Indian Retail on the Fast-track India’s GDP growth of 9.4% for 2006-07, was the highest ever in 18 years, reflecting the booming economy of the country. India’s retail sector, in tandem with the economy, is on a high growth trajectory; expected to grow by over 27% in the next 5 -6 years. Retail contributes to 10% of India’s Gross Domestic Product and provides employment to 8% of India’s working population. Higher disposable incomes, easy availability of credit and high exposure to media and brands has increased average propensity to consume considerably over the years. India ranked first for the third consecutive year, on the Global Retail Development Index – 2007, conducted by AT Kearney across 30 emerging economies. India is ranked as the most preferred retail destination for international investors.India ranked first for the fifth time, on the Global Consumer Confidence Index – June 2007,conducted by The Nielsen Company. Indians were judged the world’s most optimisticconsumers, with high financial confidence about their income for the next 12 months.
Indian Retail Revolution Total Retail Sales 350 India’s retail market has more than doubled in size to 311.7 300 261.8 USD 311.7 billion in 2005-06. 250 230.3 205.4 USD billion 200 186.3 Sector revenues increased by about 93.5% between 150 100 2000 and 2006, translating to an average annual growth 50 rate of 13.3%. 0 2001-02 2002-03 2003-04 2004-05 2005-06 Source: Datamonitor Market witnessing a migration from traditional retailing to modern/organized retailing formats, with an explosive proliferation of malls and branded outlets. Organized retail segment contributes to over USD 12.9 billion of retail revenues, with penetration growing from 3% in 2004-05 to 4.15% in 2005-06. Projected Retail Growth 500 460.6 450 Total Retail Share of organized retail is projected to grow to USD 400 Organized Retail 337.3 350 311.7 USD billion 43.8 billion out of the total retail sector revenues 300 250 200 projected at USD 460.6 billion in 2010-11. 150 100 43.8 50 16.5 Modern retailing outlets are increasingly matching up to 12.9 0 2005-06E 2006-07P 2010-11P global standards and witnessing intense competition. Source: Crisil Research Exchange Rate: USD 1 = INR 41 Valid through the report
Transition from Traditional to Modern Retailing With a share of over 95% of total retail revenues, traditional retailing continues to be the backbone of the Indian retail industry. Over 12 million small and medium retail outlets exist in India, the highest in any country. Traditional retail is highly pronounced in small towns and cities with primary presence of neighbourhood “kirana” stores, push-cart vendors, “melas” and “mandis”. Modern/Organized retailing is growing at an aggressive pace in urban India, fuelled by bourgeoning economic activity. Organized retail sector is estimated to grow by 400%, in value terms, by 2007-08. Increasing number of domestic and international players are setting up base and expanding their business to tap the burgeoning market.
Growth Across Segments Food and Beverages segment accounts for the largest share, over 74%, of the total retail pie. Traditional retail dominates food, grocery and allied products sector, with grocery and staples largely sourced from the “Kiranas” and push cart vendors. Apparel and Consumer Durables verticals are the fastest growing verticals. Mobile phones, one of the highest growth product categories, with deep telecom penetration into towns and villages and the sector adding 5 million new users every month. With the reducing average age of Indians buying homes, the Home Décor sector is growing rapidly. Beauty Care, Home Décor, Books, Music and Gifts segments are gaining traction predominantly in the urban areas and emerging cities.
