. Energetic 3. Excitable) CS2.1.1 This conditional selector pre-selects Dog or Cat based on 56
    • Example of an ideal customer use case scenario - Visible Results Plan scenario Elizabeth Danielle Porter (EDP) owns a 3 year old Labrador Retriever named Eddie. Elizabeth has noticed that Eddie seems to be putting on a little extra weight and generally seems to be less healthy than he could be. Elizabeth also has a six year old American Shorthair cat named Ethel who seems a bit under weight these days, and has terrible hairball issues. awareness Elizabeth explores PurinaOne.com, looking at product information and pet care content. She decides to use the Visible Results Plan which generates a plan of action for Eddie. She likes the suggestions, encouragement and ideas on how to help Eddie reach his ideal health for his breed, age, etc. She saves the plan and enters into the 30 Day Challenge.... PurinaOne Home Page Visible Results Plan Visible Results Plan Result VariablePlan 1.0 1.0 Input Form Money Money SavePlanand Enroll in 30 DayChallenge trial Elizabeth receives a welcome email which encourages her to transition Eddie gradually to PurinaOne. Optionally for Phase 2, each week she receives encouragement emails with helpful tips at each stage of the challenge. She is also encouraged to submit a photo and add entries about Eddie’s progress into the challenge diary. Phase 2 Week 4 Email Week 3 Email Week 2 Email Week 1 Email Submit Success Story and/or Join the“OneCommunity” pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Congrats Email SubmitImage / Score Card Entry SubmitImage / Score Card Entry SubmitImage / Score Card Entry SubmitImage / Score Card Entry loyalty Elizabeth receives a congrats email and is encouraged to explore the Pictures of Health Community. She explores some of the pet profiles on the Pictures of Health Map. She sees a cat success story about improvements with “Hair ball” issues. She considers feeding Ethel the cat PurinaOne food as well, and decides to enter a pet profile for Ethel as well. As time goes by she sees continued improvement in the over all health Welcome Email SubmitImage / Diary Entry of Eddie and Ethel. Optionally for Phase 2, she receives monthly emails with relevant tips, and announcements of new content (eg. for future development may include webcasts with pet experts hosted on PurinaOne.com). She receives one email announcing that Eddie will be the Picture of Health Community “Pet of the Day”. She gets an invite / announcement about Eddie’s feature, which she forwards to her friends and family. Phase 2 Pictures of 1.0 1.0 HealthComMoney Money munity Submit Idea Pictures of Health Map Submit Pet Profile (Ethel the Cat) Monthly Email, Anniversary, Pet Birthday,Promos, etc.... Note: This flow represents a proposal for an ideal Visible Results Plan user case scenario. This may or may not be feasible for phase one of this project based on access to syndication of content, and technical limitations for implementation with the current project scope. However this may be used as a reference for current or future 57
    • 2.1.1 Visible Results Plan - Step 1 Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools Step 1 Step 2 Introduction Enter your pet’s info Pet Habits and Health Step 3 Body Condition Step 4 Results Visible Results Plan Description and benefit statement of tool. Augue feum deliquat in endit lam dolore dit, commy nullam duis nim nullut prat praesenisis commy nullam duis nim nullut prat praesenisis commy nullam duis nim nullut prat praesenisis commy. Start by entering us some information about your pet. * Pet’s Birth Date : * Pet’s Name * Gender: . mm / dd / yyyy * Indicates a required field EG., January 1, 2006 = 01 / 01 / 2006 If you’re not sure of the date, enter your best guess Calimera Please Choose Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 58
    • 2.1.1.1 Visible Results Plan - Step 2 Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Step 2 Introduction Step 3 Pet Habits and Health Body Condition Step 4 Results Tell us about your pet’s breed, habits, and overall health issues. * Indicates a required field Choose Group : Please Choose Please select the Group that best represents your pet . Optional but highly recommended * Choose Breed : Please Choose Please select the Breed that best represents your pet . Optional but highly recommended Where does your pet spend most of its time: Outdoors Mostly Outdoors Only Indoors Mostly Indoors Only Both Indoors and Outdoors * Enter Your Pet’s Activity Level: Heavy ( Daily, and more than a walk. May need to run free ) Regular ( Daily walk or two but more than just out to the street and back ) Minimal ( Not a lot of exercise is required, but some is needed ) 1 * Is Your Pet Pregnant? Yes   * Enter Your Pet’s Estimated Litter Date: mm / No dd / yyyy EG., 08 / 01 / 2000 If you’re not sure of the date, enter your best guess. Gestation (pregnancy) in dogs and cats lasts sixty to sixty seven days, give or take a day or two. * Please select any issues related to your pet’s overall wellness . Weight & Body Condition Digestion Bone and Joint Health Dental Health Immune System Skin, Coat and Eyes Previous Next pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1. If Gender = Female - Not Spayed then present these form elements. Otherwise suppress. 59
    • 2.1.1.2 Visible Results Plan - Step 3 Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Introduction Step 2 Pet Habits and Health Step 3 Step 4 Body Condition Height and Weight You’re almost done! Tell us about your pet’s height and weight. Results * Indicates a required field First Indicate Your Pet’s Height. Then Indicate Your Pet’s Weight A dog’s or cat’s height is usually measured from the toe to shoulder. If you are not sure about your pet’s height use the slider below to estimate the height. You can always change it later. Instruction text here assess your dog’s body condition by feeling around the waist of your dog, and you should also be able to see the dogs waist when viewed from above. *Use the slider to estimate your pet’s height. 6 Feet *Use the slider to estimate your pet’s weight. 5 4 3 2 1 Top View X-Large Medium Side View Small Waistline Tiny You can also type your pet’s height: 1 Feel Ribs Large Inches (Optional) Please enter your pet’s weight: Pounds (Optional) Previous pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more These form elements use sliders. Moving the slider will increase or decrease the size of the animal profile. Each slider has five potential answers The logic determines results which may include product recomendations, articles and possbile content addressing different body conditions. 1. Note the image and body condition for the weight form element works in the same manner that the six signs of health tool shows body condition. Visual design and copy should refer to this tool for the cat and dog variations of this new form function. Note that the slider elements are required, and the actual numeric height and weight is optional. Refer to: Dog Care http://purinaone.com/dogcare_health_signs_flash.asp Cat Care http://purinaone.com/catcare_health_signs_flash.asp 60
    • 2.1.1.3.1 Visible Results Plan Results Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Introduction Print Step 2 Pet Habits and Health Step 3 Body Condition Email Step 4 Results Visible Results Plan Results for [PetIntroductory text Rostrud molum er at. Put vel et ad dit luptati onsequis acipis nons eugue faccum ing esto od tion ex ectetum vel ut ullaorper aute veliquat alit lum nostinisit nullaore feugait Take the Purina ONE 30 Day Challenge More about the [Border Collie] breed Suggested Products for [Petname] Suggested Reading for you in the A to Z Library Six Sign of a Healthy Dog Pet Experts PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Disclaimer text and or links here. Ibh endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si. Co-branding text and or links here. Endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si.ons nim enim velissed delendrer Otherbrandwebsite.com to dolore dit ver si. CoBrand Logo 61
    • 2.1.1.3.1 Visible Results Plan Results (Breed Information) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Introduction Print Step 2 Pet Habits and Health Step 3 Body Condition Email Step 4 Results Visible Results Plan Results for [PetIntroductory text Rostrud molum er at. Put vel et ad dit luptati onsequis acipis nons eugue faccum ing esto od tion ex ectetum vel ut ullaorper aute veliquat alit lum nostinisit nullaore feugait More about the [Border Collie] breed More about the [Border Collie] breed Suggested Products for [Petname] Suggested Reading for you in the A to Z Library Six Sign of a Healthy Dog Pet Experts PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Take the Purina ONE 30 Day Challenge Close window Si te faciduis nim nulput pratumsan henis nim iureet il ullutet vero od eugiam quipisl dolorer aesequat lamet iriusto esed modipit iure tisis ex et, sequatis dolore dolobor sustrud er si tem zzrit lut ing ent el el ipsum quat. Duiscilit euguer am iriurem zzriustrud mincil il in utpat, quatis doloreraesse et lor ip eugiat velesse quisissisi tie tet prat lobore consequi eugait euis eum ip euis nullaore facipis et nonsequatie cons etue et, conummodio exer inci blamet lumsandrer alit nummodo loreet praessenisl utpatue con henisim zzrilit prat. Ut nulla feugueros eraesto core feuguer in henit am, veliquismod ex eugait nummod te facidunt aci bla feugiam commoloreet prat. Ommy nibh eugiam quis alismodiamet incipit nostion esto dolore magna cor sequis alisi tat utpat et alit lamet adit utat lam • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Disclaimer text and or links here. Ibh endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si. Co-branding text and or links here. Endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si.ons nim enim velissed delendrer Otherbrandwebsite.com to dolore dit ver si. CoBrand Logo 1. When user rolls over category heading, the appropriate module expands to reveal content. 62
    • 2.1.1.3.1 Visible Results Plan Results (Suggested Products) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Print Step 2 Introduction Pet Habits and Health Step 3 Body Condition Email Step 4 Results Visible Results Plan Results for [PetIntroductory text Rostrud molum er at. Put vel et ad dit luptati onsequis acipis nons eugue faccum ing esto od tion ex ectetum vel ut ullaorper aute veliquat alit lum nostinisit nullaore feugait Take the Purina ONE 30 Day Challenge Close window Suggested Products for [Petname] [Variable managed content here example Statement about pregnant dog’s nutrition needs and how those need may be fullfilled by Purinaone Products.] More about the [Border Collie] breed Purina ONE® Suggested Products for [Petname] Suggested Reading for you in the A to Z Library Growth and Development for Puppies Provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during e during lactation. More Six Sign of a Healthy Dog Purina ONE® Biscuits Healthy Weight Turkey & Rice Flavor Pet Experts Feed your dog 2-4 Purina ONE Healthy Weight Turkey & Rice Flavor Biscuits daily as a treat to supplement his regular maintenance diet. More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Disclaimer text and or links here. Ibh endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si. Co-branding text and or links here. Endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si.ons nim enim velissed delendrer Otherbrandwebsite.com to dolore dit ver si. CoBrand Logo 63 See all [Dog] products Where to buy See how Purina ONE compares
    • 2.1.1.3.1 Visible Results Plan Results (Suggested Reading) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Introduction Print Step 2 Pet Habits and Health Step 3 Body Condition Email Step 4 Results Visible Results Plan Results for [PetIntroductory text Rostrud molum er at. Put vel et ad dit luptati onsequis acipis nons eugue faccum ing esto od tion ex ectetum vel ut ullaorper aute veliquat alit lum nostinisit nullaore feugait Take the Purina ONE 30 Day Challenge Suggested Reading for you in the A to Z Library More about the [Border Collie] breed Close window Weight Reduction Diets Ustrud ex euis euisit nim vulput nim incil iril iriure minci blan ulla faccum ercil eugiat ipsustie eugiat lut exer iure vendreet ipisi. Suggested Products for [Petname] Suggested Reading for you in the A to Z Library Six Sign of a Healthy Dog Diet: Reproductive Nutrition Ustrud ex euis euisit nim vulput nim incil iril iriure minci blan ulla faccum ercil eugiat ipsustie eugiat lut exer iure vendreet ipisi. Overweight Health Risks Ustrud ex euis euisit nim vulput nim incil iril iriure minci blan ulla faccum ercil eugiat ipsustie eugiat lut exer iure vendreet ipisi Pet Experts PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Disclaimer text and or links here. Ibh endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si. Co-branding text and or links here. Endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si.ons nim enim velissed delendrer Otherbrandwebsite.com to dolore dit ver si. CoBrand Logo 64
    • 2.1.1.3.1 Visible Results Plan Results / Six Sign of a Healthy Dog Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Introduction Print Step 2 Pet Habits and Health Step 3 Email Step 4 Body Condition Results Visible Results Plan Results for [PetIntroductory text Rostrud molum er at. Put vel et ad dit luptati onsequis acipis nons eugue faccum ing esto od tion ex ectetum vel ut ullaorper aute veliquat alit lum nostinisit nullaore feugait Take the Purina ONE 30 Day Challenge Close window Six Signs of a Healthy Dog More about the [Border Collie] breed Weight & Body Condition Obortionulla feum el irit illuptatisi blaorem diamcon velessis nos acin vulputat. Ipisi te er si tin utem do consequis augiatum quisim vullutem quam qui elesed magnit luptatum vel utet, quatuer cillam, core ver aciduis er adignim deliquat ipit ad magnisit, vel utem Suggested Products for [Petname] Suggested Reading for you in the A to Z Library Six Sign of a Healthy Dog Dental Health Pet Experts Obortionulla feum el irit illuptatisi blaorem diamcon velessis nos acin vulputat. Ipisi te er si tin utem do consequis augiatum quisim PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. Enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Disclaimer text and or links here. Ibh endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si. Co-branding text and or links here. Endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si.ons nim enim velissed delendrer Otherbrandwebsite.com to dolore dit ver si. CoBrand Logo 1. Content in this module is variable based on the issues selected by the user on page 2.1.1.1, Visible Results Plan Step 2. 65
    • 2.1.1.3.1 Visible Results Plan Results / Pet Experts (intro animation step 3) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Visible Results Plan Step 1 Introduction Print Step 2 Pet Habits and Health Step 3 Body Condition Email Step 4 Results Visible Results Plan Results for [PetIntroductory text Rostrud molum er at. Put vel et ad dit luptati onsequis acipis nons eugue faccum ing esto od tion ex ectetum vel ut ullaorper aute veliquat alit lum nostinisit nullaore feugait Take the Purina ONE 30 Day Challenge Close window Pet Experts More about the [Border Collie] breed Meet Our Vet Lore vel dolor sendignis ad tat vendip elis dipit eum volobortie mincincil utpatie tat incing ea commy nulla at iriliquat. Riure magnit dipsusci te delent ex et ad erit eros nostie magna cons utpatie tat incing ea commy nulla at iriliquat. Riure magnit dipsusci te delent ex et ad erit eros nostie magna cons. Suggested Products for [Petname] Suggested Reading for you in the A to Z Library Six Sign of a Healthy Dog More Ask the Vet a quesiton Meet the Nutritionist Lore vel dolor sendignis ad tat vendip elis dipit eum volobortie mincincil utpatie tat incing ea commy nulla at iriliquat. Riure magnit dipsusci te delent ex et ad erit eros nostie magna cons delent ex et ad erit eros nostie magna cons. Pet Experts More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Disclaimer text and or links here. Ibh endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si. Co-branding text and or links here. Endigna con esse modolor eetuer iure duiscil ullaoreet enim doloreetue doluptat incillum deliquam, consenit ip essit acil in henit voloborem quipsum ver sustions nim enim velissed delendrer summy nosto dolore dit ver si.ons nim enim velissed delendrer Otherbrandwebsite.com to dolore dit ver si. CoBrand Logo 66
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Note that the logic from this form and results is still tbd and will be resolved and discussed with further input from client/stake holders. 1. Variable introduction text may be generated based on users input. TBD 2. Primary call to action will always be the 30-Day Challenge, users will link into the registration or sign on flow and flow into the 30-Day Challenge sign up flow. Any redundant data collected in the POWW will prefill the proceeding forms. 3. A module with a link to an interstitial page of recommended reading listed out and based on the users input into the POWW is provided here. Logic to relate content is TBD 4. Syndication of content from an outside source based on the user choosing a breed. If a breed is not choosen then omit this module. If only the group is selected present data about that group based on the what content is available for syndication. The data elements are based on Pet Finder data in the Breed selector tool. Dog Breed Dog Image Size and Weight • Dog Size • Female Weight lbs • Female Height in. • Male Weight lbs • Male Height in. Lifestyle Requirements • Adequate Living Space • Shedding • Recommended Trimming • Grooming • Recommended Grooming times per week • Hypoallergenic • Indoor Activity • Daily Outdoor Exercise Time min Appearance • Ear Shape Personality • Obedience Level • Learning Rate • Dominance Level • Energy Type Other Information • Guard Rating • Breed Group • Country of Origin • Typical Life Expectancy 5. Variable source credits and possible co-branding may occur adjacent to the content module and in the footer of the page. 6. Product suggestions based on user input. Logic is TBD. 67
    • Visible Results Plan Logic and Content Notes The logic and content is tbd for the results of the Visible Results Plan tool. Below are initial content and logic notes which may be refined with input from copy and client stakeholders / and Purina pet experts. Pet Age ( Required) Question/ section Birth to 6 weeks 6 week to 12 weeks 12 weeks to 14 weeks 6 to 12 months 1 year old From 1 to 6 years old More then 6 years old Pet Gender ( Required) Male Male Neutered Female pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Female Spayed Pet Group ( Not Required) Herding Hound Miscellaneous Non-sporting Sporting Terrier Toy Working none Show Article # Comments #1 #2 #4 #6 #1 #2 #5 #7 #1 #2 #8 #1 #2 #9 # 10 # 12 # 11 # 12 # 13 # 14 # 15 If large Breed show #3 If large Breed show #3 If large Breed show #3 If large Breed show #3 # 16 # 17 # 18 # 19 # 20 # 21 18.1 Paragraph about pet group 18.2 Paragraph about pet group 18.3 Paragraph about pet group 18.4 Paragraph about pet group 18.5 Paragraph about pet group 18.6 Paragraph about pet group 18.7 Paragraph about pet group 18.8 Paragraph about pet group delete 68
    • Pet Breed( Not Required) Detail bout Breed from Breed selector (TBD) None Delete Pet Habit( Not Required) Outdoors Mostly Outdoors Only Indoor Mostly Indoors Only Both Indoors and Outdoors None Pet Activity ( Required) Heavy # 22 # 21 # 21 # 22 # 20 # 20 # 22 # 21 Delete # 23 Regular # 24 Minimal # 25 # 26 Pregnant Dog ( Required) First 5-6 weeks Last 3-4 weeks End of Pregnancy Body Condition ( Required) Body Condition # 27 # 28 # 27 # 29 # 27 # 30 If pet overweight add # 26 If pet overweight add # 26 #31 Bone and Joint health pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 If pet overweight add # 26 If young pet show article # 32 If adult or older pet show article # 33 Dental Health If young pet show article # 34 If adult or older pet show article # 35 If young pet show article # 36 If adult or older pet show article # 37 Digestion Immune System Skin, Coat and Eyes If young pet show article # 38 If adult or older pet show article # 39 # 40 69
    • Pet Height ( Required) X-large Large Medium Small Tiny Pet Weight ( Required) Over Weight Slightly Over Weight Ideal Eight # 41 # 42 # 43 # 44 # 45 # 46 # 47 # 48 # 49 # 46 # 47 # 48 # 49 # 50 # 50 # 50 # 51 Under Weight # 51 # 52 # 53 pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Slightly Under Weight 70
    • pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Product Pages 71
