Purinaone Information Architecture

5,521 views
5,412 views

Published on

Purina Redesign and Information architecture document

Published in: Design, Lifestyle, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
5,521
On SlideShare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Purinaone Information Architecture

  1. 1. PurinaONE.com Interaction Design Client: Purina Date: 5 June 2006 Version: 3.0 Author: Andrew Robinson, Maia Marinelli
  2. 2. Table of Contents Overview...........................................................................................................................................................................................6 Sitemap..............................................................................................................................................................................................7 High Level Sitemap 8 1.0 Home Page 2.0 Dog Care 3.0 Cat Care 4.0 Products 5.0 Pictures of Health Community 6.0 30-Day Challenge 10.0 User Profile 9 10 11 12 13 14 15 Global Wireframe Notes............................................................................................................................................................ 16 Page Types 17 Template A Home, Category and Landing Pages Template B Family, and Sub Family Pages Template C Detail Pages Template D Pop Up Pages Template E Process Form Pages Masthead Footer Link Types Secondary Navigation Menu Breadcrumb Navigation Graphic Buttons Flash Content Text Links Optional Graphic Text Labels and Images Promotion and Content Tout Modules Forms Error Message and System Feedback 18 19 20 21 22 23 25 26 26 26 26 26 26 26 27 30 31 Wireframes..................................................................................................................................................................................... 32 1.0 Home Page 33 pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 Dog and Cat Care........................................................................................................................................................................ 34 2.0 Dog Care Category Page 35 2.3 Purina Experts Family Page 2.3.1 Online Vet Sub Family Page 2.3.1.2 Vet Q&A Topic Sub Family Page 2.3.1.2.x Vet Q&A Detail Page F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow 2.3.1.1 Ask A Vet Form 2.3.1.4 You and Your Vet Editorial 2.3.1.3 About Dr. Horowitz Bio 2.3.2 Online Nutritionist Tabbed Family Page 2.1 Dog Care Tools 2.1.2 Six Signs of Health 2.1.1 Wellness Quizzes Detail Page 2.2 AtoZ Library 2.2.1.x AtoZ Article Detail Page 2.4a Healthy Weight Management F2.1.1 Visible Results Plan Flow Example of an ideal customer use case scenario - Visible Results Plan 2.1.1 Visible Results Plan - Step 1 2.1.1.1 Visible Results Plan - Step 2 2.1.1.2 Visible Results Plan - Step 3 2.1.1.3.1 Visible Results Plan Results 36 37 38 39 40 41 42 42 43 45 47 48 49 50 51 56 57 58 59 60 61
  3. 3. Product Pages............................................................................................................................................................................... 71 4.0 Products 72 4.1 Dog Product Families 4.1.2 Products Page - Natural Blends Family 4.1.1.1 Dog Products - Natural Blends Detail 4.1.1.1 Dog Products Detail - Guaranteed Analysis 4.1.1.2 Dog Products Details - Ingredients Section 4.1.1.3 Dog Product Details - Feeding Instruction 4.1.1.4 Dog Product Details - Making the Switch 4.1.1.5 Dog Products Details - Compare 4.1.1.5 Dog Products Details - Compare 4.3 Purina ONE Can Make A Difference 4.5 Where To Buy 4.4 Ingredients Tool 4.6 Product News Detail Page Example 73 74 75 76 77 78 79 80 82 84 85 86 87 Pictures of Health Community............................................................................................................................................... 88 5.0 Pictures of Health Community Landing Page 89 5.0 Pictures of Health Community (Grid View) 90 5.0 Error Null Results 5.0 Error GIGO 5.1.1.x Public Pet Profile Detail 5.1.1.x Private Pet Profile Detail 5.2 Success Stories Landing Page F 5.2 Submit Success Story Flow 5.2.1 Submit Sucess Story Authenticated User with Pet Profile 5.2.2 Success Story Confirmation 5.1 Pet Postcard Step1 5.2 Pet Postcard Step 2 5.3 Pet Postcard Confirmation 94 95 96 97 99 101 102 103 104 105 106 108 pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 30-Day Challenge......................................................................................................................................................................109 6.0 30-Day Challenge Landing Page 6.1 How It Works 6.1 How It Works Printable Page 0.0 Page Title 0.0 Page Title Pop Up Printable Page Example 6.2 Tools To Help 6.2.1 Scorecards (overview) 110 111 112 115 116 118 120 121 Utility Pages.................................................................................................................................................................................122 13.0 Search Results 13.1 Search Null Results 11.0 Site Map 0.0 Flash Plugin Page 0.0 404 Error Page F12 Email This Page Flow 12.0 Email This Page 123 124 125 126 127 128 129
  4. 4. Authentication...........................................................................................................................................................................130 F 9.0 Registration Flow 131 9.0 Step 1 Registration Page 9.4 Step 2 Contact Information 9.5 Step 3 You and Your Pet 9.6 Confirmation of Basic Registration 132 133 134 135 F.5.0 Create a Pictures of Health Profile 136 9.0b Step 1 Registration Page 9.1b Step 2a Pet Information 9.2.b Step 2b Upload Pet Photo 9.3.b Step 2 Pet Profile 9.4.b Step 3 You and Your Pet 9.5 Step 3 You and Your Pet 9.6 Confirmation of Creation of Pet Profile 5.0.1 Choose Profile for Pictures of Health F6.0 30 Day Challenge Flow 9.0b Step 1 Registration Page 9.1b Step 2a Pet Information 9.2.b Step 2b Upload Pet Photo 9.3.b Step 2 Pet Profile 9.3.c 30 Day Challenge registration Step 2 Scorecard 9.4 Step 2 Contact Information 9.5 Step 3 You and Your Pet 9.6 Confirmation of Enrollment in the 30-Day Challenge 6.0.1 Choose Profile for 30-Day Challenge pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 8.0 Variable Log In F 7.0 Newsletter Registration 7.0 Newsletter Registration Page 9.6.a Newsletter Confirmation Page 10.0 User Profile 10.1 Persona Information 10.2 Change Password 10.3 User Profile (Email preferences) 10.4 User Profile / My Pets 5.1.1.x Private Pet Profile Detail 10.4.1.1 Edit Pet Profile/ Edit Pet Information 10.4.1.2 Edit Pet Profile/ Edit Photo 10.4.1.3 Edit Pet Profile 10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible ) 10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible ) 137 138 140 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 166 167 168 169 170 171 172 Addendum...................................................................................................................................................................................174 Sitemap Legend Revision History 175 176 Selected Interaction Flows.....................................................................................................................................................177 Flow 1.0 Flash Plug-in Validation F2.1.3 and F3.1.3 Quiz Flow F12 Email This Page Flow 178 179 180
  5. 5. Email Notes . ..............................................................................................................................................................................181 183 184 185 186 188 189 190 191 192 193 195 196 197 199 200 pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 Welcome Email Forgot Password Invite a Friend Pet Postcard Vet Answer Marketing Email Blast Natural Blends Marketing Email Blast *45 Day Email Mainline (html|text) *45 Day Natural Blends (html|text) 45 Day Email Recommendation * Newsletter Confirmation (Text) Newsletter 45 Newsletter Recommendation * Pet Profile approved (text) * Problem with profile or not approved
  6. 6. Overview The sitemap, interaction flows, wireframes and copy are for placement only. This document illustrates the working interaction design concepts for the redesign of PurinaONE.com This is a working document used as a guide by interaction designers, copy writers, visual designers, technologists and business stakeholders. PurinaONE Redesign Strategic Statement The redesigned PurinaONE® Web site will exemplify Visibly Enhanced Health — the core essence of the brand. The site will enable the acquisition and retention of Expert Driven Providers (EDP) by leveraging visual and emotive examples of the benefits of PurinaONE as well as content that directly informs an EDP’s search for answers about achieving and maintaining optimal pet health. The redesigned site will facilitate the EDP in an online community of peers who may access and share credible pet-related content as well as ask pet care questions of PurinaONE experts. It will do this through: • Intuitive information architecture - The site’s structure will provide dedicated pet lovers with quick knowledge of, and easy access to, instructive and experiential content. It will create a clear and consistent user experience that allows users to access the product and health-related information they seek to inform and support their pet food choices, whether it be from experts (tools, challenges, programs, etc.) or from passionate and committed peers like themselves (success stories, Pictures of Health, and new elements) • Engaging look and feel - The site will be warm and approachable, with a compelling and aspirational feel that is both simple and inviting. It will utilize the ONE color palette and consistently provide the visual evidence — evidence that the EDP user desires — that the caring nutritional experts at PurinaONE have created great tasting food that will visibly enhance their pet’s health. It is “food you can trust”. • Compelling copy - The redesigned site will make use of existing copy where possible, but will place it in a context of the voice of an understanding, confident, authentic teacher who is anticipating and responding to the questions of a loving and responsible pet lover. New and revised sections, as well as site nomenclature, will also reflect this voice and attitude. The copy will make use of the phrases of ONE’s vernacular and will strive always to speak in a way that makes complicated information easy to understand. • Robust Technology - The site’s technological underpinnings will support all of the above, creating an environment that is sound, stable, and architected to support the PurinaONE user’s fundamental expectations of competence and expertise. It will allow users to submit their own content with ease. From a user’s perspective, it will be notable chiefly by that fact that they will not notice it. It will also allow for growth in traffic and usergenerated content. pURINA  |  PurinaONE.com Interaction Design  |  V3.0  |  5 June, 2006 Questions about this document may be directed to: Andrew Robinson, Associate Creative Director 212.946.4151 andrew.robinson@rga.com Jennifer Chernaik, Client Services, 212.946.4143 jennifer.chernaik@rga.com Geoff Cardillo, Senior Producer, 212.946.4162 geoff.cardillo@rga.com Gabe Weiss, Account Director, 212.946.4107 gabe.weiss@rga.com