Increasing Penetration of Organized Retail Organized Retail: Revenue by Organized retail in India is largely restricted to the urban Verticals (USD million) and semi-urban regions, with consumer exposure to modern 4,756 retailing formats like malls and stand-alone stores etc. for specific product categories. 2,268 2,585 Clothing and Textiles/Apparel segment dominates the 341 829 organized retail sector with revenues worth USD 4.76 billion, 1,073 829 244 contributing to over 36% of the organized retail pie. Food and Beverages Clothing and Textile Consumer Durables Home Décor and Furnishing Penetration of Organized Retail Jewelry and Watches Beauty Care Footwear Books, Music and GiftsBooks, Music and Gifts 13.08 86.92 Source: Crisil Research Footwear 32.84 67.16 Apparel is one of the fastest growing Beauty Care 3.56 96.44 verticals, with higher number of domestic andJewelry and Watches 6.19 93.81 foreign brands, and increasing consumer Home Décor and Furnishing 8.76 91.24 willingness to pay for quality. Consumer Durables 17.04 82.96 Footwear has the highest organized retail Clothing and Textile 16.39 83.61 penetration, primarily due to players like Bata Food and Beverages 0.98 99.02 India Pvt. Ltd. and Liberty, with wide distribution network and customer confidence. 0 20 40 60 80 100 Organized Retail Traditional Retail Source: Crisil Research
Future Outlook Retail sector revenues Changing Paradigm: The Confluence of Modern and Traditional Retail pegged at USD 460.6 M&A, billion by 2010-11 Consolidation, High Investments, Organized retail projected Technology Confluence of Indian Retail to grow to USD 43.8 billion Adoption, Leveraging Modern retail is expected Growth Traditional Range, Formats for to adapt and imbibe from Portfolio, Modern Retail Format Options, the traditional formats Beginning of the Rural-Urban ce Entry, Growth, Sp a Un-organized formats Retail Merge a il Expansion, Ret i ta cap converging to organized Top Line Focus Per for Organized formats, in the form of Retail mushrooming village malls Large Indian retail players Ist Phase 2nd Phase 3rd Phase 4th Phase 2000 2008 2005 2011 have already begun formulating strategies for the rural retail space
Advantage India Fastest Growing Economy Gross Domestic Product 1000 10 GDP growth rate of 9.4% posted in 2006-07 is highest ever in last 18 years. With the first quarter 800 8 Growth rate % USD billion growth rate for 2007-08 estimated at 9.3%, the 600 6 economy is well poised to continue its growth story. 400 4 The fast pace of GDP growth is the driving Indian 200 2 consumerism; the Indian consumers today are 0 0 more confident and willing to splurge 2002-03 2003-04 2004-05 2005-06 2006-07 Source: Reserve Bank of India The Young India Two-thirds of India’s population is under 35 years of age and more than 60% of the population will be in the working age group (15-60) till year 2050. The median age of 23 years, opposed to the world median age of 33, sets the emerging young India apart India is home to about 20% of the global Source: India Census population under 25 years of age.
Advantage India Potential Untapped Market Organized retail penetration is on the rise and offers an Share of Organized and Traditional Retail attractive proposition for entry of new players as well India 3 97 as scope for expansion for existing players Diverse needs of the Indian consumer offers a China 20 80 spectrum of opportunities, spanning from rural retailing Indonesia 30 70 to luxury retailing Thailand 40 60 India is home to the largest base of consumers, and a steadily rising rich and super rich population Malaysia 55 45 Impressive retail space availability and growing trend of Taiwan 81 19 consumerism in the emerging cities and small towns US 85 15 add to the market attractiveness 0 20 40 60 80 100 Pantaloon Retail India Limited, India’s retailing giant Organized Retail Traditional Retail captures a mere 0.3% of total market compared to Tesco * 2004-05 figures. Source: EY Research Plc, England’s 14.3% and Walmart USA’s 20%, giving an insight into the large untapped potentialSource: EY Database
Advantage India Abundant Availability of Skilled Labour Low Cost of Operations Over 37,000,000 students were enrolled in about Existing players are increasingly turning to Tier II and 150,000 pre-college institutes and over 11,700,000 in Tier III cities for retail establishments and 14,000 higher education institutions in 2005-06. manpower sourcing Retail Management is a sought after education These cities offer significant cost advantage in the stream amongst students, with over 15 premier form of low-cost skilled resources and attractive institutes offering specialized courses in Retail lease rentals/real estate prices. Management. With well-educated small town graduates turning to Indian Institute of Retail, New Delhi; RPG Institute the urban cities for employment, these graduates are of Retail Management, Mumbai; and The Retail ideal candidates for sales and marketing Academy, Ahmedabad are some of the institutes executive roles in modern organized retail focusing on the education needs of the retail sector. formats. Labor cost per worker across Asian countries 25000 21,317 20000 USD per annum 15000 10,743 10000 5000 2,705 3,429 2,450 729 1,008 1,192 0 China Indonesia India Phillipines Thailand Malaysia Korea SingaporeSource: Government of India Source: DIPP