    • 4.0 Products Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Products Purina ONE® brand Pet Food provides super premium nutrition for good health you can see in your dog or cat. ONE Can Make A Difference Purina ONE offers a full line of innovative formulas to meet your dog’s changing and unique nutritional needs. Learn more Dog Products Thumbnail See what satisfied pet owners are saying about Purina ONE “Testimonial success story quote here Vel Thumbnail ullum nulla adip euipit la feugue dolore modipit nostrud te dunt lor iustrud dolore.” - Jeff and Bailley Read more Cat Products Purina ONE® brand Dog Food Commodol oborem iureet ullum autpat ver susto dio essequisl er sisismodions augue ea feum erit la cortie minisse quisim dio odolenim zzriliquisl utet ip et dio dip euisit utatie venis alissit at. Agniamet, si. Thumbnail View Dog Products Thumbnail Product News pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 View Cat Products Thumbnail Introducing Purina ONE® Natural Blends. Carefully selected, highquality ingredients for Good Health You Can See™, Naturally. More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Purina ONE® brand Cat Food Commodol oborem iureet ullum autpat ver susto dio essequisl er sisismodions augue ea feum erit la cortie minisse quisim dio odolenim zzriliquisl utet ip et dio dip euisit utatie venis alissit at. Agniamet, si. Learn what’s in your pet’s food and why. Thumbnail Find where you can buy Purina ONE brand products. More Our ingredients tool is your guide to understanding ingredients and product labels. More • Help • Frequently Asked Questions • Site Map • Contact Us Where to buy Purina ONE • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 72
    • 4.1 Dog Product Families Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Dog Products All Dog Products Cat Products ONE Can Make A Difference All Dog Products Statement Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim ipsummy nis nullaortin ullIn ea am dio od tatum iriustrud ent lut iniat. Ut nos eugait nullum diam volobor perostrud del utpatin. Ud tisisi. • All Dog Products (16) • For Puppies (2) • Targeted Nutrition (8) Ingredients Tool Where to buy • For Seniors (2) • Total Nutrition (5) Product News • Natural Blends (2) Thumbnail See what pet owners are saying about Purina ONE More • Dog Treats (4) Variable Promotion or Content Tout La aliquatum velenis nos La aliquatum velenis nos La aliquatum velenis nos More Info More Info Compare pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 More Info Compare Compare La aliquatum velenis nos La aliquatum velenis nos La aliquatum velenis nos More Info More Info More Info Compare Compare Compare 73
    • 4.1.2 Products Page - Natural Blends Family Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Dog Products:Natural Blends Natural Blends Statement Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim ipsummy nis nullaortin ullIn ea am dio od tatum iriustrud ent lut iniat. Ut nos eugait nullum diam volobor perostrud del utpatin. Ud Dog Products Cat Products ONE Can Make A Difference Product News Ingredients Tool Where to buy Thumbnail • All Dog Products (16) • For Puppies (2) • For Seniors (2) • Total Nutrition (5) • Targeted Nutrition (8) See what pet owners are saying about Purina ONE More • Natural Blends (2) • Dog Treats (4) Variable Promotion or Content Tout La aliquatum velenis nos La aliquatum velenis nos For More about Natural blends do to lorem ipsume delore sit. More Info Compare Compare www.naturalblends.com pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 More Info 74
    • 4.1.1.1 Dog Products - Natural Blends Detail Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products : For Dogs Adult Dog Food with Chicken & Oat Meal Formula Tell a Friend Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients Feeding Instruction Making the Switch Printable Page For more Information about Natural Blends go to www.naturalblends.com Compare See what pet owners are saying about Purina ONE 26.0% Crude Fat (Min) 16.0% Crude Fiber (Max) 3.0% Moisture (Max) 12.0% Linoleic Acid (Min) 1.4% Calcium (Ca) (Min) 1.0% Phosphorus (P) (Min) 0.8% Selenium (Se) (Min) 0.30 mg/kg Vitamin A (Min) 13,000 IU/kg Photo or Thumbnail for testimonials without photos OwnerFirstName and PetName “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Listen View Profile More Success Stories pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Crude Protein (Min) 75
    • 4.1.1.1 Dog Products Detail - Guaranteed Analysis Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Home : Product : For Senior Products Senior Protection Formula Pictures of Health Community Tell a Friend Printable Page Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients Feeding Instruction 26.0% Crude Fat (Min) 16.0% Crude Fiber (Max) 3.0% Moisture (Max) 12.0% Linoleic Acid (Min) 1.4% Calcium (Ca) (Min) 1.0% Phosphorus (P) (Min) 0.8% Selenium (Se) (Min) 0.30 mg/kg Vitamin A (Min) 13,000 IU/kg Compare See what pet owners are saying about Purina ONE Photo or Thumbnail for testimonials without photos OwnerFirstName and PetName “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” View Profile More Success Stories pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Crude Protein (Min) Making the Switch 76
    • 4.1.1.2 Dog Products Details - Ingredients Section Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Product : For Senior Senior Protection Formula Tell a Friend Printable Page Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients Feeding Instruction Making the Switch Compare For more detail information Try Our Ingredient Tool Ingredients Benefit -Promotes strong muscles -Provides energy -Enhances palatability -Promotes healthy skin and coat -Helps support a healthy immune system Brewers rice pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Chicken (natural source of glucosamine), -Promotes digestive health -Provides carbohydrate that can be used for energy -Provides Linoleic Acid, an essential Omega fatty acid for skin and coat -Supports muscle development and maintenance -Helps support a healthy immune system Corn gluten meal Poultry by-product meal (natural source of glucosamine) -Supports muscle development and maintenance -Promotes strong bones and teeth -Helps support a healthy immune system Whole grain corn -Provides energy -Promotes healthy skin and coat -Enhances digestibility 77
    • 4.1.1.3 Dog Product Details - Feeding Instruction Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Product : For Senior Senior Protection Formula Tell a Friend Printable Page Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients Feeding Instruction Making the Switch Compare Purina ONE Senior Protection Formula is specifically formulated for adult dogs. If you have a puppy, pregnant or nursing dog, consider to feed Purina ONE Growth and Development formula. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Adult Dog Feeding Instructions The recommended feeding amounts are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz./250 ml measuring cup - approximately 101g of product). Factors such as a dog’s metabolism, breed size, activity level, age and whether the dog is spayed or neutered will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that his ribs are easily felt and his waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s health. Recommended daily feeding amounts Weight (lbs./kg) Amount to Feed 13 to 20 lbs. (6-9 Kg) 1 to 1/2 cups 21 to 35 lbs. (10 - 16 Kg) 1/2 to 2 cups 36 to 50 lbs ( 17-23 Kg) 2 to 2 2/2 cups 51 to 75 lbs. (24 - 34 Kg) 2/2 to 3 1/2 cups 76 to 100 lbs. 35 - 45 Kg) 3 1/2 to 4 cups Over 100 lbs. (Over 45 Kg) 4 cups plus 1/3 cup (34g) for each 10 lbs. (4.5 Kg) of body weight over 100 lbs (45 Kg) Fresh water, proper diet & veterinary care Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE. 78
    • 4.1.1.4 Dog Product Details - Making the Switch Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Product : For Senior Senior Protection Formula Tell a Friend Printable Page Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients Feeding Instruction Making the Switch to Purina ONE Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow seven to ten days to ease the transition from his current food. Each day, simply feed a little less of the previous food and a little more of Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 No supplements necessary Purina ONE provides 100% complete and balanced nutrition for maintenance of adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian. Making the Switch Compare From our Nutritionist Meet Our Nutritionist >> Nutrition information: Nutritionist takes, experiences and reasons about this specific product. Bio Acilis doluptatis num vel utem ip ea alit, quissim ing erci tet wis do eugiam, consequamet la aliquatet, sum vullan eu feuguer ostrud tat vulputpat iure cor acin utatue dol Isit ent niam, sed dit delit dolessit lortie delestrud endre ming euipit vulluptat prat ute velisit alissed moloreet, vel ullam, consequi ea faccumsan vel etueraestio duisseniam dolorpe ratuero er sis del ute cons el del inciliq uamcommod et, velit in henismo dolore dolessit accum et nisim qui eugait aute feuiscil ing exerosto conulla consequat at. Min euismodit nostrud magniam quipis digna faccum doloboreet el ute tin er sequi enim dolorem quisit, quatie dolorem diam volore magna facincilis num ipis nullaor percin vent lobor ing essi. 79
    • 4.1.1.5 Dog Products Details - Compare Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Product : For Senior Senior Protection Formula Tell a Friend Printable Page Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients Feeding Instruction PuninaONE Senior Protection Formula Key Ingredients Making the Switch Compare IAMS Active Maturity Science Diet Senior 7+ Original Key Ingredients Chicken Brewers rice Corn gluten meal Poultry by-product meal Whole grain corn Key Ingredients Corn Meal Chicken By-Product Meal Ground Whole Grain Sorghum Fish Meal Chicken Guaranteed Analysis Corn Meal Chicken By-Product Meal Animal Fat (preserved with mixed tocopherois and citric acid) Soybean Mill Run Flaxseed Guaranteed Analysis Guaranteed Analysis pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Crude Protein (MIN) 28.0% Crude Protein (MIN) 24.0% Crude Fat (MIN) 12.0% Crude Fat (MIN) 10.0% Linoleic Acid (MIN) 12.0% Crude Fiber (MAX) 12.5% Crude Fiber (MAX) Moisture *(MAX) 4.5% 16.0% Fat (MIN) Crude Fiber (MAX) Protein (MIN) 12.0% 5.0% Moisture (MAX) Crude Fibe (MAX) 5.0% 10.0% .3% 1.3% 80
    • PuninaONE Senior Protection Formula Key Ingredients IAMS Active Maturity Science Diet Senior 7+ Original Key Ingredients Chicken Brewers rice Corn gluten meal Poultry by-product meal Whole grain corn Key Ingredients Corn Meal Chicken By-Product Meal Ground Whole Grain Sorghum Fish Meal Chicken Guaranteed Analysis Corn Meal Chicken By-Product Meal Animal Fat (preserved with mixed tocopherois and citric acid) Soybean Mill Run Flaxseed Guaranteed Analysis Guaranteed Analysis Crude Protein (MIN) 28.0% Crude Protein (MIN) 24.0% Crude Fat (MIN) 12.0% Crude Fat (MIN) 10.0% 12.0% Crude Fiber (MAX) 12.5% Crude Fiber (MAX) Moisture *(MAX) 4.5% 16.0% Fat (MIN) Crude Fiber (MAX) Protein (MIN) 12.0% 5.0% Moisture (MAX) Crude Fibe (MAX) 5.0% 10.0% .3% 1.3% Calcium (Ca) (MIN) 1.0% Calcium (MIN) 0.4% Phosphorus (P) (MIN) pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Linoleic Acid (MIN) 0.8% Phosphorus (MIN) 0.3% Selenium (MIN) 0.30 mg/kg Vitamin A (MIN) 14,000 IU/kg Vitamin E (MIN) 460 IU/kg Ascorbic Acid * (MIN) 70 mg/kg Glucosame * (MIN) 400 ppm Sodium (MAX) Vitamin E (MIN) 140 IU/kg L-Carnitene* (MIN) 0.25% 30 mg/kg Omega-6 Fatty Acids* (MIN) 2.0% Omega-3 Fatty Acids* (MIN) 0.2% * Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profile 81
    • 4.1.1.5 Dog Products Details - Compare Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Product : For Senior Senior Protection Formula Tell a Friend Printable Page Product overview, vel ullandi pissis do delisi tio duiscin ciduis augueril enibh eugait nullum quat autem nonsequip exercin cipsum dunt lutat in utat la feu feum dit adiamco mmodiam commod tat eugueros nisit, quipis numsan ut utpatio nsequam dolorer si tissi. Delis auguero exercin vel exero eugiam, sum volore min veraessed dol Guaranteed Analysis Ingredients PuninaONE Senior Protection Formula Key Ingredients Feeding Instruction Making the Switch IAMS Active Maturity Corn Meal Chicken By-Product Meal Ground Whole Grain Sorghum Fish Meal Chicken Science Diet Senior 7+ Original Nutro Max Adult Key Ingredients Key Ingredients Chicken Brewers rice Corn gluten meal Poultry by-product meal Whole grain corn Compare Key Ingredients Corn Meal Chicken By-Product Meal Animal Fat (preserved with mixed tocopherois and citric acid) Soybean Mill Run Flaxseed Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Guaranteed Analysis Guaranteed Analysis Guaranteed Analysis Crude Protein (MIN) 28.0% pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Guaranteed Analysis Crude Protein (MIN) 24.0% Crude Protein (MIN) 16.0% Crude Protein (MIN) 26.00% Crude Fat (MIN) Crude Fat (MIN) Crude Fat (MIN) 16.00% Crude Fiber (MAX) 4.00% Moisture (MAX) 10.00% 12.0% 10.0% Fat (MIN) Crude Fiber (MAX) 4.5% Crude Fiber (MAX) 12.5% Crude Fiber (MAX) Moisture *(MAX) 12.0% 10.0% Crude Fibe (MAX) 5.0% 5.0% Moisture (MAX) 12.0% 82
    • PuninaONE Senior Protection Formula Key Ingredients IAMS Active Maturity Science Diet Senior 7+ Original Key Ingredients Chicken Brewers rice Corn gluten meal Poultry by-product meal Whole grain corn Nutro Max Adult Key Ingredients Corn Meal Chicken By-Product Meal Ground Whole Grain Sorghum Fish Meal Chicken Corn Meal Chicken By-Product Meal Animal Fat (preserved with mixed tocopherois and citric acid) Soybean Mill Run Flaxseed Guaranteed Analysis Guaranteed Analysis Guaranteed Analysis Crude Protein (MIN) 28.0% Crude Protein (MIN) 24.0% Protein (MIN) Crude Fat (MIN) Crude Fat (MIN) 12.0% 4.5% Moisture *(MAX) 12.0% Linoleic Acid (MIN) Moisture (MAX) 10.0% 1.0% Calcium (MIN) 10.00% Selenium (MIN) 0.4% Phosphorus (MIN) Phosphorus (P) (MIN) 0.8% pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 4.00% 1.3% Calcium (Ca) (MIN) Crude Fiber (MAX) 5.0% Moisture (MAX) 16.00% 12.0% Crude Fibe (MAX) 5.0% Crude Fiber (MAX) 12.5% Crude Fiber (MAX) Crude Protein (MIN) 26.00% Crude Fat (MIN) 10.0% Fat (MIN) Crude Fiber (MAX) 16.0% 0.3% 0.30 mg/kg Vitamin A (MIN) 14,000 IU/kg Vitamin E (MIN) 460 IU/kg Vitamin E (MIN) 140 IU/kg Ascorbic Acid *(MIN) 70 mg/kg Glucosame * (MIN) 400 ppm L-Carnitene* (MIN) 30 mg/kg Omega-6 Fatty Acids* (MIN) 2.0% Omega-3 Fatty Acids* (MIN) 0.2% * Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profile 83
    • 4.3 Purina ONE Can Make A Difference Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Print ONE Can Make A Difference Email Dog Products For more than 75 years, we’ve been advancing the science of pet nutrition, utilizing cutting-edge technology and research so that you can give your dog or cat what they need to be healthy and happy.Gait nos dunt ametum dit, vel doluptat. Cat Products Overarching statement about how Purina ONE compares to the competition and why it is the superior choice for pet owners to choose. Taci blam in enit lan ut ex el ing ectem quatue ercidunt wissit, commodignibh eriure con ute velisse quipsustrud tis nim dolenim venis euissisit veniam el irit aliquisit num iuscipis dolore del dolortis dolore magna adigna cons acinit lorem zzrillaore tet wis nulluptat wisi blam velenis ea adipiscinim iriuscilit dui bla facilis ex eugiam ex et nisis nisim quipit, quis nullam, volor augait in ulla consequam, quisit utpat. Uptat. Is exerillum nullum vel ilis nonsenisi. Where to buy ONE Can Make A Difference Product News Ingredients Tool Henim nummod euipis at laore dui tat numsan et, cons digna conullan utat.eniam el irit aliquisit num iuscipis dolore del dolortis dolore magna adigna cons acinit lorem zzrillaore tet wis nulluptat wisi blam velenis ea adipiscinim iriuscilit dui bla facilis ex eugiam ex et nisis nisim quipit, quis nullam, volor augait in ulla consequam, quisit utpat. Uptat. Is exerillum nullum. Dog Products Variable Promotion or Content Tout Variable Promotion or Content Tout Cat Products PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Note this basic detail page template can also be applied to 4.6 Product News 84
    • 4.5 Where To Buy Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Print Where To Buy Email Dog Products Purina brand Dog and Cat Food products are widely available wherever pet food products are sold. Cat Products ONE Can Make A Difference If you are unable to find the product you are looking for, we recommend requesting assistance from the store manager. Product News Ingredients Tool Where to buy You may also want to consider an online retailer, such as www.petsmart.com www.petfooddirect.com www.petco.com www.netgrocer.com Variable Promotion or Content Tout If you have any additional questions, please contact one of our Pet Advisors at 1-800-7PURINA (1-800-778-7462), Monday - Friday 9am - 4pm CT. PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us Variable Promotion or Content Tout • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 85
    • 4.4 Ingredients Tool Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Ingredient Tool Dog Products Learn about what’s in your pet’s food and, more important, why it’s there. Cat Products ONE Can Make A Difference When you select an ingredient from the list below, you’ll get a description of what that ingredient contributes in the way of essential nutritional elements and how it benefits specific areas of the body. You can also click to see a list of every Purina ONE dog and cat formula that contains the ingredient in question. Product News Ingredients Tool Where to buy Variable Promotion or Content Tout pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 86
    • 4.6 Product News Detail Page Example Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Print Product News Email Dog Products Purina ONE® Natural Blends starts with high-quality, natural ingredients and then steam cooks them at the start at an optimal time and temperature to help maintain vitamins, minerals and flavor — naturally. Cat Products For Good Health You Can See,™ Naturally Where to buy ONE Can Make A Difference Product News Ingredients Tool • Wholesome lamb, white-meat chicken and other natural protein sources • Whole grains, such as brown rice and oat meal • Rich in antioxidants, including those from sweet potatoes or cranberries • Omega fatty acids from natural sources • No added fillers, artificial colors or flavors Learn more about Natural Blends PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 | 05 - JUNE- 2006 Note this is an example and the content and design is variable based on what the business wants to promote at launch. 87
    • pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Pictures of Health Community 88
    • 5.0 Pictures of Health Community Landing Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Pictures of Health Community Create a Pet Profile Dog of the Day Cat of the Day Pet Name Owner State Pet Name Owner State Purina ONE® Pictures of Health is a community of pets and their owners; people like you who care passionately about their pets’ health and want to share the positive results. Pet’s name Dog  View profile View profile Cat Create Already a member? Log in Search our community Thumbnail Success Stories Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Thumbnail Postcards Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 89
    • 5.3 Pictures of Health Community (Grid View) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Create a Pet Profile Search Pictures of Health Search Picutres of Health Introduction instruction text herePublibunt, Patiuscertia iam si porbena, probulto im audem ella nemnica; in terturi. Send a Postcard Success Stories View Image Grid Search by: Name Dogs Select a Group Select a Breed Cats Select a Group Select a Breed Age Select One Gender Select One State Select One ZIP Code 30 Day Challenge Takers Search Profiles What’s this? Clear Form See the difference Purina ONE made for Sienna and Hillary 80 of xxx next pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 See what pet owners are saying about Purina ONE Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo Photo or Thumbnix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit nail for testimonials wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie without photos venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi OwnerFirstName satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” and PetName Listen View Profile More Success Stories 90