  7. 7. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Sitemap
  8. 8. High Level Sitemap 1.0 Home Page 5.0 POH Community 3.0 Cat Care 4.0 Products 7.0 News Letter 8.0 Log in 9.0 Register 10.0 User Profile) Continue to: PH1 Help Continue to: PC1 Contact Us Continue to: PFQ1 FAQs 11.0 Sitemap Continue to: PP1 Privacy pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 2.0 Dog Care Continue to: PTC1 Terms and Conditions 6.0 30 day Challenge Continue to: PLP1Linking Policy 13.0 Search Continue to: P1 Purina.com Gray elements represent new content P1 Purina.com Link in new browser window http://www.purina.com PP1 Privacy Link in new browser window http://www.purina.com/ general/privacy.aspx PTC1 Terms and Conditions Link in new browser window http://www. purina.com/general/terms.aspx PC1 Contact Us Link in new browser window https://offers.purina. com/offer.aspx?offer=CNT01OfferAction=CONTACT 13.0 Search results based on existing search functionality but may incorporate new branding / visual design PFQ1 FAQs Link in new browser window http://www.purina.com/ Continue to: PCT1 petcentric. com Continue to: VET1 purinavets. com Continue to: RSS1 RSS Feeds general/faq.aspx? PCT1 Petcentric.com Link in a new browser window http://www. petcentric.com VET1 Purinavets.com link in a new browser window http://www. purinavets.com RSS1 RSS Feeds link in a new browser window http://www.purina. com/rss/index.aspx?DCMP=ILC-Purina-PurinaOneRSS PLP1 Linking Policy link in a pop up window http://www.purina.com/ general/linking.aspx
  9. 9. 1.0 Home Page Variable link Origin to purinaone.com Javascript enavbled? Flash Plugin? Yes No 0.1 Flash Preloader 2.0 Home Page HTML 0.2 promo ViewNon-Flash Version SkipIntro View Flash Version 1.0 Home Page Flash (v. 7 or 8) F1.0 Flow Flash Global Navigation Level 1 2.0 Dog Care 3.0 Cat Care 4.0 Products 5.0 POH Community 6.0 30 day Challenge Global Navigation Level 2 Authenticated pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 7.0 News Letter 8.0 Log in 9.0 Register Pop up 10.0 User Profile F12 Email This Page Flow x.x Printable Page Popup Continue to: PH1 Help Continue to: PC1 Contact Us Continue to: PFQ1 FAQs Continue to: P1 Purina.com Continue to: PCT1 petcentric. com Continue to: VET1 purinavets. com Continue to: RSS1 RSS Feeds Continue to: PP1 Privacy Continue to: PTC1 Terms and Conditions Continue to: PLP1Linking Policy 11.0 Sitemap 9.0 This is suppressed for Authenticated users. 10.0 User profile is only visible to Authenticated users.
  10. 10. 2.0 Dog Care Notes 2.1.1 Visible Results Plan 2.2.1 Variable A to Z Categories - TBD Consider feasibility of utilizing categories for orgainizing, navigation and post launch in future phases consider dynamically distributing articles across areas of the website. Note that Life Stages (aka Just For Puppies) will be merged into the AtoZ topics and articles 2.3.1.2 QA Category topic pages include: • Adoption Breeding • Behavior Interaction • Diet • General • Grooming • Health • House Breaking and Problems (formerly Litter Box Habits Problems) • Other (new catch all category) • Safety Note the final categorization of AtoZ library is tbd and will depend upon the final decision of content syndication from PetEducation.com or other sources. Continuefrom: 2.0 Dog Care 2.1 Tools 2.1.1 Visible Results Plan 2.1.2 Six Sign of Health F2.1.1 VisibleResults Plan Flow 2.1.3 Fitness quizzes 2.1.4 Dog Breed Selector Pop Up F2.1.3 Quiz Flow 2.1.4.1 1.0 1.0 Dog Breed Money Money SelectorForm 2.2 AtoZLibrary Featured Article Continue to PF1.0 Pet Finder 2.2.1 1.0 1.0 Variable A to Money Money Z Topics Note on 2.3.1 Online Veterinarian move existing articles Working with your Vet, Choosing a Vet into the AtoZ library and link them as related vet topics from page 2.3.1 2.2.1.x 1.0 1.0 VariableAtoZ Money Money Articles 2.4 The Healthy Weight Management for Dogs page may include an overview about attaining and maintaining ideal weight for dogs. It may include a visual tool related to body condition, links to weight related articles, portion control, a page outlining a dog nutrition pyramid, a link to weight oriented products, and a link into the Visible Results Plan tool. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 2.3 Pet Experts 2.3.1 Online Veterinarian 2.3.2 Pet Nutritionist Featured Article Shared Content Across Cat / Dog Care 2.3.1.1 Ask a Vet F2.3.1.1 Ask a Vet Flow 2.3.1.2 1.0 1.0 VariableQA Money Money Topics 2.3.1.4 YouandYour Veterinarian 2.3.1.2.x 1.0 1.0 VariableQA Money Money Articles Fx.x Healthy Weight for Dogs Email Nutrition Topics Continue to:2.2.1.1.x Variable AtoZ ArticlesName 2.3.2.1 About our Nutritionist Continue to:2.2.1.1.x Variable AtoZ ArticlesName Continue to:2.2.1.x Variable AtoZ Articles 2.3.1.3 About our Veterinarian 2.4 HealthyWeight Management for Dogs 2.4.1 NutritionKnowHow (Dogs) Continue to:2.1.1 Visible Results Plan Continue to::4.1.1.1 Dog Product Details 10
  11. 11. 3.0 Cat Care Notes 3.1.1 Visible Results Plan (aka Healthy Weight Management) 3.2.1.1 Variable A to Z Categories - TBD Consider feasibility of utilizing categories for orgainizing, navigation and in for future development in phase 2 dynamically distributing articles across areas of the website. 3.2.2 Life Stages (aka Just For Kittens) will be merged into the AtoZ topics and articles 3.3.1.2 QA Category topic pages include: • Behavior Interaction • Diet • Health • Litter Box Habits Problems • Other • Safety Note the final categorization of AtoZ library is tbd and will depend upon the final decision of content syndication from PetEducation.com or other sources. Continuefrom: 3.0 Cat Care 3.1 Tools 3.1.1 Visible Results Plan 3.1.2 Six Sign of Health F3.1.1 VisibleResults Plan Flow 3.1.3 Fitness quizzes 3.1.4 Cat Breed Selector Pop Up F3.1.3 Quiz Flow 3.1.4.1 1.0 1.0 Dog Breed Money Money SelectorForm 3.2 AtoZLibrary Continue to PF1.0 Pet Finder Featured Article Note on 2.3.1 Online Veterinarian move existing articles Working with your Vet, Choosing a Vet into the AtoZ library and link them as related vet topics from page 2.3.1 3.2.1.1 1.0 1.0 VariableAtoZ Money Money Topics 3.4 The Healthy Weight Management for Cats page may include an overview about attaining and maintaining ideal weight for cats. It may include a visual tool related to body condition, links to weight related articles, portion control, a page outlining a cat nutrition pyramid, a link to weight oriented products, and a link into the Visible Results Plan tool. 3.2.1.1.x 1.0 1.0 VariableAtoZ Money Money Articles pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 3.3 Pet Experts 3.3.1 Online Veterinarian 3.3.2 Pet Nutritionist Featured Article Shared Content Across Cat / Dog Care 3.3.1.1 Ask a Vet F3.3.1.1 Ask a Vet Flow 3.3.1.2 1.0 1.0 VariableQA Money Money Topics 3.3.1.2.x 1.0 Variable QA 1.0 Money Articles Money 2.3.1.4 YouandYour Veterinarian 3.3.1.3 About our Veterinarian Nutrition Topics Continue to:2.2.1.1.x Variable AtoZ ArticlesName Continue to:2.2.1.1.x Variable AtoZ ArticlesName 3.3.2.1 About our Nutritionist 3.4 HealthyWeight Management For Cats 3.4.1 NutritionKnow (Cats) Continue to:3.2.1.x Variable AtoZ Articles Fx.x Healthy Weight for Cats Email Continue to:3.1.1 Visible Results PlanName Continue to:4.2.1.1 Cat Product Details 11
  12. 12. 4.0 Products 4.1.1 Dog Product Family Pages include the following classifications: All products, For Puppies, For Seniors, Targeted Nutrition, Total Nutrition, Dog Treats. Note 4.1.2 Natural Blends also acts as a family page but accomodates unique content to effectively merchandize this sub-brand 4.2.1 Cat Product Family pages include the following classifications: All products, For Kittens, For Seniors, Hairball Formula, Targeted Nutrition, Total Nutrition. 4.2.2 Natural Blends also acts as a family page but accomodates unique content to effectively merchandize this sub-brand 4.3 PurinaOne Advantage, is a new content section to effectivly elaborate on why PurinaOne is a superior product. It aggregates product comparison links, and may include a high level benefit narrative about PurinaOne. 4.5 Where to Buy. Similar to the Purina.com page, this page may have links to online retailes as well as a general statement of availabliltiy retail stores. Continuefrom: 4.0 Products 4.1 Dog Products 4.1.1 1.0 1.0 DogProduct Money Money Families 4.1.1.1 1.0 1.0 Dog Money Money Product 4.1.2 Natural Blends(Dog) Continue to: NaturalBlends.com Details Pop up 4.1.1.1.1 Guaranteed Analysis 4.1.1.1.2 Ingredients 4.1.1.1.3 Feeding Instructions 4.1.1.1.4 Making the Switch 4.1.1.1.5 Compare Continue to: 6.0 30 day Challenge F12 Email This Page Flow x.x Printable Page 4.2 Cat Products pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 4.2.1 1.0 1.0 Cat Product Money Money Families 4.2.1.1 1.0 1.0 Cat Money Money Product 4.2.2 Natural Blends (Cat) Continue to: NaturalBlends.com Details Pop up 4.2.1.1.1 Guaranteed Analysis 4.2.1.1.2 Ingredients 4.2.1.1.3 Feeding Instructions 4.3 Purina ONE Makes a Difference Continue to: 3.0 Cat products 4.2.1.1.4 Making the Switch 4.2.1.1.5 Compare 4.4 Ingredient Tool Continue to: 2.0 Dog Products Continue to: variablesuccess stories Continue to: 6.0 30 day Challenge 4.5 Wheretobuy F12 Email This Page Flow x.x Printable Page 4.6 New Product News Continue to: 6.0 30 day Challenge 12
  13. 13. 5.0 Pictures of Health Community 5.0 POH Community Feature Cat / Dog Profile 5.3 Community Search 5.1 Post Cards search profiles 5.3 Community Search Result F5.1 Send Post Card Flow 5.2 1.0 1.0 Success Money Money Stories F5.0 Create Pet ProfileFlow Continue to: 6.0 30 day Challenge F5.2 Submit a SuccessStory Flow 5.1.1.x 1.0 1.0 Pet Profile Money Money Details pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Continue to: 5.1.1.x Related Profiles 5.0 Pet Profiles may be searchable by the following: • Name • Breed • Zipcode • State • Age • Gender 13