Policy and Regulatory Framework Policy FrameworkFDI up to 100% allowed under the automatic route for cash and carry wholesale trading and export tradingand FDI up to 51% is allowed, with prior Government approval for retail trade in ‘Single Brand’ products.However, FDI in retailing of goods under multiple brands, even if the goods are produced by the same manufacturer,is not allowed under the current guidelines. Available Routes for Foreign Players to Enter the Retail Sector Strategic License Agreements Franchisee RouteThis route involves foreign company entering into a This entry route is widely used, with many internationallicensing agreement with a domestic retailer or brands setting up shop. There exists the masterpartnering with Indian promoter owned companies. franchise route and the regional franchise route for India entry. Cash and Carry Wholesale Retailing Manufacturing100% Foreign Direct Investment is allowed inwholesale trading which involves building of a large Company can establish its manufacturing unit indistribution network. India along with standalone retailing outlets Distribution Joint VentureAn international company can set up a distribution International firms can enter into agreements withoffice in India and supply products to the local retailers. domestic players and set up base in India. Share ofFranchisee outlets can also be set up in this route. MNCs is restricted to 49% in this route.Source: Ministry of Commerce, Foreign investment Promotion Board
Policy and Regulatory Framework Indicative List of International Players and their Chosen Entry Route Related Liberalizations for Indian Retailing Value added tax (VAT) has been introduced and implemented in most states and territories, and across most industry verticals (except a few like textiles) to resolve the multiple taxation issues and maintain uniform prices across geographies. Octroi has been abolished in many states to further trade in the retail sector. Labor laws in India are under the scanner for higher liberalization, with government relaxing certain norms or permitting flexibility in the laws for emerging retail hubs such as Bangalore and Hyderabad. Laws like restriction on working hours, mandatory closure of the store once a week etc. are being modified to suit the modern retailing context, while ensuring no adverse impact on the benefits for employees.
Policy and Regulatory Framework Related Liberalizations for Indian Retailing Efforts are being made by the government to reduce impediments by introducing a single-window clearance mechanism. This would reduce the entry and establishment timelines for new players in the market and facilitate timely and hassle free approvals. Government is expected to adopt a calibrated approach in land and rent reforms to improve the real estate regulatory environment and facilitate easy access to retail space for international investors. Government is releasing large tracts of undeveloped land for retail development in the Mumbai and NCR regions. This is soon to be followed by other State Governments, with associated benefits for the Governments in the form of access to impressive revenues from sale of land and tax collection from retail developments. Solutions to problems related to lease rentals and pro-tenancy laws, which significantly deter international investors, are being pursued by the Government, with initiatives such as Special Economic Zones (SEZs), allotment of Government controlled land etc. The Agricultural Produce Marketing Committee Act (APMC), which curtails direct sourcing of agricultural produce (grocery, food grains etc) is proposed to be amended soon, with a Draft Model Act being legislated by the Government. The new act promotes direct marketing to corporates by farmers, setting up of farmers’/consumers’ market and contract farming. Government is encouraging contract farming, as it provides incentives to both the farmers and the corporate retailers, with the former gaining access to a larger market and the latter to a direct raw material procurement source at competitive prices. The Government is currently pursuing development and modernization of eight strategically located “mandis” with availability of cold storage, sorting and grading facilities.
Metros Leading the Way Maturing Metros: Delhi and Mumbai National Capital Region (NCR) and Mumbai are the prime contributors to the retail pie, with these cities having the highest organized retail penetration, expected to touch 40% in 2007-08. These cities are projected to achieve world’s 2nd and 3rd largest cities status by 2015. NCR is a base to many IT/ITeS players, while Mumbai is the financial capital of India. Both cities have a large consumer base with high disposable incomes. Most pan-Indian retailers and luxury retailing players have multiple retail outlets in these cities, and are the typical launch pads for new entrants in the Indian retail sector. Delhi Mumbai Delhi/NCR, the fashion capital of India Home to a large percentage and home to the highest number of of high net worth individuals, rich and super-rich households, this city contributes close to contributed close to USD 12,683 USD 10,195 million of total million to 2005-06 retail revenues. retail revenue. National Capital Region (NCR) contributes to USD The retail opportunity for this metro is projected at 16,342 million of retail revenues in 2005-06, and is USD 14,927 million for 2010-11. projected to open doors to market worth USD 19,522 Mumbai is home to different income groups, from million by 2010-11. the aspirants to the super rich; each having NCR has the highest mall space availability and significant contribution to the retail revenues the highest number of affluent households. through various retailing formats.