    • 1. This section is tabbed between View Image Grid and View Map. View Image Grid state is shown here. 2. Pet Profiles with Photos may have thumnails here. If photo is not square it will be cropped to the CENTER of the photo to create a square thumbnail.If there are no photos visual design should use thumbnail icons. 4. There are 80 thumbnails maximum per grid page. Pagination will appear as follows: 80 of x next previous 81-160 of x next etc... previous x-x of x with “previous” and “next” buttons linking to the respecting previous and next grid pages. 5. Tab sequence through form is as follows: Name, Dogs, Group, Breed, Cats, Group, Breed, Age, Gender, State, ZIP Code, 30 Day Challenge Takers 6. What’s this? text link spawns popup with 30 Day Challenge promo and link to Challenge landing page. 7. Dog groups for dropdown menu are: Herding Hound Miscellaneous Non-sporting Sporting Terrier Toy Working pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 8. Dog breeds for dropdown menu are: for Herding Australian Cattle Dog Australian Shepherd Bearded Collie Belgian Malinois Belgian Sheepdog Belgian Tervuren Border Collie Bouvier des Flandres Briard Canaan Dog Cardigan Welsh Corgi Collie German Shepherd Dog Old English Sheepdog Pembroke Welsh Corgi Polish Lowland Sheepdog Portuguese Sheperd Dog Puli Shetland Sheepdog for Hound Afghan Hound American Foxhound Basenji Basset Hound Beagle Black and Tan Coonhound Bloodhound Borzoi Dachshund English Foxhound Greyhound Harrier Ibizan Hound Irish Wolfhound Norwegian Elkhound Otterhound Petit Basset Griffon Vendéen Pharaoh Hound Rhodesian Ridgeback Saluki Scottish Deerhound Whippet for Miscellaneous Beauceron Carolina Dog Mixed Breed Plott Redbone Coonhound Tibetan Mastiff for Non-sporting American Eskimo Dog Bichon Frise Boston Terrier Bulldog Chinese Shar-Pei Chow Chow Dalmatian Finnish Spitz French Bulldog Keeshond Lhasa Apso Löwchen Miniature Poodle Schipperke Shiba Inu Standard Poodle Tibetan Spaniel Tibetan Terrier for Sporting American Water Spaniel Brittany Chesapeake Bay Retriever Clumber Spaniel Cocker Spaniel Curly-Coated Retriever English Cocker Spaniel English Setter English Springer Spaniel Field Spaniel Flat-Coated Retriever German Shorthaired Pointer German Wirehaired Pointer Golden Retriever Gordon Setter Irish Setter Irish Water Spaniel Labrador Retriever Nova Scotia Duck Tolling Retriever Pointer Spinone Italiano Sussex Spaniel Vizsla<br>Weimaraner Welsh Springer Spaniel Wirehaired Pointing Griffon for Terrier Airedale Terrier American Pit Bull Terrier American Staffordshire Terrier Australian Terrier Bedlington Terrier Border Terrier Bull Terrier Cairn Terrier Dandie Dinmont Terrier Glen of Imaal Terrier Irish Terrier Jack Russell Terrier Kerry Blue Terrier Lakeland Terrier Manchester Terrier Miniature Bull Terrier Miniature Schnauzer Norfolk Terrier Norwich Terrier Parson Russell Terrier Rat Terrier Scottish Terrier Sealyham Terrier Skye Terrier Smooth Fox Terrier Soft Coated Wheaten Terrier Staffordshire Bull Terrier Welsh Terrier West Highland White Terrier Wire Fox Terrier for Toy Affenpinscher Brussels Griffon Cavalier King Charles Spaniel Chihuahua Chinese Crested English Toy Spaniel Havanese Italian Greyhound Japanese Chin Maltese Miniature Pinscher Papillon Pekingese Pomeranian Pug Shih Tzu Silky Terrier Toy Fox Terrier Toy Poodle Yorkshire Terrier for Working Akita Alaskan Malamute Anatolian Shepherd Dog Bernese Mountain Dog Black Russian Terrier Boxer Bullmastiff Doberman Pinscher German Pinscher Giant Schnauzer Great Dane Great Pyrenees Greater Swiss Mountain Dog Komondor Kuvasz Mastiff Neapolitan Mastiff Newfoundland Portuguese Water Dog Rottweiler Saint Bernard Samoyed Siberian Husky Standard Schnauzer 9. Cat groups for dropdown menu are: Miscellaneous Oriental Persian & Exotic Semi-Longhair Shorthair & Somali 10. Cat breeds for dropdown menu are: for Miscellaneous pre-fill with Mixed Breed for Oriental Balinese Javanese Oriental Longhair Oriental Shorthair Singapura for Persian & Exotic Birman Bombay Burmese Exotic Persian for Semi-Longhair American Bobtail American Curl Longhair Cymric Domestic Longhair Himalayan LaPerm Main Coon Norwegian Forest Cat Pixie Bob RagaMuffin Ragdoll Sacred Birman Scottish Fold Selkirk Rex Siberian Cat Tabby Turkish Angora TUV Turkish Van for Shorthair & Somali Abyssinian American Shorthair American Wirehair Bengal British Burmilla Chartreux Colorpoint Shorthair Cornish Rex 91
    • Devon Rex Domestic Shorthair Egyptian Mau European German Rex Havana Brown Japanese Bobtail Korat Kurilean Bobtail Manx Ocicat Russian Blue Snowshoe Sokoke Sphinx Tonkinese over 12 years 11. Ages for dropdown menu are: Under 1 year 1-3 4-6 7-9 10-12 12. Genders for dropdown menu are: Male Male - neutered Female Female - spayed 13. State Drop Down List as per United States Postal Service mailing regions. Alabama AL Arizona AZ Arkansas AR California CA Colorado CO Connecticut CT Delaware DE District of Columbia DC Florida FL Georgia GA Hawaii HI Idaho ID Illinois IL Indiana IN Iowa IA Kansas KS Kentucky KY Louisiana LA Maine ME Maryland MD Massachusetts MA Michigan MI Minnesota MN Mississippi MS Missouri MO Montana MT Nebraska NE Nevada NV New Hampshire NH New Jersey NJ New Mexico NM New York NY North Carolina NC North Dakota ND Ohio OH Oklahoma OK Oregon OR Pennsylvania PA Create Module for anonymous user. Puerto Rico PR Rhode Island RI South Carolina SC South Dakota SD Tennessee TN Texas TX Utah UT Vermont VT Virginia VA Washington WA West Virginia WV Wisconsin WI Wyoming WY Create Module for authenticated user. Create a Pet Profile Create a Pet Profile Pet’s name Pet’s name Dog  Cat Cat Create View My Pets pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Already a member? Log in Dog  Create 92
    • 5.0 Pictures of Health Community (Grid View) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Create a Pet Profile Search Pictures of Health Search Picutres of Health Introduction instruction text herePublibunt, Patiuscertia iam si porbena, probulto im audem ella nemnica; in terturi. Send a Postcard Success Stories View Image Grid Search by: Name Dogs Select a Group Select a Breed Name State View profile Cats Select a Group Select a Breed Age Select One Gender Select One State Select One ZIP Code 30 Day Challenge Takers Search Profiles What’s this? Clear Form See the difference Purina ONE made for Sienna and Hillary previous 81-160 of xxx next pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 See what pet owners are saying about Purina ONE Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo Photo or Thumbnix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit nail for testimonials wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie without photos venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi OwnerFirstName satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” and PetName Listen View Profile More Success Stories 1. This is the roll-over state for x.x (previous wireframe). 2. When user mouses over a thumbnail, a box appears with a thumbnail of the uncropped photo, pet’s name and owner’s state of residence, a View Profile text link that links to pet’s full profile (x.x) and a close icon. This box will persist unless user clicks View Profile link or close icon. 2. Thumbnail is also clickable and takes the user to the pet’s full profile. 93
    • 5.0 Error Null Results Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Search Pictures of Health Introduction instruction text herePublibunt, Patiuscertia iam si porbena, probulto im audem ella nemnica; in terturi. Pictures of Health Community Create a Pet Profile Search Picutres of Health Send a Postcard Success Stories View Image Grid You searched for pets named Rex, age 1-3, in Alabama Sorry, no pet profiles match your search criteria. Please try again using different search terms. Search by: Name Rex Dogs View all Select a Group Select a Breed Cats Select a Group Select a Breed Age 1-3 Gender Select One State Alabama ZIP Code 30 Day Challenge Takers Search Profiles What’s this? Clear Form See the difference Purina ONE made for Sienna and Hillary pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 See what pet owners are saying about Purina ONE Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo Photo or Thumbnix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit nail for testimonials wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie without photos venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi OwnerFirstName satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” and PetName Listen View Profile More Success Stories 1. This is the error state for x.x when there are no results that match the selected Search criteria. 2. View All link reloads un-sorted image grid. 94
    • 5.0 Error GIGO Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Search Pictures of Health Introduction instruction text herePublibunt, Patiuscertia iam si porbena, probulto im audem ella nemnica; in terturi. View Image Grid Pictures of Health Community Create a Pet Profile Search Picutres of Health Send a Postcard Success Stories Search by: We’re sorry, but we were unable to process your request. Name Please review and edit the field(s) indicated. Dogs View all Select a Group Select a Breed Cats Select a Group Select a Breed Age Select One Gender Select One State Select One ZIP Code badinput 30 Day Challenge Takers Search Profiles What’s this? Clear Form See the difference Purina ONE made for Sienna and Hillary pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 See what pet owners are saying about Purina ONE Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo Photo or Thumbnix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit nail for testimonials wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie without photos venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi OwnerFirstName satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” and PetName Listen View Profile More Success Stories 1. This is the error state for x.x when an invalid or incomplete ZIP code has been entered in ZIP code search field. There are no other possible errors on this page that will result in this type of error message. 2. View All link reloads un-sorted image grid. 95
    • 5.1.1.x Public Pet Profile Detail Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Print Spike Email Create a Pet Profile Search Pictures of Health Nicknames: Piggy, Wiggle Butt Send a Postcard Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. Location: Ohio Owner: ElizabethDP Success Stories Variable Promotion or Content Tout Send Pet Postcard Familiar Faces About [pet’s name] Other pets with the same name [pet’s name] is a 30 Day Challenge Taker Read their success story Toys [pet’s name] loves Telum labus, quem nos, ublis vivastrae in dem oporibus; hor pulvit. O tebus, quod iam merfirmihil hore es re, perbis, ne See more Other pets of similar age [pet’s name]’s best feature Dunt lore vent auguerci blam veriuscil ut aliqui blamc How [pet’s name] met their owner See more Diam, vendit ipit lortincidunt lore modions er autpat, consectet la faccum qui et ver alis at nos nos nullum venim Other pets of the same breed Turn offs Gait in euipiscidui tions eum dolore ming er senismo dolore See more Biggest misconception about [pet’s name] Other pets from the same state pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Sum velessi tat. Duisim quatie vendre vel illamet, quat prat nim dolute dio conulput ad dolortisl ut lutpat. Favorite Purina ONE® formula See more [Name of selected Purina ONE® formula] Other pets who belong to ElizabethDP Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Please note: This profile was created by the pet’s owner and is based solely on that person’s observations and opinions; it does not necessarily reflect the views of Purina ONE® brand or Nestle Purina PetCare Company. We reserve the right to remove any profile content, including text and photographs, we deem inappropriate. 1. If selected pet has is registered for the 30 Day Challenge, 30 Day Challenge Taker headline will appear alongside a text link to 30 Day Challenge landing page. 2. If selected pet has a published success story, a blurb of their story will appear below 30 Day Challenge headline alongside a text link to the full story. If any of the categories of the pet profile have no data entered, those catagories will be suppressed. 96
    • 5.1.1.x Private Pet Profile Detail Log out : Profile Search Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Print [Pet’s Name] Search Pictures of Health Send a Postcard Nicknames: Piggy, Wiggle Butt Success Stories Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. Location: Ohio Owner: ElizabethDP Edit Delete Email My Pets - Spike the Dog - General Information - Photos - Pet Profile Tales - Scorecard - Enter spike into the Visible Results Plan - Spike’s sucess story - Send spike’s post card - Paoloma the Cat Send Pet Postcard Add a Pet Enter [pet’s name] into the 30 Day Challenge Learn more Variable Promotion or Content Tout About [pet’s name] Toys [pet’s name] loves Telum labus, quem nos, ublis vivastrae in dem oporibus; hor pulvit. O tebus, quod iam merfirmihil hore es re, perbis, ne [pet’s name]’s best feature Dunt lore vent auguerci blam veriuscil ut aliqui blamc Familiar Faces How [pet’s name] met their owner Other pets with the same name Diam, vendit ipit lortincidunt lore modions er autpat, consectet la faccum qui et ver alis at nos nos nullum venim Turn offs See more Gait in euipiscidui tions eum dolore ming er senismo dolore Other pets of similar age Biggest misconception about [pet’s name] pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Sum velessi tat. Duisim quatie vendre vel illamet, quat prat nim dolute dio conulput ad dolortisl ut lutpat. See more Favorite Purina ONE® formula Other pets of the same breed [Name of selected Purina ONE® formula] See more Other pets who belong to [pet’s name]’s owner Other pets from the same state See more PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. This is profile view of a pet owned by the logged in user. Annotations are TBD regarding the logic for the presentation of links, touts and other variable information based on user interactions. 97
    • Nicknames: Piggy, Wiggle Butt Public view of variable profile information Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. Location: Ohio Owner: ElizabethDP Send Pet Postcard About [pet’s name] [pet’s name] is a 30 Day Challenge Taker Learn more Nicknames: Piggy, Wiggle Butt Authenticated users view of their own pet profile(s) variable profile information. Non-challenge taker. Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. Location: Ohio Owner: ElizabethDP Edit Delete Send Pet Postcard Enter [pet’s name] into the 30 Day Challenge Learn more pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Nicknames: Piggy, Wiggle Butt Authenticated users view of their own pet profile(s) variable profile information. Challenge taker. Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. Location: Ohio Owner: ElizabethDP Edit Delete Send Pet Postcard Challenge Scorecard: 3/3/2006: 14 to 4/2/2006: 15 Submit Success Story 98
    • 5.2 Success Stories Landing Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Print Purina ONE Success Stories Create a Pet Profile When you take the 30-Day Challenge, sources of inspiration are always close at hand. Read what other Challenge takers had to say about their experience and the differences they observed in their pets after starting the Challenge. Send a Postcard Dogs Search Community Success Stories - Submit Your Story Cats A Taste Dogs Love Dental Health Digestion Strong Immune System Bone and Joint Health Energy Level Tell us Your Story Skin, Coat and Eyes Body Condition Temperament Photo or Thumbnail for testimonials without photos OwnerFirstName and PetName Photo or Thumbnail for testimonials without photos OwnerFirstName and PetName Photo or Thumbnail for testimonials without photos pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Email OwnerFirstName and PetName Got a 30 Day Challenge success story you’d like to share?. “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Listen Share your success Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Listen Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This section is tabbed between Dogs and Cats. Each of these tabs then has sub categories to organize the testimonials: All sub categories are the same for dogs and cats except the first, as follows (TBD): DOGS A Taste Dogs Love CATS A Taste Cats Love 1. Testimonials with Photos may have thumnails here. If there are no photos visual design should use thumbnails. 2. If a testimonial also has an audio clip a listen label with linkable audio file format buttons also appear adjacent to the testimonial module. Audio may play either as an MP3 or be integrated with flash. TBD with Technology. 99
    • 5.2 Success Stories Landing Page Future Video Module Option s Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Print Purina ONE Success Stories Email Create a Pet Profile Search Community Send a Postcard When you take the 30-Day Challenge, sources of inspiration are always close at hand. Read what other Challenge takers had to say about their experience and the differences they observed in their pets after starting the Challenge. close captions Dogs Cats Tell us Your Story Got a 30 Day Challenge success story you’d like to share?. Share your success Variable Promotion or Content Tout A Taste Dogs Love Dental Health Skin, Coat and Eyes Body Condition Digestion Strong Immune System Bone and Joint Health Energy Level Temperament Photo or Thumbnail for testimonials without photos OwnerFirstName and PetName Photo or Thumbnail for testimonials without photos pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Success Stories - Submit Your Story OwnerFirstName and PetName Photo or Thumbnail for testimonials without photos OwnerFirstName and PetName “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Variable Promotion or Content Tout “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Listen “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” In the future as video assets become available this page could make use of rich media video content embedded in flash. This is outlined as an example of a phase 2 enhancement which could be developed after the initial redesign is launched. 100
    • F 5.2 Submit Success Story Flow Continue from: Submit Success story Forgotusername/password Error Message ( invalid Email or Email preexisting e mail ) F 5.2 Success Story flow No 8.0.c sign in 5.2.1 Submit success story + Photo A Yes A B 5.2.2 Confirmation Page Valid ? C ConcurrentSet Do you have a Pet profile ? No Yes 5.2 Success Story flow D No Thank You Email F.9.0.b Authenticated User Creates Picture of Health Profile 5.2.0.1a Choose Profile pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 5.2 Success Story flow A Data input validation. B Concurrent set, presents the confirmation / thank you page with variable call to action and an email confirmation. Note that when a user submits an anonymous success story we should consider doing the following: Present a call to action to ask the user if they would like to create a picture of health pet profile for the pet they just submitted a success story for. If they follow the link then direct them into Flow F.5.0.a New User Creates Picture of Health Profile Flow. Note that the previously collected data could be prefilled in the proceeding forms. If it is possible we may also wish to have a back end check to compare the email addresses of registetered users with those submitting success stories. This would allow us to synch up the data so that if a success story is posted online then it can also be linked to the picture of health pet profiles for that user. More than one pet ? Yes 5.2.0.1b Choose Profile 5.2 Success Story flow C Authenticated users will have logic which will first check to see if the user has a pet profile. If no send into Flow 5.2 then send optionally into Flow 9.0b. If yes then go to decision D. D If user has pet profile, are their more than one? If yes or no, then present page to select pet profile to submit success story or allow user to create new. 101
    • 5.2.1 Submit Sucess Story Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health : Success Stories Create a Pet Profile Submit Your Success Story Here’s your chance to celebrate your pet’s progress—and inspire fellow pet owners— by sharing your 30-Day Challenge experience. Remember to highlight the healthy changes you have seen in your pet since taking the Challenge. Above all, be creative and have fun! Search Community Send a Postcard Success Stories - Submit Your Story * Indicates required field * Pet Type: Dog   Cat *Your Pet’s Name * Your First Name Your Last Name * Your Email Address * State: Select One * Enter you story in the text field below pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Share a picture of your pet. Upload a recent photo. Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse /directory/folder/file.jpg Upload (You have 600 characters) Thumbnail uploaded thumbnail Delete Please only upload photos of XXXK or less in JPG or GIF formats. Next Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 102
    • Authenticated User with Pet Profile Submit Your Success Story Here’s your chance to celebrate your pet’s progress—and inspire fellow pet owners— by sharing your 30-Day Challenge experience. Remember to highlight the healthy changes you have seen in your pet since taking the Challenge. Above all, be creative and have fun! [Pet Name] the [Pet type] Thumbnail uploaded thumbnail * Your First Name Elizabeth * Your Last Name Porter * Your Email Address edp@aol.com * State: Ohio Enter you story in the text field below (You have 600 characters) You may optionally upload a recent photo of your pet. pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Thumbnail uploaded thumbnail Upload Please only upload photos of XXXK or less in JPG or GIF formats. Delete Next 103