  14. 14. 6.0 30-Day Challenge Continuefrom: 6.0 30 Day Challenge Take The Challenge F6.0 30 Day Registration Flow Reference 6.1.1 See the Challengein Action 6.1 HowItWorks Continueto:5.2 Success Stories 6.2 ToolsToHelp 6.2.1 Score Card Continueto:Dog orCatProducts 6.1.2 All Foster Pets Continue to: 6.2.1 Score Card Landing page Continue to: 6.2.1.1 PrinterFriendly Take the Challenge F6.0 30 Day Registration Flow Reference Create A Scorecard 6.1.1.1 1.0 VariableShow1.0 Money case Success Money Story F6.0 30 Day Registration Flow Reference 6.2.1.1 Printer Friendly 6.1.1.1.1 Audio Story Continue to: Variable Product Detail Continue to: Variable Tools or Products Take the Challenge F6.0 30 Day Registration Flow Reference pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 Pop Up 6.1.1.1.2 Sample Scorecard Take the Challenge F6.0 30 Day Registration Flow Reference 6.2.1.1 Printer Friendly Score Card http://purinaone.com/30day_ popup_chklist.asp 14
  15. 15. 10.0 User Profile Continuefrom: 10.0 User Profile (user name) 10.1 Personal Information Error A 10.2 User Name and Password Error A 10.3 Subscriptions Error A 10.4 My Pets Variable Pet Profile View 10.1.1 Confirmation 10.2.1 Confirmation 10.3.1 Confirmation 10.4.1 Edit Pet Profile 10.0 User Profile aggregates the management of a users address, email, username and password, news letter subscriptions, pet profiles. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 June 2006 This page is only visible to an authenticated user. 10.4 My Pets has different states as follows: - No Pet Profiles=Managed content touting the creation of a pet profile with a link. - Yes Pet Profiles=Managed with links to view/edit pet profile; create or view/edit 30-Day Challenge Score Card; create or view/edit Visible Results Plan results; submit a success story testimonial - Note that the link to My Pets is also accessible in the logged in version of the Pictures of Health section navigation. See wireframes for reference. A Data Validation B When user reaches end date of the 30-Day Challenge and they input their final scorecard they may access and print out a certificate of accomplishment for thier pet. Continue to: 5.1.1.x VariableProfile Details 10.4.1.1 Confirmation A Error A F2.1.1 Enter Visible Results Plan 2.1.x.1 Visible Results Plan Result A Fx.x Enter 30-Day Challenge 10.4.2 Pet Profile Score Card 10.4.1.1 Confirmation A Error F5.2 Submit a SuccessStory Flow DeleteProfile B Pop Up 10.4.2.1 PetChallenge Certificate 10.4.2 Confirmation F5.0 Create Pet ProfileFlow 15
  16. 16. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Global Wireframe Notes 16
  17. 17. Page Types The site may utilize templates where global elements are used consistently across various page types. A A) Home Page and selected Landing Pages (examples include Cat Care, Dog Care, Products, 30-Day Challenge, Pictures of Health Community, Sitemap, Search) has a flexible content space and uses the following global elements: Masthead to include the global navigation and branding identity elements; Footer includes global tertiary navigation, disclaimer, legal hedge, and variable co-branding elements. B) Family Pages includes a secondary navigation for the content section and a heirarchical breadcrumb trail B C C) Detail Pages include a set of utility links to a printable page, and to email the page to a friend. In some instances the secondary navigation column is suppressed on selected detail pages. These may include Product Detail pages and selected tool pages. D) Pop Up windows and printable pages include branding and utility links for printing and closing the window located in the masthead, and a disclaimer and/or co-branding in the footer. D E) Form Pages include a progress / step bar for multi page form entry screens. Single form entry screens may not require a progress bar. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 E 17
  18. 18. A Template A Home, Category and Landing Pages Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Thumbnail Cat Care Promo Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Products Promo Pictures of Health Community Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 18
  19. 19. B Template B Family, and Sub Family Pages Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Category : Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Variable Promotion or Content Tout Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 19
  20. 20. C Template C Detail Pages Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Category : Family : Print Email Secondary Navigation Link - Tertiary Navigation Link - Tertiary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Variable Promotion or Content Tout Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 20
  21. 21. D Template D Pop Up Pages Print Close Printed from: www.purinaone.com/thispageslink Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Variable Disclaimer Variable Co-Branding pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 The enablement of browser window functionality is dependant upon the nature of the content in the pop up page. Is is suggested that printable content pages be between 400 to 480 pixels so that they will print correctly on a 8.5” wide paper. In some cases browser menus, toolbards and the address bar may be supressed. In most instances the browsers title bar, status bar, scroll bar and ability to resize the window should be enabled for the user. 21
  22. 22. E Template E Process Form Pages Search Log In : Register Step 1 1 Name of Step and terse instruction Step 2 Name of Step Step 3 Name of Step Step 4 Name of Step pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Privacy Policy Terms Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. When appropriate for process forms with mutliple steps a progress bar can be used which indicates how many steps are in the process, shows where the user is in the process, and expands with terse instruction headings. Process forms are used for a variety of interactions which may include, Log In, Registation, Selected Tools, Editing a profile, submitting questions or success stories. They should be used for any place where there may be mutliple steps requiring user input. 2 Step 1 Name of Step Step 2 3 Name of Step and terse instruction SubStep1 SubStep2 Step 5 Name of Step We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more 2. Onces a step has been completed in a process the process bar step will include a visual indication of completion for that step. Preceeding steps may also be linkable so that the user has some flexiblity in thier movement through the process form. 3. In some instances there may be sub steps within a process bar to accomodate more complex input forms. Note that the active substep is given emphasis and the next substep is demphasized until the user proceeds. Step 3 Name of Step Step 4 Name of Step Step 5 Name of Step 1. When appropriate for process forms with mutliple steps a progress bar can be used which indicates how many steps are in the process, shows where the user is in the process, and expands with terse instruction headings. 22
  23. 23. Masthead Search Log In : Register Take the Purina ONE® 30-day challenge 1 Dog Care Cat Care Products Pictures of Health Community Search Log In : Register Take the Purina ONE® 30-day challenge 2 Dog Care Cat Care Products Pictures of Health Community Dog Experts Articles About Dog Care Tools for Dogs Healthy Weight Management for Dogs see all Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care 2 Cat Care Products Pictures of Health Community Cat Experts Articles About Cat Care Tools for Cats Healthy Weight Management for Cats see all Search Log In : Register Dog Care Cat Care Take the Purina ONE® 30-day challenge 2 Products Pictures of Health Community Purina ONE Advantage Cat Products pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Dog Products New Product News Ingredient Definitions Where to Buy see all Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products 1.Global masthead contains a simplified menu system revealing category level links. 2. Menus and links always provide a rollover state. Global navigation menus expand to reveal the category links. 3. Category link items in the menus also have a rollover state. Pictures of Health Community 3 Create a Pet Profile Send a Post Card Success Stories Search the Community 23
  24. 24. Search Log In : Register 1 2 Take the Purina ONE® 30-day challenge Dog Care Cat Care ONE Community Products Search Log In : Register Purina ONE Home Page Take the Purina ONE® 30-day challenge Dog Care Cat Care 3 Cat Care Take the Purina ONE® 30-day challenge ONE Community Products 3 Search Log In : Register 4 Dog Care ONE Community Products Search Log Out : Profile Take the Purina ONE® 30-day challenge Dog Care 5 6 pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Cat Care Products Home : Category : Family : 7 Print ONE Community 7 Print Email Close 1. When a user is on a category page or in pages within one of the four category menu pages, that category section in the global navigation menu may show some visual indication to orient the user. 2. The global logo acts as a link back to the homepage. Alt text will also include text making this apparent to the user upon rollover. 3. Global authentication state links will appear as follows: User is not authenticated present Log In : Register links; User is logged in present Log Out : Profile links. 4. The 30-Day Challenge link is positioned in a prominent place within the global navigation and should be differentiated so that it may stand out for the user. It may also have a roll over state. 5. Breadcrumb trails appear at after a user enters family level pages provide orientation for the user with in the site. 6. Pop up and Printable Page windows contain a masthead with branding, the logo is NOT linkable to the home page. 7. Detail pages and printable pop up pages may contain utility links to print or email a page. 24