Emerging Retail Hubs Cities on the Fast – track Bangalore, Hyderabad, Chennai and Kolkatta contribute to USD 15,511 million worth retail revenues, and projected to touch USD 25,610 million by 2010-11. Retail activity in Bangalore, Hyderabad and Chennai is growing at an exceptional rate, with phenomenal increase in mall space by the day. Most of the retail sector giants have a footprint in these cities, with future plans of expanding base, owing to the rapid transition of households from lower income groups to the higher income groups With the growth of IT/ITeS sectors concentrated in these cities, the disposable incomes have increased rapidly over the years. Bangalore is considered the Silicon Valley of India, with almost all the domestic and international IT giants having their presence here. These cities are projected to experience continued robust economic growth in the coming years.
Emerging Retail Hubs Metros – in – the – making The emerging and potential cities contribute about USD 15,619 million of retail revenues. The combined retail potential of these cities is expected to soar to USD 23,563 million by 2010-11. Pune is the fastest emerging destination for the services sector, closely followed by Ahmedabad. These cities are now among the chosen business destinations by corporate houses The migration from traditional retail to the modern formats is largely noticeable in these two cities, with explosive increase in the mall space availability and branded outlets. Organized retail penetration among the emerging and potential cities is lower than in any of the metros, with traditional retail ruling the market across these geographies. High Growth Cities Pune Ahmedabad Chandigarh Ludhiana Kochi Vadodara Jaipur Lucknow Emerging Cities Indore Amritsar Jalandhar Mangalore Nashik Bhubaneshwar Agra Vishakhapatnam Coimbatore Kanpur Nagpur Goa Surat Mysore Jamshedpur Thiruvananthapuram Potential Cities Jodhpur Patna Varanasi Meerut Rajkot Aurangabad Bhopal Sonepat Vijayawada Madurai Ranchi Guwahati Jamnagar Srinagar Allahabad Source: Crisil Research
Thrust Verticals across Geographies Delhi and Mumbai offer an attractive market for luxury and lifestyle retailing with these cities being home to the highest number of households belonging to the affluent category (with income greater than USD 24,000 per annum). Delhi and Mumbai are home to the largest percentage of affluent households in the country, accounting for over 30% of total retail revenues. The affluent household percentages are expected to double by 2010-11, projected to trigger high growth in the luxury retailing segment. Maturing Metros These cities currently are ck M The growing disposable incomes, et a -tr ro exposed primarily to the “Value” st the consuming class and the s- fa in retail formats. -th e increasing standard of living across th e- on Consuming class accounts for over 60% m these cities translate to opportunities ak es in of the total households, offering potential in iti across all the retailing formats and verticals. g C the food and grocery, consumer goods and The mushrooming lifestyle formats in these cities is apparel verticals. stimulated by the increasing exposure of consumer Players like Future Groups Food Bazaar, ITC base to international brands and willingness to Choupal, Aditya Birla Nuvo group, Reliance Fresh spend for quality. are aiming to tap the agri-produce and allied market These cities most often also serve as the test beds for to gain the “first-mover” advantage. any innovative store formats.
Mall Space Availability From the setting up of India’s first mall in 1999, there has been a steady migration of retail from the traditional to the organized format, the trend being more pronounced in the urban areas. Total number of malls was estimated at 200 for 2005- Source: Jones Lang LaSalle Meghraj Retail Report 06, projected to increase to 600 by 2010-11. Mall Space Distribution in Top 7 The total mall space across seven cities (NCR, Mumbai, cities (in million sq.feet) 19.25 Bangalore, Kolkatta Hyderabad, Pune and Chennai), spread over 40 million square feet in 2006-07. Mall 9.94 space is projected to increase to over 60 million square feet in 2007-08. 1.8 1 3.5 4.1 1.07 NCR Mumbai Bangalore Kolkatta Hyderabad Pune Chennai Source: Jones Lang LaSalle Meghraj Retail Report
Evolving Consumer Behavior Changing Face of Indian Consumerism Integrated Retailing Formats Modern retailing formats: Lifestyle patterns of India’s middle class are getting redefined with adoption of western values Malls and growing brand consciousness Department Stores Discounters From a “saving” to a “spending” mindset, the Cash and Carry face of Indian consumerism is buoyant Retailers are rapidly integrating and diversifying Marked increase in the number of new entrants their store formats to cater to emerging trends in and player revenues across all the verticals. consumer behavior. Increased consumer exposure to the latest Food Bazaar stocks staples in bulk; weighing and packing them for customers in their presence trends and brands driven by the mass media, catering to the “touch and feel” mindset of buying retail revenues are soaring staples whereas Reliance Fresh stocks fresh flowers and vegetables. Retailers are expanding into the emerging cities with modest store formats as opposed to the glitzy mall formats adopted for metros.
