InnovationDone by :Mahmod AtrashSupervised by:Dr.Firas Hamdan
Contents• Definition• Drivers• Importance of innovation• Case
What is innovation?• Innovation defined as exploiting new ideas leading to the creation of a new product, process or service.• It is not just the invention of a new idea that is important, but it is actually “bringing it to market”, putting into practice .
Drivers for innovation– Financial pressures to reduce costs, increase efficiency– Increased competition– Shorter product life cycles– Industry and community needs for sustainable development– social and market changes– Rising customer expectations regarding service and quality– Changing economy
Lead to. Innovation -Improvement in productivity - increase in efficiency . - improve quality . - competitive positioning . -market share. -adds value by changing old .• *Organizations that do not innovate effectively may be destroyed by those who do.
Motivation that makes organizations are looking for innovation• The world of technology is rapidly change so the companies which work in this field need to change continually and to be innovative and creative to survive .
History of apple• Apple is an American multinational corporation .• It designs and sells consumer electronics like : computer software, and personal computers.• Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne .
The company sell the first personal computer which called kits .
Set of innovation Apple1984 1989 1994 2006 now