  25. 25. Footer There are three basic footer formats. The standard footer, the process form footer with essential links, and the pop up and printable page footer with limited links. Note all three footers may accomodate some flexible and variable elements 1 2a PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up 9 3 4 2b • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This site is best viewed with the Macromedia Flash plugin. Download the free and secure Macromedia Flash Player now. 1. Above the footer content space disclaimer. 2. And content footnote area. Content source credit text and or links here Example: © 2006 Foster Smith, Inc. Reprinted as a courtesy and with permission from PetEducation.com Thumbnail Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 5 Disclaimer text and or links here. Example This Wellness Quiz is designed to offer general information regarding pet health. It is not intended to diagnose illness or to be used as substitute for qualified veterinary care. It is important to maintain your pet’s routine veterinary care and to consult your veterinarian if your pet shows signs inconsistent with good health. 6 Co-branding text and or links here Example Petfinder.com is an online, searchable dog puppy adoption center with a directory of thousands of animal shelters and adoption organizations across the USA and Canada. CoBrand Logo Privacy Policy Terms Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 7 8 We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more Privacy Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. Standard Footer used on the majority of pages. 2a. Email Newsletter Sign Up Module 2b. Link leads the user into a News Letter Landing Page where the user can see a sample of the news letter and also sign up to recieve them. 3. Above the footer disclaimer space is used for source credits of content, as well as foot notes when needed. 4. Alternate Footer Promotion module. If a users is authenticated on the site and they have already signed up for Email newsletters, then the Email Newsletter Sign Up Module is suppressed and replaced by this promotion module. 5. Below the footer disclaimer text 6. When content requires general co-branding such as logos and statements for Active Decisions, Pet Finder, etc. this should be placed below the footer and disclaimers. 7. This footer is used only for process forms. It emphasizes the Privacy Policy and includes essential links which open in pop up windows. When ever a form requires input of a personal nature about the user, utilize a privacy and security reassurance statement and provide a link to the privacy policy to http://www.purina. com/general/privacy.aspx Opens in a pop up window, menus and address bar supressed, enable title bar, status bar, scroll bar and resizable window 8. Pop Up and Printable Page footers include a limited footer, and if applicable above the footer source credits, footnotes, and below the footer disclaimers and co-branding statements. 9. Non-Flash users will see global statement and link to download Flash. Links to Download Flash page. 25
  26. 26. Link Types Secondary Navigation Menu Standard state of links. 1. Note Indicator of sub family links Secondary Navigation Link 2. Rollover state of secondary navigation links 1 Secondary Navigation Link 2 Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link... - Tertiary Navigation Link - Terfiary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link 3 Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link Secondary Navigation Link... Secondary Navigation Link... 3. Link state when the user is on that page 4. Sub Family Links 4 Secondary Navigation Link Breadcrumb Navigation Breadcrumb trail appears at the family level and below. Home : Category : Home : Category : Family : Home : Category : Family : SubFamily : Graphic Buttons Buttons may have a rollover state and may also have alt text containing the call to action text of the Button Call To Action Here button. Call To Action Call To Action When buttons occur in progressive user input flows, the primary button leading to the next step should visually stand out in some way, and as with all buttons they will also have a rollover state. Previous Text Links Text hyperlinks will provide visual hover states, and may also include alt text indicating the destination. Onse core modo odit prat, venisl ullaoreet nonsequ isismodolore con utat ad modolobor suscilis nulla feuguercipit lum volorti smodio core volorem eriure dolortis dolor ad min ut nullumsan ea faccumsandit aciduis cillan henibh ercilla corperit ullan heniam zzril ulputpat. Link Destination Page Title Here At lobore tat. Molore dolorpe riurem exer sim accum aliquam, suscilit iurem ea faccummod dipsum dolobortie euis nim velis nullaore dionsed minciduis ecte magna faccum in ut la corperci bla faccum vel eu feu feum nibh erilis eum autem do enit in etuerilit lobor si bla facipsum ipsuscin henit lore mincill utpat, si. Optional Graphic Text Labels and Images Graphic text should be limited, and may be used in headings, and touts when required by the visual design system. When using images and in particular image text consider using descriptive alt text. Image Image Description Here Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Graphic Text Element Graphic Text Here Flash Content Flash content is used in - Pictures of Health (TBD) - Ingredients tool - Six Signs of Health. In order to view this rich media content, you will need the Macromedia Flash plugin. 26
  27. 27. Promotion and Content Tout Modules Category-level bottom of page Promos. Thumbnail Product News Thumbnail Introducing Purina ONE® Natural Blends. Carefully selected, highquality ingredients for Good Health You Can See™, Naturally. Read more about the exciting news! Learn what’s in your pet’s food and why. Thumbnail This interactive ingredients tool is your guide to understanding ingredients and product labels More Where to buy Purina ONE Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action For More about Natural blends do to lorem ipsume delore sit. External cobrand or subbrand touts should include the destination URL.. www.naturalblends.com Offsite: www.naturalblends.com Related Links Related Links • Nutrition for Cats • The Nation’s Pets Are Living Large...Too Large • Life Long Purina® Study Reveals How to Help Your Dog Enjoy More Healthy Years • Ingredients Tool • Cat QA • Variable Related Link • Variable Related Link Features Topics pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 The conditions listed below are the 10 most frequently explored topics currently in our library. Variable cross-linking to content within the site can utilize deleted links.. Similar to the related links module, featured topics may showcase popular content within a section of the site (eg. Vet Q A or A to Z Articles).. 1. Coccidia 2. Hiccups 3. Sneezing 4. Dog Houses 5. Pancreatitis 6. Chiggers 7. Conjunctivitis 8. Reverse Sneezing 9. Urinary Incontinence 10. Flea Allergy Dermatitis 27
  28. 28. Static testimonial tout modules. Thumbnail “ Testimonial text to be defined Sequam irilit loreet in utet irit nos eugait atue vel. ” More FirstName, Town, NJ Rollover testimonial tout modules. When designing rich media promotional modules such as for testimonials, a roll over state would expand the module out over the page content. Rolling over will activate expanded module. Rolling cursor away will collapse module to original state. Thumbnail State 1 text and photo tout for phase 1 launch See what pet owners like you are saying about Purina ONE More State 2 rollover state with optional link to view profile and required link to more success stories. OwnerFirstName and PetName See and hear what pet owners are saying about Purina ONE “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Thumbnail View Profile More Success Stories State 1 with audio. This may be for phase 2 or later when there are assets available. Thumbnail See and hear what pet owners are saying about Purina ONE Listen pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 State 2 with audio automatically playing. OwnerFirstName and PetName See and hear what pet owners are saying about Purina ONE “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” Listen Thumbnail View Profile More Success Stories 28
  29. 29. Example of a rollover state for a testimonial module Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Products Dog Products All Dog Products Cat Products ONE Can Make A Difference Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim ipsummy nis nullaortin ullIn ea am dio od tatum iriustrud ent lut iniat. Ut nos eugait nullum diam volobor perostrud del utpatin. Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim • All Dog Products (16) • Total Nutrition (5) • Dog Treats (4) La aliquatum velenis nos OwnerFirstName and PetName • For Puppies (2) • For Seniors (2) • Special Nutritional ail Thumbn Needs (8) • Natural Blends (2) La aliquatum View Profile velenis nos Product News Ingredients Tool Where to buy See and hear what pet owners are saying about Purina ONE See what pet owners are Thumbnail saying about Purina ONE “Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix Listen swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint Variable Promotion tam praris, illesce moenatil vivissa dienducit, scien det intisque or Content Tout sedet vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.” La aliquatum More Success Storiesnos velenis More Info More Info Compare Compare Compare pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 More Info 29
  30. 30. Forms Below is an example of general guidelines for form element structure and behavior Instruction coaching text in brand voice to briefly establish what the purpose or goal of this page is. Enter your contact information * Indicates a required *First Name: *Last Name: *Street Address: *City: *State: *Zip Code: *E-mail: TAB1 Lorem Ipsum TAB2 Lorem Ipsum eg. 123 Main Street, Apt. #1 TAB3 Lorem Ipsum 2 TAB5 Please select one Not sure about your zipcode? Look it up. TAB6 00000 3 eg. you@site.com TAB7 Lorem Ipsum Previous Pet or Brand Image eg. Springfield TAB4 Lorem Ipsum *Select your preferenceTAB8 U.S. Mail TAB9 Email for receiving future TAB10 Not Interested promotions from Purina: 1 4 TAB11 Next 5 1. Helper text appears adjacent to the form fields when necessary to better instruct the user 2. State Drop Down List as per United States Postal Service mailing regions, with the exception of the international military pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 address codes. Alabama AL Alaska AK Arizona AZ Arkansas AR California CA Colorado CO Connecticut CT Delaware DE District of Columbia DC Florida FL Georgia GA Hawaii HI Idaho ID Illinois IL Indiana IN Iowa IA Kansas KS Kentucky KY Louisiana LA Maine ME Maryland MD Massachusetts MA Michigan MI Minnesota MN Mississippi MS Missouri MO Montana MT Nebraska NE Nevada NV New Hampshire NH New Jersey NJ New Mexico NM New York NY North Carolina NC North Dakota ND Ohio OH Oklahoma OK Oregon OR Pennsylvania PA Puerto Rico PR Rhode Island RI South Carolina SC South Dakota SD Tennessee TN Texas TX Utah UT Vermont VT Virgin Islands VI Virginia VA Washington WA West Virginia WV Wisconsin WI Wyoming WY 3. US Postal Service Zipcode look up service http://zip4.usps.com/zip4/welcome.jsp Opens in new browser window. 4. Users may check U.S. Mail and/or Email, but if the user checks Not Interested, the other two check boxes will be cleared. 6. The next step or primary button in a submission form should be differentiated from secondary buttons so that the primary next interaction for the user to take is clearly visible on the form. TAB 1-11 examples Note all form elements should have a logical and progressive tab order so that users may use thier keyboard to progress to the essential form elements within each form and skipping secondary and non-essential form elements and links in a form. 30