Growing Urbanisation & Disposable Incomes Driving Retail Higher Disposable Incomes Increasing Urbanization Disposable incomes are on the rise with the India’s urban population is estimated at 286 million, constituting 27.8% of the total population economy providing new avenues of employment in of as on 2001 IT/ITeS and other sunrise sectors like biotech, The urban population is projected to increase to hospitality etc. 468 million, constituting 33.4% of the total Employers are offering attractive compensation projected population of 1,200 million by 2010-11. packages and perquisites to the pool of skilled Indian Increase in number of young employed executives professionals. and the thinning gender divide is stimulating growth of modern retailing in urban areas. National per capita income (NNP at factor cost) stood at USD 717 for 2006-07, an increase of 11% over Urbanization 1981 1991 2001 2005-06 Urban population (% Personal Disposable Income 23.3% 25.7% 27.8% 700 14 to total) 600 12 Urban population in Y-o-Y growth % 500 10 60.4% 65.2% 73.7% USD billion Class I cities (%) 400 8 300 6 200 4 100 2 Source: Census India 0 0 2000-01 2001-02 2002-03 2003-04 2004-05 Source: Reserve Bank of India
Easy Credit another Key Driver Banks and financial institutions have increased their range and amount of retail credit and service offerings. Average exposure of banks to retail loans was at 25.5% of total loans in 2005-06. Growing acceptance of plastic money across Source: Crisil Research small - medium retail outlets Home loans and personal loans are surging, with banks and agencies issuing loans with attractive interest rates and easy Monthly Installment options. Source: Crisil Research
Increasing Investment Activity Recent VC/PE Deals (January – March 2007) Value in USD Target Acquirer/Investor million Fidelity, New Vernon, Blackstone,Provogue (India) Genesis Capital, Artis Capital and 33.24 Liberty International SIDBI Venture Capital and StateMudra Lifestyle 3.27 BankFlemingo Duty Citygroup Venture Capital 22.73Free ShopsHome Solutions Source: NASSCOM Kotak Private Equity 12.00Retail IndiaS Kumars ADM Capital 82.00NationwideBrandhouse ADM Capital 25.00Retail International Players Eyeing the Indian Market Wal-Mart has entered into a 50:50 Joint Venture and Franchisee agreement with Bharti Retail Ltd. and plans to set up its first cash-n- carry outlet by 2007-08. It is anticipated that the Starbucks – Pepsi Co. joint venture would provide Indian market access to the world’s largest coffee chain. Source: NASSCOM Carrefour, France’s retail major is set to finalize its entry route to India.Source: News Articles
Key Players Pantaloons Retail India Limited Pantaloon Retail India Limited (PRIL), a Future Group venture started its operations with Pantaloon Shoppe in 1993 and has since emerged to be the retailing giant of India with over 5 million square feet of retail space spread over 450 stores across 40 cities in India. Pantaloons Retail has many firsts to its name in the Indian market, with discounted store formats like Brand Factory etc. setting benchmarks for new players entering the market. Innovative store formats like Hometown- a one stop shop for all the home requirements, Sports Bar- a sports theme restaurant complete with game courts and screens for match viewing, Health City- a value segment targeted spa and beauty care venture etc., are hitting the market, consolidating the market position of PRIL. The unique selling proposition of Pantaloon Retail is the dual approach to tap both the “value” segment and “lifestyle and luxury” segment consumers, by establishing retail formats in each segment like Big Bazaar, Fashion Station etc. aimed at value retailing while Central, Pantaloons captures the lifestyle segment consumers.Source: Company Reports
Key Players Shoppers Stop Limited Shoppers Stop, established in 1991 with its flagship store- Shoppers Stop, has now expanded to over 100 retail outlets spread across 1.1 million square feet of built-up area, spanning the entire spectrum of retailing verticals and formats. Private labels account for more than 21% of their retail revenues, with Shoppers Stop clocking impressive total number of transactions to customer footfalls ratio (conversion ratio) of 27%. Strategic partnerships with international retailing players like Mothercare Plc of Britain and Leisure & Allied Industries of Australia, are aiding Shoppers Stop in catering to niche markets. Aggressive expansion plans are in pipeline for formats like Timezone, a leisure and entertainment format venture and Brio- the coffee bar located strategically in their Crossword bookstores.