    • 5.2.2 Success Story Confirmation Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health : Success Stories : Submit Thank You For Sharing Your Success Now why not join the Pictures of Health Community and add your pet’s profile and share your pride and joy online. Create a Pet Profile Search Community Send a Postcard Success Stories - Submit Your Story Thumbnail uploaded thumbnail Create a Pet Profile for [Pet Name] the [Pet type] When you add your pet’s profile to the Pictures of Health community you may take advantage of some of these exclusive features. Purina ONE Healthy Pets Newsletter Visible Results Plan Get expert advice, special offers, and more Find tools and information lorem ipsum delor sit amet. Learn more for Dogs and Cats PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 104
    • 5.1 Pet Postcard Step1 Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Step 1 Step 2 Choose pet and upload image Step 3 Enter your message Create a Pet Profile Address and Send Search Community Send a Pet Postcard Send a Postcard Sending a Purina ONE® pet postcard, customized with your message and a pet picture, is easy - just a few simple steps! Share news of your pet’s healthy progress and send a photo to a friend. Pet Type: Dog   Success Stories Cat Purina ONE Pictures of Health Enter Pet’s Name: Add a Photo Use the default image or click on the browse button to find a photo on your computer, then click the upload button to add your photo to the postcard. Browse Upload Choose a background Next pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more If user arrived at this page via a Send a Postcard Featuring This Pet link, pet name field will be pre-filled with the name of the selected pet, and the main photo for that pet will appear to the right of the form fields. If user access this feature from the navigation they may create a postcard from scratch and upload their own image. TBD may wish to have a default image anyway. 105
    • 5.2 Pet Postcard Step 2 Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Step 1 Step 2 Choose pet and upload image Step 3 Enter your message Create a Pet Profile Address and Send Search Community Send a Pet Postcard Send a Postcard Success Stories Enter your message into the form or choose one from below. Look how far [pet name] has come! Try the Purina ONE® 30 Day Challenge. Look what it did for [pet name] A hearty “hello” from [pet name]! With dogged pursuit, you can achieve great things. Purina ONE Pictures of Health Spike Your message Back You have 200 characters. Next pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1. This form uses a Java Script character countdown feature, so that as the user enters text into the form element, the number decreases by one for each character entered. This will provide visible system feedback and avoid unnecessary errors 2. Radio buttons on previous page determine whether cat or dog messages will be shown on this page. Message choices shown in this example are for dogs. Messages for cats are the same except for the fourth, which will be “Curiosity about good health never hurt anyone!” 3. “[pet name]” will auto-fill with selected pet’s name from previous page. 106
    • 0.0 Page Title Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Step 1 Step 2 Choose pet and upload image Step 3 Enter your message Create a Pet Profile Address and Send Search Community Send a Pet Postcard Send a Postcard You’re almost done. Just add your name, and your friends name and email address and send your postcard. Your name: Your e-mail address: Success Stories Purina ONE Pictures of Health Spike Try the Purina ONE® 30 Day Challenge. Look what it did for [pet name] Your friend’s name: Your friend’s e-mail address: Back Send pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. Name entered into “Your friend’s name” on left will appear in “To” field on postcard preview. Name entered into “your name” will appear in “From” field.. We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more postcard is undeliverable, an e-mail to that effect will be sent to the email address entered in “Your e-mail address” field. 2. Postcard e-mail will be sent to the e-mail address entered in “Your friend’s e-mail address” field. If the 107
    • 5.3 Pet Postcard Confirmation Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Pictures of Health Your postcard has been sent Create a Pet Profile Search Community Thank you for sharing this pet with a friend. You can send as many pet postcards as you like, so if you’d like to create another, you may do so now. Send a Postcard Success Stories Send another postcard Dog of the Day Cat of the Day Name Owner State Name Owner State View profile PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up View profile • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 2.2  |  17 MAY 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 108
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 30-Day Challenge 109
    • 6.0 30-Day Challenge Landing Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Purina ONE 30-Day Challenge Short statement explaining what the challenge is and what the benefits are for the consumer’s pets. Tell a Friend See the Purina ONE 30-Day Challenge in action. Take the challenge Lionel’s success story Cleo’s success story How It Works Tools To Help Take 3 simple steps and change your pet’s health for the better. 1. Transition to Purina ONE brand Pet Food 2. Track Performance 3. Evaluate the Results More Thumbnail Use our online tools and scorecard to track your pet’s progress in appetite, appearance, digestive health, and energy level. Statement addressing the basic functionality of the score card. Thumbnail More Success Stories When you take the 30-Day Challenge, sources of inspiration are always close at hand. Read what other Challenge takers had to say about their experience and the differences they observed in their pets after starting the Challenge. More Thumbnail “ testimonial text to be defined Sequam irilit loreet in utet irit nos eugait atue vel ” More FirstName, Town, NJ Thumbnail “ testimonial text to be defined Sequam irilit loreet in utet irit nos eugait atue vel ” More Thumbnail FirstName, Town, CA PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us Do you have a success story to share with us about your pet and Purina ONE? Share your success • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 110
    • 6.1 How It Works Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : 30 Day Challenge : Print How It Works Email How It Works See The Challenge In Action 1. Choose a Purina ONE Formula for your pet. When switching food, a gradual transition is important to avoid stomach upset. To transition, mix an increasing amount of Purina ONE with your pet’s old food over a seven- to 10-day period until your pet is eating only Purina ONE. Tools To Help Take the Challenge Thumbnail “ Testimonial text to be defined Sequam irilit loreet in utet irit nos eugait atue vel. ” More FirstName, Town, NJ For accurate results, you should begin the 30-Day Challenge after this seven- to 10-day transition period. Note: while there may be other appropriate times to change your pet’s diet, frequent changes are not recommended. See the Purina ONE 30-Day Challenge in action with pet expert Warren Eckstein. Choose a Purina ONE formula 2. Use the challenge tracker scorecard to see your pet’s progress. When you sign up to use the interactive scorecard you will be asked to choose a starting date when your pet has completely transitioned over to eating only Purina ONE, and then answer eight short questions according to how your pet is today. Each week during the challenge you will recieve an email with tips and a link to track your pets progress on your personalized challenge tracker scorecard. Sign up to use the interactive challenge tracker scorecard pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Sign up for Your Scorecard 3. At the end of the challenge total the scorecard entries to see visible difference in your pet. The higher the score, the healthier your pet; the bigger the difference between the “before” and “after” scores, the more progress your pet has made. Purina ONe 30-Day Challenge in action. Take the challenge PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 111
    • 6.1 How It Works Printable Page Print Close How It Works 1. Choose a Purina ONE Formula for your pet. When switching food, a gradual transition is important to avoid stomach upset. To transition, mix an increasing amount of Purina ONE with your pet’s old food over a seven- to 10-day period until your pet is eating only Purina ONE. For accurate results, you should begin the 30-Day Challenge after this seven- to 10-day transition period. Note: while there may be other appropriate times to change your pet’s diet, frequent changes are not recommended. Choose a Purina ONE formula www.purinaone.com/products 2. Use the challenge tracker scorecard to see your pet’s progress. When you sign up to use the interactive scorecard you will be asked to choose a starting date when your pet has completely transitioned over to eating only Purina ONE, and then answer eight short questions according to how your pet is today. Each week during the challenge you will recieve an email with tips and a link to track your pets progress on your personalized challenge tracker scorecard. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Sign up to use the interactive challenge tracker scorecard www.purinaone.com/scorecard 3. At the end of the challenge total the scorecard entries to see visible difference in your pet. The higher the score, the healthier your pet; the bigger the difference between the “before” and “after” scores, the more progress your pet has made. See the visible results made when Sienna the dog and Hillary the cat took the 30-day challenge. www.purinaone.com/visibledifference Take the challenge Enroll online at www.purinaone.com/takethe30daychallenge Printed from: www.purinaone.com/thispageslink Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Variable Disclaimer Variable Co-Branding 112
    • 6.1.1 See the Challenge in Action Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care ONE Community Products Purina ONE® 30-Day Challenge in Action Challenge In Action 2 About Cleo & Lionel How It Works Special Thanks See The Challenge In Action - Cleo’s Success Story - Lionel’s Success Story - See All Our Foster Pets Tools To Help Take the Challenge 3 See Cleo’s Success Story PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up 3 See Lionel’s Success Story • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Warren’s commentary on these pet’s successful completion of the Purina ONE 30-Day Challenge is based in part on observations provided by their foster care takers. 113
    • 1. Adapt the secondary navigation style within the new and past web journal content to include cross links within this section which include the following: • Challenge In Action - Links to the new Web Journal landing page • Cleo’s Success Story - Links to the web journal page for Cleo • Lionel’s Success Story - Links to the web journal page for Lionel Page Indicator Active Links • See Last Year’s Foster Pets - Links to the old landing page for last year’s web journal. Currently located at http://purinaone.com/poh/ success_action.aspx • Take the Challenge - Links to the Challenge Landing Page http:// purinaone.com/30day_landing.asp • Invite a Friend - Links to http://purinaone.com/30day_referfriend.asp > Challenge In Action Cleo’s Success Story Lionel’s Success Story See Last Year’s Foster Pets Take the Challenge 2. Links reveal DHTML Layer content. In some cases we may want to include links into the stories for Cleo and Lionel. Note that this copy may need to be revised to adapt it for scanning on the web. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Challenge In Action About Cleo & Lionel Special Thanks This is your chance to see the Purina ONE 30-Day Challenge in Action, hosted by pet expert Warren Eckstein. Warren recently made a difference in the life of one special puppy and kitten by giving them a healthy start in life with Purina ONE. Purina ONE can help make a visible difference in even healthy pets, so we followed these pets for 30 days to see if it would change their health for the better. Challenge In Action About Cleo & Lionel Special Thanks Meet our two foster pets, Cleo and Lionel. Cleo is an eight-week old Australian Cattle Dog mix puppy. Lionel is a nine-week old domestic shorthair kitten. Both were rescued from a shelter and placed into foster homes during the Purina ONE Challenge. Over the next 30 days, Warren helped transition them to Purina ONE, answered any training questions that came up, and helped get our two foster pets off to a healthy start. Challenge In Action About Cleo & Lionel Their First Steps Purina ONE would like to thank pet expert Warren Eckstein www.ThePetShow.com for working with these pets and their foster parents during this 30-Day Challenge. Purina ONE would also like to thank the following pet rescue organizations for their help in making this event possible: Ace of Hearts Rescued Pet Foundation 3. Persistent links into the individual pet web journal pages. 4. Challenge Logo and Graphic Text - Links to the Challenge Landing Page http://purinaone.com/30day_landing.asp 5. Link for Ace of Hearts www.AcesAngels.org, Link for Rescued Pet Foundation www.RescuedPet.Petfinder.com 114
    • 6.1.1.1 Variable Showcase Success Story Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care ONE Community Products See the Visible Difference in Cleo Print Email How It Works Lionel’s Suc See The Challenge In Action - Cleo’s Success Story - Lionel’s Success Story - See All Our Foster Pets 1 See Past Fo Take the Ch Tools To Help Take the Challenge Day One: Cleo an eight-week old Australian Cattle Dog mix puppy rescued from a shelter and placed into a foster home during the Purina ONE Challenge. Listen to Warren’s commentary about Cleo: Day One Getting Started: Cleo eats with gusto 2 Read Transcript Click the images below to see more of Cleo’s visible difference and listen to commentary about her progress. 3 Day One 4 Week One Week Two Cleo Meets The Vet Week Three Week Four Cleo’s Score Card Cleo’s only experience with a veterinarian had been at the shelter where she had also received her first set of vaccinations. She was a little shy in the beginning, but soon became more at-ease. This vet visit was to confirm her overall good health before beginning her on the Purina ONE 30-Day Challenge. The vet said Cleo appeared to be in good health, and following is the summary of her exam:: Clickable Thumbnail Image of Cleo’s Score Card 5 Cleo’s notes from the vet day one. 1. Female, approximately 8 weeks old. Weight is 5 pounds, 13 ounces. 2. General overall appearance is good. Cleo is at a healthy weight in proportion to her body. Belly is slightly rounded which is often seen with a puppy this age. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 3. The coat appears a bit dull and dry. The skin is slightly flaky. 4. Eyes are bright and alert. 5. Puppy appears relaxed. Bones and joints appear normal. Muscle tone and mobility seem good. 6. Teeth are good with no abnormalities. See Cleo’s notes from the vet on day 30. View Cleo’s Score Card Cleo’s Dietary Recommendation: 6 Purina ONE Growth & Development formula for puppies.  It’s important that Cleo’s food help her grow at a healthy rate. The lamb and rice will be gentle on her digestive system, and this formula is also made with DHA, a nutrient also found in mother’s milk. More Info >> Compare >> PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Clickable Image of Lionel the Kitten 7 See Lionel’s Story • Help • Frequently Asked Questions • Site Map • Contact Us Challenge I > Cleo’s Suc • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Warren’s commentary on these pet’s successful completion of the Purina ONE 30-Day Challenge is based in part on observations provided by their foster care takers. 115
    • 6.1.1.1 Variable Showcase Success Story Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care ONE Community Products See the Visible Difference in Sienna Print Email How It Works See The Challenge In Action - Cleo’s Success Story - Lionel’s Success Story - See All Our Foster Pets Tools To Help Take the Challenge Day 30: Image of Sienna and general statement of the state of the pet here in the image. Listen to Warren’s commentary about Sienna: Week 2 Sienna’s coat starts to look shinier. Read Transcript Click the images below to see more of Cleo’s visible difference and listen to commentary about her progress. Day One Eager eating Healthy coat Sienna’s Final Vet Check Up Playful energy Happy ending Sienna’s Score Card Sienna has finished taking the 30-Day Challenge. See what the vet has to say now! Clickable Thumbnail Image of Sienna’s Score Card See Sienna’s notes from the vet on day 30. 1. Sienna’s skin is very supple and smooth. Her hair coat is soft and shiny. 2. Her eyes are bright, and her attitude is very playful and full of energy. 3. Sienna’s teeth and gums look healthy. 4. Sienna’s weight is now ideal and her muscle tone is strong. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 5. Her digestive system is good, stools are firm and normal. Appetite is good. See Sienna’s notes from the vet on day 1. View Sienna’s Score Card Cleo’s Dietary Recommendation: Purina ONE Sensitive Systems formula.  Helps focus on the condition of Sienna’s skin and coat. It also contains natural sources of glucosamine to help maintain healthy joints. More More Info >> Compare >> PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Clickable Image of Lionel the Kitten See Hillary’s Story • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Warren’s commentary on these pet’s successful completion of the Purina ONE 30-Day Challenge is based in part on observations provided by their foster care takers. 116
    • 1. The top of the page include a large image of the pet. The default image is the pet on day one. There may be a dhtml layer of text related to that image on day one. There may also be an audio file/player also associated with that image and text on day one. 2. Audio Module may include audio embedded in flash with a player module to enable the user to play, pause and rewind/start again. Inactive audio off Listen to Warren’s commentary about Cleo: Day 1 Getting Started: Cleo eats with gusto Read Transcript Active audio on Listen to Warren’s commentary about Cleo: Day 1 Getting Started: Cleo eats with gusto Read Transcript 3. Clickable thumbnails and corresponding text/links may utilize dhtml to reveal a layer of content for each image/time segment. I.e. Day 1, Week 1, Week 2, Week 3, Week 4. Each segment has an image, text, and audio. Note that the Vet notes are tied to Day 1 and Week 4. So if the user clicks on Day 1 they will see the image, text, audio module and the vet notes for day 1. If they click on Week 4 they will see the image, text, audio module and the vet notes for day 30. 4. Vet Notes Module which may use dhtml to reveal two states of content. Vet Day 1 and Vet Day 30 Notes. For example if a user clicks on the thumbnail for day 1, Week 1, 2 or 3 the Vet Day 1 notes would be visible, if the user clicks on Week 4 then the Vet Day 30 Notes would be visible. Likewise if the user clicks on the “See Cleo’s notes from the vet on day 30” link then the corresponding image, thumbnail, text and audio associated with the 5. A visual representation of the scorecard. This may either use dhtml upon rollover to expand / zoom the image size over the pages content and upon roll off snap back to the original size. OR use a pop up window to show the score card in a new browser window. TBD Technology. 6. The related product may use a packaging image formula name and description. The buttons “More Info” link to the products detail page, and “Compare” to the compare page for the product. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 7. Clickable image and graphic text call to action links to the web journal detail page for Lionel the Kitten. 117
    • Pop Up Printable Page Example Print Close Warren Eckstien’s commentary on Cleo’s 30-Day Challenge Day One: Eats with gusto Cleo is an eight-week old Australian Cattle Dog mix, and what a cute puppy! Today’s the day we introduced her to Purina ONE puppy food, and she really seemed to enjoy the taste. She had been on a different puppy food, which she also ate with no problem, but she eats Purina ONE with more gusto. In fact, sometimes she doesn’t even take the time to chew because she likes it so much. If she continues to do this, we will likely switch her to Purina ONE Large Breed Puppy Formula with a larger kibble size. We want to be sure she is getting the full dental benefit from Purina ONE. But so far, Purina ONE is a hit with Cleo. The pop up printable page may be used for the pet commentary transcripts. If technology uses a pop up window to present the score card, then utilize this same page wire frame with a title, masthead and footer branding and scorecard image in the body. 1. Unique legal disclaimer for both Cleo and Lionel’s transcripts. Week One: So Much Energy After just one week on Purina ONE, Cleo’s coat is less dry. In fact her coat, skin and eyes have all shown improvement. When we call her at mealtime, she comes running. She loves running with the adult dogs in the house, and she’s very happy in her foster home. As she becomes more comfortable in Printed from: www.purinaone.com/thispageslink Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Warren’s commentary on Cleo’s successful completion of the Purina ONE 30-Day Challenge is based in part on observations provided by her foster care takers. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 1 118