  31. 31. Error Message and System Feedback Form Error Format Instruction coaching text in brand voice to briefly establish what the purpose or goal of this page is. Enter your contact information * Indicates a required a We’re sorry, but we were unable to process your request. Error message appears below instruction text and above form element. Please review and complete the field(s) indicated below. b Highlight fields and labels which require attention. *First Name: *Last Name: *Street Address: eg. 123 Main Street, Apt. #1 *City: eg. Springfield *State: Please select one *Zip Code: Not sure about your zipcode? Look it up. *E-mail: eg. you@site.com *Select your preference for receiving future promotions from Purina: Next pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0 |  5 June 2006 Previous U.S. Mail Email Not Interested 31
  32. 32. pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Wireframes 32
  33. 33. 1.0 Home Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care 1 Cat Care Products Pictures of Health Community Healthy Tips for a Healthy Pets Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel dolore ullIn ea am dio od tatum iriustrud ent lut iniat. More Healthy Pet Ideas 2 3 Promo 4 PurinaONE Healthy Pets Newsletter Promo Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V 3.0  |  5 June 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 1. Rich media on the home page serves as a flexible promotion and messaging space for featuring site content, seasonal content touts and promotions. Users may click and explore the content. If there is no activity within the page after x seconds then the modules may cycle and rotate to reveal different featured content touts. 2. Navigation into each topic allows the user to see an iconic representation of the story. Clicking on the icon will expand the area revealing content module. 3. There are prominent promotion touts to feature promotions which are important enough to always be visible on the home page. Clicking on these promotions may activate the content associated with that promo on the home page so that the user can interact with the content on the home page before clicking into a call to action linking into a deeper area of the site content. 4. The News Letter module and form element is exposed as a global emenet in the footer. Users may sign up from here or they may also click on the “more” link in the tout text to go to a landing page where they can read more about the newsletter, see a sample newsletter and sign up. Note when a user is authenticated and the system recognizes that they have already registered for this newsletter, this module may be hidden or replaced with another message or tout. 5. Take The PurinaOne 30 day challenge is a featured global navigation element, which may incorporate experiential animation to draw attention to it across the site. And when ever flash content is encountered a placeholder notice informing the user that they would need flash to view that content. Any non-essential flash elements on category pages may be replaced or ommitted for the non-flash user experience. TBD with Interaction Design, Visual Design and Technology. NOTE Users who do not have the Flash Plugin will enter the website and be presented with a non-flash variation of the home page. There may be a global footer notice regarding downloading flash. 33 5
  34. 34. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Dog and Cat Care 34
  35. 35. 2.0 Dog Care Category Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Dog Care Guide An invaluable aid in assessing your dog’s behavior and appearance, this guide can help you make a difference in your dog’s overall wellness. Purina Experts QA Tap into the expertise of the Online Veterinarian and our Pet Nutritionists. Ask questions, find answers and read what other pet owners are asking about thier pets. More Thumbnail 1 Featured Question “I need a food for my dog that will make her gain weight. I currently feed her Purina ONE and she gets about 4 cups per day. I can’t get her to eat more and she is too skinny. She is a German Shepard about 70 pounds. I’ve taken her to the vet and she doesn’t have any parasites. She is a very picky eater, even though she doesn’t get table scraps. Is there anything else I can do?” Read Dr. Horowitz’s reply See all questions about dogs | Ask the Vet a Quesiton A to Z Library Read articles on a wide range of important pet health issues, and see what other dog lovers are curious about by consulting our list of most frequently explored topics. More Thumbnail Featured Topics: The conditions listed below are the 10 most frequently explored topics currently in our library. Enter your dog’s name to get started: Next Dog Care Tools Pet wellness evaluation tools, quizzes, will educate you about common canine ailments and help you assess whether your dog may be a candidate for professional care. More Thumbnail Featured Tool: Try the Purina One Visible Results Plan and learn what you can do to help make a difference in your Dog’s life. More 1. Coccidia 6. Reverse Sneezing 2. Hiccups 7. Growth Rate 3. Chiggers 8. Pancreatitis 4. Conjunctivitis 9. Flea Allergy Dermatitis 5. Urinary Incontinence 10. Sneezing Healthy Weight Management for Dogs pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s More Thumbnail Promo Thumbnail Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s Promo Thumbnail Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Help • Frequently Asked Questions • Site Map • Contact Us Promo Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh nas;lkjhf alkjh ant,s. Call To Action • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Category landing pages contain an overview of the content within a section. This format may be used for both Dog and Cat care. 1. Each family section within the category has a descriptive tout, with a primary call to action and optionally secondary calls to action into that family section. 2. Each family section may also feature content within the family seciton to interest the user and draw them into that area. 35 2
  36. 36. 2.3 Purina Experts Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Category : Purina Experts Purina Experts... - Online Veterinarian - Pet Nutritionist Introduction text about purina experts and what can be found here. Dog Care Tools A to Z Library Healthy Weight Management for Dogs Online Veterinarian Variable Promotion or Content Tout Got a specific question about your pet’s health? Dr. Debbie Horwitz, our online veterinarian, has seen it all. Browse our QA archive and you can submit questions directly to Dr. Horwitz for a personalized response. More Thumbnail Variable Promotion or Content Tout Pet Nutritionist Highleve synopsis of what is in the Purina Nutritionist section tout goes here. Susto ea ad deliquipit adigna facidunt praestin ut acin essenisim zzrit acincil il ulput ipsum quat ullandre con vulla feuis numsandrem dolore tis nim doluptatem More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us Thumbnail • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland The Pet Experts family page is an ideal location for the addition of future “expert” content such as webcasts, video and rich media cotent from guest pet experts such as Warren E, et al. This note is here as a reference for consideration in content enhancements post launch of the redesign of this site. 36
  37. 37. 2.3.1 Online Vet Sub Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Online Veterinarian Purina Experts... - Online Veterinarian - Pet Nutritionist Got a question about your dog’s health? Dr. Debbie Horwitz, our online veterinarian, has seen it all. Dog Care Tools A to Z Library Healthy Weight Management for Dogs Browse our QA archive to see what advice Dr. Horwitz has offered other pet owners. You can even submit a question directly to Dr. Horwitz for a personalized response. Related Links • Cat QA • Variable Related Link • Variable Related Link Variable Promotion or Content Tout Dog QA You and Your Vet Ask A Question About Dr. Horwitz Featured Question Danielle P. and Ethel the dog ask... “I have a 5-month-old Retriever/ Shepherd puppy that I am currently feeding 2 cups of Purina ONE Puppy Growth Development food, twice a day. She is 40 pounds. Is that the correct amount of food to feed her?” Read Dr. Horowitz’s Reply Variable Promotion or Content Tout Browse the Dog QA Archive Adoption Breeding General House Breaking Problems Behavior Interaction Grooming Safety Diet Health Adoption Breeding • Adoption Facts • Breeding Information pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 top Behavior Interaction • Changing Behavior • Children and Dogs • House Soiling top PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 37
  38. 38. 2.3.1.2 Vet QA Topic Sub Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Online Veterinarian Feeding Your Dog Purina Experts... - Online Veterinarian - Pet Nutritionist 1 My Lab Puppy is about 1year old and she eats really fast. What could be the problem? Dog Care Tools 2 When should I switch my 1-year-old puppy to one meal per day? A to Z Library 3 My dog is a three year old Bichon who will only eat dry cat food and will also eat table scraps like chicken. Is this a healthy diet for him? I got him as a gift at about 1 year old and was never told of his eating habits. Healthy Weight Management for Dogs 4 How much food should a two year old dog that weighs 40 lbs be eating a day, usually a combination of dry and canned food? Related Links • Cat QA • Variable Related Link • Variable Related Link 5 Is a processed dog food better than a raw meat and bone diet? If so, why? 6 How can I get Great Dane to gain weight? I’ve have tried everything since I got him a year ago! He looks like I starve him! Someone mentioned enzymes? He was a show dog - does that have anything to do with it? 7 I just adopted a 2 yr old St Bernard. How much Purina ONE should I feed? 8 My dog is always hungry. I have a 2 yr old Border Collie, I feed him twice a day but he is always hungry and he eats very fast. He tends to gain weight so I feed him a weight management food but he is still hungry, what can I do about it? Variable Promotion or Content Tout 9 Is it safe for dogs to eat any type of bread like wheat bread? 10 What can I give my black Labrador Retriever for his joints? He is 7 years old. PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 38
