Hospitality service industry

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  • 1. Hospitality Service Industry Key focus on Hotel sector
  • 2. Hospitality Service Industry i. Hospitality is derived from a Latin word hospitalitem, which means "friendliness to guests” ii. An industry sensitive to the needs and desires of people iii. Tourism industry the foremost demand driver of the industry iv. Largest industries in terms of revenue generation & foreign exchange earnings v. Contributing over 9% to global GDP vi. Accounting for more than 8% of global employment *Source-, www.hvs .com
  • 3. Market Dynamics i. Hospitality Industry is a 3.5 trillion dollar service sector within the global economy ii. Growth rate at 8% (2007 – 2016) CAGR iii. Market size to expand from US$ 117.7 billion to US$ 418.9 billion by 2022 iv. Capital Investment to grow at 6.5 % during 2013 – 2023 v. GDP estimated to rise from 8.6% to 8.8% by 2016 vi. Hotel Industry holds 75% share vii. The Indian hospitality industry, is valued at $23 billion (Rs 113,976 crore) *Source-
  • 4. SWOT Analysis S W i. ii. iii. iv. Natural and cultural diversity Demand-supply gap Government support India as a global player i. Prevent gaps in the existing Marketing Mix Slow implementation Poor support infrastructure ii. iii. O i. ii. iii. iv. Booming Health tourism Commercialization of sports Increase in deposable income Open sky benefits T i. ii. iii. iv. Increasing competition Political conditions Terrorism Increase in pollution
  • 5. Key Industry Features High seasonality Labour intensive Fragmented
  • 6. Facets of Hospitality Industry Hospitality Industry Tourism Industry Hotels & Resorts MICE (Meetings, Incentives, Conferences, Exhibitions)
  • 7. Major companies in Hotel Industry National Players The Indian Hotels Company Ltd Inter-National Players The InterContinental ITC Welcome Group East India Hotel Group Carlson Marriot Group The Leela Group Starwood The Bharat Group Asian Group Accor
  • 8. Emerging Trends i. Budget Hotels as the next trigger(Ginger Hotels, Ramada Hotel) ii. Medical Tourism iii. Shifting focus to Tier II and Tier III cities iv. Change in Marketing Strategies(Deals & Packages) v. Emergence of Mixed Land Usage vi. Entrance of international brands vii. Innovative operating models viii. The MICE Business Opportunity
  • 9. Personality traits of the people working in the industry i. Strong Interpersonal skills ii. Leadership Quality iii. Cognitive skills presence of mind iv. Good Administrative skills v. Technically sound vi. Cultural awareness vii. Communication skills
  • 10. Challenges in this Sector i. Shortage of skilled employees ii. High rate of attrition iii. Intense competition and image of India iv. Customer expectations v. Human resource development vi. Taxation policies and Government duties vii. Cost of land viii. Inbound tourism ix. Low customer satisfaction
  • 11. Conference / Summit As Hotel & Resort Sector being the major contributor in the Hospitality Industry: i. Valued at $23 billion (Rs 113,976 crore) ii. The hotel market is expected to double in size by 2018 iii. About $12 billion (Rs 59,442 crore) is likely to be invested in the next two years iv. Approx. 40 new international hotel brands will be operating in India *Source-, www.hvs .com
  • 12. Event 2 day conference focusing on the: “CHANGING DEMOGRAPHICS & THE IMPACT ON TRAVEL TRENDS” Conference to be held at the Taj Hotel, Mumbai On 13th-14th January 2013 Chief Guest: Dr. K Chiranjeevi ( Tourism Minister)
  • 13. Schedule Day 1 TIME 8:30 – 9:15 am Guests to be seated 9:30 am 9:45 – 10:30 am Key Note Speaker Ms. Jyoti Narang Chief Operating Officer – Luxury Division, Taj Hotels, Palaces & Resorts Guests Registration 10:30 – 11:15 am Welcome Note Mr. K Chiranjeevi Tourism Minister
  • 14. Schedule TIME 11:30 – 12:00 am Mr. Vithal Kamat Executive Chairman & Managing Director of Kamat Hotels (India) Ltd Mr. Nakul Anand President of the Hotel Association of India and Executive Director of ITC Ltd. 12:15- 1:10 am 1:10 – 1:50am Mr. Sudeep Jain Executive Vice President of Jones Lang LaSalle Hotels
  • 15. Schedule TIME 2:00 – 3:00 am Panel Discussion 3:15 – 4:00 am 4:10 – 4:55 am Day 1 ends Thanks Giving Lunch 4:10 – 4:55 am Question & Answer Session
  • 16. Schedule Day 2 TIME 8:30 – 9:15 am Guests to be seated 9:30 am 9:45 – 10:30 am Mr. Sandeep Lada Executive Director Hospitality & leisure PWC India Guests Registration 10:30 – 11:15 am Welcome Note The magazine Editor in Chief
  • 17. Schedule TIME 11:30 – 12:00 am Mr. Kaushik vardhrajan Managing Director HPS Hoispitality Services South Asia Mr. Ravi Ramu Managing Partner Crim Rose Hotels LLP from bangaluru 12:15- 1:10 am 1:10 – 1:50am Mr. Rummy Anand Carlson Rezidor Hotel Group Senior Director Development, Carlson Hotels South Asia
  • 18. Schedule TIME 2:00 – 3:00 am Panel Discussion 3:15 – 4:00 am 4:10 – 4:55 am Day 2 ends Thanks Giving by Mr. Raymond N. Bickson The Indian Hotels Co Ltd Managing Director and Chief Executive Office Lunch 4:10 – 4:55 am Question & Answer Session
  • 19. Topics to be discussed i. ii. iii. iv. v. vi. vii. viii. ix. x. Emergence of secondary and tertiary cities Emergence of micro-markets Continued marketing of Brand India Development and marketing of niche tourism like medical tourism, religious circuits, adventure tourism Entry of most major international brands Changing perception of Indian markets as a lucrative opportunity among international brands Growth of the Indian middle class offering a large consumer base of more than 1 billion people Educated and well exposed Indian audiences, likely to accept global brands wholeheartedly Expected emergence of branded budget and economy hotels Increased interest in India as a travel-worthy destination
  • 20. Key focus on i. Adopt a universal design which are easier to use and high-tech so that younger consumers are drawn to their design ii. Offer choices that give customer options rather than pre-determined packages. Create experiences versus tours iii. High-tech guestrooms must become the norm rather than the exception. Relevant technology to be used that is not only expected from the business traveler, but also the leisure and younger sets iv. An increase in health travel offerings targeting the aging population such as medical spas, the offerings should also include elements of adventure, spirituality, or stress management that will appeal to younger markets v. Creating a panel of half a dozen or more people from different age and cultural groups who are willing to talk with you on a regular basis about their concerns and experiences, while giving you honest feedback on your products and service
  • 21. Potential companies for sponsorship
  • 22. Benefits of giving Sponsorship i. Brand visibility ii. Media coverage iii. Logo partner to the event iv. Experience & opportunities v. Recognition in the industry vi. Networking with the key people of the industry
  • 23. Strategic Tie-ups
  • 24. Segmentation of Target Market i. Hoteliers ii. Midlevel and senior level managers iii. Eminent professors of Hotel Management Institutes(IHM, MERIT) iv. Journalist(Veer Sangwi, Vinod Dua) v. Young Entrepreneurs