Key Players Tata Trent Ltd. RPG Enterprises Landmark Group Established in 1998 Established retail in 1996 Present in India since 1999 Revenues: US$ 53 million Revenues: US$ 182 million Retail sector activity: apparel, Retail sector activity: Apparel, Retail sector activity: Food & home décor & furnishing Specialty– books and music grocery, beauty products, Current store format: Current store format: specialty- music Department stores, Hypermarket, Supermarkets Current store format: hypermarkets Future plan: New venture- Convenience stores, Current outlets: Lifestyle-10 Infiniti Retail Ltd. supermarkets, hypermarkets outlets, Max Retail-4 outlets Manufacture private labels in Current outlets: 279 outlets Future plan: Presence in mini apparels Music world has tie ups with metros and Tier-II cities Principal fascia: Westside, 350 affiliates across the Principal fascia: Lifestyle, Landmark, Star India Bazaar country. Home Centre, Max Retail Future plan: by 2009 set-up 2000 stores in India Principal fascia: Spencer’s, Music World
Key Players Madura Garments Vivek Group Globus Established in 1988 Established in 1965 Established in 1998 Part of the Aditya Birla Nuvo Revenues: US$ 91.5 million Retail sector activity: Apparel Group Retail sector activity: food & Current store format: Stand Retail sector activity: Apparel grocery, beauty, specialty- alone stores Principal fascia: Louis electronics & home appliances Current outlets: 21 Philippe, Van Heusen, Allen Current store format: Future plan: To set up 100 Solly, SF jeans, Peter England Supermarkets, Hypermarkets stores by 2008 Joint Venture with international Current outlets: Vivek-23 Manufacture private labels brands: Esprit outlets, Jaisons-26 outlets, under Globus and F21 Current outlets: Planet Premier-3 outlets Principal fascia: Globus Fashion-50 outlets, Trouser Future plan: Set up 60 stores town-9 outlets in South India Future plan: Projected to Principal fascia: Viveks, increase to 300 outlets by 2009 Jaisons, Premier and diversify into the women’s wear segment
Key Players Subhiksha Trading Services Nilgiris Ltd. Trinethra Super Retail Ltd. Established in 1997 Established in 1904 Established in 1986 (Taken Turn over of US$ 75.6 million Revenues: US$ 30.5 million over by Aditya Birla Nuvo Retail sector activity: food, Retail sector activity: Food & Group in 2006) medicines grocery, specialty- bakery Revenues: US$ 58.5 million Current store format: products Retail sector activity: Food & Supermarkets Current store format: grocery, beauty products Current outlets: 150 outlets Supermarkets Current store format: Future plan: To increase Convenience stores, Future plan: To set up 600 stores to 100 supermarkets, hypermarkets stores with 145 stores in NCR region Principal fascia: Nilgiris Current outlets: 150 outlets Principal fascia: Subhiksha Future plan: To enter into pharmacies, apparel, footwear Principal fascia: Trinethra Super Retail LTD., Trinethra Quick Shop
Key Players Provogue Ltd. Bata India Ltd. Archies Ltd. Established in 1997 Present since 1931 Present since 1979 Revenues: US$ 38.1 million Revenues: US$ 179.8 million Revenues: US$ 20.8 million Retail sector activity: apparel, Retail sector activity: Retail sector activity: footwear Footwear and accessories Specialty-cards & gifts Current store format: Stand Current store format: stand Current store format: stand alone stores alone stores alone stores Current outlets: 139 outlets Current outlets: 1100 outlets Future plan: To increase from Future plan: To manage and Future plan: To remodel 150 73 stores to 200 by 2008 develop malls stores and open 40 more Principal fascia: Archies, Principal fascia: Provogue, stores Stupid Cupid Prozone Principal fascia: Bata
Players across Verticals Food and Grocery Clothing and Textiles Jewelry and Watches FootwearSource: Industry Sources
Players across Verticals Home Décor and Furnishings Electronics Beauty Care Books and MusicSource: Industry Sources
International Retailers International retailers are fast expanding their business in India to tap the large consumer base. Reebok has set up its largest store in the world in Hyderabad, Tommy Hilfiger and Levis have over 20,000 square feet of retail space and stand-alone stores across major metros. The fast-food giants like Pizza Hut, McDonalds, Subway etc are expanding at a fast pace, with these emerging Tier II and Tier III citiesSource: The Financial Times, Industry Sources