  39. 39. 2.3.1.2.x Vet QA Detail Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Online Veterinarian : Diet Print Diet Email Purina Experts... - Online Veterinarian - Pet Nutritionist Dog Care Tools Danielle P. asks... “My dog is a three year old Bichon who will only eat dry cat food and will also eat table scraps like chicken. Is this a healthy diet for him? I got him as a gift at about 1 year old and was never told of his eating habits.” A to Z Library Healthy Weight Management for Dogs Dr. Horowitz Says... “The best diet for any dog is one that is formulated especially for their age and lifestyle. Purina ONE Total Nutrition adult formulas such as Chicken Rice Formula, Beef Rice and Lamb Rice all offer complete and balanced nutrition for adult dogs. Cat food tends to be higher in protein and calories and would not be a preferred diet for a dog. Table food such as chicken is not complete and also not recommended as a sole food. Slowly trying to get your dog to eat a commercial dog food would be best.” See more questions about Diet: Feeding Your Dog Related Links • Cat QA • Variable Related Link • Variable Related Link Variable Promotion or Content Tout Ask the Vet a question PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 39
  40. 40. F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow F2.3.1.1 F3.3.1.1 Ask a Vet Flow Continue from: x.x Variablepage origin A F.2.3.1.1 Ask The Vet Data Valid? Yes ConcurrentSet No Question Present Error(s) F.2.3.1.2 Email SentConfirmation Vet receives question, replies and submits for approval. Stakeholders (Client, Legal, et al) review answer, make edits and submit to webmaster. 0.0 Email Confirmation Returnto[variable page name] Webmaster posts reply to site, and an email to the initial user who asked the question is sent with a link to the answer online. Continue to: x.x origin page Questionand Answer 0.0 Email Alert pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow The user submits a question via the Ask A Vet page(s). The User’s Name, User’s Email Address, Pet Name, Question Text, Pet Type (Dog or Cat), Topic (drop down menu topics include FOR DOGS: Adoption Breeding; Behavior Interaction; Diet; General; Grooming; Health; House Breaking Problems; Safety, Other. FOR CATS: Behavior Interaction; Health; Diet; Litter Box Habits Problems; General; Grooming; Safety; Other). NOTE If user enteres flow from Cat or Dog Care sections, the appropriate pet type is presented.. 40
  41. 41. 2.3.1.1 Ask A Vet Form Dog QA Ask A Question You and Your Vet About Dr. Horwitz Ask our online Veterinarian a question Enter your question for Dr. Horwitz below. Once you have submitted your question, be sure to check the Online Vet page regularly. That’s where each week we highlight questions from PurinaONE.com visitors like you. Your question could be among them! Before asking your question, consider consulting our Dog Care A-Z Library or Cat Care A-Z Library, each of which contains an extensive collection of articles and other valuable pet care information. Also check the Dog QA or Cat QA archives to see if your question has already been asked, and answered by Dr. Horwitz. Enter information below * Indicates a required You have 500 characters *Ask your question: *First Name: Lorem Ipsum *Last Name: Lorem Ipsum *E-mail: Lorem Ipsum eg. you@site.com Submit 2.3.1.2 Ask A Vet Form Confirmation Dog QA Ask A Question You and Your Vet About Dr. Horwitz pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Thank you for submitting your question. We will make every effort to try to respond to your inquiry in a timely manner. Please note that due to the unpredictable volume of questions our online Veterinarian team receives, we cannot guarantee a response. As always, we recommend you consult your veterinarian immediately in case of an emergency. Ask the vet another question 41
  42. 42. 2.3.1.4 You and Your Vet Editorial Dog QA Ask A Question You and Your Vet About Dr. Horwitz You and your Vet We believe that well informed people take better care of their pets. In addition to information which we provide online, working with your Veterinarian is the best source of health advice for you and your individual pet. Thumbnail A good veterinarian will help you with many different concerns you may have about your pet from the appropriate diet, their general health and any behavioral problems you may experience with your pet. Related Reading • Choosing a Vet • Working with your Vet 2.3.1.3 About Dr. Horowitz Bio Dog QA Ask A Question You and Your Vet About Dr. Debbie Horowitz, D.V.M I decided early on to make pet behavior my professional specialty. I have had a referral practice for behavioral problems in companion animals since 1982. Located in St. Louis, my practice is affiliated with Associated Veterinary Specialists, a veterinary referral facility. About Dr. Horowitz Thumbnail I regularly lecture about pet behavior and have addressed the North American Veterinary Conference, the American Animal Hospital Association’s annual meeting, the American Veterinary Medical Association Annual Convention, and the British Small Animal Veterinary Dog Dilemma? Cat Quandary? Ask Dr. Horwitz a question pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Note that the Bio content structure may also be applied to 2.3.2.1 About the Nutritionist 42
  43. 43. 2.3.2 Online Nutritionist Tabbed Family Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Purina Experts : Pet Nutritionist Purina Experts... - Online Veterinarian - Pet Nutritionist Our teams of experienced pet nutritionists work with other pet care experts around the world to develop products that help dogs and cats live long and healthy lives. Dog Care Tools A to Z Library Healthy Weight Management for Dogs Related Links • Nutrition for Cats • The Nation’s Pets Are Living Large...Too Large • Life Long Purina® Study Reveals How to Help Your Dog Enjoy More Healthy Years • Ingredients Tool Nutrition for Dogs About [Name here] Variable Promotion or Content Tout The Role of Vitamins and Minerals in the Diet of Dogs Variable Editorial Topic here Faccumsa ndipsustio diamet, si ea con ullan henis nonsequat. Te min ero exeros adit luptat. Vulluptatue eu facinim zzrit eugiam dolor sustrud magna facip et, velent ullum et autpat, consent prat nonsequam irilla consequisl eugiamcons delit amconseIfec obut inprae nossultuius aut vit ocam ius hostiam octario, quam ad diu esse tanum dii sua posum fuis con Etraest et L. Ivid cus vidit venam pro es bon Itasdam potilic aectum fue etrit, C. Rudet postra, omnin hor alabent, mo cente quam eteris. Si inatid inequidefex speremulabem es, quam nonvest? quiustr icupiesid Cat furbeni seres con vide ocae pris essil commovis rent. Catum pris, cone omnon adhuit; ne furor ad intiam quero conum tam Patior quis? P. Facit. Variable Promotion or Content Tout Hilis nocchilis; nors bonost nos condi pro, nonfit; hebatque iae facertiam ponditurs egernihint? Oltod con Etre incles vivider ortestrebem atus obussa conducerox norioru ntrisso ludampe rficia L. Avolus, senicaes sulum aurnume aure peria? Nam, nones anunum ad cam destioc cidiemqui patus, ocast L. Itandam ublicid ierorum prorterfic me castust inique orsulic ividest in iaetimistis M. Habus ad se it, nos artu culius servid nos horaelintem estiamquam sente, stressed medo, porae furarbit. more Recommended Reading • Purina’s Large Breed Puppy Formulas Help Manage Growth Rate • Importance of Balanced Nutrition for Your Dog’s Health PurinaONE Healthy Pets Newsletter pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland Possible New Articles to relate to this page Importance of balanced nutrition for health – Dog, Cat Importance of appropriate level of exercise – Dog, Cat Dental Health/Care – Dog, Cat Obesity risks to health – Cat (there’s already one for Dog) First Aid – Dog, Cat Disaster/Emergency Preparedness – Dog, Cat External Sources for content http://dels.nas.edu/banr/cd_dog_vit.html Possible Related Links The Nation’s Pets Are Living Large...Too Large LINK http://www.purina.com/science/research/PetsLivingLarge.aspx Life Long Purina® Study Reveals How to Help Your Dog Enjoy More Healthy Years LINK: http://www.purina.com/science/research/DogMoreYears.aspx Purina’s Large Breed Puppy Formulas Help Manage Growth Rate LINK: http://www.purina.com/science/product/LargeBreedPupForm. aspx 43
  44. 44. Phase 2 for Online Nutritionist Interactive Video DetailPage Note this is a concept for consideration for future content development in phase 2 post launch of the redesign of PurinaOne.com IT IS TBD Our teams of experienced pet nutritionists work with other pet care experts around the world to develop products that help dogs and cats live long and healthy lives. Nutrient Requirements for Dogs The Role of Vitamins and Minerals in the Diet of Dogs Importance of balanced nutrition for health pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 close captions 44
  45. 45. 2.1 Dog Care Tools Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Dog Care Tools Purina Experts Introduction text about tools and what can be found here. Dog Care Tools... - Six Signs of a Healthy Dog - Visible Results Plan - Wellness Quizzes - Dog Breed Selector A to Z Library for Dogs Six Signs of Health Healthy Weight Management for Dogs Learn about the Six Signs of a Healthy Dog tout goes here. Susto ea ad deliquipit adigna facidunt praestin ut acin essenisim zzrit acincil il ulput ipsum quat ullandre. More Thumbnail Related Links • Cat Care Tools • Variable Related Link • Variable Related Link Visible Results Plan Try the Purina One Visible Results Plan and learn what you can do to help make a difference in your Dog’s life. More Enter your dog’s name to get started: Variable Promotion or Content Tout Thumbnail Next Variable Promotion or Content Tout Wellness Quizzes Take our Dog Fitness Quizzes and familiarize yourself with health conditions that may be common to your dog and you may more readily identify signs that he may need professional veterinary care tout goes here. More Thumbnail Dog Breed Selector pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Want to learn more about different dog breeds? Find detailed information on each dog’s personality, body, and coat. View a side-by-side comparison guide to compare the selected dogs. tout goes here. More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us Thumbnail • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 45