    • 6.1.2 See All Foster Pets Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care ONE Community Products See All Our Foster Pets How It Works Meet our foster pets. They have a few things in common: they’re in generally good health, and they found themselves without a home. So pet expert Warren Eckstein stepped in, joined forces with pet rescue groups and Purina ONE, and worked to give them a fresh start by finding them foster homes where they were enrolled in the Purina ONE® 30-Day Challenge. See The Challenge In Action - Cleo’s Success Story - Lionel’s Success Story - See All Our Foster Pets Tools To Help Take the Challenge Variable Promotion or Content Tout Variable Promotion or Content Tout See Cleo’s Success Story See Lionel’s Success Story See Sienna’s Success Story See Hillary’s Success Story PurinaONE Healthy Pets Newsletter pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Warren’s commentary on these pet’s successful completion of the Purina ONE 30-Day Challenge is based in part on observations provided by their foster care takers. 119
    • 6.2 Tools To Help Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care ONE Community Products Home : 30 Day Challenge : Tools to Help How It Works See The Challenge In Action - Cleo’s Success Story - Lionel’s Success Story - See All Our Foster Pets Below are interactive tools to help you during the challenge lorem ipsum delor sit amet del feugo Tools Tos Help - Scorecard Scorecards Take the Challenge use our interactive scorecard to record your progress as you take the 30-Day Challenge. More Variable Promotion or Content Tout Thumbnail Six Signs of Health While you and your pet are taking the Challenge, there are six key areas you should focus on in tracking your progress. They are: body condition, digestion, skin and coat, immune system, teeth and gums, and bones and joints. Variable Promotion or Content Tout Thumbnail Learn more: Cats and Dogs Visible Results Plan Try the Purina One Visible Results Plan and learn what you can do to help make a difference in your Dog’s life. Thumbnail Learn more: Cats and Dogs A to Z Library The A-Z Library contains articles written by pet experts and archived answers to a wide range of questions fellow Challenge takers and pet owners have submitted to our online vets. Thumbnail Learn more: Cats and Dogs pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Online Vet Got a question about how your pet is responding to the 30-Day Challenge? Submit it to our online expert. Thumbnail Learn more: Cats and Dogs Take the challenge PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 120
    • 6.2.1 Scorecards (overview) Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : 30 Day Challenge : Tools To Help : Print Scorecards Email How It Works Score cards are an easy way to track your pet’s progress. Creating a Challenge Scorecard is easy just three simple steps: See The Challenge In Action - Cleo’s Success Story - Lionel’s Success Story - See All Our Foster Pets Image of Scorecard 1. Sign up: Provide some basic information about yourself. Tools To Help - Scorecard 2. Create a pet profile: Provide some basic information about your pet. Take the Challenge 3. Create your pet’s scorecard: Answer eight questions about your pet. How to use the scorecard • Before you begin the challenge. Evaluate your pet ‘s over all condition. See the Six Signs of a Healthy Dog or Cat as a guide for what to look for. • You’ll need to register and enter your pet’s profile and to start an electronic scorecard where you can enter in your pet’s initial score, and a start date for your pet’s challenge. • Once you have fully transitioned your pet to Purina ONE® brand pet food, it’s time to use our interactive scorecard to record your progress as you take the 30-Day Challenge. You may enter their score each week, upload photos during their progress, and even post comments. • On day 30 enter the final scores and tally your pet’s scorecard to see visible improvements in your pet. View a printable scorecard Create a scorecard PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 121
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Utility Pages 122
    • 13.0 Search Results Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Search You searched for within searchterm Purina ONE Need Help? Search Help 1 - 10 of 14 results Frequently Asked Questions 1. Purina ONE® :Page Title••• Contact Us ...Brief excerpt or description of page found Sandit lum quis aliquamcore magna feugait wisi. In ulla facidunt laoreet wis endigna faccum dolut amcor secte consequisl eugiam, corperat. La accum ipis er sequism oluptat.... 61% http://www.PurinaONE.com/cvbmcvm 2. Purina ONE® Page Title••• Home / Cuisine / Shopping Guide... ...Brief excerpt or description of page found Sandit lum quis aliquamcore magna feugait wisi. In ulla facidunt.... 60% http://www.PurinaONE.com/cvbmcvm 3. Purina ONE® Page Title ••• ......Brief excerpt or description of page found Sandit lum quis aliquamcore magna feugait wisi. In ulla facidunt laoreet wis endigna faccum dolut amcor secte consequisl eugiam, corperat. La accum ipis er sequism oluptat.... ... 1 2 Show All Next  PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 TBD 123
    • 13.1 Search Null Results Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Search You searched for nothinguseful within Purina ONE Need Help? Search Help Sorry, no matches were found for “nothinguseful” Frequently Asked Questions Please search again and try some of these suggestions: Contact Us • Make sure all words are spelled correctly. • Try different keywords. • Try more general keywords. • Search all of Purina’s websites. You may also want to use the Site Map to help you find what you are looking for. PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 TBD 124
    • 11.0 Site Map Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Site Map Dog Care Cat Care Pictures of Health Purina ONE 30-Day Challenge Dog Care Tools Cat Care Tools Create A Pet Profile How It Works • Visible Results Plan • Six Signs of Health • Wellness Quizzes • Visible Results Plan • Six Signs of Health • Wellness Quizzes Send a Postcard The Challenge in Action Success Stories Score Cards and Tools A to Z Library for Dogs A to Z Library for Cats Pet Experts Pet Experts • Online Veterinarian • Ask A Question • Dog Q&A • Dog Nutritionist • Online Veterinarian • Ask A Question • Cat Q&A • Cat Nutritionist Healthy Weight Management For Dogs Healthy Weight Management For Cats Products Purina ONE Advantage Where to Buy New Product News Ingredient Tool Cat Products Dog Products • Cat TOTAL NUTRITION Formulas • Purina ONE Growth & Development Formula • Purina ONE TOTAL NUTRITION Salmon & Tuna Flavor • Purina ONE TOTAL NUTRITION Chicken & Rice Formula • Purina ONE Senior Protection Formula • Dog TOTAL NUTRITION Formulas • Purina ONE Growth & Development Formula • Purina ONE TOTAL NUTRITION Beef & Rice Flavor • Purina ONE TOTAL NUTRITION Chicken & Rice Formula • Purina ONE TOTAL NUTRITION Lamb & Rice Formula • Purina ONE Senior Protection Formula • Dog Targeted Nutrition Solutions • Purina ONE Large Breed Puppy Formula • Purina ONE Large Breed Adult Formula • Purina ONE Large Breed Healthy Weight • Purina ONE Large Breed Senior Formula • Purina ONE Healthy Weight Formula • Purina ONE Sensitive Systems • Cat Targeted Nutrition Formulas • Purina ONE Healthy Weight Formula • Purina ONE Special Care Advanced Nutrition Hairball Formula • Purina ONE Special Care Urinary Tract Health Formula • Purina ONE Special Care Sensitive Systems • Purina ONE Special Care Advanced Hairball & Healthy Weight pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 • Natural Blends for Cats • Purina ONE Natural Blends Chicken & Oat Meal Formula for Adult Cats • Natural Blends for Dogs • Purina ONE Natural Blends Chicken & Oat Meal Formula for Adult Dogs • Purina ONE Natural Blends Lamb & Barley Formula for Adult Dogs • Dog Treats • Purina ONE Biscuits TOTAL NUTRITION Beef & Rice Flavor • Purina ONE Biscuits TOTAL NUTRITION Lamb & Rice Flavor • Purina ONE Biscuits Large Breed Chicken & Rice Flavor • Purina ONE Biscuits Healthy Weight Turkey & Rice Flavor Account Log In or Register Help • View or change pet profiles. Frequently Asked Question • View or change your account profile. Contact Us Forgot your password or user name? Ask us to email it to you from the Log In page. Privacy Policy PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Linking Policy • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Note this is TBD. Links and nomenclature will be confirmed with copy. 125
    • 0.0 Flash Plugin Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Experience The Ultimate Online Inorder for you to experience selected rich media content on PurinaONE.com, you will need the Macromedia Flash plugin. Please download the free and secure Macromedia Flash Player. Need Help? • Help • Frequently Asked Questions • Contact Us Why am I being asked to download Macromedia Flash Player? Your browser does not have the most current Flash Plugin installed. For best results, download and install the latest version of Macromedia Flash Player. Thumbnail PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 126
    • 0.0 404 Error Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Page Not Found Need Help? • Help • Frequently Asked Questions • Contact Us Sorry but the page you requested “www.purinaone.com/badurlname“ is not available The page you are looking for might have been removed, had its name changed, or is temporarily unavailable. Try the links below to help you find the information you are looking for. • Dog Products • Cat Products • Purina ONE® 30-Day Challenge • Site Map PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 TBD 127
    • F12 Email This Page Flow F12 Email This Page Flow Pop up Continue from: x.x Variablepage origin 12 Email This Page Data Valid? Yes No Present Error(s) ConcurrentSet 12.1EmailSent Confirmation 12.2 Email Returnto[variable page name] Continue to: x.x origin page pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 F12 Email This Page Flow The email this page flow enables the user to email selected content / detail pages via a form. Form fields include: Recipient email address(es), Message, Sender email address. Consider if user is authenticated, then prefill sender email address with user profile email address on file. 128
    • 12.0 Email This Page Close Send To A Friend Page Title www.purinaone.com/pagelink Enter the information below. * Indicates a required field. *Your name: *Your e-mail address: *Your friends email address: Your Message: Separate addresses with a comma to send to multiple recipients. You have 2000 characters Separate addresses with a comma to send to multiple recipients. Send Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Note: We are asking for your e-mail address, and that of your friend(s), only to deliver this e-mail, and to let the recipient(s) know who sent it. The information collected here will not be used for any other purpose. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Close Your Message Has Been Sent We have sent your message with a link to: Title www.purinaone.com/pagelink Close 129
    • pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Authentication 130
    • F 9.0 Registration Flow F9.0 Registration Flow Continue from: Variable Origin 9.0a Registration page Log in Continue8.0 Log In Error A No Valid Input? Yes 9.4 Contact Information Error No A Valid Input? Yes 9.5 YouandYour Pet Error No A Valid Input? Yes B 9.6 Confirmation Page ConcurrentSet 9.6 Welcome Email pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 F 9.0 Represents a general registration flow which is not tied to any specific action other than registering. A Data input validation B Concurrent Set Upon successful completion a confirmation page is presented and a confirmation email is sent to the user. 9.5 You and Your Pet form page may be hosted externally for data collection and user segmentation. (Epsilon) 9.6 Confirmation Page the user is presented with variable calls to action to explore content, take the challenge, create a pet profile, etc. 131
    • 9.0 Step 1 Registration Page Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 2 Step 1 Registration 1 Pictures of Health Community Products Step 3 Confirmation Registration Already Registered? Sign In Registering on PurinaONE.com is a simple three step process. Please fill out the fields below and in no time you’ll be accessing all the benefits of being a Purina ONE member. *Indicates required field. Why Join * First Name : Joining the PurinaONE.com community allows you to: * Last Name : * Email : • Take advantage of the Purina ONE Challenge interactive tools eg. you@site.com • Share your pet stories and pictures. I own 0 dogs and/or 0 • Be the first to access new features and content. cats • Get the latest news from the Purina family of brands Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1 The introductory text is unique to each flow. In this case the user is registering without any specific task so the introduction text is general and about registration. 132
    • 9.4 Step 2 Contact Information Search Log In : Register Step 2 Step 1 Contact Information Step 3 Confirmation Contact Information You’re almost done! Please fill out the fields below and select your contact preferences. *Indicates required field. * User Name * Password: Password must be between 6 and 45 characters. * Confirm Password : * Address: eg. 123 Main Street, Apt. #1 * City: eg. Springfield * State: Select One * Zip Code: Not sure about your zipcode? Look it up. Select your preference for receiving future promotions from Purina: Previous Cancel U.S. Mail Email Not Interested Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 133
    • 9.5 Step 3 You and Your Pet Search Log In : Register Step 2 Step 1 Step 3 You and You pet Confirmation You and Your Pet You’re almost done! Please fill out the fields below to help us provide content suited to your unique interests. *Indicates required field. *Which Statement Best Describe You It’s important to feed my Dog the best food I can even if it’s the most expensive I tend to buy whatever Dog food brand is on sale. *Have you been asked to give pet product recommendations by friends or family within the last 30 days Yes No *What brand do you typically use ? Choose upto 3 in each group Dry Food Wet Food I don’t feed dry food Hill’s Science Diet I don’t feed wet food Champions Purina ONE Nutro Mighty Dog Cesar Pro Plan Pedigree Alpo Iams Beneful Dog Store Brand Beneful Nutro Chow/Puppy Chow Other Pro Plan Kibbles n’ Bits Other Purina Other Purina Store Brand Iams Pedigree Other Eukanuba Ped Little Previous Cancel Submit pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 134
    • 9.6 Confirmation of Basic Registration Search Log Out : Profile Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 1 1 Step 2 Step 3 Pictures of Health Community Products Confirmation Thank You [First Name] You will receive an email confirming your registration. Take advantage of some of these exclusive features. Is Your Pet upto the challenge? Visible Results Plan Take the Purina ONE 30-Day Challenge and Lorem ipsum delor sit amet. Find tools and information lorem ipsum delor sit amet. Learn More Learn more for Dogs and Cats Purina ONE Healthy Pets Newsletter 2 Is your pet a picture of heath? Get expert advice, special offers, and more. Create a pet profile and join the community of thousands of pet owners just like you. Create your pet’s profile PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland The confirmation page template is used at the conclusion of the registration process. For the case of a general registration, content and calls to action are promoted on this page. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 1 Introduction text in this area varies depending of what kind of registration process the user has just completed. 2 Promotion modules are variable and may be used to direct the user in specific areas of the site. In this case the user has registered without any other action. So the key areas of consumer engagement can be promoted such as the 30-Day Challenge and Pictures of Health. 135
    • F.5.0 Create a Pictures of Health Profile A User Authenticated? No Yes F.5.0.a New User Creates Picture of Health Profile Flow F.9.0.b Authenticated User Creates Picture of Health Profile Flow 8.0.b sign in 9.0.b Registration page Forgotusername/password Email Error Error Yes B Yes Valid ? No No B Error No B Error No Add a Pet B x.x 1.0 1.0 Variable My Money Money Pet Profile Valid ? 9.3.b Pet Profile Questions D ConcurrentSet 9.6.b Confirmation Page Valid ? Yes E 9.5.b YouandYour Pet No Profile Approved? Yes F Error No B Valid ? ConcurrentSet 9.6.b Confirmation Page No Profile approved Welcome Email E Profile Approved? Yes F ConcurrentSet ProfileMade Public Profile Denied ConcurrentSet ProfileMade Public Profile Denied Yes D Edit Pet Profile Yes 9.4.b Contact Information pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Valid ? 9.2.b Pet Photo Valid ? B B Yes 9.3.b Pet Profile Questions No 5.0.1 Choose Profile Valid ? Yes Error Yes 9.1.b Pet Information Form 9.2.b Pet Photo No Does user have a pet profile? C Yes Error Valid ? No 9.1.b Pet Information Form Error B No A If user is authenticated direct them into authenticated flow otherwise direct them to the registration page. B Data input validation C User is authenticated. E If profile is approved of denied email is sent F If profile is approved then email is sent and profile is made public. If they have an existing pet profile, present qualification page with links to existing pet profiles and link to create a new profile. D Concurrent presentation of confirmation page, confirmation email Profile approved 136
    • 9.0b Step 1 Registration Page Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 2 Step 1 Registration 1 Pictures of Health Community Products Step 3 Confirmation Registration Already Registered? Creating a pet profile and joining the Picutres of Health community is easy and only takes a few simple steps to register. Please fill out the fields below and in no time you’ll be accessing all the benefits of being a Purina ONE member. *Indicates required field. Sign In Why Join * First Name : Joining the PurinaONE.com community allows you to: * Last Name : • Take advantage of the Purina ONE Challenge interactive tools * Email : eg. you@site.com • Share your pet stories and pictures. • Be the first to access new features and content. I own 0 dogs and/or 0 • Get the latest news from the Purina family of brands cats Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1 The introductory text is unique to each flow. In this case the user is registering with the intention of creating a pet profile therefore the first step is the registration page. 137
    • 9.1b Step 2a Pet Information Search Log In : Register 1 Step 2 Step 1 Pet Information Upload Photo Create a Profile Step 3 Confirmation Pet Information 1 Please fill out the fields below and select your contact preferences. *Indicates required field. 2 * Pet Type: Cat Dog   * Pet Name : Seperate multiples with a comma Nickname : *Pet’s Birth Date : mm / dd / yyyy EG., 08 / 01 / 2000 If you’re not sure of the date, enter your best guess In Pounds Pet’s Weight : * Gender: Please Choose Choose Group : Please Choose Choose Breed : Please Choose * Favorite Purina ONE Formula Previous Choose a Formula Please select the Group that best represents your pet . Optional but highly recommended Please select the Breed that best represents your pet . Optional but highly recommended 2 Not Sure which one to select? Use our Product Chooser Cancel Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1 This page template is used when creating a pet profile. In this example this screen is the part of the second step for a user who is both registering for the first time with the intention of creating a pet profile. If the user was logged in, i.e. already registetered and they went to create a pet profile, this screen would be step 1. 2 Items within the Pet Group and Pet Breed menus are based on the pet type. 3 The Product Chooser is feature that allows the user to select the product he or she prefers through a visual index of product thumbnails and descriptions. 138