Innovative FormatsPlayers taking the “First-Mover Advantage” Specialty Formats Formats like “Wedding Malls”, which are unheard More than 72% of India’s population resides in of in the far west are making their presence in the small towns and rural areas with Agri-produce Indian market. These stores stock the complete retailing forming the lion’s share of total retail pie in range of wedding needs from apparel to jewelry. these areas, offering immense potential for food Khadi & Village Industries Commission is set to roll and grocery verticals and value retailing out a string of swanky “Khadi Plazas”, which would showcase the handloom textiles in a new form. Over Players like Reliance Retail, Aditya Birla Nuvo 7,000 existing outlets are to be beefed up to cater to Group’s Trinethra Supermarket etc. have the changing tastes of the young consumer. aggressive plans to tap these emerging cities. Latest addition to the diverse formats are the Players who have established their presence in “Village Malls”, with the fair price shops being revamped to cater to larger needs of local the top metros are planning their establishments in populations. Gujarat Government has spearheaded these emerging cities to gain the first-mover this initiative with 512 “malls” launched and another advantage over other entrants. 508 on the anvil.
India as the Sourcing HubEmergence of India as Retail Sourcing Hub Increasing Technology Adoption Riding on the back of strong manufacturing With modern retail store formats growing in size, industry, India is fast emerging as an important players are increasingly deploying advanced global sourcing hub for top international brands Information Technology tools for managing their Wal-Mart’s sourcing operations was estimated at supply chain, warehousing and logistics USD 1 billion, Tesco’s around USD 100 million requirements. and Marks & Spencer around USD 145 million Retail constituted 8% of IT export revenues in Textiles dominated the sourcing scenario through 2005-06, and was also one of the key sectors driving the 90’s, with the dawn of the new millennium the domestic IT expenditure. ushering in wider markets for consumer goods, Apart from the industry giants, the small scale and footwear. retailers are also embracing IT solutions to spruce Unilever sources major chunk of their FMCG up their operations. products from its wholly owned Indian subsidiary, Big league IT firms like IBM India, Oracle, SAP Hindustan Lever Limited. are developing solutions for smaller retailers’ Adidas, Next and Calvin Klein are expected to requirements such as merchandising solutions, follow suit, with Adidas opening its first office in store-level point of sale (POS) needs, collaboration Bangalore. tools and hardware requirements.
Click-to-buy Phenomenon Online Retailing Increase in number of broadband and dial-up internet connections, limited personal time, increased use plastic money, and large young population that spends a considerable time online are facilitating growth of online shopping. Players like Rediff.com, eBay.in, Indiatimes.com were the first entrants into the Indian online retail space , clocking impressive revenues through online transactions. Recent players to enter this niche market include the Pantaloons Retail India Ltd., through its Futurebazaar.com venture. There is an increasing trend among retailers maintaining their own portals for easy consumer access, facilitating online purchase of merchandise like Tata Indicom’s i-choose.in, G&B’s godrejlifespace.com. Many smaller retail portals are mushrooming on the world wide web, meeting niche Indian consumer requirements like ethnic apparel, handicrafts and jewelry. With value-added services like cash-on-delivery to facilitate online transactions by consumers without credit/debit card, unique bidding schemes etc, e-commerce is fast gaining acceptance in India
Emerging Rural Retailing Rural hypermarkets are growing at a blistering pace, providing multiple services from creating a platform to buy and sell farm produce to banks and restaurants ITC Choupal Saagar: There are 14 outlets in operation, and ITC plans to increase the number to 700 over the next 7-10 years. Choupal Saagar retails products and also acts as a procurement hub for ITC’s e-choupals where farmers are offered better rates for their produce, compared with the prevalent mandi rates for the same. DSCL’s Hariyali Kisan Bazaar: Over 70 outlets and proposed to touch 200 over the next 12 months Indian Oil Corporation’s Kisan Seva Kendra: Offers fuel, agri-produce, FMCG and value added services across a network of over 1400 outlets Reliance Retail and Pantaloon Retail are expected to venture more aggressively into the rural retailing space
Resplendent Luxury Market Affluent households account for just about 4.5% of the national population, but account for more than 22% of the total retail sales, clocking USD 62,340 million revenues. The number of affluent households are projected to increase to 8.5%, translating into a retail opportunity worth USD 152,000 million in 2010-11 Delhi and Mumbai are the prime contributors to the luxury retail space, with these cities dotted with highest density of luxury brand outlets However, the location of these outlets are typically limited to five-star hotels and high end mall spaces, with limited footfalls and consumer exposure. Players have aggressive expansion plans in the pipeline, the investor confidence reinforced by the booming sales. The two Louis Vuitton stores in Mumbai and Delhi averaged monthly sales of USD 13 million for 2005- 06, and Hugo Boss is expanding to other metros, propelled by its 30% sales growth in India.