  46. 46. Notes about tools on PurinaOne.com Note that this interaction design documentation outlines the general page structure for the team to adapt existing content into. The following are a list of links to existing tools which we may refer to the exisitng site for the basic interaction design and body content which can be adapted into this basic tool page structure. Dog Care http://purinaone.com/dogcare_health_signs_flash.asp http://purinaone.com/dogcare_breed_selector.asp http://purinaone.com/dogcare_cond_atoz.asp Cat Care http://purinaone.com/catcare_health_signs_flash.asp http://purinaone.com/catcare_breed_selector.asp http://purinaone.com/wellness/default.asp?catdog=cat The following links to the breed selector pop up windows may receive some minor branding and design enhancements which may be limited by the Active Decisions style guide limitations. TBD Dogs http://sy.adiho.com/ASA/Controller?adi_hasScript=1_AD_195R22=86adi_scriptSID=46499876D408A3E17C9B6049A2AD437Fsysid=43appi d=9901 Cats http://sy.adiho.com/ASA/Controller?adi_hasScript=1_AD_195R22=80adi_scriptSID=A43295BD210D34F168E0F2B777984103sysid=43appi d=9902 pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Products http://purinaone.com/products_tool.asp 46
  47. 47. 2.1.2 Six Signs of Health Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Print Six Signs of a Healthy Dog Email Purina Experts There are Six Signs of a Healthy Dog and Purina ONE® is formulated to deliver all six. The focus for optimal health is different between puppies, dogs and senior dogs. Find out more about your pet’s optimal health with these helpful tips from Purina veterinarians. Dog Care Tools - Visible Results Plan - Six Signs of a Healthy Dog - Wellness Quizes - Dog Breed Selector A to Z Library for Dogs Healthy Weight Management for Dogs Related Links • Six Signs of a Healthy Cat • Variable Related Link • Variable Related Link Variable Promotion or Content Tout PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 47
  48. 48. 2.1.1 Wellness Quizzes Detail Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools : Print Wellness Quizzes Email Purina Experts You know that your dog relies on you for many things, including shelter, food and your care. Your dog also depends on you to help him maintain good health. By familiarizing yourself with health conditions that are common to your dog, you can more readily identify signs that he may need professional veterinary care. Dog Care Tools - Visible Results Plan - Six Signs of a Healthy Dog - Wellness Quizes - Dog Breed Selector Thumbnail A to Z Library for Dogs Healthy Weight Management for Dogs Select a Quiz • Arthritis • Canine Lower Urinary Tract Health • Chronic Kidney Failure • Dental Health • Diabetes Mellitus • External Parasites • Internal Parasites • Obesity PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up Quiz Format: The Wellness Quizzes breakdown these health conditions into two categories: Related Links • Six Signs of a Healthy Cat • Variable Related Link • Variable Related Link Signs Behaviors: These are visual cues or behaviors exhibited by your dog. Risk Factors: These concern your dog’s environment and health history. • Help • Frequently Asked Questions • Site Map • Contact Us Variable Promotion or Content Tout • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 NOTICE The Wellness Quizzes are designed to offer general information regarding pet health. They are not intended to diagnose illness or to be used as substitute for qualified veterinary care. It is important to maintain your pet’s routine veterinary care and to consult your veterinarian if your pet shows signs inconsistent with good health. We recommend that the Wellness Quizzes interaction change as follows: Remove the pop up disclaimer and instead the disclaimer about the quizes should be globally visible on in the footer of all pages of the quiz, and should be visibly asserted on the results page of the quiz. For the format and contents of each individual quiz refer to the exisiting website. Note that this basic page structure can also be applied to 2.1.4 Breed Selector Landing Page 48
  49. 49. 2.2 AtoZ Library Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : AtoZ Library for Dogs Purina Experts If you’re curious about an aspect of canine health— behavioral, physical, or nutritional—you’ve come to the right place. The A-Z Library is a comprehensive source of articles by dog experts, covering a range of topics relevant to all life stages. Subjects are arranged alphabetically; simply click a letter to search for the subject you’re interested in. Dog Care Tools Thumbnail A to Z Library for Dogs Healthy Weight Management for Dogs Features Topics The conditions listed below are the 10 most frequently explored topics currently in our library. This information should not be used to diagnose or treat your dog. Always check with your veterinarian if your dog exhibits symptoms that are inconsistent with the signs of good canine health. 1. Coccidia 2. Hiccups 3. Sneezing 4. Dog Houses 5. Pancreatitis 6. Chiggers 7. Conjunctivitis 8. Reverse Sneezing 9. Urinary Incontinence 10. Flea Allergy Dermatitis Choose a Topic ABC DEF GHI JKL MNO PQR STUV WXYZ ABC Related Links • Aging: Signs and Symptoms • Anterior Cruciate Ligament Rupture • Arthritis: Rheumatoid • AtoZ Library for Cats • Variable Related Link • Variable Related Link • Bacteria Oral Disease • Bad Breath: What are the common causes in cats dogs? • Bloat (Gastric Dilatation Volvulus) • Bone Cancer • Bone Fractures Variable Promotion or Content Tout • Cataracts • Chiggers • Coccidia (Coccidiosis): A Cause of Diarrhea • Colitis • Conditions Leading to Obesity • Conjunctivitis • Crates Top PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This page format can be applied to both the Cat and Dog AtoZ library family pages. The alphabetical list of links uses anchor links to navigate the list, and top links in each section of the list returns the user back to the top of the page. 49
  50. 50. 2.2.1.x AtoZ Article Detail Page Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : AtoZ Library ABC DEF Print GHI JKL MNO PQR STUV WXYZ Weight Reduction Diets Email Purina Experts Dog Care Tools A to Z Library for Dogs Holly Frisby, DVM, MS Veterinary Services Department, Drs. Foster Smith, Inc. Healthy Weight Management for Dogs Essential to a good weight reduction program is reducing the calories fed, but how much? Most weight loss protocols for dogs recommend feeding 75% of the energy needs your pet would need when he is at his ideal weight. There is extreme variability (up to 20%) in the actual energy of pets of the same weight, since their activity level can vary greatly. For this reason, the dog’s response to the weight reduction program is monitored and adjustments made as necessary. Features Topics The conditions listed below are the 10 most frequently explored topics currently in our library. Regular food or diet food? There are two basic ways to cut down on calories. One is to feed less of the food the dog is currently eating. The second is to switch to special weight reduction diets. And of course, with either way, table scraps should be eliminated. Treats should be restricted and if any are used (e.g. for training) they should be low-calorie. Regular food or diet food? There are two basic ways to cut down on calories. One is to feed less of the food the dog is currently eating. The second is to switch to special weight reduction diets. And of course, with either way, table scraps should be eliminated. Treats should be restricted and if any are used (e.g. for training) they should be low-calorie. There are several advantages to feeding a balanced commercial weight reduction diet. First, weight reduction diets are generally high-fiber, low-fat diets which have a low energy density and allow a greater loss of body fat than simply feeding smaller amounts of a high-fat diet. This is because fat contains over twice as many calories as protein and carbohydrates and low-calorie dense foods tend to produce satiety (a feeling of being full) at a lower level of calorie intake. In addition, more energy is used in digesting and absorbing low-fat, high-fiber diets. Finally, by reducing the amount of the food currently being fed, you are also decreasing the level of protein, vitamins, minerals, etc., the dog is receiving. 1. Coccidia 2. Hiccups 3. Sneezing 4. Dog Houses 5. Pancreatitis 6. Chiggers 7. Conjunctivitis 8. Reverse Sneezing 9. Urinary Incontinence 10. Flea Allergy Dermatitis Related Links • AtoZ Library for Cats • Variable Related Link • Variable Related Link Variable Promotion or Content Tout References Ackerman, L. Skin and Haircoat Problems in Dogs. Alpine Publications, Loveland CO; 1994. Griffin, C.; Kwochka, K.; Macdonald, J. Current Veterinary Dermatology. Mosby Publications, Linn MO; 1993. Scott, D.; Miller, W.; Griffin, C. Muller and Kirk’s Small Animal Dermatology. Saunders, Philadelphia PA; 1995. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 © 2006 Foster Smith, Inc. Reprinted as a courtesy and with permission from PetEducation.com ABC DEF GHI JKL PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up MNO PQR • Help • Frequently Asked Questions • Site Map • Contact Us STUV WXYZ • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Privacy Policy Terms Conditions Linking Policy All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland This page format can be applied to both the Cat and Dog AtoZ library family pages. The alphabetical list of links uses anchor links to navigate the list, and top links in each section of the list returns the user back to the top of the page. Note if the number of articles is going to increase substantially then a new interstitial family pages used to group large subtopic categories may be needed for this design. This is dependant upon the nature of the content that is syndicated for this redesign. 50