    • Product Chooser Module Pet Information Please fill outChooser Product the fields below and select your contact preferences. *Indicates through the products listed below to find your pet’s favorite variety. Browse required field. 1 Choose one and click next to proceed. • All Dog Products (16) • Total Nutrition (5) * Pet Type: • For Puppies (2) • For Seniors (2) Product Name Here  Short Descriptoion aliquatum * Pet Name : velenis nos aliquatum velenis nos a aliquatum Nickname : *Pet’s Birth Date : mm / Product Name Here  Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos Pet’s Weight : aliquatum velenis nos Product Name Here  Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis nos dd / yyyy * Gender: Please Choose Product Name Here  Short Descriptoion aliquatum Choose Group aliquatum velenis velenis nos : Please Choose nos a aliquatum velenis nos aliquatum velenis nos Choose Breed : * Favorite Purina ONE Formula Previous pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Please Choose Choose a Formula EG., 08 / 01 / 2000 2 Product Name Here  Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis nos Product Name Here  If you’re not sure of the date, enter your Short Descriptoion aliquatum best guess velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum In Pounds velenis nos Product Name Here  Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis nos Product Name Here  Short Descriptoion aliquatum Please select nos velenis nos aliquatum velenisthe Group that best represents your pet a aliquatum velenis nos aliquatum . Optional but highly recommended velenis nos Product Name Here  Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis nos Please select the Breed that best represents your pet . Optional but highly recommended next > 3 Not Sure which one to select? Use our Product Chooser Cancel * Favorite Purina ONE Formula Next Choose a Formula Product Name Here Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis nos Previous • Dog Treats (4) • Targeted Nutrition (8) • Natural Blends (2) Cat Dog   Not Sure which one to select? Use our Product Chooser 4 Cancel Next 1 The Product Chooser is feature that allows the user to select the product they prefer through a visual index of product thumbnails and descriptions. This may use AJAX to appear to the user over the input screen. 2. The user may filter the different products on the module to find the one they are looking for. 3. If there are more than 9 products within a filter group then a pagination will be accessible for the user to page next and back through the list. 4. Once the user chooses a product variety by clicking on the radio button the module will close and the selection will appear below the form element indicating the product choosen in the module. The user may change this by clicking again on the choose a formula button to activate the product chooser again. 139
    • 9.2.b Step 2b Upload Pet Photo Search Log In : Register Step 1 Step 2 Pet Information Upload Photo Create a Profile Step 3 Confirmation Pet Photo You may optionally upload up to six photos of your pet. If you don’t have a photo yet, you can add it later. Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Thumbnail Upload Thumbnail Primary Photo Delete Previous Primary Photo Delete Cancel Thumbnail Primary Photo Delete Only Photos 100K or less in JPG or GIF format may be uploaded. Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 140
    • 9.2.b Step 2 Upload Pet Photo / Photo Limit Search Log In : Register Step 1 Step 2 Pet Information Update Photo Create a Profile Step 3 Confirmation Pet Photo You may optionally upload up to six photos of your pet. If you don’t have a photo yet, you can add it later. You have now uploaded six photos. You may change your Primary Photo which will appear first in your pet’s profile. When you’re ready click on next to proceed. Thumbnail Thumbnail Primary Photo Delete Previous Primary Photo Delete Cancel Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 141
    • 9.3.b Step 2 Pet Profile Log In : Register Step 1 Step 2 Pet Information Upload Photo Create a Profile Step 3 Search Confirmation Pet Profile Tales Share some stories about your pet. You have 500 characters [ Pet name]`s Best Feature : You have 500 characters How [ Pet name] Met Their Human : You have 500 characters [ Pet name]`s Turn Offs : pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Toys [Pet name] loves : You have 500 characters Biggest Misconception About [ Pet name] : You have 500 characters Previous Cancel Next 142
    • 9.4.b Step 3 You and Your Pet Search Log In : Register Step 1 Step 2 Step 3 Contact Information You and You pet Confirmation Contact Information You’re almost done! Please fill out the fields below and select your contact preferences. *Indicates required field. * User Name * Password: Password must be between 6 and 45 characters. * Confirm Password : * Address: eg. 123 Main Street, Apt. #1 * City: eg. Springfield * State: Select One * Zip Code: Not sure about your zipcode? Look it up. Select your preference for receiving future promotions from Purina: Previous Cancel U.S. Mail Email Not Interested Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 143
    • 9.5 Step 3 You and Your Pet Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 2 Step 1 Step 3 Pictures of Health Community Products Contact Information You and You pet Confirmation You and Your Pet You’re almost done! Please fill out the fields below to help us provide content suited to your unique interests. *Indicates required field. *Which Statement Best Describe You It’s important to feed my Dog the best food I can even if it’s the most expensive I tend to buy whatever Dog food brand is on sale. *Have you been asked to give pet product recommendations by friends or family within the last 30 days Yes No *What brand do you typically use ? Choose upto 3 in each group Dry Food Wet Food I don’t feed dry food Hill’s Science Diet I don’t feed wet food Champions Purina ONE Nutro Mighty Dog Cesar Pro Plan Pedigree Alpo Iams Beneful Dog Store Brand Beneful Nutro Chow/Puppy Chow Other Pro Plan Kibbles n’ Bits Other Purina Other Purina Store Brand Iams Pedigree Other Eukanuba Ped Little Previous Cancel Submit pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 144
    • 9.6 Confirmation of Creation of Pet Profile Log out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 1 1 Step 2 Step 3 Pictures of Health Community Products Confirmation Thank You [First Name] You will receive an email confirming your registration. [Pet Name] the [Pet type] Nicknames: Blue Velvet Thumbnail 2 2 years old Female - Spayed Russian Blue 10 lbs View Add another pet profile Take advantage of some of these exclusive features. Is Your Pet upto the challenge? Visible Results Plan Take the Purina ONE 30-Day Challenge and Lorem ipsum delor sit amet. Find tools and information lorem ipsum delor sit amet. Learn More Learn more for Dogs and Cats Purina ONE Healthy Pets Newsletter Is your pet a picture of heath? Get expert advice, special offers, and more. Create a pet profile and join the community of thousands of pet owners just like you. Create your pet’s profile PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland The confirmation page template is used at the conclusion of the registration process. For the case of a general registration, content and calls to action are promoted on this page. 1 Introduction text in this area varies depending of what kind of registration process the user has just completed. 2 Promotion modules are variable and may be used to direct the user in specific areas of the site. In this case the user has registered without any other action. So the key areas of consumer engagement can be promoted such as the 30-Day Challenge and Pictures of Health. 145
    • 5.0.1 Choose Profile for Pictures of Health Log out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Choose a Pet Get started with the Purina ONE Pictures of Health. Create a new pet profile You may also edit one of your pet’s in the Pictures of Health community View [Pet Names] Profile ’ Nicknames: Blue Velvet Thumbnail View [Pet Names] Profile ’ Nicknames: Lorem Ipsum Thumbnail View [Pet Names] Profile ’ Nicknames: Blue Velvet View [Pet Names] Profile ’ Nicknames: Blue Velvet 2 years old Female - Spayed Russian Blue 10 lbs Thumbnail 2 years old Female - Spayed Russian Blue 10 lbs PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up 3 years old Male Cocker Spaniel 30 lbs Challenge Start Date mm/dd/yyyy Challenge End Date mm/dd/yyyy Thumbnail 2 years old Female - Spayed Russian Blue 10 lbs • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 146
    • F6.0 30 Day Challenge Flow A User Authenticated? No Yes F6.0a New User 30 Day Challenge Flow F.6.0.b Authenticated User 30 Day Challenge Flow 9.0.b Registration page 8.0.b sign in Error No Forgotusername/password Email Error B Valid ? No B No Yes G Valid ? Error B No B Add a Pet and enroll in 30DC Valid ? Yes Valid ? Yes Edit Pet Score Card 9.2.b Pet Photo 9.3.b Pet Profile Questions Error No B Are pet’s enrolled in challenge? 6.0.1 Choose Profile 9.1.b Pet Information Form 9.2.b Pet Photo No Does user have a pet profile? C Yes Error Valid ? No 9.1.b Pet Information Form Error B Yes Yes x.x Variable My Pet Scorecard x.x Variable My Pet Scorecard Valid ? D Yes 9.3.c Scorecard Error No B 9.3.b Pet Profile Questions 30DC Intro Valid ? Concurrent Set 45 Day Congrats Email 9.3.c Scorecard Yes 9.4.b Contact Information pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Add Pet Score Card Error No B Valid ? Yes Error No B Valid ? D Yes 9.5.b YouandYour Pet 9.6.b Confirmation Page E Error No B No Valid ? Yes D Welcome Email 30DC Intro Profile Approved? 45 Day Congrats Email Yes F ConcurrentSet Concurrent Set Profile Denied 9.6.b Confirmation Page Welcome Email 30DC Intro E No Concurrent Set Profile Approved? Yes F Profile Denied Profile approved ConcurrentSet ProfileMade Public 45 Day Congrats Email ProfileMade Public Profile approved A If user is not authenticated direct user to F6.0a. user is authenticated then direct to into F6.0b If B Data input validation C User is authenticated. If they have an existing pet profile, present qualification page with links to existing pet profiles, links to edit active challenge takers or enroll existing pet profiles into the challenge as well as a link to create a new profile to enroll in the challenge. E If profile is approved of denied email is sent F If profile is approved then email is sent and profile is made public. G Conditional branch, if user has a pet profile which is enrolled in the challenge present module for that pet with ability to edit the scorecard. D Concurrent presentation of confirmation page, confirmation email, as well as intro email for the start of the 30 Day Challenge. 147
    • 9.0b Step 1 Registration Page Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 2 Step 1 Registration 1 Pictures of Health Community Products Step 3 Confirmation Sign up for Purina ONE the 30-Day Challenge The first step to enroll your pet and use the interactive scorecard to record your progress as you take the 30-Day Challenge you’ll need to register and enter your pet’s profile. *Indicates required field. Already Registered? Sign In Why Join * First Name : Joining the PurinaONE.com community allows you to: * Last Name : • Take advantage of the Purina ONE Challenge interactive tools * Email : I own • Share your pet stories and pictures. eg. you@site.com 0 dogs and/or 0 • Be the first to access new features and content. • Get the latest news from the Purina family of brands cats Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1 The introductory text is unique to each flow. In this case the user is registering with the intention of creating a pet profile therefore the first step is the registration page. 148
    • 9.1b Step 2a Pet Information Search Log In : Register Step 2 Step 1 Pet Information Upload Photo Create a Profile Scorecard Step 3 Confirmation Pet Information Please fill out the fields below and select your contact preferences. *Indicates required field. * Pet Type: Cat Dog   * Pet Name : Seperate multiples with a comma Nickname : *Pet’s Birth Date : mm / dd / yyyy EG., 08 / 01 / 2000 If you’re not sure of the date, enter your best guess In Pounds Pet’s Weight : * Gender: Please Choose Choose Group : Please Choose Choose Breed : Please Choose * Favorite Purina ONE Formula Previous Cancel Choose a Formula Please select the Group that best represents your pet . Optional but highly recommended Please select the Breed that best represents your pet . Optional but highly recommended 2 Not Sure which one to select? Use our Product Chooser Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 149
    • 9.2.b Step 2b Upload Pet Photo Search Log In : Register Step 2 Step 1 Pet Information Upload Photo Create a Profile Scorecard Step 3 Confirmation Pet Photo You may optionally upload up to six photos of your pet. If you don’t have a photo yet, you can add it later. Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Thumbnail Upload Thumbnail Primary Photo Delete Previous Primary Photo Delete Cancel Thumbnail Primary Photo Delete Only Photos 100K or less in JPG or GIF format may be uploaded. Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Thumbnail Primary Photo Delete Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 150
    • 9.3.b Step 2 Pet Profile Search Log In : Register Step 2 Step 1 Pet Information Upload Photo Create a Profile Scorecard Step 3 Confirmation Pet Profile Tales Share some stories about your pet. You have 500 characters [ Pet name]`s Best Feature : You have 500 characters How [ Pet name] Met Their Human : You have 500 characters [ Pet name]`s Turn Offs : pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Toys [Pet name] loves : You have 500 characters Biggest Misconception About [ Pet name] : You have 500 characters Previous Cancel Next 151
    • 9.3.c 30 Day Challenge registration Step 2 Scorecard Search Log In : Register Step 2 Step 1 Pet Information Upload Photo Create a Profile Scorecard Step 3 Confirmation Scorecard Select a starting date and fill in the initial scorecard evaluation of [Pet Name]. When switching your pet’s food Choose the a starting day for [pet name’s] 30-Day Challenge A gradual transition is important to avoid stomach upset. To transition, mix an increasing amount of Purina ONE with your pet’s old food over a seven- to 10-day period until your pet is eating only Purina ONE. Example January 1, 2007 = 01/01/2007 mm / dd / yyyy For accurate results, you should begin the 30-Day Challenge after this seven- to 10-day transition period. Tell us what changes you hope to see in your pet. You have 500 characters Show us how [Pet Name] looks this before the challenge. Upload a recent photo. Thumbnail Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Delete Upload Only Photos 100K or less in JPG or GIF format may be uploaded. Fill out this evaluation scorecard for [Pet Name]. [Pet Name ] eats [ Product Name]: 1 Begrudgingly 2 Casually 3 Eagerly [Pet Name ]`s Coat is: pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 1 Dull 2 Fairly Shiny 3 Healthy and glossy [Pet Name ]`s skin is: 1 Dry and itchy or flaky 2 Normal 3 Very healthy [Pet Name ]`s Energy Level is: 1 Low.. Lays around a lot 2 Fairly good 3 Good 4 Great! Has a lot of energy [Pet Name ]`s eyes are: 1 Dull 2 Normal 3 Bright and shiny [Pet Name ]`s stools are usually: 1 Lose and messy 2 Small and firm Not that I’m counting, but my pet poops: 1 Several time a day 2 At least twice a day 3 Once a day Week Three Score 0 Previous Cancel Next 152
    • 9.4 Step 2 Contact Information Search Log In : Register Step 1 Step 2 Step 3 Contact Information You and You pet Confirmation Contact Information You’re almost done! Please fill out the fields below and select your contact preferences. *Indicates required field. * User Name * Password: Password must be between 6 and 45 characters. * Confirm Password : * Address: eg. 123 Main Street, Apt. #1 * City: eg. Springfield * State: Select One * Zip Code: Not sure about your zipcode? Look it up. Select your preference for receiving future promotions from Purina: Previous Cancel U.S. Mail Email Not Interested Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 153
    • 9.5 Step 3 You and Your Pet Search Log In : Register Step 2 Step 1 Step 3 Contact Information You and You pet Confirmation You and Your Pet You’re almost done! Please fill out the fields below to help us provide content suited to your unique interests. *Indicates required field. *Which Statement Best Describe You It’s important to feed my Dog the best food I can even if it’s the most expensive I tend to buy whatever Dog food brand is on sale. *Have you been asked to give pet product recommendations by friends or family within the last 30 days Yes No *What brand do you typically use ? Choose upto 3 in each group Dry Food Wet Food I don’t feed dry food Hill’s Science Diet I don’t feed wet food Champions Purina ONE Nutro Mighty Dog Cesar Pro Plan Pedigree Alpo Iams Beneful Dog Store Brand Beneful Nutro Chow/Puppy Chow Other Pro Plan Kibbles n’ Bits Other Purina Other Purina Store Brand Iams Pedigree Other Eukanuba Ped Little Previous Cancel Submit pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 154
    • 9.6 Confirmation of Enrollment in the 30-Day Challenge Search Log Out : Profile Take the Purina ONE® 30-day challenge Cat Care Dog Care Step 1 1 Step 2 Step 3 Pictures of Health Community Products Confirmation Thank You [First Name] Your pet has been enrolled in the Purina ONE 30-Day Challenge. You will receive an email confirming your registration. You may now track your pet’s progress online with the scorecard each week of the challenge and fill out a final scorecard evaluation at the end of the challenge to tally up your pet’s score and see how well they did. [Pet Name] the [Pet type] Nicknames: Blue Velvet Thumbnail 2 years old Female - Spayed Russian Blue 10 lbs View Profile View Scorecard Add another pet profile Take advantage of some of these exclusive features. Healthy Weight Management Find tools and information lorem ipsum delor sit amet. Learn More Learn more for Dogs and Cats Six Signs of Health 2 Visible Results Plan Lorem ipsum delor sit amet delor walset liets ans ast lskjei dhemska samets. Lorem Ipsum Delor sit Lorem ipsum delor sit amet delor walset liets ans ast lskjei dhemska samets. • Artilcle Title Here • Artilcle Title Here • Artilcle Title Here Learn more for Dogs and Cats More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland The confirmation page template is used at the conclusion of the registration process. For the case of a general registration, content and calls to action are promoted on this page. 1 Introduction text in this area varies depending of what kind of registration process the user has just completed. 2 Promotion modules are variable and may be used to direct the user in specific areas of the site. In this case the user has registered without any other action. So the key areas of consumer engagement can be promoted such as the 30-Day Challenge and Pictures of Health. 155
    • 6.0.1 Choose Profile for 30-Day Challenge Log out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Choose a Pet Get started on the Purina ONE 30-Day Challenge. Add a new pet profile and Create a Scorecard You may also enroll one of your pet’s in the 30-Day Challenge or edit a pet already enrolled. Create a Scorec ard for [Pet Name]  Nicknames: Blue Velvet Thumbnail Edit Scorecard  or [Pet Name] f Nicknames: Lorem Ipsum Thumbnail Create a Scorec ard for [Pet Name]  Nicknames: Blue Velvet Create a Scorec  rd for [Pet Name] a Nicknames: Blue Velvet 2 years old Female - Spayed Russian Blue 10 lbs Thumbnail 2 years old Female - Spayed Russian Blue 10 lbs PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up 3 years old Male Cocker Spaniel 30 lbs Challenge Start Date mm/dd/yyyy Challenge End Date mm/dd/yyyy Thumbnail 2 years old Female - Spayed Russian Blue 10 lbs • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Note this page may be used any time a user has one or more existing pet profiles and the flow requires a check on pet profiles inorder to perform the intended task. This may occur in the pet profile creation flow, the submission of success stories, and the enrollment of the 30day challenge flows. 156
    • 8.0 Variable Log In Search Log In : Register Log In 1 New to Purina ONE? Content managed text + variable ... nis nisl eugait eugait la autat. Ut ulla feugait doluptate feum iusciduipsum diatisim nonse 2 Enter your Purina User Name and Password. What’s this? Register Why Join User name: Joining the PurinaONE.com community allows you to: Password: • Take advantage of the Purina ONE Challenge interactive tools • Share your pet stories and pictures. Log in • Be the first to access new features and content. • Get the latest news from the Purina family of brands If you forgot you user name or password please submit your email address and we will send it to you. Email: Submit Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more ABOUT YOUR PURINA LOG-IN 2 Enter your Purina User Name and Password. What’s this? User name: Password: pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 We respect your privacy For your convenience we have created a one-time registration process so if you have registered for one of our sites in the past, you can simply enter your user name and your registration information will be provided for you. You can update your Registration Profile or opt-out of future e-mail or U.S. Mail offerings at any time. We value your privacy! Log in If you forgot you user name or password please submit you email address and we will send it to you. Email: Submit 1 The introduction text on the log in screen may be variable based on the flow which the user is following. for example if the user is not authenticated and they intented to create a pet profile, the intro text may address this task. The same could occur for the user intending to enroll in the 30-day challenge, etc. See flows for reference. 2 The “About Your Purina Log-in “ mouse over DHTML Layer . 157
