Elements of visual design
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ELEMENTS OF VISUAL DESIGN

ELEMENTS OF VISUAL DESIGN

Maricris Tapiceria

Mr. Barra
English Transactional

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Elements of visual design Elements of visual design Presentation Transcript

  • ELEMENTS OF VISUAL DESIGN
    MARICRISTAPICERIA
  • Some photos work for some but not for others... WHY?
    • Effective images are those that command attention and communicate feelings to an audience
    • How a viewer responds to an image depends on their past experiences, interests, and what it is that they are looking for.
    • This is why the same picture often receives a variety of responses from different viewers.
  • The Elements of design are like the ingredients in a recipe
    LINES
    SHAPE (2D)/FORM (3D)
    COLOUR AND VALUE
    TEXTURE
    SPACE
  • Lines
    Direction and orientation of a line can imply feelings
    A mark with length, width and direction; created by a point that moves along a surface
  • LINES
    Three-dimentional
    Two-dimentional
    A pencil line on a paper
    Wire, string, and etc.
  • Line Directions
    Horizontal Lines (at rest)
    Vertical Lines (at attention)
    • Imply tranquility, rest, and stability
    • Imply power and strength
  • Line Directions
    Curve Lines (dancing)
    Diagonal Lines (on the run)
    • Imply action, change and dynamic energy
    • Imply quiet, calm, and sensual feelings.
  • SHAPES
    When a line meets itself or crosses another line to surrounds a space, it creates shape
  • SHAPES
    ORGANIC
    GEOMETRIC
    often easy to recognise such as circles, squares and triangles
    represent the free-flowing aspects of growth. Organic shapes are often irregular shapes.
  • FORM
    Any threedimentional object, has height, width and depth. It also has mass and volume
  • FORM
    GEOMETRIC
    ORGANIC
  • Colours
    • Colour affects humman beings. Men and women respind to colours differently.
    • Colour affects us emotionally, with different colours evoking different emotions.
  • Analogous colours
    • Colours that get along and are referred to as being harmonious.
    • Colours that are often used in visual design and have soothing effect
  • Complimentary colours
    • Exhibit more contrast when positioned adjacent to each other
  • Colour Schemes
    A plan for selecting and organizing colours
    Warm colours
    Cool colours
  • Warm Colours
    Yellows, reds, and oranges. We associate these with blood, sun and fire.
  • Cool Colours
    Violets, blues and greens. With association to snow and ice
  • Colour Value-Lightness or darkness of a colour
    TINTS (lighter colours)
    SHADES(darker colours)
  • VALUE-created with shading and highlights
    SHADING
    Gradual change from light to dark
    HIGHLIGHTS
    Emphasizes the brightest areas
  • Texture
    Surface quality or “feel” of an object- smooth rough soft, etc.
  • ACTUAL TEXTURE
    Textures when we feel when we touch something
  • IMPLIED TEXTURE
    Illusion of of actual textures
  • INVENTED TEXTURE
    Abstract and symbolic
  • SPACE
    Creating the illusions of three dimensions (depth) on a two dimentional surface.
  • Unity
    Refers to an ordering of all elements in an image so that each other can contribute to a unifiedaesthetic effecr so that image is seen as a whole
  • Coherence
    Belonging together within the confines of colour, shapes, and size. Visual coherence can be achieved through similar shape, colour size or texture
  • Dominance or Emphasis
    Can be done through size, shape, and colour. Large objects dominate similar ones and war coloured objects dominate cooler coloured objects