  51. 51. When Less is More 2.4a Healthy Weight Management Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care Healthy Weight Management For Dogs Igna feummy nim illutpat autem nos do odionullan ea feumsandrer si eugait am, sum ilit niat accum quat. Tin henim vendit lor si tat. Vulpute mod ent ute delit praestrud moloreetue mod ming el enis aut ea feumsandrer si eugait am, sum ilit niat accum quat What is Your Dog’s Body Condition ? Nutrition Know-How 1 Ideal Body Condition 2 Ribs easily palpable, with minimal fat covering. Waist easily noted, viewed from above. Abdominal tucked up when viewed from side. Move the slider to the image which most closly matches your pets Body Condition 3 Top View Did you know ... Feel Ribs Maintaining you dog at an ideal body condition could literally extend its life span by 15 per cent Side View Want to learn more ? Waistline Use the Visible Results Plan Purina ONE® Large Breed Healthy Weight Short Descriptoion aliquatum velenis nos aliquatum velenis nos a aliquatum velenis nos aliquatum velenis Compare Learn More PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS Tactical ideas and notes about Healthy Weight Management pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 1 - Simple assessment quiz for cats and dogs, which result educate the user and link to the Wellness Wizard 2- Result will show dynamically in this area 3- Content form Purina Body Condition System Use as a reference Dog Body Condition System and Cat Body Condition System 51
  52. 52. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 File name: 2002115165349_448Proceedings-final File path: Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_CopyCopyresourcesvet_resources At the end of the document 52
  53. 53. pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 File name: 2002115165349_448Proceedings-final File path: Belvedereinteractive7Purinaina_ONEInteraction_Design_and_CopyCopyresourcesvet_resources At the end of the document 53
  54. 54. 2.4b Healthy Weight Management / Resources Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care Healthy Weight Management For Dog Igna feummy nim illutpat autem nos do odionullan ea feumsandrer si eugait am, sum ilit niat accum quat. Tin henim vendit lor si tat. Vulpute mod ent ute delit praestrud moloreetue mod ming el enis aut ea feumsandrer si eugait am, sum ilit niat accum quat What is Your Dog’s Body Condition ? 1 Nutrition Know-How When Less is More Extract form the Life Long Purina Study ... molorpe rcillan et inci tet init, vullan utpatinis et pratum vendreros duisisc iduisi. Minerals 2 Esed dolore eniatio ex el dolortisi. Lor sim dolore vel ute tincin ut la ad delit volor sum nonsenim incillaorem venim volutem veliquat autat praessi tionullandre conse et am iliquatem ip v Lor sim dolore vel ute tincin ut la ad delit volor sum nonsenim incillaorem 3 Vitamins Suggested Readings Proteins Add to your pet’s life and life to his years Extend dogs life span Portion Primer Article Want to learn more ? Fibers Use the Visible Results Plan PurinaONE Healthy Pets Newsletter Get expert advice, special offers, and more. enter your email address Sign Up • Help • Frequently Asked Questions • Site Map • Contact Us • Purina.com • PurinaVets.com • PetCentric.com • Sign up for RSS RSS 1 - Content form the Life Long Purina Study: Extend dogs life span http://purina.com/science/research/DogMoreYears.aspx File Path : Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_Copy Copyresources pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 2 - Dog and Cat Food pyramid Includes DHTML rollover state showing target nutritional value File Name : Extenddogslifespan Portion Primer Article TBD 3 - Articles and visuals linking extra weight with future medical conditions: Creative, inspiring articles not only about ways to keep the program interesting to you and your pet but also about more holistic topics TBD Add to your pet’s life and life to his years Testimonials TBD File Path : Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_ Copy Copyresources File Name : AnEasyPillToSwallow 54
  55. 55. Food Pyramid / rollover state Log In : Register Search Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Minerals Vitamins Proteins Fibers Minerals pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Minerals are importing in your dog diet because ...el enis aut ea feumsandrer si eugait am, sum ilit niat accum qua . Purina ONE includes minerals in all dog food formulas Vitamins Proteins Fibers 55
  56. 56. F2.1.1 Visible Results Plan Flow F2.1.1 Visible Results Plan Flow Continue fromvariable origin CS2.1.1 2.1.1 Visible Results Plan 2.1.1.x 1.0 1.0 VariablePlan Money Money InputForm(s) Data Valid? Yes No Fx.x 30 Day Challenge Flow 2.1.x.1 1.0 1.0 Visible Money Money Results Plan Result Variable Utility Links Save Plan Present Error(s) Fx.x Registration pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 F2.1.1 The Visible Results Plan is an interactive tool that allows pet owners to generate a list of resources which may be related to thier pet. Users can answer specific questions about their pet to determine an overall profile. Based on the user input a page will be dynamically generated to provide links to relevant content, tips and suggestions for that pet, and may also recommend products, provide additional information about the pet breed. Note that a disclaimer / instruction should be included in the content about always consulting a qualified veterinarian. F12 Email This Page Flow Printable Page which section the user enters this flow. For example if the user is in Cat Care/Tools/Healthy Pet Plan the form defaults preselect Pet Type=Cat. Questions may include: • Pet Type (Cat or Dog): logic will point to all relevant pet type content. • Pet Name • Gender (Male or Female) • Spayed or Neutered? (Yes or No) • Breed: logic will further narrow relevant content specific to breed (purebreds or mixed breeds). For example, based on animal type and breed show links to articles about breed related issues. (general breed groups include: Herding, Hound, Non-Sporting, Sporting, Terrier, Toy, Working. TBD consider menu behavior for the breed selector and how simple or complex this may need to become to address accuracy in the results) • Pet Age (Birth Date): logic will further narrow relevant content specific to age. For example, based on animal type and age show links to articles about age related issues. • Pet Height: (inches) TBD May consider more general “size” such as Cat=Small, Medium, Large; Dog= Toy, Mini, Standard, Large. • Pet Weight: (Pounds) TBD logic will further narrow relevant content specific to weight. For example, based on animal type, age, breed and weight show links to articles about healthy weight related issues. Note that this question may be contingent upon other parameters such as breed and age. • Outdoor, Indoor or Both Indoors and Outdoors • Activity Level (Dogs= 1. Heavy - daily, and more than a walk. May need to run free. 2. Regular - daily walk or two but more than just out to the street and back. 3. Minimal - not a lot of exercise is required, but some is needed; Cats= 1. Calm 2. Energetic 3. Excitable) CS2.1.1 This conditional selector pre-selects Dog or Cat based on 56
  57. 57. Example of an ideal customer use case scenario - Visible Results Plan scenario Elizabeth Danielle Porter (EDP) owns a 3 year old Labrador Retriever named Eddie. Elizabeth has noticed that Eddie seems to be putting on a little extra weight and generally seems to be less healthy than he could be. Elizabeth also has a six year old American Shorthair cat named Ethel who seems a bit under weight these days, and has terrible hairball issues. awareness Elizabeth explores PurinaOne.com, looking at product information and pet care content. She decides to use the Visible Results Plan which generates a plan of action for Eddie. She likes the suggestions, encouragement and ideas on how to help Eddie reach his ideal health for his breed, age, etc. She saves the plan and enters into the 30 Day Challenge.... PurinaOne Home Page Visible Results Plan Visible Results Plan Result VariablePlan 1.0 1.0 Input Form Money Money SavePlanand Enroll in 30 DayChallenge trial Elizabeth receives a welcome email which encourages her to transition Eddie gradually to PurinaOne. Optionally for Phase 2, each week she receives encouragement emails with helpful tips at each stage of the challenge. She is also encouraged to submit a photo and add entries about Eddie’s progress into the challenge diary. Phase 2 Week 4 Email Week 3 Email Week 2 Email Week 1 Email Submit Success Story and/or Join the“OneCommunity” pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Congrats Email SubmitImage / Score Card Entry SubmitImage / Score Card Entry SubmitImage / Score Card Entry SubmitImage / Score Card Entry loyalty Elizabeth receives a congrats email and is encouraged to explore the Pictures of Health Community. She explores some of the pet profiles on the Pictures of Health Map. She sees a cat success story about improvements with “Hair ball” issues. She considers feeding Ethel the cat PurinaOne food as well, and decides to enter a pet profile for Ethel as well. As time goes by she sees continued improvement in the over all health Welcome Email SubmitImage / Diary Entry of Eddie and Ethel. Optionally for Phase 2, she receives monthly emails with relevant tips, and announcements of new content (eg. for future development may include webcasts with pet experts hosted on PurinaOne.com). She receives one email announcing that Eddie will be the Picture of Health Community “Pet of the Day”. She gets an invite / announcement about Eddie’s feature, which she forwards to her friends and family. Phase 2 Pictures of 1.0 1.0 HealthComMoney Money munity Submit Idea Pictures of Health Map Submit Pet Profile (Ethel the Cat) Monthly Email, Anniversary, Pet Birthday,Promos, etc.... Note: This flow represents a proposal for an ideal Visible Results Plan user case scenario. This may or may not be feasible for phase one of this project based on access to syndication of content, and technical limitations for implementation with the current project scope. However this may be used as a reference for current or future 57
  58. 58. 2.1.1 Visible Results Plan - Step 1 Search Log In : Register Take the Purina ONE® 30-day challenge Dog Care Cat Care Products Pictures of Health Community Home : Dog Care : Tools Step 1 Step 2 Introduction Enter your pet’s info Pet Habits and Health Step 3 Body Condition Step 4 Results Visible Results Plan Description and benefit statement of tool. Augue feum deliquat in endit lam dolore dit, commy nullam duis nim nullut prat praesenisis commy nullam duis nim nullut prat praesenisis commy nullam duis nim nullut prat praesenisis commy. Start by entering us some information about your pet. * Pet’s Birth Date : * Pet’s Name * Gender: . mm / dd / yyyy * Indicates a required field EG., January 1, 2006 = 01 / 01 / 2006 If you’re not sure of the date, enter your best guess Calimera Please Choose Next We respect your privacy Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. more pURINA  |  PurinaOne.COM Interaction Design  |  V3.0  |  5 JUne 2006 Privacy Policy Terms Conditions Help All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland 58

×