    • F 7.0 Newsletter Registration Continue from: Variable Origin A Conditional Selector Register Sign in 7.0 Newsletter Registration page 8.0 .a Log In 8.0 Forgot user name password Pop Up Error No B Valid Input? Yes 7.1 Sample Newsletter Error No B Valid Input? Yes Concurrent Set C x.x Emailconfirmation 7.0 Newsletter Registration page 9.6.a Confirm NL registration Error No Conditional Selector B Valid Input? Yes Concurrent Set 9.6.a Confirm NL registration pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 x.x Emailconfirmation Subscribtion Information Is Synched up with User Profile F 7.0 Newsletter Registration flow follows a similar interaction flow which is used on Petcentric.com with the follwing differences. The user has the option to sign in when subscribing. If the user is then authenticated for the newsletter subscription than their subscribtion is also registered and accessible within the user profile. A If submission is initiated from Newsletter tout the registration form is prefilled with the user email address B Email and data input validation C Authenticated users sigining up for the newsletter will synch up this selection within thier user profile subscriptions page. Note also that email and data elements are prefilled based on existing user registration data. 158
    • 7.0 Newsletter Registration Page Search Log In : Register Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Get The Healthy Pets Newsletter Thumbnail Benefits statement about newsletter lorem ipsum delor sit amet delor sit del feugo delor sit amet delor sit del feugo delor sit amet delor sit del feugo. *Indicates required field * Email : eg. you@site.com Yes, I’m a pet lover and I would like to receive the Healthy Pets Newsletter, offers and more from Purina ONE. Your answers will help us provide more information and advice that is relevant to you! I own 0 dogs and/or 0 cats Sign up View Sample Newsletter Already registered Click here to log in then sign up to recieve the newsletter and you may manage all your subscribtions from your user profile. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 1 If the user is signing up for the News letter from the Newsletter Tout in footer and had already enter an email address, the email field will be prepopulated with it . 2 If the user clicks on the log in 159
    • 9.6.a Newsletter Confirmation Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Thank You Look for the PurinaONE newsletter in your inbox soon!. Is Your Pet upto the challenge? Visible Results Plan Take the Purina ONE 30-Day Challenge and Lorem ipsum delor sit amet. Find tools and information lorem ipsum delor sit amet. Learn More Learn more for Dogs and Cats Variable Promotion Is your pet a picture of heath? Lorem ipsum delor sit amet del feugo Call to action Create a pet profile and join the community of thousands of pet owners just like you. Create your pet’s profile We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 160
    • 10.0 User Profile Search Log Out : Profile Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home Profile You may manage your profile, and all your pet profiles below. Contact Information and Email Preferences Manage and update your contact information. My Pets Manage and update your Pet Profiles. Name Name Mailing Address City, State, Zipcode Edit Address Pet Name View Edit Profile Edit Scorecard you@domain.com Edit Email Preferences Pet Name View Edit Profile Edit Scorecard Password Username: loremipsum Password: ****** Pet Name View Edit Profile Enroll in the Purina ONE 30-Day Challnge View All My Pets Add Another Pet pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Change Password 161
    • 10.1 Persona Information Search Log Out : Profile Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home Contact Information My Profile Change your address - Contact Information - Email Preferences - Change Password Sumsandrero elenibh euis nullan vel iure euis nullan vel iure Address: 198 east 129 street City: New York eg. Springfield State: New York Zip Code: 10019 My Pets eg. 123 Main Street, Apt. #1 Add a Pet Not sure about your zipcode? Look it up. Submit PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 162
    • 10.2 Change Password Log Out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home Change Password My Profile To Change Password Sumsandrero elenibh euis nullan vel iure euis nullan vel iure New Password - Contact Information - Email Preferences - Change Password Must be six alpha or numeric character Confirm Password : My Pets Add a Pet Submit PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 163
    • 10.3 User Profile (Email preferences) Log Out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home Email Preferences My Profile Change Your Email Prefernce - Contact Information - Email Preferences - Change Password Sumsandrero elenibh euis nullan vel iure euis nullan vel iure Old Email : you@domain.com My Pets New Email : Add a Pet Confirm Email : Select your preference for receiving future promotions from Purina:  Mail U.S. Email  Not Interested Newsletter Preferences Healthy Pets Newsletter Yes, I’m a pet lover and I would like to receive the Healthy Pets Newsletter, offers and more from Purina ONE. View Sample Newsletter Submit PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 164
    • 10.4.1.1 Confirmation Page Log out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Your Changes Have Been Saved My Profile Take advantage of some of these exclusive features. My Pets Add a Pet Is Your Pet up to the challenge? Visible Results Plan Take the Purina ONE 30-Day Challenge and Lorem ipsum delor sit amet. Find tools and information lorem ipsum delor sit amet. Learn More Learn more for Dogs and Cats PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 165
    • 10.4 User Profile / My Pets Log out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home : Profile My Pets [Pet Name] the [Pet Type] Thumbnail My Profile Enter [Pet Name] into the 30 Day Challenge Nicknames: Blue Velvet 2 years old Female - Spayed Russian Blue 10 lbs View Profile Edit Learn More My Pets - Spike the Dog - Paoloma the Cat Add a Pet Create Visible Results Plan for [Pet Name] Learn More [Pet Name] the [Pet Type] Thumbnail Nicknames: Piggy, Wiggle Butt Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. View Profile Edit PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up View [Pet Name’s] Visible Results Plan Track [Pet Name’s] Progress in the 30-Day Challenge Update [Pet Name’s] Scorecard • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms & Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 166
    • 5.1.1.x Private Pet Profile Detail Log out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Products Pictures of Health Community Home : Profile Spike The Dog My Profile Nicknames: Piggy, Wiggle Butt Age: 2 years old Gender: Male - Neutered Breed: Cocker Spaniel Weight: 30 lbs. My Pets - Spike the Dog - General Information - Photos - Pet Profile Tales - Scorecard - Enter spike into the Visible Results Plan - Spike’s sucess story - Send spike’s post card - Paoloma the Cat Add a Pet Edit Delete Send Pet Postcard Enter [pet’s name] into the Visible Results Plan [pet’s name] is a 30-Day Challenge Taker Tell us how is he doing Edit [pet name’s] Scorecard About [pet’s name] Toys [pet’s name] loves Telum labus, quem nos, ublis vivastrae in dem oporibus; hor pulvit. O tebus, quod iam merfirmihil hore es re, perbis, ne [pet’s name]’s best feature Dunt lore vent auguerci blam veriuscil ut aliqui blamc How [pet’s name] met their owner Diam, vendit ipit lortincidunt lore modions er autpat, consectet la faccum qui et ver alis at nos nos nullum venim Turn offs pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Gait in euipiscidui tions eum dolore ming er senismo dolore Biggest misconception about [pet’s name] Sum velessi tat. Duisim quatie vendre vel illamet, quat prat nim dolute dio conulput ad dolortisl ut lutpat. Favorite Purina ONE® formula [Name of selected Purina ONE® formula] Other pets who belong to [pet name’s] owner Add a Pet Privacy Policy Terms & Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 167
    • 10.4.1.1 Edit Pet Profile/ Edit Pet Information Log Out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Products Pictures of Health Community Home : Profile Pet Information My Profile My Pets * Pet Type: Cat Dog   * Pet Name : Spike Nickname : Wiggle Butt, Sir EatAlot *Pet’s Birth Date : Pet’s Weight : 10 / 31 / 2004 35 * Gender: Sporting Choose Breed : Cocker Spaniel EG., 08 / 01 / 2000 If you’re not sure of the date, enter your best guess Add a Pet In Pounds Male Neutered Choose Group : Seperate multiples with a comma - Spike the Dog - Pet Information - Photos - Pet Profile Tales - Scorecard - Enter spike into the Visible Results Plan - Spike’s sucess story - Send spike’s post card - Paoloma the Cat * Favorite Purina ONE Formula Choose a Formula Please select the Group that best represents your pet . Optional but highly recommended Please select the Breed that best represents your pet . Optional but highly recommended Not Sure which one to select? Use our Product Chooser Product Name Here Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis nos pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Submit 168
    • 10.4.1.2 Edit Pet Profile/ Edit Photo Log Out : Profile Search Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home : Profile Pet Photo You may optionally upload up to six photos of your pet. If you don’t have a photo yet, you can add it later. Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Thumbnail Upload Thumbnail Thumbnail Only Photos 100K or less in JPG or GIF format may be uploaded. Thumbnail Thumbnail Thumbnail My Profile My Pets - Spike the Dog - General Information - Photos - Pet Profile Tales - Scorecard - Visible Results Plan - Spike’s Sucess Story - Send Spike’s Post Card - Paoloma the Cat Add a Pet Primary Photo Delete Primary Photo Delete Primary Photo Delete Primary Photo Delete Primary Photo Delete Primary Photo Delete pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Next 169
    • 10.4.1.3 Title 0.0 PageEdit Pet Profile Log Out : Profile Search Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Profile Pet Profile Tales Share some stories about your pet. Toys [Pet name] loves : My Profile My Pets You have 500 characters - Spike the Dog Telum labus, quem nos, ublis vivastrae in dem oporibus; hor pulvit. O tebus, quod iam merfirmihil hore es re, perbis, ne - General Information - Photos - Pet Profile Tales - Scorecard - Enter spike into the Visible Results Plan - Spike’s sucess story - Send spike’s post card - Paoloma the Cat Add a Pet [ Pet name]`s Best Feature : You have 500 characters Dunt lore vent auguerci blam veriuscil ut aliqui blamc How [ Pet name] Met Owner : You have 500 characters pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Diam, vendit ipit lortincidunt lore modions er autpat, consectet la faccum qui et ver alis at nos nos nullum venim [ Pet name]`s Turn Offs : You have 500 characters Telum labus, quem nos, ublis vivastrae in dem oporibus; hor pulvit. O tebus, quod iam merfirmihil hore es re, perbis, ne Biggest Misconception About [ Pet name] : You have 500 characters Telum labus, quem nos, ublis vivastrae in dem oporibus; hor pulvit. O tebus, quod iam merfirmihil hore es re, perbis, ne Submit 170
    • 10.4.2.4 Title 0.0 PageScorecard Week 4 ( Week 1 Week 2 Week 3 results are visible ) Search Log Out : Profile Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home : Profile Scorecard Starting Score Week 1 Week 2 Week 3 Week 4 My Profile My Pets It’s now week three of the 30-Day Challenge - Spike the Dog Tell us how your pet is doing this week. You have 500 characters - General Information - Photos - Pet Profile Tales - Scorecard - Enter spike into the Visible Results Plan - Spike’s sucess story - Send spike’s post card - Paoloma the Cat Add a Pet Show us how [Pet Name] looks this week. Upload a recent photo. Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Thumbnail Upload Delete Only Photos 100K or less in JPG or GIF format may be uploaded. Fill out this week’s scorecard for [Pet Name]. [Pet Name ] eats [ Product Name]: 1 Begrudgingly 2 Casually 3 Eagerly [Pet Name ]`s Coat is: 1 Dull 2 Fairly Shiny 3 Healthy and glossy [Pet Name ]`s skin is: 1 Dry and itchy or flaky 2 Normal 3 Very healthy [Pet Name ]`s Energy Level is: pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 1 Low.. Lays around a lot 2 Fairly good 3 Good 4 Great! Has a lot of energy [Pet Name ]`s eyes are: 1 Dull 2 Normal 3 Bright and shiny [Pet Name ]`s stools are usually: 1 Lose and messy 2 Small and firm Not that I’m counting, but my pet poops: 1 Several time a day 2 At least twice a day 3 Once a day This Week’s Score 0 Submit 171
    • 10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible ) Search Log Out : Profile Take the Purina ONE® 30-day challenge Cat Care Dog Care Pictures of Health Community Products Home : Profile Scorecard Starting Score Week 1 Week 2 Week 3 Week 4 My Profile My Pets Congratulations! It’s now week four of [Pet Name’s] 30-Day Challenge. - Spike the Dog Tell us how your pet is doing this week. You have 500 characters - General Information - Photos - Pet Profile Tales - Scorecard - Enter spike into the Visible Results Plan - Spike’s sucess story - Send spike’s post card - Paoloma the Cat Add a Pet Show us how [Pet Name] looks this week. Upload a recent photo. Click on the browse button to find a photo on your computer, then click the upload button to add your photo. Browse Thumbnail Thumbnail Share [Pet Name’s] Success with your friends and family. Send a pet postcard Upload Delete Only Photos 100K or less in JPG or GIF format may be uploaded. Fill out this week’s scorecard for [Pet Name] and compare your starting and final scores. [Pet Name ] eats [ Product Name]: 1 Begrudgingly 2 Casually 3 Eagerly [Pet Name ]`s Coat is: 1 Dull 2 Fairly Shiny 3 Healthy and glossy [Pet Name ]`s skin is: 1 Dry and itchy or flaky 2 Normal 3 Very healthy [Pet Name ]`s Energy Level is: pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 1 Low.. Lays around a lot 2 Fairly good 3 Good 4 Great! Has a lot of energy [Pet Name ]`s eyes are: 1 Dull 2 Normal 3 Bright and shiny [Pet Name ]`s stools are usually: 1 Lose and messy 2 Small and firm Not that I’m counting, but my pet poops: 1 Several time a day 2 At least twice a day 3 Once a day Submit Starting Score 8 Final Score! 17 View and print out [Pet Name’s] certificate of accomplishment 172
    • Print Close Certificate of Accomplishment Congratulations [Pet Name] for the successful completion of the Purina ONE® 30-Day Challenge. Thumbnail Picture of Health Printed from: www.purinaone.com/thispageslink Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Variable Disclaimer pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Variable Co-Branding 173
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Addendum 174
    • Conditional selectors function much like the conditional branch, with one important difference: with the selector, the various downstream paths are not mutually exclusive. Any number of the paths that fulfill the condition(s) may be presented to the user (e.g. search results.) A cluster is used when a system can present more than one path based upon certain conditions. The cluster can appear downstream from either a conditional branch or a conditional selector. For example if the attribute being evaluated has value x, the user sees a path to page B; but if the attribute has value y, the user sees paths to both page C and page D. A file stack represents a group of files that receive identical navigational treatment and can be classified as a single entity (such as a collection of downloadable games or a library of PDF instruction manuals). Continuation points allow us to separate our diagrams into easily digestible sections, we use continuation points to bridge the gaps between sections. A single continuation point may list one or more sources or destinations as needed. The choice of orientation is a matter of the architect's aesthetic judgment. Relationships between elements are depicted with simple lines. Connectors use arrows to convey directionality, indicating how the user will move through the system. We use a crossbar on the opposite end of the arrow to prohibit upstream movement. A conditional connector is used when a path may or may not be presented to the user depending upon whether one or more conditions are met. Conditional connectors use arrows to convey directionality, indicating how the user will move through the system. We use a crossbar on the opposite end of the arrow to prohibit upstream movement. An area is used to identify a group of pages that share one or more common attributes (such as appearing in a pop-up window, or having some unique design treatment). Use labels to identify these attributes or (as with connectors), refer to notes elsewhere in the document if you have a lot to say. Iterative areas are used to represent architectures that involve repeating the same basic structure as it is applied to a number of functionally identical information elements. For example, you may have a product catalog in which each product has a number of pages associated with it. http://www.jjg.net/ia/visvocab/ A conditional branch is when the system (not based on user action) must select one path among a number of mutually exclusive options to be presented to the user. Upstream elements connect to one point of the triangle; downstream elements connect to the opposite side. A page stack indicates a group of functionally identical pages whose navigational properties are immaterial to the macrostructure of the site. file page stack file stack continuation connectors conditonal connectors A decision point is used to model when one user action may generate one of a number of results, and the system must make a decision about which result is to be presented. Note that arrows must be used in conjunction with decision points to clarify whether associated elements are upstream or downstream from the decision point. A concurrent set is used in cases where a user action generates multiple, simultaneous results (such as spawning a pop-up window at the same time a page is loaded in the main window, or displaying a page while a file is being downloaded). Upstream elements connect to the curved side; downstream elements connect to the flat side. A flow reference serves as a sort of "placeholder" for a flow in every context in which it is repeated. Both the flow area and flow reference elements have the same basic shape, a rectangle with the corners clipped off. A flow area encloses a sequence of steps (like a login procedure, for instance) that will appear repeatedly in different contexts throughout the design, analogous to a programming procedure. Flow areas require the use of two special types of continuation points: entry points and exit points. Files are parcels of data without navigational properties. They are delivered to the user for use outside a Web browser environment (such as audio or video files, stand-alone documents like PDFs, or executables). A conditional area is used when one or more conditions applies to a group of pages. Conditional areas are applied most commonly in situations involving access permissions, such as when a valid login or encrypted (SSL) connection is required. Conditional areas are associated with a result generated in the event that the condition(s) are not fulfilled. Visual Vocabulary Quick Reference area iterative area Pages are the fundamental unit of presentation on the Web, not (necessarily) a unit of implementation -- one page in your diagram may correspond to multiple HTML files (as in a frameset interface) or multiple units of code (as in a server-side include or database-driven implementation). conditional area flow area flow reference concurrent set decision point conditional branch conditonal selector cluster page pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Sitemap Legend 175