Leisure and Entertainment Screens Projected Entertainment retail is redefining Indian lifestyles with Operator Multiplexes in for 2005-06 2010-11 as many multiplexes, gaming zones etc. mushrooming as there are malls. Adlabs Cinemas 22 80 225 Cinemax 11 36 141 Huge entertainment and leisure opportunity is reflected DT Cinema 3 6 NA by fact that there exist 10 screens per million E-City Ventures 25 95 1500 population in India compared to 40 screens in the European market and 117 in the US. Inox Leisure Ltd 15 54 165 M2K Cinemas 2 5 NA Total leisure and entertainment revenues were pegged PVR Ltd 21 82 208 at USD 8 billion for 2005-06, a 14% increase over Prasad IMAX 2 5 NA 2004-05. Pyramid Saimira 290 325 2000 Organized retail grew at an average rate of 30% over Shringar 7 30 235 2004-05, and is expected to maintain pace for the Waves Cinemas 3 13 200 coming years, with Indian players investing heavily in Source: CB Richard Ellis this market. Reliance Infotech’s Adlabs, Shopper’s Stop’s Timezone have aggressive expansion plans in the pipeline, with retailers exploring the JV option with international giants
Cashing-in on the Transit Channels Fast paced infrastructure development, including development of new international airports and metro rails is opening up new avenues for retail Airport Authority of India is embarking on the upgradation of 9 metro airports and 15 non-metro airports, with plans to spruce up the retail space in the airports as well The joint-venture between Shopper’s Stop and The Nuance Group AG has won the contract for setting up duty-free and duty-paid retailing outlets at the upcoming Bangalore and Hyderabad International Mass Rapid Transit System, currently in operation Airports in Delhi, and in the pipeline in other metro cities like Bangalore and Hyderabad is also expected to offer immense retailing potential The 53 metro stations in operation and 79 stations proposed to come up by 2010 in Delhi’s Metro Rail, several retailers are in the fray to capitalise on the commercial potential Delhi Metro Rail Corporation awarded Omaxe Limited “Chawri Bazaar Commercial Development”. Omaxe has entered into a consortium agreement with Vishal Retail, the retailing major of Delhi.
Other Opportunities SEZ Synergies Tourism Related Opportunities 154 Special Economic Zones are notified as on With tourists inflow increasing impressively with Oct 3, 2007 spread over states and union territories each passing year, tourism holds the key to a of India. large retailing opportunity. In 2005-06, SEZs offer ample retail opportunities, with a approximately 4.45 million foreign tourists arrived percentage of SEZ area earmarked for retailing in the non-processing zone. in India, a 13.5% growth over 2004-05. The size of the area in the retailing space is Retailing of regional handicrafts and artifacts calculated considering various parameters like holds an opportunity to capture the interest of type of SEZ, projected size of the residential foreign tourists, given the rich and diverse cultural population in SEZ, and population in the catchment heritage of India area. The Indian Tourism Board’s initiatives like Dilli IT/ITeS based SEZs offer impressive retailing opportunities; the target segment for such SEZs Haat (a crafts bazaar located in Delhi) retails the would be the urban population with high-disposable regional crafts of various states, attracting a large incomes. number of tourists. The concept is fast gaining traction in other destinations in India such as Jaipur, Mumbai and Hyderabad.
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