    • Revision History Version Editor Description 24 March 2006 1.0 Andrew Robinson (andrew. robinson@@rga. com) Initial Draft 30 March 2006 1.1-1.2 Andrew Robinson, Maia Marinelli Interim revisions • Added registration flows to the Interaction Flow section • Added working versions of Product Category, Family and Detail page(s) 5 May 2006 1.3 Andrew Robinson Revisions 7 May 2006 2.0 Andrew Robinson, Maia Marinelli Working revisions. with proposed new registration flows 5 June 2006 3.0 Andrew Robinson Revision with registration flows, community and addition of the Healthy Weight Management Section and the addition of the Foster Pet Challenge in Action section. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Date 176
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Selected Interaction Flows 177
    • Flow 1.0 Flash Plug-in Validation F1.0 Flow Flash Continue from: Variable HTML version of site pages Flash Plugin? Yes Continue to: 1.0 Home Page Flash(version7 No 2.1 Download FlashPlug-in Install Flash Plug-in ReturntoNon-Flash Version New window Macromedia Plug-in Download page Continue to: 2.0 Page HTML F1.0 The Flash Plug-in Validation is applied when a user who does not have Flash or is viewing the HTML (non-Flash) version of the site, clicks on the link to “View Flash Version”. A plug-in check is performed and if the plug-in is not available they are presented with 2.1 Download Flash Plug-in page. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Upon validation of non-flash user, present modified HTML only home page, and a global call to action in the footer stating that the this site is best viewed with Flash and a link to download the Flash Plug-in. Any instances when a user will encounter possible flash content (home page, six signs of health, pictures of health community grid/map, etc.) a placeholder call to action can be presented with a call to action to download the flash plug-in to view content. 178
    • F2.1.3 and F3.1.3 Quiz Flow F2.1.3 and F3.1.3 Wellness Quiz Flow x.1.3 Wellness quizzes x.1.3.1 Signs & Behaviors x.1.3.2 Risk Factors x.1.3.3 Quiz Results Variable Utility Links Edit Quiz Continue to Variable contentlinks CSx.1.3.3 Continue to: x.1.3.1 Signs & Behaviors Take another Quiz Continue to: x.1.3 Wellness quizzes F12 Email This Page Flow Printable Page (CSS sent to printer) F2.1.3 and F3.1.3 The flow for the wellness quizzes, outlined above includes the following changes. • Pop up disclaimer has been removed, and overt copy disclaiming advice and importance of veterinarian consulation needs to be included on x.1.3 and may also need ot be re-asserted in the footer of the quiz input pages x.1.3.1 and x.1.3.2 and also reasserted on the results page x.1.3.3 • The ability to edit the quiz and retain the input data in the form fields has been added as relfected in CSx.1.3.3 Conditional Selector links back to quiz form page with fields prepopulated with user input data. • Utility links to email and print have been added to x.1.3.3 Quiz Results pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Topics for quizzes include the following: Dog Quizzes • Arthritis • Canine Lower Urinary Tract Health • Chronic Kidney Failure • Dental Health • Diabetes Mellitus • External Parasites • Internal Parasites • Obesity Cat Quizzes • Arthritis • Chronic Kidney Failure • Dental Health • Diabetes Mellitus • External Parasites • Feline Leukemia Virus • Feline Lower Urinary Tract Health • Hairballs • Hyperthyroidism • Internal Parasites • Obesity 179
    • F12 Email This Page Flow F12 Email This Page Flow Pop up Continue from: x.x Variablepage origin 12 Email This Page Data Valid? Yes No Present Error(s) ConcurrentSet 12.1EmailSent Confirmation 12.2 Email Returnto[variable page name] Continue to: x.x origin page pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 F12 Email This Page Flow The email this page flow enables the user to email selected content / detail pages via a form. Form fields include: Recipient email address(es), Message, Sender email address. Consider if user is authenticated, then prefill sender email address with user profile email address on file. 180
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Email Notes 181
    • Note that emails generated by the new site will require some consideration during the redesign, in some cases it may be limited to copy changes or it may benefit from new email templates. This is tbd based on technology constraints on the database side. We have attempted to be identify some if not most of the known technology restraints related to rewriting or redesigning the system and marketing emails for Purina ONE as it pertains to the website redesign. Purina ONE Email * Existing Email *Welcome Email (from Registration flow) (text) *Forgot password ( This is a global email that is send to all Purina user by Epselon . We have no control over it and can’t change the copy on it ) (text) *Invite a Friend (text) *Post Card Email (html) *Vet Answer (text) *Marketing Email blast (html|text) From 30 Day Challenge Flow 30 Day Challenge welcome Email (text) *45 Day Email Natural Blends (html|text) *45 Day Email Mainline (html|text) *Problem with registration or not approved profile (text) From Newsletter Flow pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 *Newsletter Confirmation (text) *Newsletter (html|text) From Pet Profile Flow Pet Profile welcome Email (text) *Pet profile approved (text) *Pet profile not approved (text) From success Story Flow Success Story confirmation Email (text) 182
    • Welcome Email 1 Subject: A message from Purina 2 Dear {FIRSTNAME} {LASTNAME}, Thank you for registering for the {OFFERDESC}. We hope you’ll continue to visit Purina.com and keep up with everything the site has to offer - we’re adding new features all the time. At Purina.com, you’ll always find the latest information you need for a happy, healthy pet. Best regards, Purina To unsubscribe or to make changes to your preferences, visit our registration page; {UPDATEREGURL}. Questions or comments? Visit our “Contact Us” page; {CONTACTUSURL} pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Privacy Policy: http://www.purina.com/legal.asp?type=privacy_policy 1 - The subject line can’t be changed 2 - This Email is a global template that works for all Welcome Email across Purina. The content can be customized for each of the flowing Email. our Internet sites that we extend to you in any other interaction with Purina and its brands. Privacy Policy: http://www.purina.com/legal.asp?type=privacy_policy - Welcome Email (from Registration flow) - 30 Day Challenge welcome Email - Pet Profile welcome Email - Success Story confirmation Email 3 - we recommend to add a privacy statement at the bottom of the Email. For example: : We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on 183
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Forgot Password This is a global Email and can’t be changed 184
    • Invite a Friend 1 Both the content and the subject line of this Email can be changed pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 1 - The subject line is to aggressive and unfriendly . This is an Email invitation that has been sent to the user from a friend. The subject line should address that and use the friend’s name in the subject line in a more friendly way. For example ”Steve Smith has sent you a message from PurinaONE” Also consider that the existing email is specifically set up as an “invite a friend” where as the new site feature is to “Send a Page”, so this language should be re-written. The benefit of the “send or email a page” is that it is more natural and beneficial to the user’s natural behavior. 185
    • Pet Postcard 1 pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 2 1 - Use only the sender name in the subject line and not the Email address. By using the Email address the tone of the subject line is less friendly. 2 - Change the order of how the information is laid out in the postcard. Sender and receiver information moves to the top and the message right below it . 186
    • Purina ONE Picture of Health [Sender FirstName] has sent you a Pet Postcard Meet Zoe To: First Name LastName  reciver@mail.com From:  irst Name LastName F sender@mail.com Message Duis nos et am iniamet volorper iuscin velisi eugait alis acipit lobore magna feugiat luptatie ming enibh euguerc ipismolorper sim irit lutpatue vel delis nullaortio consequip eu faccum atie mod et lor susci eu pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 See Zoe’s Profile 187
    • Vet Answer Subject: Your question is featured on Purina ONE! Steve, Recently, you submitted a question to our Online Vets at PurinaONE.com, and we’re writing you with some good news! 1 Your question has now been answered and can be found on PurinaONE.com. Go to http:// www.purinaone.com/online_vet.asp! Thanks again for visiting PurinaONE.com! Both the content and the subject line of this Email can be changed. Copy revision needed pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 1- The user should be guide directly to the URL where his/her question is answered instead of into the main Online Vet landing page . 188
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Marketing Email Blast Currently this Marketing Email is sent out 9 times per year. The template as well as the design, varies according to the promotion needs. The body of the Email is mostly made of images which might be problematic as most Email services have image blocks active in their account. This Email needs to be built using a html template which includes text and tables. No graphic text . The color can be implemented as a back ground color within the same template. Gmail, Yahoo, Outlook and other popular Email platforms default to “External images are not displayed?” and force users to click to display external images. To avoid having images push the content of the newsletter down the page, do not designate html image heights or widths. Also, when programming with tables, avoid designating row and column heights. In general, placing the text and headings higher on the screen, and using images as a supporting element, rather than as a primary container of content or navigation, may increase the readability and attention/time that a prospect spends with the newsletter content. Refer to the Natural blends Marketing Email as a reference. 189
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Natural Blends Marketing Email Blast 190
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 *45 Day Email Mainline (html|text) This Email exist in 3 format ( for both PurinaONE main line and Natural blends) : cat, dog, both cat and dog The body of the Email is mostly made of images which might be problematic as most Email services have image blocks active in their account. This Email needs to be built using a html template which includes text and tables. No graphic text . The color can be implemented as a back ground color within the same template. Gmail, Yahoo, Outlook and other popular Email platforms default to “External images are not displayed?” and force users to click to display external images. To avoid having images push the content of the newsletter down the page, do not designate html image heights or widths. Also, when programming with tables, avoid designating row and column heights. In general, placing the text and headings higher on the screen, and using images as a supporting element, rather than as a primary container of content or navigation, may increase the readability and attention/time that a prospect spends with the newsletter content. Refer to template on page 189 191
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 *45 Day Natural Blends (html|text) 192
    • 45 Day Email Recommendation This email was sent to you by Purina ONE, a member of the Purina family of pet food products. To ensure delivery to your inbox (not bulk or junk 1 folders), please add purinapetcare@purina.com to your address book. WELCOME TO A GROWING COMMUNITY! Tell Us about Your Success Thumbnail Congratulations! And welcome to the ranks of responsible pet owners eager to see healthy differences in their pet. We’re eager to hear about your experience. Share Success Story 2 Join the Picture Of Health community Do you what to create a profile for [Pet Name] and join the Picture of Health Community? 3 Create Profile View and update Your Scorecards View the Community Thumbnail Tat luptat, quatin ute del estrud tetuer iliquam nulluptat praese vel ilit dipisl ecte magna ad dolobore ming eugait lutetumsan henim diamet wisl et amconse ming Eum zzrilla feum delit, se cor augiat. Ommy nostrud dipit, corperillum iuscillaor iril eriustie dolesto odoloborper in ulput luptat lut landre feu facin ut accum nulp View your scorecard pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Variable Product Promotion Tat luptat, quatin ute del estrud tetuer iliquam nulluptat praese vel ilit dipisl ecte magna ad dolobore ming eugait lutetumsan henim diamet wisl et amconse ming Eum zzrilla feum delit, se cor augiat. Ommy nostrud dipit, corperillum iuscillaor iril eriustie dolesto odoloborper in ulput luptat lut landre feu Thumbnail Natula Blends Product Thumbnail Dog Food 1 - Copy revision needed. Make the language more friendly and accessible 2 - this URL takes the user in to the Success Story login/ registration page 3 - This URL takes the user in to the Create a Profile Login/ Registration page Thumbnail Cat Food 193
    • Variable Product Promotion Tat luptat, quatin ute del estrud tetuer iliquam nulluptat praese vel ilit dipisl ecte magna ad dolobore ming eugait lutetumsan henim diamet wisl et amconse ming Eum zzrilla feum delit, se cor augiat. Ommy nostrud dipit, corperillum iuscillaor iril eriustie dolesto odoloborper in ulput luptat lut landre feu Thumbnail Thumbnail Natula Blends Product Thumbnail Dog Food Cat Food Online tips, tools & Expert Tat luptat, quatin ute del estrud tetuer iliquam nulluptat praese vel ilit dipisl ecte magna ad dolobore ming eugait lutetumsan henim diamet wisl et amconse ming Eum zzrilla feum delit, se cor augiat. Ommy nostrud dipit, corperillum iuscillaor iril eriustie dolesto odoloborper in ulput luptat lut landre feu Irit ut incillum zzrit laorem Irit ut incillum zzrit laorem Thumbnail Thumbnail pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Ommy nostrud dipit, corperillum iuscillaor iril eriustie dolesto odoloborper in ulput luptat lut landre fe Learn More Ommy nostrud dipit, corperillum iuscillaor iril eriustie dolesto odoloborper in ulput Learn More luptat lut landre fe Keep up-to-date with pet health news, products and special offers with the Purina ONE® Healthy Pets Newsletter. Sign up today. You are receiving this email because you signed up to receive news and promotions from Purina ONE. This is a recurring message. To UNSUBSCRIBE click here. Purina, Office of Consumer Affairs 6T, 901 Chouteau, St. Louis, MO 63102 Privacy Policy | Trademarks owned by Société des Produits Nestlé S.A., Vevey, Switzerland 194
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 * Newsletter Confirmation (Text) The subject line of this Email can’t be changed The contend of this Email can be changed 3 - we recommend to add a privacy statement at the bottom of the Email. For example: : We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. Privacy Policy: http://www.purina.com/legal.asp?type=privacy_policy 195
    • pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Newsletter Currently the PurinaONE Newsletter is sent out 4 times per year. This Email exists in 3 format for both PurinaONE main line and Natural blends: cat, dog, both cat and dog 196
    • 45 News Letter Recommendation 1 This email was sent to you by Purina ONE, a member of the Purina family of pet food products. To ensure delivery to your inbox (not bulk or junk folders), please add purinapetcare@purina.com to your address book. Healthy Pets Newsletter Issue No. & : Spring 2006 Thumbnail In this issue: 1 - On line tips, tools and expert - volutpa tumsan volore mod magni sim - volutpa tumsan volore mod magni - Product Promotion - Healthy Weight Management - Picture of Health Community Healthy Weight Management Wellness Wizard statement presenting the idea behind Healthy Weight Management and introThumbnail ducint the Body Condition Syslem created by Purina sim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Body Condition System What is you pet body condition Thumbnail dunt at utem dunt volutpa tumsan volore mod magnisim zzriure elis nonum dui Thumbnail Dog Body Condition Cat Body Condition Product Promotion pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Thumbnail Natula Blends Product Try the Wellness Wizard Testimonial Thumbnail Thumbnail Dog Food Cat Food Il dunt at utem dunt volutpa tumsan volore mod magnisim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem sim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Sim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Learn More What’s in your pet Food? and why Ever wonder? Now you can tell. check the informative Ingredient Tool Thumbnail Il dunt at utem dunt volutpa tumsan volore mod magnisim zzriure vel ulla consenim dolorper sum dolorem elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Read more Success Stories 1 - Copy revision needed. Make the language more friendly and accessible 2 - This is a menu system that list the content on the newsletter and that anchors down to it . 197
    • Product Promotion Thumbnail Testimonial Thumbnail Natula Blends Product Thumbnail Dog Food Thumbnail Cat Food Il dunt at utem dunt volutpa tumsan volore mod magnisim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem sim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Sim zzriure elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Learn More What’s in your pet Food? and why Ever wonder? Now you can tell. check the informative Il dunt at utem dunt volutpa tumsan volore mod magnisim zzriure vel ulla consenim dolorper sum dolorem elis nonum duiscilisi te elesed exeraessisim vel ulla consenim dolorper sum dolorem Read more Success Stories Ingredient Tool Picture of Health Community Join a growing community Pet Name (TBD) Thumbnail Thumbnail Your pet could be featured in the next Health Pet Newsletter or as our on line Pet of the Day . Already submitter a profile? Make sure you’ve selected “ Yes I want to share my pet’s profile” so that you pet is eligible Owner View Profile Send a Pet Postcard Thumbnail Learn More They’ll love seeing you pet’s photo Send Now pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Online Tips, Tools and Expert Thumbnail Six Sign of Health Ask our online veterinarian a question. Dr. Debbie Horwitz, Purina ONE online Vet has had a referral practice for behavioral problems in companion animals since 1982 This issue’s featured question : Q: What are the Symptom of hairballs? A: Ortionsectem nonsed tem dipis nulla aciliquisi bla feugait ercin ut acidunt iriure tions etum ipsummy non exer sequat dit ilisim nullandipit nulla am, susto dit erostrud dolore corperci ex erosto dolor sed tem augiamcorer si. Feugiat adigna feuguerostie eu faci bla consed doluptat. Ut praesto consequ amcommy niatie facincing euis et dolorer Cat Q & A Dog Q & A Thumbnail Do you know all six? See how Purina ONE can make a healthy difference Learn More Keep up-to-date with pet health news, products and special offers with the Purina ONE® Healthy Pets Newsletter. Sign up today. You are receiving this email because you signed up to receive news and promotions from Purina ONE. This is a recurring message. To UNSUBSCRIBE click here. Purina, Office of Consumer Affairs 6T, 901 Chouteau, St. Louis, MO 63102 Privacy Policy | Trademarks owned by Société des Produits Nestlé S.A., Vevey, Switzerland 198
    • * Pet Profile approved (text) Congratulations! Ginger is now an approved Picture of Health for the public to see. The contributions of committed pet owners like you help make Pictures of Health a place that people will want to visit time and again! All your friends can see Ginger’s Pet Profile at http://www.purinaone.com/poh/pet_profile_view. aspx?petseed=12345 Congratulations again and thanks for visiting the Purina ONE® Pictures of Health! PurinaONE.com Webmaster pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 Both the contend and the subject line of this Email can be changed. Copy revision needed 199
    • * Problem with profile or not approved 1 Subject: Purina ONE® Pictures of Health: Pet Profile for Ginger We’re sorry, but because of one or more of the following reasons, your Pet Profile for Ginger cannot be posted yet: -- A problem with one of the photos. -- Your pet is to be the focus - please include only them. -- Inappropriate use of language. -- The inclusion of a hyperlink (e.g. http://www.purina.com). -- A non-Purina trademarked product appears in the photo. -- Or for another policy reason. Please be sure to log-in at http://www.purinaone.com/poh to make corrections. If you feel you have received this email notice in error, please reply to it, making sure that you keep the subject line intact. Thank you for your understanding. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 june 2006 PurinaONE.com Webmaster Both the contend and the subject line of this Email can be changed. Copy revision needed 1 - the subject line is too vague and long. the subject line should be more relevant to the content the Email 200